Living The Red Life

In todays episode i sit down with Bernt Ullmann, a prominent figure in the licensing and brand management industry, often referred to as the "$6 Billion Man." Ullmann shares insights from his extensive career, including his involvement in one of the largest celebrity licensing deals with Jennifer Lopez, valued at $3.5 billion. He discusses his journey from working with Donna Karan and Fubu to partnering with Tommy Hilfiger and launching Star Branding. The conversation delves into the intricacies of licensing, highlighting its two primary forms—territory and product licensing—and the significant role it plays in business expansion.Bernt offers practical advice for entrepreneurs looking to scale their businesses beyond traditional methods like funnels and social media. He emphasizes the importance of creativity and thinking big, citing examples such as Fubu's innovative trade show strategy and Tommy Hilfiger's collaboration with Gigi Hadid. The episode underscores the potential of licensing and strategic partnerships to drive growth and reach new markets, encouraging entrepreneurs to overcome limited beliefs and explore these opportunities. Ullmann also shares resources for listeners to learn more about his work and continue their education in brand acceleration and IP monetization.CHAPTERS01:08 - Introduction to the $6 Billion Man: Ben Allman02:09 - Ben Allman's Career Highlights and Major Deals03:30 - Brand Management and IP Monetization in Fashion04:42 - The Evolution of Fubu: From $100 Million to $400 Million05:55 - Star Branding and The $3.5 Billion J Lo Deal07:08 - Understanding Licensing: Territory and Product Licensing08:35 - Practical Steps for Small Businesses to Start Licensing09:15 - Creative Marketing Tactics: The Fubu Trade Show Strategy10:31 - Celebrity Collaborations: The Tommy Hilfiger & Gigi Hadid Example12:18 - Case Study: The Jennifer Lopez Deal with Kohl's14:09 - Breaking into New Markets with Strategic Partnerships16:43 - Thinking Big: Overcoming Limited Beliefs in Business17:59 - Final Thoughts on Expanding Your Business with Licensing18:27 - Where to Learn More About Ben Allman19:00 - Closing Remarks and Future Collaboration ProspectsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

All Gas. No Breaks. In todays episode i share insights on my hectic yet productive lifestyle, emphasizing the importance of relentless effort, extensive networking, and strategic planning. I describe my packed schedule, which often includes attending multiple events in different cities within a short time frame, and how i maximize every moment, even during travel. I attribute much of my success to consistently saying yes to opportunities and pushing myself to maintain a high level of productivity, despite the challenges of constant travel and limited sleep.I also touch on the significance of maintaining a healthy routine, including regular exercise, proper nutrition, and efficient time management. I go over practical tips for staying productive while traveling, such as scheduling calls during transit, utilizing in-flight Wi-Fi for work, and ensuring a healthy diet by arranging for protein shakes and energy drinks to be delivered to my hotel. My approach combines dedication, strategic thinking, and a commitment to self-care, which i believe are crucial for achieving extraordinary success.CHAPTERS01:13 - Welcome to Living the Red Life01:18 - All Gas, No Breaks: The Hustle Mindset01:25 - The Power of Networking and Events02:05 - From Judge Panels to Red Carpets: A Busy Week02:31 - Juggling Networking and Business Management02:53 - Overcoming Excuses to Attend Events04:00 - Going Nomad: A Strategy for Success05:01 - Lifestyle Design for Business Growth06:45 - Extreme Measures for Extreme Success07:00 - A Day in the Life: Event Hopping Across Cities08:43 - The Cost of Success: Sacrifices and Payoffs09:25 - Maximizing Opportunities Through Relationships10:52 - Managing Business While Traveling13:20 - Stacking the Day: Optimizing Every Minute16:20 - Staying Healthy and Energized on the RoadConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, Steve Forbes discusses the history and evolution of the Forbes media empire, starting from its origins with his grandfather, an immigrant from Scotland. He shares insights into how his grandfather built the company through determination and innovation, even during challenging times like the Great Depression. Forbes emphasizes the importance of adapting to change, particularly in response to the rise of the internet, which transformed the media landscape. He highlights key initiatives like the 30 Under 30 list, which showcases young entrepreneurial talent, as examples of how Forbes has continuously innovated to stay relevant and successful.Forbes also delves into the mindset required to navigate crises, such as the COVID-19 pandemic, which forced many businesses, including Forbes, to pivot quickly and find new ways to operate. He discusses the challenges and rewards of maintaining a prestigious brand and the need for constant