Loud&Unfiltered

Welcome to the first episode of Loud & Unfiltered, hosted by Alex Jukes, founder of Jukebox, and featuring a very special guest, Jonny Lee, founder of Last Night A DJ Saved My Life. In this episode, Jonny takes us through the incredible work of the charity, which is transforming lives through music and supporting communities in need. But there's a twist—this episode holds the record as the highest recorded podcast! The final part of the interview was recorded 200 meters from the summit of Mount Kilimanjaro, making this conversation one for the books. Tune in for inspiring stories, charitable insights, and a bit of adventure!

Reinier Zonneveld and Space 92 take us back to where it all began- their very first raves.  From raw underground parties to moments that sparked their passion and set them on the path to becoming two of the most influential figures in the techno scene, this episode is jam-packed with stories, insights, and how those first rave experiences shaped the iconic sounds we know and love today! Watch the full episode on YouTube

In this episode of Loud & Unfiltered, we sits down with Joe Gordon, founder of Lab 54, the UK’s biggest pop-up party brand redefining nightlife across London and beyond. From viral Leeds house parties to secret events for Charlotte de Witte, Ministry of Sound, and Greggs, Joe reveals how Lab 54 became a global movement built entirely on community, creativity, and chaos (of the best kind). He shares the inside story of Lab 54’s rise from DIY beginnings to international tours in LA, Amsterdam, and Australia, throwing parties on Eurostar trains, and hosting pop-ups in car parks, bakeries, and mansions. Joe and Alex also break down the infamous “Ministry of Sound break-in” and why community is everything when building a brand that thrives on connection and trust. This is a masterclass in grassroots brand building, audience loyalty, and staying disruptive in a saturated industry. What You’ll Hear:  How Lab 54 went from viral house parties to global pop-up brand The truth behind the Ministry of Sound break-in stunt Why community is the most powerful asset in events and branding Lessons in growing an authentic brand without investors How to expand internationally while staying connected to your roots The evolution of pop-up culture and its future in global nightlife Why the best parties happen anywhere but a club Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 – The Ministry of Sound break-in story 02:00 – How Lab 54 started as a viral Leeds house party 04:30 – Meeting Alex Jukes in Ibiza and early collaborations 06:50 – The rise of pop-up parties in London and beyond 09:10 – What makes a great pop-up event (and what kills them) 11:40 – Charlotte de Witte street party – 2000 people overnight 13:50 – Building community through Discord, SMS & loyalty 15:40 – Selling 12,000+ tickets with no lineup announced 18:00 – The importance of intimacy and connection in nightlife 21:30 – Throwing a party on the Eurostar 25:00 – Expanding to Australia, LA, Amsterdam & beyond 30:00 – The Vegas and Toronto hotel room parties 31:30 – Behind the scenes of the Ministry of Sound stunt 36:00 – Why Lab 54’s community makes the brand unstoppable 38:30 – The future of pop-up culture and new innovations 40:00 – What’s next for Lab 54: records, offices & festivals  

In this Inside London edition of Loud & Unfiltered, Alex Jukes sits down with Jules Cromwell - one of the most respected figures in the UK music and media industry. From Top of the Pops to nearly two decades at Mixmag, and now Global Commercial Director at Clash, Jules shares unfiltered insights into how London shaped global club culture and why the city’s grassroots creativity still matters. She talks about building her career in media, working with global brands like Diageo and Volvo, the creation of the Mixmag Lab, and the wild, unrepeatable moments that defined an era. Jules also discusses founding Stoho House, a charity club night raising thousands for local causes, and reflects on how the industry can continue to nurture community, inclusivity, and connection through dance music. What You’ll Learn How Jules broke into music media via Top of the Pops The evolution of Mixmag and the rise of global dance culture Behind the scenes of The Mixmag Lab and legendary office raves How brand partnerships reshaped the music business The story of Stoho House and giving back to London’s grassroots venues Why networking, creativity and community still drive the scene today Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Welcome to Loud & Unfiltered: Inside London Series 02:00 – How Jules landed her first job at Top of the Pops 04:50 – Breaking into Mixmag and the early 2000s media boom 07:30 – The evolution of Mixmag and the birth of The Lab 11:20 – The Vegas years and rise of branded dance culture 13:50 – Founding Stoho House and raising £30k for charity 16:40 – The power of community and DIY club nights 20:10 – How London’s club scene changed post-Covid 25:00 – London venues that shaped club culture 28:00 – Networking, blagging, and the art of the hustle 32:00 – The future of Clash and global music media 35:20 – Final thoughts: keeping London creative and connected

