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© 2023 Listen Edition
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The Learn with Google Marketing Platform team presents Listen Edition: All the news, product updates and thought leadership you need regarding the Google Marketing Platform in audio format.
15 Episodes
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Listen in as Google Managing Director Marta Martinez sits down with Terry Kawaja, Founder & CEO of LUMA Partners, to discuss the findings in their new report: The State of Digital Marketing 2023.
Listen in to a conversation between Stephen Yap, Managing Director of Americas Media Platforms , and Reena Jana, Head of Content and Partnership Enablement for Responsible Innovation at Google, as they discuss Google's approach to responsible AI, how clients can lean into AI in a responsible way , and how AI will continue to change our industry moving forward.
Listen in to a conversation between Sean Downey, President of Americas and Global Partners, and Bethany Evans, Vice President of Media & Channel Marketing at the North Face, as they discuss building trust with customers, why they believe so strongly in the ads-based business model, and what recent AI advancements mean for the future of responsible marketing.
People are managing more of their lives online than ever before, and they expect the services they use to earn and be worthy of their trust. In 2022, we commissioned Ipsos to survey 16,000 people across the Americas on the subject of privacy. Join Ted Carstensen from the Product-Go-To-Market Team in the Americas, and Sarah Bradley, Group Research Manager of Google's Market Insights Program, as they discuss the findings. For more privacy resources, check out g.co/privacy23 (available till Feb ...
Listen in as we continue our discussion of modern marketing principles and are joined by VP of Americas Platforms, Sean Downey and Bob Arnold of Google's in-house marketing team. Hear how the shifting privacy environment has impacted Google's Media Lab team's approach to measurement.
Listen in as VP of Americas Platforms Sean Downey sits down with Maja Neable, the Chief Marketing Officer, Banking & Chief Data & Analytics at BMO financial group to discuss how her team has incorporated the Modern Marketing principles into their business, and how they successfully transformed the marketing maturity of a 200 year old Canadian Bank. Maja shares how her business used the three key pillars to become successful modern marketers, and how yours can too.
As a follow-up to our previous Learn w/GMP podcast focused on Modern Marketing, we welcome back Sean Downey, VP of Americas Platforms and Jonathan Nelson, CEO of Omnicom Digital, to talk about how partners and agencies can take a modern approach to privacy.
Listen and learn how first-party data strategies are evolving to meet the needs of privacy conscious marketers. This episode will feature insights and practical advice on all things first-party data.
Tune in to learn from Sean Downey, VP of Americas Platforms, as he chats with Nami Choe, Director of Marketing science at Google, on how businesses can renew trust based relationships with customers while evolving their capabilities to future proof their marketing efforts.
Tune in to learn how a mindset of experimentation can help you produce better business results. We'll share high level ideas on how to best maximize experimentation, including failing fast, being nimble expert collaborators and anchoring customers and trust at the heart of everything. Now is the time to prove ways that drive performance before it’s too late when cookies go away.
Listen & learn from a first-hand experience on how to embrace the art of resilience during a time of change. Hear from one brand on how their experiences helped them adapt and shape their business and how they were resilient when faced with the always evolving digital marketing landscape.
As we all prepare to return to office after 18+ months of working from home during a pandemic, it’s imperative that leaders focus on building a culture that balances compassion for people and drives accountability for getting work done. In this podcast, Sean Downey, VP of Platforms at Google, will share his team’s philosophy and approach to ensuring that people feel good heading back into the office.
Listen and learn from a conversation with long time Google employee Kerri Jacobs who created the Leading with Empathy Program with the goal to help improve the overall culture at Google by giving people managers permission to lead with empathy. Kerri speaks to us about what inspired her to create this program and shares some of her key teachings. Do you know what small thing you can do to be a better manager? Tune in to find out!
This podcast is ideal for anyone who is interested in hearing how & why you should be prioritizing investment into a Connected TV strategy. Listen to two product experts discuss the benefits of CTV and how the Google Marketing Platform can help you achieve your goals.
70% of corporate transformations fail, and the results are even more dire for digital & analytics transformations. Tune in for insights from GMP's Change Management specialist on why an intentional change management strategy is vital for your transformation efforts, as well as some tips to get you started.
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