The gang is back together after two weeks of travels! Roop and Claudia recap UNBOUND and share with Sam what actually stuck with us after a few packed days of sessions, speakers, product announcements, and a whole lot of AI talk. Some sessions were all-in on using AI to do more. Others made the case that as AI-generated content becomes easier to make, human judgment, trust, and personality matter even more. We're probably somewhere in the middle. But some of our favorite sessions weren't abou...
Sam’s on vacation this week, so Claudia is officially comes out from her behind the scenes roll producing the podcast and joins Roop on the mics! And the timing couldn’t be better because the duo is getting ready to head to Boston for HubSpot’s UNBOUND marketing conference. So this week on Little Talks, we’re previewing which sessions made it onto our schedules, and what we’re most excited to hear about while we’re there. AI search strategies are obviously high on the list this year, but so a...
It's easy for media plans to become routine. Search works. Social works. So year after year, the same dollars keep going to the same places. This week on Little Talks, Matt Fogarty, SVP of Sales at Mogl, joins Sam and Roop to talk about why it might be time to rethink that approach. Tools like The Trade Desk are giving mid-market brands access to more data, premium inventory, and insights that were once mostly reserved for companies with much bigger media budgets. That doesn't mean search and...
LinkedIn. Facebook. Instagram. YouTube. TikTok. Reddit. Threads. And probably three new platforms by the time we finish writing this. Does your brand really need to be on all of them? This week on Little Talks, Sam and Roop talk about whether brands should actually be doing less on social in 2027. Not necessarily posting less, but being a little more intentional about where and why you're posting. A hundred thousand views looks great, but 20 shares from the right people might actually mean mo...
Annual planning always looks great on paper. The budget makes sense. The priorities are clear. Everyone knows exactly what they're doing. And then the year actually starts. This week on Little Talks, Sam and Roop talk about planning for 2027 and why a good marketing plan needs enough structure to keep everyone focused, but enough flexibility to change when something starts working (or really isn't). It starts with knowing your audience, connecting marketing goals to business goals, and choosi...