In this deep-dive episode of Loud & Unfiltered, we sit down with Mr C – pioneer of British house music, front-man of The Shamen and co-founder of the iconic London club The End. From pirate-radio beginnings and the first Acid House raves to shaping one of the world’s most influential nightclubs, Mr C tells the unfiltered story of how London became the beating heart of underground music. He shares rare stories of Camden Palace, Clink Street, the birth of rave culture, and how The End set a new global standard for sound, inclusivity and community. Mr C also breaks down how club culture lost its way, what today’s promoters are getting wrong, and why supporting the underground is vital to keep London’s creative DNA alive. What You’ll Hear: The untold origins of London’s Acid House movement (1985–1990) How Mr C and The Shamen took underground sounds to the UK Top 5 The visionary design and ethos behind The End Club (1995–2009) Why the early 90s were the turning point for rave culture Lessons for today’s promoters on staying credible and building authentic communities How London’s underground scene is reinventing itself for a new generation Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Introduction & Welcome to Loud & Unfiltered London Series 03:00 – How Mr C discovered house music and became a DJ 08:40 – The birth of Acid House and London’s first raves 13:00 – Joining The Shamen and creating ‘Move Any Mountain’ 24:30 – The story behind The End Club and its cultural impact 33:30 – How The End redefined London nightlife 37:00 – Mr C’s favourite ever party & memories from The End 40:00 – SuperFreak label and evolution of his sound 44:00 – The current state of London club culture 48:00 – Advice to young promoters and club owners 52:30 – Why London will always be the music capital of the world

The Ibiza 2025 season delivered everything - new clubs, viral moments, no-phone parties and a fierce fight for attention. In this final episode of Loud&Unfiltered: Inside Ibiza, hosts Alex Jukes and Grego O’Halloran sit down to unpack it all - from the rebirth of UNVRS to Pacha’s dominance, the Final Boss phenomenon, and what these shifts mean for the future of the island’s nightlife. They look back at standout moments from the season, iconic guests like Danny Whittle, Andy McKay, Nick Yates, Aoife McGuinness, and  Kerol Kollom, and the unfiltered realities of how Ibiza keeps evolving. Expect insider analysis, unfiltered takes, and genuine gratitude for a summer that’s rewritten the rulebook on what club culture means in 2025. What You’ll Hear: The rebirth of Universe Ibiza – what it means for the island How Pacha stayed on top despite fierce competition The rise of young UK talent: Max Dean, Joshwa, and the new tech-house wave No-phones culture and how it’s reshaping DC10, Solid Grooves & 528 Ibiza Why Amnesia faces both challenges and opportunities ahead The global buzz around Final Boss – how a viral moment brought fun back to Ibiza Why Ibiza remains the Champions League of clubbing Predictions for 2026 and how artist-led brands are changing the landscape Whether you’re a DJ, promoter, festival organiser, or Ibiza nightlife fan, this wrap-up gives you an honest look at the biggest shifts shaping the scene. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/   Key Moments:  0:00 – Welcome to the Ibiza 2025 Season Wrap-Up 01:12 – Loud&Unfiltered Season One highlights and lessons learned 03:10 – Universe Ibiza: the biggest new player on the island 05:00 – How Universe reshaped Ibiza’s nightlife and competition 06:44 – Pacha’s dominance and Marco Carola’s standout season 08:27 – Amnesia Ibiza: rebuilding residencies and refinding identity 10:02 – DC10 and Solid Grooves: inside the no-phones revolution 12:10 – 528 Ibiza and the return of true underground energy 13:45 – Final Boss: the viral Ibiza moment of the summer 15:20 – Why Final Boss changed the vibe of the island 17:05 – The rise of new UK talent: Max Dean, Joshwa, and Cloonee 18:52 – How artist-led brands are changing the game 20:10 – Hï Ibiza and Calvin Harris: commercial success vs underground authenticity 22:00 – Ibiza’s balance between VIP culture and dancefloor connection 23:35 – Smaller venues like Pikes, Cova Santa & Akasha bringing back intimacy 25:12 – Predictions for Ibiza 2026: who’s moving where next? 27:45 – Ibiza remains the Champions League of clubbing 29:10 – Gratitude to guests and the Loud&Unfiltered community 30:25 – Ibiza 2026 plans

