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Loud&Unfiltered
Loud&Unfiltered
Author: Jukebox
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Bringing you behind the scenes of the music industry and beyond. Each episode features Loud&Unfiltered conversations with music industry professionals and entrepreneurs, diving into topics like personal branding, innovation, and the intersection of music and tech. Tune in for insightful stories, actionable advice, and unfiltered discussions on how to thrive in the fast-paced world of business and creativity.
35 Episodes
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Welcome to the first episode of Loud & Unfiltered, hosted by Alex Jukes, founder of Jukebox, and featuring a very special guest, Jonny Lee, founder of Last Night A DJ Saved My Life. In this episode, Jonny takes us through the incredible work of the charity, which is transforming lives through music and supporting communities in need. But there's a twist—this episode holds the record as the highest recorded podcast! The final part of the interview was recorded 200 meters from the summit of Mount Kilimanjaro, making this conversation one for the books. Tune in for inspiring stories, charitable insights, and a bit of adventure!
Reinier Zonneveld and Space 92 take us back to where it all began- their very first raves.
From raw underground parties to moments that sparked their passion and set them on the path to becoming two of the most influential figures in the techno scene, this episode is jam-packed with stories, insights, and how those first rave experiences shaped the iconic sounds we know and love today!
Watch the full episode on YouTube
In this Inside London edition of Loud & Unfiltered, we sit down with Mak 10 - DJ, producer, and member of the legendary Nasty Crew to talk about how grime culture was born from the streets, pirate radio, and pure rebellion.
From early drum & bass and garage roots to the explosive rise of grime MCs like Dizzee Rascal, D Double E, and Kano, Mak 10 takes us deep into the origins of a genre that reshaped UK music forever. He shares untold stories of Deja Vu FM, rival crews like Roll Deep, and the DIY spirit that drove a generation to create their own sound when no one would play them on legal radio.
Mak 10 also reveals the story behind his viral series The Essence, why his Dizzee Rascal rooftop session broke the internet, and how he accidentally reunited Dizzee and Wiley for the first time in years.
What You’ll Learn:
How pirate radio shaped London’s underground music scene
The rise of Nasty Crew and the rivalry with Roll Deep
Why grime was born from garage, rebellion, and youth culture
How Mak 10 pioneered content creation through The Essence series
The story behind Dizzee Rascal and Wiley’s viral reunion
How streaming and social media transformed the grime scene
The next wave of grime, hybrid genres, and UK club innovation
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 Introduction: Mak 10’s Journey in Grime and Garage
01:09 Mak 10’s Early Influences: From Drum & Bass to Grime
02:42 Garage to Grime: Cultural and Generational Shifts
03:31 The Power of Pirate Radio in London’s Grime Scene
04:42 Going Mainstream: Pirate Radio to Legal Stations and Streaming
05:13 The Nasty Crew Era: Growth, Rivalries, and Roll Deep
07:22 Memorable Sets and Viral Grime Moments: Deja Vu and Beyond
08:35 DIY Spirit: Pirate Radio Attitude and Innovation
09:08 Behind the Scenes: Booking Grime and Drum & Bass Events
11:41 Grime Goes Mainstream: Roots, Growth, and Authenticity
13:16 Legendary Collaborations: Nasty Crew’s Lasting Influence
14:43 Passing the Torch: New Producers and Grime’s Evolution
15:06 The Essence Series: Creative Content and Streaming Innovations
16:56 Content Creation: Live Streaming vs. Pre-Recording in Grime
17:46 Favourite Guests: Dizzee Rascal, Viral Moments, and Rooftop Sessions
19:51 Off-the-Cuff Creativity and Viral Content Stories
23:41 Grime Meets Drum & Bass: Genre Crossovers and Scene Evolution
26:08 Iconic Collaborations: The Dizzee & Wiley Reunion Story
28:47 Dream Ciphers: Mak 10’s Ideal Grime and International Lineups
30:35 Social Media Strategy: Instagram, TikTok, YouTube and Monetization
32:02 Pushing Boundaries: Creative Aspirations and Future Goals
33:18 Full Takeover: Ministry of Sound Multi-Genre Event Recap
35:42 Musical Diversity: Embracing Multiple Genres in Live Sets
36:44 Creative Drive: Staying Motivated and Innovative in Music
37:53 Building Legacy: Influence, Inspiration, and Advice for the Next Generation
40:32 What’s Next: New Music, Label Projects, and Fashion Brand Launch
41:47 The Future of Grime: Outlook, Global Reach, and Legacy
In this ADE special of Loud & Unfiltered, Doc Martin sits down with Alex Jukes and Grego O’Halloran for an unfiltered conversation about the evolution of house music, club culture, and staying true to the craft over three decades.