differentiation in a competitive market. Forbes advises entrepreneurs to focus on understanding their customers' needs and to be prepared to innovate and adjust their strategies in response to changing circumstances. He underscores the importance of persistence, adaptability, and having a strong team to support business growth and success.CHAPTERS01:12 - Welcome to Living The Red Life with Steve Forbes02:10 - The Origins of the Forbes Media Empire03:33 - Lessons from the Great Depression04:50 - Adapting to the Internet Era06:47 - The Importance of Innovation in Business08:02 - Navigating Unpredictable Events09:40 - Entrepreneurial Mindset During COVID-1910:26 - Balancing Crisis Management with Future Planning11:30 - The Evolution and Future of Forbes13:26 - The Constant Need for Differentiation14:43 - Maintaining Momentum in Business15:56 - Advice for the Younger Entrepreneurial SelfConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode, i delve into marketing lessons drawn from Will Smith's promotional strategies, particularly in light of his recent activities. The persistence and relentless efforts seen in the marketing campaigns of Smith and Martin Lawrence for the "Bad Boys" franchise are insane. Key lessons include the need for constant promotional efforts and the benefits of maintaining a high level of visibility, even during times of controversy or fluctuating popularity. Major figures like Will Smith and entrepreneurs alike can thrive by consistently putting themselves out there and staying active in their promotional activities.The episode continues with a detailed exploration of Will Smith's recent marketing strategies. I discuss various tactics Smith has employed to rejuvenate his brand, such as a viral movie theatre visit and leveraging global promotional tours. Behind-the-scenes content is crucial and it can engage audiences by providing an insider look at the filmmaking process. Furthermore, they touch on the power of social media and celebrity partnerships in amplifying promotional reach. The podcast concludes by contrasting comprehensive marketing efforts with minimal approaches, illustrating how robust, all-in strategies can lead to more successful product launches and greater audience engagement.CHAPTERS1:12 - Introduction to Marketing Lessons from Will Smith2:18 - The Persistence of Will Smith and Martin Lawrence3:19 - Lesson 1: Relentless Effort in Promotion4:14 - Importance of Consistent Self-Promotion5:54 - Marketing Insights from Top Brands7:21 - Self-Assessment in Marketing Efforts8:47 - Will Smith’s Strategy Post-Controversy9:34 - Viral Marketing: The Movie Theatre Stunt11:00 - Global Promotion: Red Carpet World Tour12:33 - Behind the Scenes Content as a Marketing Tool 14:22 - Teasing Production Techniques15:23 - Leveraging Social Media and Other Platforms16:04 - Celebrity Cameos and Strategic Partnerships17:31 - Comprehensive Marketing Strategies18:03 - All-In vs. Minimal Effort in Product Launches Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, Victoria and Oksana, health-focused entrepreneurs, share insights on achieving peak performance and enhancing energy levels for busy professionals. They discuss practical strategies for boosting vitality, emphasizing the importance of adequate hydration, stress management, and consistent exercise. Victoria and Oksana highlight the significance of individualized nutrition, particularly the role of minerals like magnesium, in combating fatigue and supporting overall well-being. They point out that common issues such as brain fog and persistent tiredness may often be linked to underlying inflammation and nutrient deficiencies.Victoria and Oksana provide actionable tips for optimizing health and productivity, focusing on the unique challenges faced by entrepreneurs, such as managing stress and maintaining a balanced lifestyle amidst demanding schedules. They advocate for personalized health approaches, including regular assessments of hydration, diet, and mental wellness, to prevent chronic inflammation and ensure sustained energy and focus.CHAPTERS1:00 - Welcome to Living The Red Life1:22 - Meet the Guests2:10 - From Scientist to Entrepreneur3:21 - Power Duo: Dividing Roles in Business4:19 - Transitioning to Marketing and Business Growth5:18 - Key Tips for Entrepreneurial Energy and Focus5:56 - Importance of Hydration7:16 - Dehydration and Its Impact9:20 - Managing Anxiety and Stress10:50 - Structuring Self-Care into Your Day12:06 - The Vital Role of Exercise13:38 - Optimizing Nutrition for Energy14:16 - Common Nutritional Deficiencies16:30 - Understanding and Managing Inflammation18:55 - Testing and Addressing InflammationConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, I delve into the significance of strong versus weak mindsets for entrepreneurs and their teams. It begins with a discussion about the alarming increase in weak mindsets, marked by fragility and a lack of resilience, and how this trend negatively impacts both personal and professional lives. I share personal anecdotes about overcoming serious