Local SEO: The Expert’s Guide

Where local SEO meets expert insight! Join Joy Hawkins and Colan Neilsen, renowned local SEO specialists from Sterling Sky, as they share tested strategies, research-backed tips, and industry updates to elevate your local search game.

We Thought Press Releases Were Dead for Local SEO. We Were Wrong.

We thought press releases were dead for Local SEO, but new tests prove they're a powerful, overlooked strategy! For more 👉🏻 https://www.sterlingsky.ca/do-press-releases-help-with-seo/ Discover how PRs boost local pack & organic rankings, plus influence Google's AI overviews. We share real case studies with significant traffic jumps. SEO evolves fast – learn why always testing is critical for success in 2025. Comment if you're testing & subscribe for more data-driven SEO insights! #PressReleaseSEO #LocalSEOStrategy #GoogleRankings #LocalSEOStrategy #GoogleRankings

12-10
03:00

The Fastest Way to Rank for ‘Near Me’ on Google Maps in 2025

Struggling with 'near me' rankings on Google Maps? Our groundbreaking study of 8,000+ businesses across 200 cities uncovers 6 crucial, data-backed factors for dominating local search. We reveal why hiding your address hurts, the power of consistent text reviews, and critical content & photo strategies. Stop guessing and start ranking! What's your biggest 'near me' ranking challenge? Comment below & subscribe for more expert SEO tips!

11-05
11:55

7 Ways to Turn 1-Star Google Reviews Into More Sales

Got a 1-star Google review? Don’t panic—turn it into profit! Learn 7 proven strategies to handle negative reviews, build customer loyalty, and protect your reputation. These tips from experts like Tommy Mello and Mike Blumenthal will help you respond like a pro and grow your business. Watch now and transform your toughest critics into your biggest fans!

10-29
08:46

Skip navigation Search Create Avatar image Local SEO in 2025: 5 Hacks to Stay Ahead of the Competition

📈 Want to boost your Google rankings without hiring an SEO agency? This video reveals easy, actionable strategies that deliver real results—from improving reviews and tweaking title tags to optimizing your website menu. Listen now and start implementing today! 💥

10-08
10:23

The Shocking Truth About Local SEO Costs

🔍 Why Is SEO So Expensive? A Deep Dive into Real Costs and Risky Tactics Think SEO is pricey? This video reveals the hidden costs behind top-tier SEO—from salaries and software to risky tactics you should avoid. Learn what your money really pays for, how to spot red flags, and why ethical SEO wins long-term. 💡 Listen till the end for expert insights and must-know cautionary tales.

10-01
08:54

10 Local SEO Tricks That Sound Crazy But Work Like Magic

In this video, we reveal 10 local SEO tricks that sound crazy but work wonders to boost your rankings and get you noticed. From all caps in title tags to the magic number of Google reviews, these strategies can completely change your local SEO game. Watch the full video for all the details, and don't forget to try them for yourself!

09-24
21:16

9 Game-Changing Google Business Profile Verification Tips

Google Business Profile verification can be frustrating, but we've got you covered with 9 insider tips that will save you hours and make your verification process smoother. From Gmail mistakes to avoiding re-verification triggers, we share real-life success stories and tricks you won’t find elsewhere. Whether you're dealing with phone verification or troubleshooting issues, this guide has everything you need!

09-04
11:09

5 Secrets Google Won’t Tell You About Local SEO

Discover 5 insider Google Maps SEO secrets they don’t want you to know. From keyword boosts in business names to hidden ranking killers, we share real test results, fixes for broken booking links, address visibility hacks, and why your reviews may vanish. Watch now to rank higher, get more leads, and outsmart Google’s own advice!

08-12
10:48

Why Local Businesses Fail at SEO and How to Fix It Fast

Struggling with local SEO despite all your marketing efforts? This video uncovers hidden ranking killers—like business location issues, keyword tricks, fake reviews, and outdated citation strategies—and shows you how to fix them fast. Packed with real-world examples and no-fluff advice. Watch now to unlock your visibility! 💥

07-24
15:32

Don’t Offer Local SEO Until You See This Strategy

Learn how to grow a successful local SEO agency without contracts, gimmicks, or generic hacks. For more 👉https://www.sterlingsky.ca/starting-local-seo-agency/ Joy Hawkins shares proven strategies for lead generation, acquisitions, niche focus, and hiring experienced talent. Get practical insights from real lessons and mistakes—perfect for SEO pros and agency owners.