A true pioneer of US underground house, Doc reflects on his journey from 1980s record shops in California to Fabric London residencies, Back to Basics, and DC10 Ibiza. He shares stories from touring with legends like Terry Farley, Andrew Weatherall, and DJ Harvey, the rise of the UK scene, and why he’s still excited about music after 30 years behind the decks.
From the diesel truck raves of Leeds to Fabric’s iconic mix series, Doc opens up about building community, working with new artists, and how to keep music real in a social media world.
This episode is a rare insight into the mindset of a DJ’s DJ - a storyteller, mentor, and lifelong advocate for underground music.
What You’ll Hear:
The early days of Doc Martin’s career and record store culture
His time as a Fabric London resident and creating the Fabric 10 mix CD
Wild stories from Back to Basics, Cream, and DC10 Ibiza
The UK vs US club scene and what makes each unique
Why vinyl culture still matters in a digital world
His thoughts on social media and DJ authenticity
How to stay passionate and relevant after 30+ years in music
The next wave of underground artists shaping the global scene
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 - Introduction & Doc Martin’s Veteran DJ Insights
00:33 - Welcome to the Podcast: Show Format and ADE Context
01:17 - Doc Martin’s ADE Experience & Amsterdam DJ Scene
04:03 - Doc Martin’s Early UK Touring Stories
06:31 - Playing Iconic UK Cities: Cream, Ministry of Sound, Back to Basics
08:30 - Residency at Fabric London & Life in the UK
09:21 - UK Music Scene Influence on US House Music
11:09 - Doc Martin’s Signature Festival Gigs and Fabric Memories
12:19 - Adapting to Today’s House Music Scene & Connecting with New Generations
15:19 - Comparing UK and US Crowds: Differences and Energy
17:26 - The Evolution of Dance Music: Classics, Tech House, and New Talent
21:57 - Mixing Methods: Live Sets vs. Computer Mixes and Studio Life
23:19 - Releasing New Music and Supporting Up-and-Coming Artists
25:51 - Social Media in DJ Culture: Promotion and Authentic Connections
27:08 - Giving Opportunities to Young DJs: Label and Mentorship
29:03 - ADE: Networking, Meetings, and The Business Side of DJing
30:38 - Record Store and Club Culture: The Heartbeat of the Scene
32:23 - Early Days in Ibiza & Building Lasting Musical Friendships
34:28 - Advice for Young DJs: Staying True and Showing Personality
35:46 - Favorite Clubs: Amsterdam’s Trouw and Club Culture Reflections
In this Loud & Unfiltered ADE special, Inside Amsterdam, Benny Rodrigues joins Alex Jukes and Grego O’Halloran for an unguarded conversation about authenticity, artistry and the evolution of dance music culture.
A true Dutch electronic music icon, Benny discusses the early Rotterdam record-shop days that shaped his career, the lost art of crate-digging, his resistance to social-media pressure, and why he still refuses to use a smartphone. From DC-10 to Bret Amsterdam, from record stores to residencies, Benny reflects on three decades of keeping house and techno honest - with humour, perspective and heart.