challenges like theft and breaches of contract, highlighting the importance of mental fortitude in navigating such adversities. The episode emphasizes the necessity for entrepreneurs to develop a resilient mindset, not only to achieve success and happiness but also to create a productive and positive work environment.I explore practical strategies for cultivating a strong mindset among employees and managing weak mindsets within teams. It discusses the detrimental effects of negativity in the workplace and the value of surrounding oneself with positive, strong-minded individuals. The host offers insights into handling setbacks effectively and underscores the correlation between mindset and life events, arguing that a strong mindset helps avoid a cascade of negative occurrences. Overall, the episode provides valuable guidance on fostering resilience and mental strength to better handle the challenges of entrepreneurship.CHAPTER TITLES1:06 - Welcome and Episode Overview1:54 - The $1,000 Program Giveaway2:03 - Weak Mindset: A Growing Concern3:16 - Strengthening Your Mindset for Success4:02 - Real Challenges in Business: My Experiences5:01 - The Importance of Resilient Employees6:01 - The Cost of Negativity in the Workplace7:02 - Building Mental Fortitude: A CEO’s Perspective8:30 - Handling Setbacks: Lessons from a CEO10:30 - Managing Weak Mindsets in Your Team12:08 - The Power of Positive Surroundings17:29 - Correlation Between Mindset and Life EventsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Margarita Pasos, a prominent entrepreneur with over 6 million followers, recognized as one of People Magazine's Top 25 Most Powerful Latina Women. Margarita shares her journey from humble beginnings to building a powerful personal brand and a thriving community, especially in the Spanish-speaking market. She emphasizes the importance of authenticity, edutainment (education and entertainment), and genuinely caring for your audience to build trust and a loyal following. Margarita discusses her approach to growing a community by offering value through education, personal development, and entrepreneurial support, which has led to her success in hosting large-scale events and virtual engagements.The conversation highlights key strategies for aspiring entrepreneurs on building a personal brand and leveraging social media effectively. Margarita shares insights into creating a scalable business model, focusing on customer experience, and the importance of having a strong "why" behind your efforts. She recounts her initial challenges, including early failures and financial struggles, and the pivotal role mentors played in her growth. The episode wraps up with practical advice on finding mentors and the significance of valuing diverse expertise, regardless of age, to build a successful and resilient business.CHAPTER TITLES1:01 - Welcome and Introductions2:01 - Margarita's Journey to Entrepreneurship2:44 - Mission to Empower Hispanics3:51 - Overview of Margarita's Business Model4:48 - Building a Loyal Community5:29 - The Importance of Edutainment6:07 - From Social Media to Sales7:04 - Customer Experience and Retention7:14 - Hosting Successful Events9:54 - From Small Beginnings to Big Success11:01 - Virtual Events and Online Engagement12:28 - The Power of Personal Branding13:19 - Authenticity in Personal Branding14:40 - Overcoming Haters and Negativity15:51 - Learning from Failures16:55 - Mentorship and Continuous Learning17:46 - Embracing Age Diversity in Mentorship18:47 - Conclusion and Final ThoughtsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Why you're not a millionaire yet. The underlying reasons why many people struggle to become millionaires. Drawing from my extensive experience in the industry and coaching numerous clients, I highlight common pitfalls such as frequent pivoting, procrastination blended with perfectionism, and an excessive focus on minor details. Consistent action, rather than constantly switching ideas or seeking perfection, is crucial for financial success. The importance of having a clear and compelling way to present and sell one's product, as many entrepreneurs fail to effectively communicate their value proposition.There are also mental and attitudinal barriers that can prevent wealth accumulation. A lack of belief in one’s potential to become a millionaire can significantly hinder progress. This mindset, combined with an inadequate work ethic and a misallocation of effort, often leads to stagnation. I highly advocate for a shift in perspective, urging listeners to adopt a confident, hustle-driven approach to their ventures. By fostering a belief in their ability to achieve substantial financial goals and focusing on high-impact actions, individuals can accelerate their path to becoming millionaires.CHAPTER TITLES1:08 - Overview of reasons for not becoming a millionaire.1:44 - The dangers of changing ideas too frequently.3:00 - How striving for perfection and delaying tasks can hinder progress.4:50 - Importance of launching products without overthinking every detail.7:02 - Why worrying about others' thoughts can paralyze your actions.8:36 - Avoid getting bogged down by minor details that don’t impact the bigger picture.9:32 - Developing effective sales strategies and presenting your product clearly.12:09 - How self-belief and mindset play a crucial role in achieving financial success.14:03 - The importance of surrounding yourself with the right people and influences.15:16 - Setting ambitious goals and understanding their impact on your actions.16:23 - Balancing hustle and smart work for achieving financial milestones.17:33 - Distinguishing between working hard and working smart to maximize productivity.18:09 - Recognizing the essential components and strategies for business growth.18:30 - Final reflections on becoming a millionaire and key takeaways from the episode.Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In todays episode, I've got Seth Soloff in the studio, co-founder of Haute Living, about his journey of navigating and evolving in the magazine industry over the past 19 years. Facing many challenges, especially with the declining popularity of print media, Seth adapted by pivoting the business model. Haute Living diversified its revenue streams, focusing more on events, digital, and social media content. They also ventured into new business areas such as launching a jet company and a real estate brokerage. Despite their efforts and continuous learning, Seth emphasizes that the evolution is ongoing, and no one ever really "figures it out," as constant adaptation is crucial for sustained success.The interview touches on Seth's strategic approaches during the COVID-19 pandemic, where they transitioned to hosting virtual events and leveraging social media for business continuity. Seth discusses their use of Facebook and Google ads, underscoring the importance of a strong backend system for tracking leads and sales to truly benefit from advertising efforts. Rudy and Seth also talk about the significance of automations, proper CRM setups, and the necessity of continually learning and evolving in the business landscape. Seth highlights how Haute Living's adaptability and innovative thinking, such as launching a new members-only app, play essential roles in maintaining their relevance and success in the luxury lifestyle market.CHAPTER TITLES1:11 - Introduction to Seth and Haute Living2:21 - The Evolution of Haute Living3:53 - Embracing Digital and Social Media4:43 - Success Stories: Private Jet Booking from Facebook Ads5:52 - The Power of Consistent Learning and Adaptation7:06 - Pivoting to Event-Based Income8:37 - Overcoming Industry Challenges10:12 - Navigating COVID: From In-Person to Virtual Events11:48 - The Importance of Flexibility in Business12:59 - Exploring New Revenue Streams: Jets and Real Estate15:31 - The Importance of Lead Generation and Tracking17:22 - Building Efficient Systems for Scalability20:45 - Lessons in Business Adaptation and Resilience21:28 - Launching the Haute Black Membership App23:09 - Final Thoughts and Contact InformationConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

The podcast episode emphasizes the critical importance of branding beyond just logos and color schemes. The host argues that true branding is about defining core values, target audience, and unique message. Entrepreneurs are encouraged to spend time figuring out their brand's identity, including what they stand for and what they oppose. A strong, distinct brand can make or break a business, influencing everything from marketing effectiveness to customer loyalty and community building.Through personal anecdotes and examples of successful brands, the host illustrates how a well-defined brand simplifies various aspects of business operations. The discussion includes the role of consistent messaging and the necessity of standing out, even if it means being polarizing. The host advises entrepreneurs to be comfortable with not being universally liked, as a clear and unique brand can lead to greater success and easier marketing efforts. The episode concludes with practical advice on creating content that reflects one's brand and continuously testing and refining brand elements to find what resonates most with the audience.2:01 - The Importance of Branding2:32 - Successful Branding Examples4:00 - Personal Branding Journey5:08 - Defining Branding7:11 - Case Study: Wes Watson7:54 - Variety in Successful Brands8:09 - Creating a Unique Brand8:49 - Reaffirming Your Brand Message10:12 - Consistency in Brand Messaging11:12 - Embracing Polarization in Branding13:09 - The Scientist's Neutral Approach14:07 - Creating a Solid Brand Foundation14:42 - Deep Work for Brand Development15:57 - Testing and Iterating Your Brand16:40 - The Power of ContentConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Today I've got Brad Sumrok in the house. Termed "The Apartment King". We discuss the conventional wisdom surrounding education and real estate investment. Brad explains how societal norms lead many to unquestioningly spend large sums on a traditional college