From Café Mambo to Defected to becoming a driving force at Caprices Festival, Kerol Kollom has lived and breathed the global dance music industry. In this conversation, she chats to Alex Jukes and Grego O’Halloran on how she broke into Ibiza at 21, built trust with DJs and promoters, managed artist logistics at world-class clubs and festivals, and eventually became a respected booker and marketer. You will hear:  Breaking into Ibiza’s nightlife via Café Mambo Artist liaison lessons from hosting the world’s top DJs Working at Defected, Amnesia, Space, Glitterbox and Zoo Project Logistics nightmares at Caprices Festival – helicopters, snowstorms & 100+ artists Transitioning from logistics to marketing and bookings Supporting rising DJs and building diverse line-ups How Berlin, Bucharest and Barcelona shaped her music taste and networks The reality of stress, responsibility and recovery in nightlife Ibiza clubbing culture then vs now: authenticity, VIP trends, and dancefloor energy Why Cocoon at Amnesia and underground characters keep Ibiza’s spirit alive Whether you’re a DJ, promoter, festival organiser, creative entrepreneur or Ibiza fan, this episode gives you the unfiltered truth about what it takes to survive and thrive in music, events and nightlife. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 – Welcome Kerol Kollom to Loud&Unfiltered  02:00 – Kerol’s first trip to Ibiza and Café Mambo hustle 05:00 – Landing the job and meeting superstar DJs 08:00 – Life as an Ibiza artist liaison and hostess 12:00 – From Ibiza summers to studying festival & event management 15:00 – Working with Defected, Glitterbox, Amnesia and Space 20:00 – Breaking down logistics: riders, flights, itineraries and pressure 24:00 – Helicopters, gondolas and Caprices Festival challenges 28:00 – From logistics to marketing and bookings at Caprices 33:00 – Building diverse line-ups and supporting new DJs 36:00 – Ibiza nightlife then vs now: VIP culture vs dancefloor energy 40:00 – Berlin, Bucharest and Barcelona influence on sound and bookings 43:00 – Breakthrough artists to watch: Ogazon and Sally C 46:00 – Kerol’s favourite Ibiza moments and Cocoon at Amnesia 49:00 – Secret Ibiza spots and finding balance away from the clubs

What does it take to break into Ibiza’s world-famous nightlife scene as a dancer - and then flip that into running your own creative agency? In this episode of Loud&Unfiltered, we sit down with Aoife Cleary, founder of Another Dimension, to explore the untold story of Ibiza’s dancers, performers and producers. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Aoife shares her journey from ballet training in Dublin to dancing at Space, Amnesia, Privilege, and Pacha, before stepping up to manage productions and eventually launching her own agency working with brands like Ministry of Sound, Ice Cream, and Ibiza Rocks. In this episode, you will hear about: Breaking into Ibiza’s dance industry and navigating auditions Life behind the scenes at superclubs like Space and Amnesia Building trust and relationships with promoters and venues The evolution of dancer pay, conditions, and opportunities on the island Running Another Dimension and producing events for major international brands Secret villa parties, exclusive afters, and high-end private events Ibiza’s changing landscape: oversaturation, VIP culture, and the rise of venues like Universe Why production, performance and creativity are as vital as the music itself Aoife also opens up about falling in love with Ibiza, the challenges of moving from performer to business owner, and her advice for young dancers trying to break into the island’s competitive scene. Whether you’re a DJ, promoter, festival organiser, creative entrepreneur, or simply a fan of Ibiza culture, this episode gives you a rare look into the people who bring the island’s parties to life. Key Moments:  0:00 – Alex Jukes and Grego O’Halloran welcome Aoife Cleary 01:20 – Aoife’s early dance background and first trips to Ibiza 02:40 – Arriving at 19: first season struggles & shot jobs 05:00 – Cracking the Ibiza audition and casting process 07:10 – Breaking language barriers as a non-Spanish dancer 09:30 – First big jobs at Space, SuperMartXé and Amnesia 14:45 – From dancer to managing parades and productions 17:00 – Ministry of Sound influence and launching Another Dimension agency 20:00 – Producing events, choreography and high-end villa parties 24:15 – Dancing for Carl Cox at Privilege – nerves and chaos 27:30 – How Ibiza production standards have evolved 29:15 – The rise of secret villa parties & afters 30:00 – Ibiza oversaturation, VIP culture and shorter tourist stays 33:20 – Grassroots parties vs superclubs – winners and losers 37:10 – The future of Ibiza clubbing and dancefloors 39:20 – Favourite clubs, parties and DJs this season 41:10 – Advice for dancers who want to work in Ibiza 44:20 – Why dancers are the forgotten part of Ibiza nightlife

Step inside the history of Ibiza’s electronic music scene with Danny Whittle - the legendary promoter behind some of the island’s most iconic nights. From his early days at Renaissance and Ministry of Sound, to creating We Love… Sundays at Space, shaping Pacha into a global lifestyle brand, and co-founding the International Music Summit (IMS), Danny has been at the centre of dance music’s evolution for three decades. In this episode, Danny opens up about: The story behind We Love… and 22-hour parties at Space Ibiza How he transformed Pacha into a global brand with franchises worldwide Working with Swedish House Mafia, David Guetta, Luciano and other superstar DJs The art of promotion, marketing stunts and building residencies The birth and growth of IMS, and why Ibiza remains the heartbeat of the global scene The rise of new venues like Hï Ibiza and Ushuaïa, and their impact on the island Predictions for Ibiza’s future clubbing landscape and the next generation of artists Key Topics Covered: Ibiza nightlife evolution from the 90s to today The making of Pacha’s global identity DJ-led residencies vs. brand-led nights Marketing creativity in club culture International Music Summit origins The influence of Ibiza on global clubbing New challenges and opportunities for promoters Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 Welcome back to Ibiza and new season plans 03:00 Introducing Danny Whittle - Pacha, Space & IMS 05:30 The creation of We Love… Sundays at Space 09:30 Iconic residencies and marketing innovation 15:00 Pacha as a lifestyle brand and global expansion 20:00 Working with DJs from David Guetta to Luciano 27:00 Inside the Swedish House Mafia residency 32:00 Founding the International Music Summit (IMS) 38:00 The rise of Hï Ibiza and Ushuaïa 47:00 Hidden gems and the real Ibiza beyond VIP culture 52:00 Why Ibiza remains the launchpad for global dance music 57:00 Predictions for next season and the island’s future

Ep 9: Dwayne Muffin - One of Ibiza’s most recognisable content creators! In this episode, Dwayne Muffin shares how a last-minute opportunity to visit Ibiza in 2008 turned into a life built on the island. He reflects on how the culture has shifted over the years - from the tight-knit worker’s scene to today’s social media-fuelled seasons. He also opens up about launching his YouTube channel during lockdown, and how it gave him the chance to show a raw, natural side of Ibiza that rarely gets seen. This is a story about adaptation, longevity, and seeing the island through a new lens.

Ep 8: Mark Netto - From Space Closing to Founding IBZ Entertainment What starts as a party… can change your entire life. In this episode, Mark Netto shares how a spontaneous trip to Ibiza led to him quitting university, walking away from his job in South Africa, and chasing a new path on the island. He talks about how Space Closing - attended sober and by fluke - shifted his entire perspective, and how it later inspired the infamous Space day parties he would go on to run. From clubbing obsession to co-founding IBZ Entertainment and shaping some of the island’s biggest music moments - this is a story about trusting your gut and going all in.

Ep 7: Eóin Smyth – Forward Thinking Parties and the Legacy of Carl Cox at Space Co-founder of Game Over and longtime collaborator with Carl Cox, Eóin Smyth turned a childhood dream into an Ibiza legacy. In this episode, he reflects on his early obsession with dance music, witnessing Carl Cox at Space, and launching One Night Stand across Pacha, Amnesia, and DC10. From mentorship under Dave Browning to building one of the island’s most respected underground brands — this is a story of passion, timing, and persistence.

Ep 6: Chris Braun — Managing Momentum Behind ARTBAT & Argy From pro handball player to managing global dance acts, Chris Braun’s journey is one of reinvention and relentless drive. After an ACL injury ended his sporting career, a cold email from Café del Mar Dubai sparked a bold move — and a new life in music. 🎧 What we talk about: – Booking Hardwell in 2002 to 2,000 people – Leaving Germany and starting over in Dubai – The isolation of building from scratch – Managing ARTBAT & the challenges of being Ukrainian artists – Industry bias & breaking through from outside the UK/US – What it really takes to build an artist's momentum Listen now for a raw look into the realities of global artist management.

Ep 5: Jason Bye — The Quintessential Ibiza DJ From Cafe Mambo sunsets in ’94 to nightly sets at Amnesia in ’95, Jason Bye helped define the true Ibiza sound. Grego calls him the quintessential resident — and in this episode, we dive into the stories, the music, and the moments that made the island magic. 🎧 What we talk about: – How Cafe Mambo became the birthplace of the pre-party – Playing Amnesia 7 nights a week – Hearing Plastic Dreams for the first time – Carl Cox, John Galliano & 90s Mambo memories – The Sasha remix that didn’t make the set – Why Instagram stats don’t make a real DJ – How the scene’s evolved — for better and worse Listen now for unfiltered Ibiza history from one of the island’s originals.

