Lighting For Profits

<p>Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.</p> <p>If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 17 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.</p> <p>After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $55 million in revenue from landscape lighting.</p> <p>To learn more about Ryan Lee's coaching program, visit: https://landscapelightingsecrets.com</p> <p>Contact EmeryAllen through their website and mention Lighting For Profits to get contractor pricing.</p> <p>https://emeryallen.com</p>

Ep #216 - Travis Hogue - Lights On, Ideas Up

Join Travis Hogue, owner of Outdoor Lighting Perspectives of Orlando and West Palm Beach, as he shares insights from years of lighting up properties, theme parks, and resorts. Discover how great design, dependable systems, and genuine passion can transform spaces and elevate the lighting industry - one project at a time.

10-21
01:13:08

Ep #215 - Russell Brunson - Million Dollar Messages

From a million-strong following to revolutionizing how we sell online - Russell Brunson didn’t just ride the wave of digital marketing, he created it. In this episode, we dive into the mind behind ClickFunnels, uncover how he built an empire of entrepreneurs, and explore what it really takes to scale your message, impact, and business in today’s digital world.

10-14
50:36

Ep #214 - Sarah van der Meer - Bright Ideas with Sarah

Discover how Sarah van der Meer, founder of Holiday Home Concepts, is revolutionizing the lighting industry with cutting-edge design and measurement software. Learn how her platform helps business owners save time, increase sales, and scale with ease.

10-08
01:09:23

Ep #213 - Keith Kalfas - The 6-Figure Shift

From broke and burned out to business boss- Keith Kalfas shares his real, raw journey from mowing lawns on Detroit’s East Side to building a 6-figure landscaping empire. Learn how he ditched the 9-to-5, scaled fast with low startup costs, and became a voice for thousands of aspiring entrepreneurs. Whether you're just starting out or ready to grow, this podcast is your guide to freedom through business.

09-23
01:11:11

Ep #212 - Paul Valhouli - Shine Strategy

Rooted in business and sharpened through finance, consulting, and construction, this journey took an unexpected turn into the glow of outdoor lighting. With curiosity as the spark, bold cold calls, valuable mentors, and a commitment to learning lit the way toward building a thriving career in landscape lighting.

09-16
01:12:08

Ep #211 - Jody Moore - Happier With Jody

From corporate leadership coach to master-certified life coach, Jody Moore has guided over 100,000 people toward joy and success. Specializing in moms with Christian values and coaching entrepreneurs, Jody combines wisdom and practicality to help you create a life you love. With millions of downloads of her Better Than Happy podcast and a best-selling book, she brings inspiration and tools that actually work.

09-09
01:00:19

Ep #210 - Meaghan Likes - Freedom in Finances

Join Meaghan Likes - serial entrepreneur, financial educator, and one of the fastest window cleaners in the world - as she shatters money myths and helps you conquer financial fears. With 7 businesses under her belt, Meaghan shares smarter ways to make, save, and give back while empowering you to build true financial freedom. Get ready to think differently, act boldly, and transform the way you see money.

09-02
01:02:50

Ep #209 - Brandon Vaughn - Scale Without Limits

Join Guinness World Record holder and “Systems Nerd” Brandon Vaughn as he unpacks the secrets of scaling businesses without the burnout. From growing a $2M/month company while working less than 5 hours a week, to helping 20,000+ business owners build world-class teams with AI, Brandon shares real strategies to help you work less, grow more, and escape the grind.

08-26
01:10:48

Ep #208 - Dan Antonelli - The Brand Blueprint

From hand-lettering trucks at 14 to leading the world’s most awarded home service branding agency, Dan Antonelli’s journey is proof that passion fuels success. In this LFP episode, discover how the President and Creative Director of KickCharge™ Creative has built over 2000 brands, authored four books, and revolutionized service business design—one logo and truck wrap at a time.

08-19
01:09:46

Ep #207 - JC Chanowsky - Systems & Growth-Focused

JC Chanowsky — The Freedom Maker — helps entrepreneurs reclaim their time, energy, and purpose. From military discipline to 7-figure strategy, JC brings you no-fluff insights to fuel your freedom.

08-12
01:21:19

Ep #206 - Paul Mulkey Jr - Vanity Revenue vs. Sane Profit

In this episode of Lighting For Profits, we’re joined by Paul Mulkey Jr., the powerhouse behind Landscape Lighting of Charleston and a generational landscape services business known for crafting some of Charleston’s most high-end gardens. Paul shares how shifting from chasing “vanity revenue” to focusing on “sanity profit” completely transformed his business—and how Landscape Lighting Secrets (LLS) helped him triple his revenue without sacrificing profitability.