education, only to find limited job prospects afterward. Reflecting on his own experience, Brad details his journey through the corporate world, achieving degrees and following the expected path until it left him unfulfilled and financially insecure. His turning point came after reading Rich Dad Poor Dad, which inspired him to explore real estate as a viable alternative to traditional employment.Brad shares how attending seminars and seeking mentorship transformed his career, allowing him to amass a portfolio of over 7,800 apartment units. Initially intimidated by large real estate deals, he emphasizes the importance of starting small and gradually taking on bigger projects. His story highlights how multifamily properties, starting with a 32-unit building, offered a more streamlined and profitable path than single-family investments. He also underscores the value of investing in oneself through education and networking, as these personal investments often yield higher returns than any single asset class. The episode stresses the power of community and continuous learning in achieving long-term success.CHAPTER TITLES1:16 - Brad's Background and Real Estate Journey2:29 - Initial Real Estate Exposure3:04 - First Real Estate Conference Experience4:02 - First Investment: From Single-Family to Multifamily4:44 - Scaling Investments: Raising Capital and Larger Deals6:10 - Financing and Management of Large Multifamily Properties6:52 - Transition to Education and Mentorship8:21 - Building a Community and Event-Based Learning9:04 - Challenges and Relationships in Business11:38 - Mindset and Lessons from Large Deals14:13 - Community Impact vs. Individual Success17:51 - Is Real Estate a Great Investment?18:37 - Investing in Yourself: The Key to Success18:53 - Closing Thoughts & EncouragementConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode I delve into the three phases of lead generation: cold, warm, and ultra-hot leads. Cold leads are those who are unfamiliar with your brand, requiring substantial effort to convert. Warm leads are somewhat familiar with your offerings and have a higher likelihood of conversion, while ultra-hot leads are highly engaged, long-term followers or previous customers ready to make a purchase without much convincing. I cover the importance of transforming cold leads into warm and eventually ultra-hot leads through strategic content creation, effective marketing, and maintaining strong customer relationships.This episode will give you practical steps to increase lead quality and conversion rates, such as creating viral content, optimizing ads, and engaging in joint ventures. Also one that people often overlook is the need for compelling offers and consistent branding to attract and retain leads. By nurturing leads through valuable content and building a loyal community, businesses can achieve higher conversion rates and customer loyalty. I give some examples from various industries, including MLMs, to illustrate the process of turning cold leads into super fans, highlighting the significant revenue potential and customer retention benefits of this approach.CHAPTERS1:31 - The Importance of Lead Generation 2:34 - Challenges with Cold Leads3:09 - Transitioning from Cold to Warm Leads 3:43 - Benefits of Warm Leads 4:09 - Defining Red Hot Leads 5:12 - Strategies to Increase Hot Leads 6:31 - Building a Brand Ecosystem 7:14 - Converting Interest to Engagement 8:23 - Nurturing Leads to Super Hot Status 8:29 - Effective Lead Capture Methods 10:20 - Generating Traffic for Lead Capture 12:25 - Importance of Content Quality 12:57 - Engaging and Retaining Followers 13:36 - Creating Super Fans and Community 18:58 - The importance of building celebrity statusConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Jeffrey Hayzlett, an American businessman. Formerly the chief marketing officer of the Eastman Kodak Company, and now the CEO of The Hayzlett Group.Entrepreneurs often fall into the trap of saying yes to everything without considering the ROI and opportunity cost. Instead, they should focus on five key tasks daily and ensure enough time is allocated for these priorities. The discussion also highlights the shift in content strategy from simply gaining eyeballs and ears to capturing hearts and minds, stressing the importance of reaching the right audience with valuable content at the right time.Jeffrey shares his journey of acquiring over 200 businesses and scaling them efficiently by leveraging acquisitions for rapid growth. He underscores the significance of understanding the problems a business solves for its customers and maintaining a firm grasp on the company's value. He also discusses the need for entrepreneurs to build systems that support scalable growth, akin to the McDonald's model. The conversation touches on the importance of data in decision-making, particularly for larger companies, and the benefits of having a strong, capable team to support business operations.CHAPTER TITLES1:21 - Welcome Jeffrey Hayzlett 1:46 - Quick Overview of Jeffrey's Accomplishments 1:55 - Driving Businesses and Leading C-Suite Network 2:31 - Blending Corporate and Entrepreneurial Marketing 2:52 - Journey and Bumps Along the Way 3:20 - Scaling Through Acquisitions 5:27 - Hustle Versus Working Smarter 5:58 - Automate, Delegate, Eliminate10:02 - Learning from Data in Big Companies 11:52 - Building Scalable Systems 13:24 - Importance of Team Dynamics 16:19 - Entertainment and Business Similarities 17:51 - Becoming a Media Company 18:41 - Content Drives Community Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

