Loan Officer Marketing with Chris Johnstone

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.   Join Todd Bookspan on the Loan Officer Marketing Podcast as he shares powerful strategies for loan officers, covering mindset, time management, database leverage, and AI tools to boost efficiency and business growth. Don’t miss these essential insights!   Watch as Chris speaks with Todd about…   Positive Mindset & Consistent Execution: Todd Bookspan shares how top loan officers stay focused on what they can control, maintaining a positive outlook and sticking to their plan, even during market shifts.   Time Management & Productivity: Learn how disciplined time management and saying “no” to distractions enable loan officers to prioritize their most impactful activities, structuring routines for peak productivity.   Leveraging AI & Database for Efficiency: Discover how conversational AI can streamline communications and free up time, while regular check-ins with past clients and referral partners help drive ongoing business growth.   And MORE!   Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.  

Welcome to the Loan Officer Marketing Podcast! In today’s episode, hosts Chris Johnstone and Carl White are joined by Jennifer Woodland, a standout in our concierge program, for an in-depth chat on appointment setting. They’ll reveal powerful strategies to help loan officers make the most of their time and increase closings by building valuable realtor connections. Jenn brings firsthand insights on how her team connects with past clients, pre-approved buyers, and top-notch real estate agents to set up high-value appointments that lead to real growth.   Watch as Chris Johnstone and Carl White speaks with Jennifer about…   Why realtor referrals are gold and how to secure them. How to effectively set appointments with past clients and agents. Proven ways to stay energized and motivated while making calls The game-changing role of tech and automation in appointment setting. Plus, Jenn shares eye-opening stats comparing closing ratios for social media leads versus realtor referrals—and reveals why investing in agent relationships is the smartest way for loan officers to spend their time. Want to take your appointment setting to the next level? Visit http://loappointments.com/ and learn how our concierge program can help you reach your goals! Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In today’s episode, we sit down with powerhouse Loan Officer Vickie Lasher, who shares her incredible journey back into the industry after a year and a half break. Vickie reveals her step-by-step prospecting approach and the true value of staying connected to clients over the long term. Watch as Chris speaks with Vickie about… Vickie’s return to the industry led to a $3.2 million closing month, powered by the MMA & Call Stars strategies. Learn the value of consistent outreach, including reconnecting with past clients to create fresh refinance opportunities. Get Vickie's top tips on daily prospecting routines and how persistence in making calls can turn “no’s” into a thriving loan pipeline. And MORE! Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone welcomes Frank Garay from the Loan Officer Breakfast Club! They dive deep into the incredible resources available for loan officers, including the daily coaching sessions that have transformed the way professionals in the industry connect and grow. Discover the power of the Loan Officer Breakfast Club, where you can access 30 minutes of free coaching every weekday. Frank shares insights on the community's growth, the engaging "Objection of the Day" segment, and how loan officers are overcoming challenges together. Don't miss out on the fun and camaraderie that makes the Breakfast Club a unique and essential resource for loan officers everywhere! Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host, Chris Johnstone and Kyle Guldenpfennig dive deep into the strategies fueling Kyle’s impressive growth in the mortgage industry. Starting the year at 3-4 loans per month, Kyle now averages 7-8 and has ambitious plans to hit 16 loans monthly in the next 6-9 months. He shares insights on how technology, automation, and mindset have been game-changers, including his use of LO CRM for streamlined follow-ups, automated voicemails, and targeted communication for leads from Zillow and other online platforms. Scaling Loan Production: Kyle Guldenpfennig shares his journey from averaging 3-4 loans per month at the beginning of the year to consistently closing 7-8 deals monthly, with plans to reach 16 loans per month within the next 6-9 months. Technology & Automation as Game-Changers: Discover how Kyle leverages LO CRM to automate follow-ups, voicemails, and targeted communication for online leads, maximizing efficiency and staying top-of-mind for Zillow prospects and beyond. Mindset & Future Innovations: Kyle emphasizes the power of an abundance mindset in growing his business and discusses exciting AI advancements, including smart glasses, to streamline mortgage services further. And MORE! Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone is joined by Andrew Cebulskie, President of Lynx Financial Group. Watch as Chris speaks with Andrew about… How Andrew added 8 new deals to his pipeline in one week by consistently following the DSP. Why protecting your calendar and being intentional about making calls is crucial for success. Regularly calling past clients and pre-approved prospects keeps you top-of-mind for referrals. And MORE!   Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. Looking to boost your mortgage business? Building strong, lasting relationships with real estate agents is key to growing your pipeline.   In this episode, we’ll show you how Loan Officer CRM simplifies the entire process—automating your outreach, scheduling appointments, and tracking success—so you can close more deals without wasting time on manual tasks.   Tune in to learn how you can leverage this powerful tool to streamline your efforts and drive real results!   