Lit Up + In Flow

20 Episodes

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E20: Chat GPT might be the fastest way to blend in (not stand out)

2025-09-0131:52

If your posts have started to feel flat, robotic, or just like everyone else’s… this episode will hit home. Cassie and Amanda get real about their own experiences with over-relying on ChatGPT for content, how it led to losing their “voice,” and why audiences are craving authenticity more than ever. They unpack the fine line between using AI as a supportive tool vs. outsourcing your soul, and share practical ways to bring storytelling, energy, and humanity back into your content. Expect honest...

E19: Breathwork, falling pregnant and unwiring years of 'always on' in our businesses

2025-08-2537:37

If your nervous system has ever felt fried from years of “girl bossing,” this episode will feel like a giant exhale. Cassie and Amanda open up about their personal journeys with breathwork—from first five-minute sessions that shifted everything to deep three-hour journeys that unlocked healing, released resistance, and even supported fertility. This raw, vulnerable conversation dives into why breathwork is so powerful, how it helps release trapped emotion, and the surprising ways it’s impacte...

E18: Don’t let these content mistakes sabotage your sales - part 2

2025-08-1143:53

In part two of Don’t Let These Content Mistakes Sabotage Your Sales, Cass and Amanda go deep into conversion content - the pointy end of your funnel where sales happen. They unpack the biggest mistakes biz owners make when creating content that’s meant to convert, from dodging sales because you “don’t want to sound salesy” to assuming your audience already knows what you offer. You’ll learn how to answer client objections before they arise, qualify your leads with precision, infus...

E17: Don’t let these content mistakes sabotage your sales - part 1

2025-08-0452:04

If you’re showing up online but your content isn’t converting? This episode is for you. In Part 1 of this two-part mini-series, Cass and Amanda dive deep into the silent sales killers hiding in your content plus the sneaky mistakes that are repelling dream clients without you even realising it. From invisible messaging to misaligned content strategy, this episode holds up the mirror in the most empowering way. Expect mic drops, real talk, and practical shifts to help you cle...

E16: Un-f**k your messaging - Part 2

2025-06-0338:53

This one’s for you if you're done doubting your prices — and ready to embody the message that matches your power. In part two of our most-downloaded episode to date, we go deeper than ever before into the mindset shifts, strategic frameworks, and real AF truth bombs that help you refine and embody your messaging — so you can charge more, attract better clients, and actually believe in what you’re saying online. We’re talking the Messaging Spectrum, why you’re losing premium clients with “root...

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