The crucial debate between organic and paid advertising. Paid ads are quicker and more predictable results, but organic has the potential to produce an even higher roi. Paid advertising allows for consistent traffic flow and scalable sales, which are essential for building a real business as opposed to a hobby. Paid ads provide control and predictability, making it easier to achieve revenue goals and demonstrate profitable acquisition channels, a critical factor when selling a business to potential buyers. Organic growth, while valuable in the long run, is less predictable and takes longer to yield significant returns.Successful businesses need a balance of both paid and organic strategies. While paid ads offer immediate returns and scalability, organic content is a long-term investment that enhances brand value and trust. Effective paid advertising requires testing, optimization, and a solid product or service. By understanding and leveraging both paid and organic methods, businesses can achieve sustainable growth and improved valuations.CHAPTER TITLES1:17 - The Importance of Both Paid Ads and Organic Growth 1:50 - Why Paid Ads are Essential for Business Consistency 2:51 - Comparing Paid Ads to Organic Growth4:03 - Analogies: Paid Ads vs. Organic Growth4:29 - The Challenges and Benefits of Paid Ads 5:10 - The Long-Term Value of Organic Growth6:17 - Building a Balanced Strategy 6:56 - Organic Growth as a Long-Term Strategy 7:15 - Paid Ads and Business Valuation 8:44 - Examples of Big Brands Using Paid Ads9:10 - The Role of Different Types of Paid Traffic 10:39 - The Myth of Affording Paid Ads 11:58 - Personal Success Stories with Paid Ads12:42 - Integrating Organic Growth and Paid Ads 12:56 - Creating Viral and Branded Content for Organic Growth14:33 - The Importance of Testing in Paid Ads 14:51 - Guidance for Members on Paid and Organic Strategies 16:06 - Summary and Final Thoughts on Paid vs. OrganicConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode we have Ben Press, someone who found some of the greatest stars we have seen in our favorite movies. One he is most known for is securing a role for Amanda Seyfried in "Mamma Mia!" despite initial resistance from the studio, highlighting the importance of persistence and leveraging trusted relationships. He emphasizes never taking no for an answer and building authentic connections that can facilitate achieving significant goals. This mindset, which was crucial in his career as an agent, enabled him to navigate the industry successfully and secure major opportunities for his clients.In the discussion, Ben also delves into his transition from talent representation to the world of entertainment technology startups. He talks about his involvement in ventures like Russell Wilson's TraceMe, which was later acquired by Nike, and his advisory role at Cameo. He explains how celebrities have become more accessible for brand collaborations due to economic changes in the entertainment industry and shares insights on how entrepreneurs can leverage celebrity partnerships for brand growth. His approach combines understanding target demographics, vetting potential celebrity partners, and structuring equity deals to benefit both parties.CHAPTER TITLES1:00 - Introduction and Guest Overview2:08 - From Mailroom to Agent: Ben's Career Journey2:30 - Working with Hollywood Legends3:00 - Packaging America's Next Top Model and Mamma Mia 3:45 - Pivot to Entertainment Tech Startups 4:20 - Leveraging Celebrity for Business Growth 5:00 - Evolution of Celebrity Brand Work6:10 - How to Engage Celebrities for Your Brand7:25 - Vetting and Selecting the Right Celebrity8:45 - Structuring Equity and Compensation Deals 10:15 - The Importance of Fast Decisions in Celebrity Deals 11:00 - Activations and Fundraising with Celebrities 12:21 - Creating Authentic Celebrity Partnerships 13:08 - Case Study: Landing Amanda Seyfried for Mamma Mia 16:23 - Lessons in Persistence and Relationship Building 18:10 - Strategies for Effective Asks 19:27 - Encouraging Staff to Overcome 'No' Responses 20:41 - Turning 'No' into 'Maybe' and 'Maybe' into Meetings Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