We’ll learn how to: Add qualified real estate agents to your CRM Automate outreach and follow-up Leverage the power dialer for efficient calling Use a proven follow-up system Build lasting relationships with agents Track success and refine your strategy And More!   Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone dives into the incredible success story of Ryan Pope, who booked 50 appointments in just three weeks. We’ll break down his winning strategies, including how he made 494 calls, had 190 conversations, and turned those into 35 kept appointments and 2 applications—all in a new market! Learn how Ryan’s Daily Success Plan of 2 hours of high-value prospecting, consistency in follow-ups, and authentic relationship-building with qualified agents transformed his business. Plus, discover how Loan Officer CRM automation, from appointment reminders to follow-up systems, boosted his efficiency and conversion rates. And more! Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone sits down with Al Hensling, ranked #25 on Scotsman Guide's Top Originators list, to discuss the keys to long-term success in the mortgage industry.   In this episode, we discuss: - Building a Referral-Based Business: Al Hensling emphasizes the importance of building long-term relationships with referral partners and clients, viewing the mortgage industry as relationship-driven rather than transactional. Innovative Networking: Al shares his unique approach to networking, including hosting events in his personal "man cave" and utilizing it as a venue for local real estate groups, helping him create deeper connections with referral partners. Leveraging AI and Technology: Al discusses how his team integrates AI into their processes to streamline tasks, enhance communication with clients, and improve overall efficiency, allowing his team to focus on higher-value work. And more! Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, we sit down with Edwin Oquendo to dive into his experience with the Concierge Program for Loan Officers and how it's helped him scale his business. Edwin shares how he’s been able to focus on what he does best—engaging clients and closing deals—by outsourcing his cold outreach to the concierge team. The program books approximately 10 qualified appointments per week, allowing him to maintain a 75% show rate and expand into new markets like Marion County without pre-existing relationships. Edwin provides insights into how the Concierge Program works, with the team making around 300 calls per month to past clients and qualified agents, managing his CRM, and handling follow-ups. He also shares his strategic shift from two-step to longer single appointments, leveraging the “double tap” method for no-shows and considering a transition from Zoom to phone calls for higher connection rates. In addition, Edwin talks about his success habits, including the importance of tracking numbers, giving the system time to work, and staying prepared with research tools like Redder. Whether you're a loan officer looking to scale your business or simply curious about the benefits of a concierge system, this episode is packed with actionable insights. Tune in to learn how Edwin is using The Loan Officer CRM and the Concierge Program to consistently grow his business and build lasting relationships with clients and agents. Loan Officer CRM - www.locrmdemo.com Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone dives into the world of artificial intelligence with expert Megan Anderson from highway.ai. Join us as they discuss how prompt engineering is revolutionizing the mortgage industry and marketing strategies. Key Points Covered: Understanding the basics of prompt engineering in AI The importance of context and task definition in prompts Exploring prompt stacking and its applications Choosing the right AI platform: ChatGPT vs. Gemini The impact of AI on customer experience and business processes Megan's new AI course, the AI Advantage, for beginners in AI Don't miss out on this insightful conversation with Megan Anderson and discover how AI can transform your business processes and marketing strategies. For more information and to access Megan's AI course, visit IamMeganAnderson.com. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone sits down with Devin Dubuc to discuss the transition from consumer direct marketing to focusing on realtor relationships. Devin shares insights on how he leverages the Mortgage Marketing Animals (MMA) community, AI tools, and a podcast show to build lasting connections with top-tier agents. He reveals his process of identifying, reaching out to, and building relationships with real estate agents, emphasizing the importance of genuine communication and value-driven interactions. He also delves into how the podcast show, "Real Estate Success Partner," serves as a powerful marketing asset, generating business from both agents and consumers. Don't miss out on valuable insights and tips shared in this episode! Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone interviews Ryan Marks, a seasoned mortgage professional with nearly two decades of experience. Ryan shares his journey in the mortgage industry, from working for big banks to becoming an independent broker. He discusses how he has successfully leveraged artificial intelligence (AI) and the Mortgage Marketing Animals CRM to convert aged leads from real estate agents into closed deals. He also provides valuable insights into how he uses the AI feature in the CRM to automate lead conversations, schedule appointments, and streamline the lead conversion process. Additionally, He emphasizes the importance of investing time to learn and customize the AI responses to align with his communication style and business goals. Learn how Ryan has achieved success by combining innovative technology with proven marketing tactics. To connect with Ryan Marks and learn more about his mortgage services, visit www.markslending.com or email him at ryan@markslending.com. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone discusses essential strategies for loan officers to achieve success in the mortgage industry. He emphasizes the importance of tracking key metrics such as database numbers, referral partner numbers, referrals from deals in process, and conversion rates in marketing. By understanding these numbers, loan officers can forecast their business performance and plan their daily activities effectively. Chris highlights the significance of the Daily Success Plan and the Mortgage Marketing Animals program in providing training and coaching for loan officers. He also mentions the Loan Officer Breakfast Club as a valuable resource for industry professionals to learn and network. Additionally, he introduces the concept of leveraging AI technology for mortgage marketing and generating high-quality leads through Google referrals. For more information on Chris Johnstone's AI SEO program and how to rank on Google for mortgage leads, contact him at chris@connectionincorporated.com. Don't miss out on this insightful episode that can transform your mortgage business and help you reach your income goals. Visit Loan Officer Breakfast Club for free coaching and valuable resources. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone shares insights on the impact of artificial intelligence on the mortgage and real estate industry. He discusses the evolution of Google's algorithms, emphasizing the importance of local SEO and the role of AI in determining search results. He also highlights the significance of obtaining legitimate five-star Google reviews and leveraging AI to enhance online visibility. Additionally, He explains how AI can streamline repetitive tasks for loan officers and real estate agents, improving customer experience and lead generation. Don't miss out on this insightful discussion on the transformative power of AI in the real estate and mortgage industries! Connect with Chris Johnstone at Loan Officer CRM and on Facebook at Chris Johnstone. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone discusses the essential components of building a successful mortgage business. He emphasizes the importance of daily discipline, philosophy, systems, team building, and leadership in achieving growth and success. He also highlights the role of Mortgage Marketing Animals in providing training and coaching for loan officers, including the Daily Success Plan and the Loan Officer Breakfast Club. Additionally, He touches on the benefits of using the Loan Officer CRM for managing leads, realtor relationships, and marketing strategies.  Don't miss out on this valuable episode filled with actionable insights and strategies for loan officers looking to take their business to the next level. And for a limited time, take advantage of the special offer on the Loan Officer CRM to supercharge your business growth. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In the latest episode of the Loan Officer Marketing podcast, we dive deep into how AI is changing the game for turning online leads into real business opportunities. Chris Johnstone shares some great tips on how to boost your online lead conversion rates. During the interview, Chris breaks down the three key things you need to maximize online engagement and conversion. He also talks about how The Mortgage Marketing Animals and their AI-powered CRM system seamlessly bring these elements together to ensure top-notch lead conversion success. If you’re curious about the future of mortgage lead management, Chris invites you to check out how AI is transforming customer interactions at https://loanofficercrm.ai/. Tune in to this episode to learn the strategies that are setting new standards in the mortgage industry. To learn more about loan officer training programs and mortgage marketing, visit toploai.com. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your hosts Chris Johnstone and Carl White discuss SEO strategies for loan officers and mortgage marketing. They cover the importance of SEO in generating more loans, focusing on referral partners, SEO, and online leads. They also emphasize the shift towards AI in search engines and the need for proper optimization to rank on Google and AI platforms. Additionally, they discuss the significance of content, backlinks, and ratings/reviews in SEO strategies and highlight the benefits of being ranked on Google and AI for loan officers, emphasizing the quality of inbound consumer leads. To learn more about loan officer training programs and mortgage marketing, visit toploai.com. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone discusses the importance of effective database marketing for loan officers. He emphasizes the significance of utilizing past customers, past leads, and personal connections in your database marketing strategy. Chris also introduces a new database marketing campaign within the Loan Officer CRM, designed to enhance communication with past clients and generate referrals. He highlights the Daily Success Plan and Mortgage Marketing Animals training as essential tools for loan officers to grow their businesses. Additionally, Chris touches on the PowerDialer feature in the Loan Officer CRM, which streamlines outreach to past customers and automates follow-up sequences. Don't miss out on this insightful episode and take your mortgage business to the next level with effective database marketing techniques. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone, and guest Rebecca Richardson talk about her journey as a loan officer, starting from her entry into the industry after buying her first house. She discusses her growth in the field, emphasizing the importance of building genuine relationships with referral partners like realtors and family law attorneys. She also delves into her use of social media, particularly video content, to connect with clients and provide valuable information. Additionally, She highlights the significance of purposeful communication and the use of AI tools to enhance customer interactions and streamline processes. Tune in to learn how Rebecca uses AI to enhance her communication, create engaging content, and provide exceptional customer service. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!