What You’ll Hear:
How Benny Rodrigues built his career from Rotterdam’s record-store scene
Why he still DJs without a smartphone
The hidden lessons from the vinyl era and club residencies
The effect of social media on creativity and innocence
How ADE changed over the years - and why the best meetings still happen on the dance floor
The importance of staying pure to your sound and community
Benny’s advice for young DJs trying to build a long-term career
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 - Introduction, Guest Welcome & Podcast Overview
0:52 - Who is Benny Rodriguez? Dutch DJ’s Background & Achievements
01:34 - Amsterdam Dance Event: Importance, Culture & Experience
04:13 - Early ADE Memories & Social Networking in the Music Scene
06:15 - The Role of Spontaneity: Meetings, Dance Floors, and Artist Connections
09:14 - Preparing for Gigs: Discovering and Categorizing New Music
11:49 - Social Media’s Impact on the DJ Scene & Artist Authenticity
17:46 - The Loss of Innocence: Social Media, Crowds, and Club Culture
23:01 - Offline Lifestyle: Benny Rodriguez on Not Having a Smartphone
25:35 - Organizing Music: Genres, Playlists, and DJ Methods
26:54 - Influences & Beginnings: DJ Career Origins in Record Shops
34:23 - The Record Shop Era: Stories, Lessons & Scene Development
36:07 - Advice for the Next Generation of DJs & Artists
39:50 - Benny Rodriguez’s Favorite Amsterdam Clubs
In this Inside Amsterdam edition of Loud & Unfiltered, we sit down with Nilz and Jordi Pronk, the brothers behind PIV Records - one of the most respected names in house music.
Celebrating ten years of PIV, the pair open up about how a small soulful-house night in Amsterdam became an international movement shaping modern underground club culture. From wild ADE pop-ups on trains and rooftops to their residency at Cova Santa Ibiza, they reveal how community, family energy and a love of quality house have driven their success. They discuss balancing art and business, working with legends like Kerri Chandler, the roots of Amsterdam’s house scene, and why they call their ethos “Underground for the masses.”
What You’ll Learn:
How PIV Records grew from a local club night into a global brand
The origin of the Underground for the Masses philosophy
Why ADE remains the world’s most important meeting ground for house culture
How PIV built an international following across Ibiza, LA and Miami
The importance of community, collaboration and staying authentic
Lessons from working with Kerri Chandler and other house pioneers
How Nilz and Jordi balance creativity, family and business growth
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 Introduction & Early Inspiration for PIV Brief: Founders discuss how PIV started, inspiration from house music, and early DJ experiences.
0:36 Meet the PIV Founders – Friendship and Amsterdam House Journey Brief: Hosts and guests introduce themselves, share their long-standing history and the beginnings of PIV in the Amsterdam music scene.
02:12 What ADE Means to DJs & PIV’s Event Week Activities Brief: Significance of Amsterdam Dance Event, the special nature of the week for DJs, and highlights from recent PIV events.
03:45 Prioritising Quality House Music – PIV’s Philosophy and Evolving Sound Brief: Why PIV focuses on quality and variety in house music, embracing sub-genres and staying grounded in their origins.
05:00 Organising Unique Music Experiences: Train Parties, Loft Sessions & More Brief: Creative PIV event concepts like the train party, rooftop sessions, and how they innovate beyond typical club nights.
07:09 PIV’s Growth: Building a Label, Family, and Community Brief: Stories of label growth, working as brothers, team expansion, and creating an inclusive, positive community atmosphere.
10:00 Building an International Brand and Audience for PIV Brief: How PIV’s sound and shows spread internationally, the impact in America, and collaborating with other music organisations worldwide.
11:40 Artist Selection and A&R: The PIV Approach Brief: Criteria for signing artists, fostering synergy, supporting talent, and maintaining label standards.
14:00 Iconic Parties and Memorable Moments Brief: Recounting favorite and most legendary PIV parties, milestones, and showcase stories.
18:14 Ibiza Residency and Integrating PIV’s Unique Sound Brief: Discussion of PIV’s multi-year residency at Cova Santa in Ibiza, programming, and venue adaptation.
20:02 Personal DJ Journeys – From Football Dreams to International Gigs Brief: Founders share personal life stories and their transition from sports to music careers.
24:46 Breaking Out Internationally – From Local Gigs to Global Recognition Brief: Discussion of key releases, showcases abroad, and what launched PIV on the international stage.
26:34 The Value of Authenticity, Longevity & Influence Brief: Reflections on staying true to one’s sound, achieving career longevity, and influencing global listeners.
29:12 Social Media, Branding & Community Building Strategies Brief: How PIV used Twitch, social media, and innovative promotion to grow their brand and stay connected.
30:47 PIV’s Future: Expansion, New Sounds, Global Opportunities Brief: Plans for new shows, exploring new regions, supporting both legendary and emerging artists.