QUESTIONS1:37 - What has been your biggest challenge in growing your business online and how did you overcome it?2:32 - How do you stay motivated and inspired in the face of setbacks?3:28 - What is a breakthrough moment that significantly changed your business trajectory?4:13 - How do you balance your personal branding with company branding in your marketing strategy?5:05 - I'm struggling with creating viral content that resonates with my audience. What is your secret?5:34 - How do you leverage influencer marketing to boost your own brands' visibility?6:05 - What strategies have you found most effective for scaling your ad spend profitably on social media?6:51 - What's the best way that you identify and capitalize on emerging trends in digital marketing?7:54 - How much do you pay attention to data analytics and how does it play a role in your decision-making in your business?8:45 - Can you share a story about a successful collaboration you've had with a celebrity or influencer?9:21 - What is the best way to establish trust in your brand?9:55 - I'm building my first sales funnel. What are the key elements of a successful sales funnel in your experience?10:43 - We're struggling to keep customers. How do you approach customer retention and loyalty in your brand and business?11:50 - I'm just getting my start in digital marketing. What is one piece of advice you would give me right now?12:39 - How do you look at and measure ROI of all of your marketing campaigns?12:57 - What's your approach to content creation and distribution across all of your different platforms?13:34 - How do you manage and motivate a large team to achieve high performance?14:39 - What do you think will be the biggest change in the next five years in the digital marketing and social media space?15:03 - A couple of bad reviews have set our business back a lot. How do you handle negative feedback or criticism about your brand online?16:31 - What is the most valuable lesson you learned from your worst failure?Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter FULL TRANSCRIPT0:00Rudy, what is the most valuable lesson you learned from your worst failure?0:04I think probably the biggest lesson, which is kind of ironic is I'm struggling with creating viral content that resonates with my audience.0:12What is your secret?0:13Something I've learned from a lot of people that are very successful on socials is just like, what do you think will be the biggest change in the next five years in the digital marketing and social media space?0:24The next five years, biggest change will probably be, we're already ahead.0:28I would say we've been doing it over 18 months now.0:31I think it's gonna change how content's made, how content's produced the ability to create content.0:37I think that's gonna be the biggest change.0:38It's a good question too.0:39I think a breakthrough...

Larry Namer, a veteran in the entertainment industry known for his work with E! Entertainment Television shares his journey of building a multi-billion dollar network from scratch. He highlights the challenges faced and the innovative solutions implemented to overcome financial constraints. Recounting how his team started the network with just $2.5 million, he explains how they maximized resources and leveraged high-quality content like movie trailers and popular shows such as "Talk Soup" and "Howard Stern." He emphasizes the importance of hiring people smarter than oneself and constantly reassessing business strategies to stay relevant and successful.Larry also discusses the role of the Kardashians in turning E! into a global brand, crediting Kris Jenner's strategic guidance in their rise to fame. Reflecting on broader principles of entrepreneurship, he advises listeners to balance passion with practicality, prioritize time management, and stay adaptable to changing environments. His experience extends beyond the U.S., having created successful shows in China and Russia, demonstrating that effective storytelling transcends cultural boundaries. The episode provides valuable insights into the entertainment industry and entrepreneurial wisdom from his extensive career.CHAPTER TITLES0:48 - Welcome Larry from Entertainment TelevisionIntroduction of the guest, Larry, and his background in entertainment television.1:21 - The Origins of E! EntertainmentLarry shares the story of how E! Entertainment was founded with his partner Alan.2:59 - Innovating on a Tight BudgetThe innovative strategies used to start E! Entertainment with limited funds.4:08 - The Role of Interns in Building E!How interns from UT Austin contributed to the early success of E! Entertainment.4:55 - Talk Soup and Early SuccessesThe creation of "Talk Soup" and its impact on the network's growth.5:47 - Leveraging High-Quality ContentHow E! used movie trailers and other content to attract viewers.6:26 - Global Success and Comcast AcquisitionDiscussion on E!'s growth into a global brand and its sale to Comcast.7:00 - Strategic Hiring and Talent SelectionThe importance of hiring the best hosts and how it contributed to E!'s success.9:50 - Achieving Success in the Asian MarketLarry's experience with writing and producing a sitcom in China.10:53 - Key Lessons for EntrepreneursThree crucial lessons for entrepreneurs from Larry's career.12:09 - Balancing Passion with PracticalityThe need to balance passion projects with financial viability.16:50 - The Reality of Reality TVInsights into the behind-the-scenes workings of reality television shows.18:41 - The Importance of AdaptabilityEmphasizing the need to adapt to changing business environments and technologies.Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, i delve into the world of disruptive brands, exploring the transformative impact of billion-dollar companies on various industries. Through examples like Liquid Death's unconventional approach to selling water or the paradigm-shifting clash between Netflix and Blockbuster, the narrative unveils the power of innovation and adaptation in driving success. These stories underscore the importance of agility and foresight in navigating turbulent economic landscapes, urging entrepreneurs to seize opportunities and pivot swiftly to meet evolving consumer demands. By dissecting the strategies and philosophies behind these disruptive giants, this episode offers invaluable insights for aspiring entrepreneurs seeking to carve their own path in an ever-changing business landscape.CHAPTERS1:33 - The Need for Speed: Staying Ahead in Disruptive Markets2:32 - Uber: A Case Study in Industry Disruption3:51 - Netflix vs. Blockbuster: The Evolution of Entertainment5:46 - Airbnb: Transforming Travel and Hospitality7:58 - Impossible Foods: Redefining the Meat Industry9:53 - Spotify: Revolutionizing the Music Business12:00 - Warby Parker: Changing the Way We Shop for Glasses13:09 - Robinhood: Democratizing Stock Trading14:56 - The Power of Disruptive Brands: Lessons for Entrepreneurs15:59 - Liquid Death and the Art of Branding Innovation16:30 - The Speed of Disruption: How Fast Is Fast Enough?17:24 - Creating a Billion-Dollar Brand: Strategies for SuccessConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Paul Fisher, a Supermodel agent, that has represented some of the biggest stars in the industry over several decades. From Naomi Campbell to Stephanie Seymour, his roster boasts iconic names that have graced the covers of top magazines and walked the most prestigious runways. With a knack for spotting talent and brokering multi-million dollar deals, Paul's influence extends beyond the modeling world into the realm of social media, where he now navigates the landscape of influencers and celebrities.Transitioning seamlessly into the digital age, Paul recognizes the shifting dynamics in the industry, where social media metrics often hold as much weight as traditional modeling accolades. His approach emphasizes not just star power, but also the values and impact of the personalities he manages. Fisher's insights into the convergence of celebrity, brand influence, and entrepreneurial endeavors offer a unique perspective on navigating the ever-evolving landscape of fame and commerce. Buckle up, this is a juicy one!CHAPTERS1:06 - Introducing Paul Fisher, Supermodel Agent 2:32 - Navigating Celebrity Influence: Building Brands in a Changing Landscape 4:55 - The Future of Brand Deals: Strategies for Beginners 8:16 - Harnessing Celebrity Influence for Startups: Strategies for Success13:39 - The Role of Philanthropy in Branding: Creating Conscious Celebrity Partnerships 15:44 - The Impact of Influencers: Shaping the Modern Fashion Industry 18:01 - Building a Successful Business: Key Principles for Entrepreneurs 22:01 - Paul Fisher's Journey: From $10K to Over $300 Million in Deals 23:07 - The TV Show Legacy: Exploring "I Can Make You a Supermodel" 24:31 - Unveiling "Confessions of a Modeling Agent": Insider Stories from the Fashion World Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, I delve into the psychology of buying and selling, unraveling the mysteries behind pricing strategies and consumer behavior. To help you understand, I draw from parallels between the automotive industry and product pricing, emphasizing the critical role branding and perceived value play in driving consumer decisions. The importance of aligning pricing with the buyer's journey and psychological triggers, which will hopefully shift your perspective and force you to tailor their marketing strategies accordingly.Another key concept I cover is the stages of buyer awareness, from the unaware masses to the committed customers, advocating for a nuanced approach in messaging and content creation. By understanding where potential customers fall within this spectrum, businesses can craft targeted campaigns and offers that resonate with their specific needs and preferences. CHAPTERS1:08 - Understanding Pricing Psychology2:07 - Analogies from Everyday Shopping3:50 - Matching Sales Processes to Products7:05 - Simplifying the Sales Process8:13 - Tailoring Touch Points to Product Value9:50 - Webinars and High-Ticket Sales11:08 - Drop-off Rates and Sales Funnels12:09 - Matching Price to Purchase Process15:08 - Perceived Value and Branding16:30 - Elevating Product Perks and Brand Strength18:36 - Brand Effect on Price19:50 - Adding Value: Ideas and Implementation22:02 - Navigating Buyer's Awareness Stages24:20 - Tailoring Sales Approach to Buyer JourneyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter