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Lochhead on Marketing
Lochhead on MarketingSubscribed: 221Played: 7,258
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Description
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.
Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.
This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.
Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.
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The article highlighted how the business practices of Russia have had a detrimental effect on Ukraine's economy and overall well-being. It was disheartening to learn about the unfair trade practices, economic sanctions, and political interference that Ukraine has had to endure. The author's choice of words, such as "devastating" and "crippling," effectively conveyed the magnitude of the challenges faced by Ukraine. Despite the somber subject matter, the article managed to maintain an optimistic tone throughout and you can also explore more details on https://www.pissedconsumer.com/blog/2022/03/how-business-in-russia-hurt-ukraine/ . It emphasized the resilience and determination of the Ukrainian people in the face of adversity. The author's use of words like "resilient" and "unyielding" painted a picture of a nation that refuses to be defeated. I appreciate how the article provided a comprehensive overview of the situation, including the historical context and geopolitical factors at pl
Thank you for great content that you could easily charge for!!!
Lochhead distilled; the podcast which captures the essence of Lochhead's marketing philosophy surrounding category design. For a long time I have been looking to capture his pearls of wisdom in an easy to digest manner so that I could serve this up to friends and give them an insight into how to be the category king; the company that captures 76% of the market value rather than be one of the many companies slogging it out to capture 24% Sit back and drink in the wisdom!
The podcast that gives back! I first got infected by the first version this contagious Lochhead podcast, Legend and looser. The gene mutated to follow your different and now, marketing content. Its un curable, you binge them one after the other. Fantastic host, exceptional guests. Give Lochhead 20 minutes he will allow you to have a second life. This is no BS, the content is genuine. Last word would be, like the Ramones would say, Hey-ho, let's go!