07-08
16:08

Top 5 Local SEO Tools That Drive Real Results

In this episode, we reveal essential SEO tools to help you boost your rankings, optimize content, and track progress effectively. Discover Local Falcon's ranking insights, how to generate content ideas with Scraper, optimize click-through rates, and track local SEO performance across different locations. We also dive into Ahrefs for link-building analysis and competitor tracking. If you’re serious about improving your local SEO, these tools are a game changer!

06-30
09:18

The #1 Local SEO Blueprint to Dominate Your Market

Struggling with content that doesn’t rank? Learn the overlooked SEO tactics that actually work—like using real stories, strategic link building, and smarter review strategies. We break down case studies that prove results: 350% traffic gains, 57% more conversions, and top rankings in Google. Watch to fix what’s holding your SEO back.

06-02
16:08

The Ultimate Checklist to Boost Your Google Business Profile

One hidden setting in your Google Business Profile could be killing your local rankings. This video breaks down the key profile fixes—from choosing the right category to adding UTM codes and managing reviews—that can boost visibility fast. Stick around for the final tip that could quietly give you the edge. Drop a comment with what surprised you most and subscribe for more SEO tips!

05-12
06:56

Top 7 Local SEO Mistakes You’re Probably Making

Learn from 7 costly local SEO mistakes that can destroy your rankings—like review gating, overusing AI images, or ignoring mobile rankings. See real-world examples, data-backed tips, and what not to do to stay in Google’s good graces. Don’t risk your visibility—watch now to protect your local SEO strategy!

05-05
07:25

Top 3 Free Local SEO Tools You’ll Wish You Knew Sooner

In this episode, we explore three free tools that can save you time and improve your local SEO strategy. For more 👉🏻https://www.sterlingsky.ca/top-3-free-local-seo-tools/ The tools help you optimize your Google Business Profile, track SEO results, and simulate searches from specific zip codes. By the end, you'll know exactly how to streamline your SEO efforts and achieve better results with minimal effort.

04-22
05:01

Unlock 5 Local SEO Hacks: Skyrocket Your Traffic & Profits!

Discover 5 powerful local SEO hacks you probably haven’t tried—one can boost your rankings in just 10 minutes! Learn how to optimize footers, target broader geographies, recover lost reviews, and more. These data-backed strategies helped businesses dominate search results fast. Ready to outsmart Google and your competitors? Watch now and implement today!

04-02
11:39

How I Doubled My Sales Using These 4 Local SEO Tactics

Discover how four powerful SEO tactics transformed a law firm’s lead generation, expanding their reach and boosting revenue. From practitioner listings and local service ads to local expansion and timely mass tort content, these strategies led to massive growth. If you're a local business, especially in the legal field, you can replicate these methods to dominate your market and generate more leads.

03-26
03:53

ChatGPT vs. Google: Is AI Search the Future or Just a Fad?

Is ChatGPT search really a threat to Google or just hype? We dive into real-world data, comparing Google vs. ChatGPT traffic, and reveal how small businesses can adapt. Learn why Bing matters and get a bonus tip to stay ahead of AI-driven search trends. Don't miss this actionable breakdown—watch now and future-proof your SEO strategy!

03-24
05:34

The Shocking Truth About Google Business Profile Rankings

Having multiple Google listings might seem like a traffic booster, but it could actually be hurting your rankings. In this case study, an orthodontist’s search visibility was suffering due to competing practitioner listings. After removing one, his ranking jumped, proving Google’s filtering system can penalize duplicate listings. Want to know if this is affecting your business? Watch now and learn how to fix it!

03-17
03:36

Why Is Google Highlighting 7-Year-Old Negative Reviews?

Are outdated Google reviews hurting your business? For more 👉🏻https://www.sterlingsky.ca/why-google-highlights-old-negative-reviews/ This video dives into Google's "featured reviews" and reveals why old, negative reviews might still haunt your brand. Learn how these outdated highlights can mislead potential customers, why Google might prioritize negative reviews, and discover the rare ways to force a refresh. Share your experiences and thoughts—should Google remove this feature?

03-13
05:33

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