08-05
01:17:47

Ep #205 - Tom Garber - The Bright Standard

With over 35 years of lighting industry expertise, Tom Garber dives into the brilliance behind product innovation, engineering standards, and the future of illumination. Join a seasoned ALA and UL committee member as he shares deep insights, untold stories, and what’s next for lighting technology.

07-22
52:16

Ep #204 - Billy Coggins - Wired for Greatness

From lighting up landscapes to lighting up life - William Coggins shares how discipline, design, and grit fueled his rise from NCAA wrestling champ to founder of a 7-figure outdoor lighting firm. Hear how this family-first entrepreneur blends artistry and ambition in business and beyond.

07-15
01:14:33

Ep #203 - Peter O'Flinn - Lights & Legacy

Meet Peter O’Flinn, the man behind Light Up Naples and Spotlight News Magazine. From decorating one home in 2018 to lighting up an entire community, Peter’s story is one of passion, partnerships, and staying rooted. Hear how a Christmas gig turned into a yearly tradition and why family and community are at the heart of everything he does.

07-08
01:07:03

Ep #202 - Mike Andes - Next Move with Mike

Unlock the next level of your business as we welcome Mike Andes, founder of Augusta Lawn Care, Copilot CRM, and The Turnaround Show. With over 170 franchise locations under his belt, Mike breaks down real strategies, mindset shifts, and step-by-step actions to help home service and small business owners grow fast and profit big. If you're stuck, scaling, or starting—this show is your next move.

07-01
01:10:00

Ep #201 - Patrick Harders - The Lighting Mindset

Join us as we dive into the world of outdoor illumination with Patrick Harders—nationally recognized lighting designer, Sterling Lighting Co-Founder, and industry pioneer. With over 25 years of hands-on experience and multiple international design awards under his belt, Patrick shares his journey, insights, and vision for the future of landscape lighting. Whether you're an aspiring designer, seasoned pro, or lighting enthusiast, this episode will shine a light on the art, science, and soul behind great outdoor design.

06-24
01:18:03

Ep #200 - 200th LFP Celebration!

We’ve made it to Episode 200! 💡 Join host Ryan Lee for a milestone celebration of Lighting for Profits as we reflect on the journey so far and look ahead to what’s next. This special edition features surprise guests, unfiltered stories, and powerful lessons from some of the brightest minds in the outdoor lighting industry. Whether you've been here since episode one or just tuning in, this episode is packed with insight, inspiration, and a few laughs you won't want to miss. Celebrate. Reflect. Level up. This is Lighting for Profits—like you've never heard it before.

06-17
01:23:32

Ep #199 - Danny Kerr - Making the leap from Operator to Owner using BTA’s Contractor Growth Method

If you're tired of being the first one in, the last one out, and the only one who knows what's going on, this one's for you. Danny Kerr, co-founder of Breakthrough Academy, has helped thousands of contractors escape the daily grind and build businesses that actually run without them. In this episode, he unpacks what that transition really looks like and how to structure your company for long-term growth. We’re talking smart org charts, clear roles, job costing that tells the truth, and KPIs that create accountability so you don't have to chase people down. Plus, Danny is giving away 8 of BTA’s most valuable tools for free. If you want more time, more control, and a business that doesn’t need you 24/7, hit play. You don’t just have to imagine an organized business. Danny’s giving you 8 FREE TOOLS to build one. Download them here:  https://trybta.com/LightingForProfits

06-10
01:05:00

Ep #198 - Mike Marlow - Brighter Every Year

What began with a failed lighting company in 1996 turned into a remarkable journey of resilience, risk-taking, and reinvention. From publishing a sports newspaper to leading national sales and co-founding a thriving landscape and lighting business, each step built the foundation. Now, as Senior Sales Director at Wintergreen Corporation, this story proves that setbacks are setups for a brighter future.

06-03
01:04:24

Ep #197 - Josh Latimer - Zero Ads, Double Profit

Meet Joshua Latimer — a first-generation entrepreneur who went from humble beginnings to building and exiting 4 companies, launching a million-download podcast, and founding the FRAP Challenge. Discover how he helps business owners double their profit without spending a dime on ads.

05-27
01:07:06

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