🎧 Loud & Unfiltered | Inside Ibiza – Ep 4: Fergie From a teenage residency in Belfast to playing Manumission at Privilege and Space by age 18 — while The Pet Shop Boys and Boy George danced in the crowd — Fergie has been part of dance music’s wildest chapters. In this episode, Fergie takes us from the gritty clubs of Birmingham’s God’s Kitchen to his early days with mentor Tony De Vit, sharing raw stories from the rave era and the reality of staying true to your sound in a shifting industry. We dive into: His first club residency at just 14 years old A fur coat, the Manumission Pink Pussy hotel & rave madness Going bankrupt and fighting to stick to his musical vision The fast, high-pressure world of American DJing Why Vegas crowds make him anxious, but how he still smashes it Funny, fearless, and refreshingly honest — this is Fergie, unfiltered.

🎧 Loud & Unfiltered | Inside Ibiza – Ep 3: Steven Braines In this episode, we sit down with the award winning Steven Braines — global head of events for Defected & Glitterbox, visionary co-founder of HE.SHE.THEY., music manager of artists of the years from SYREETA and Emily Nash to Maya Jane Coles, Magda, Tale of Us, Catz N Dogz, Tricky and more, as well as an and outspoken advocate for diversity on the dance floor. Steven shares how a trip to Ibiza sparked the idea for HE.SHE.THEY., a movement built on inclusion, representation, and challenging outdated club norms. He reflects on his wild early days in the industry — from promoting his first event at 16, to getting inspired by a fruit bowl at Manumission, to eventually securing a residency at Amnesia. We talk about: What a manager really does behind the scenes How diverse booking teams lead to truly inclusive parties The power of the dance floor to break down barriers A few outrageous early career stories you won’t forget This is a candid, bold conversation about the future of nightlife — and why it needs to be for everyone.

🎧 Loud & Unfiltered | Inside Ibiza – Ep 2: Andy McKay From the chaos of Manumission to the cultural legacy of Pikes, Andy McKay has helped shape Ibiza’s identity for over three decades. In this episode, the legendary promoter and entrepreneur takes us back to the raw, rule-breaking days of 1990s nightlife — when parties weren’t planned, they were lived. Andy shares how Manumission redefined what a party could be: immersive, provocative, and totally free. He reflects on the rise of Ibiza Rocks as a voice for youth culture, and why today’s scene must protect the 20-year-olds who bring energy to the dance floor — not price them out in favour of VIPs. From flyering beaches by hand to building some of Ibiza’s most influential venues, Andy calls for a cultural reset: more love, less velvet rope. An unmissable conversation with a true rebel of the island.

Loud & Unfiltered | Season 2, Inside Ibiza – Ep 1: Grego O’Halloran From blowing up balloons at pre-parties to running press and the door at DC10, Grego O’Halloran has seen it all. In our season opener, Grego takes us deep into Ibiza’s club culture — from the essential role of British workers pre-Brexit to the danger of VIP tables overtaking the dancefloor. We talk artist-led events, the slow fade of traditional promoters, and how DC10’s anti-establishment ethos still sets it apart. Grego also shares what it’s like raising a family on the island — and how Ibiza became home. Real talk, untold stories, and a front-row seat to the dancefloor.

This week on Loud & Unfiltered, we're joined by Elle McMahon - founder of The Ticket Crowd, a digital agency that specialises in paid ads for events and festivals. Elle gives us a behind-the-scenes look at what it takes to sell out shows in today’s competitive landscape, and how data-driven strategy meets creative marketing. We also dive into her personal journey as a mum of two navigating entrepreneurship with ADHD. From balancing family life to building a business that thrives under pressure, Elle shares it all - candid, sharp, and unfiltered.   Follow Elle on: @theticketcrowd

This week on Loud & Unfiltered, we are joined by DJ, producer, and 'Life In Colour' label boss Made By Pete for an inside look at the realities of life as an artist. From packed dance floors to airport lounges, Pete opens up about the mental, creative, and physical demands of being a touring DJ. We also delve into his work as the founder of Life In Colour, the label he launched to champion forward-thinking electronic music. Candid, insightful, and unfiltered—this is a must-listen for anyone curious about what really goes on behind the decks.   Follow Made By Pete on:  @_madebypete @lifeincolour.art