36:09 Challenges in Promoting – Balancing Legacy, Talent, and Financial Realities Brief: Honest look at balancing bookings, ticket sales, supporting legends, and business realities in music promotion.
40:00 Adapting The PIV Sound: Hybrid DJ Sets and Musical Diversity Brief: How PIV adapts for different crowds and events, evolving their label and exploring sub-genres while staying true to their core values.
42:08 Family, Teamwork & The Motto for PIV’s Next Decade Brief: Reflections on sibling partnership, brand values, and the guiding principles for the future: “Underground for the Masses, Roots Over Hype.”
In this episode of Loud & Unfiltered, we sits down with Joe Gordon, founder of Lab 54, the UK’s biggest pop-up party brand redefining nightlife across London and beyond.
From viral Leeds house parties to secret events for Charlotte de Witte, Ministry of Sound, and Greggs, Joe reveals how Lab 54 became a global movement built entirely on community, creativity, and chaos (of the best kind).
He shares the inside story of Lab 54’s rise from DIY beginnings to international tours in LA, Amsterdam, and Australia, throwing parties on Eurostar trains, and hosting pop-ups in car parks, bakeries, and mansions. Joe and Alex also break down the infamous “Ministry of Sound break-in” and why community is everything when building a brand that thrives on connection and trust.
This is a masterclass in grassroots brand building, audience loyalty, and staying disruptive in a saturated industry.
What You’ll Hear:
How Lab 54 went from viral house parties to global pop-up brand
The truth behind the Ministry of Sound break-in stunt
Why community is the most powerful asset in events and branding
Lessons in growing an authentic brand without investors
How to expand internationally while staying connected to your roots
The evolution of pop-up culture and its future in global nightlife
Why the best parties happen anywhere but a club
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – The Ministry of Sound break-in story
02:00 – How Lab 54 started as a viral Leeds house party
04:30 – Meeting Alex Jukes in Ibiza and early collaborations
06:50 – The rise of pop-up parties in London and beyond
09:10 – What makes a great pop-up event (and what kills them)
11:40 – Charlotte de Witte street party – 2000 people overnight
13:50 – Building community through Discord, SMS & loyalty
15:40 – Selling 12,000+ tickets with no lineup announced
18:00 – The importance of intimacy and connection in nightlife
21:30 – Throwing a party on the Eurostar
25:00 – Expanding to Australia, LA, Amsterdam & beyond
30:00 – The Vegas and Toronto hotel room parties
31:30 – Behind the scenes of the Ministry of Sound stunt
36:00 – Why Lab 54’s community makes the brand unstoppable
38:30 – The future of pop-up culture and new innovations
40:00 – What’s next for Lab 54: records, offices & festivals
In this Inside London edition of Loud & Unfiltered, Alex Jukes sits down with Jules Cromwell - one of the most respected figures in the UK music and media industry. From Top of the Pops to nearly two decades at Mixmag, and now Global Commercial Director at Clash, Jules shares unfiltered insights into how London shaped global club culture and why the city’s grassroots creativity still matters.
She talks about building her career in media, working with global brands like Diageo and Volvo, the creation of the Mixmag Lab, and the wild, unrepeatable moments that defined an era. Jules also discusses founding Stoho House, a charity club night raising thousands for local causes, and reflects on how the industry can continue to nurture community, inclusivity, and connection through dance music.
What You’ll Learn
How Jules broke into music media via Top of the Pops
The evolution of Mixmag and the rise of global dance culture
Behind the scenes of The Mixmag Lab and legendary office raves
How brand partnerships reshaped the music business
The story of Stoho House and giving back to London’s grassroots venues
Why networking, creativity and community still drive the scene today
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – Welcome to Loud & Unfiltered: Inside London Series
02:00 – How Jules landed her first job at Top of the Pops
04:50 – Breaking into Mixmag and the early 2000s media boom
07:30 – The evolution of Mixmag and the birth of The Lab
11:20 – The Vegas years and rise of branded dance culture
13:50 – Founding Stoho House and raising £30k for charity
16:40 – The power of community and DIY club nights
20:10 – How London’s club scene changed post-Covid
25:00 – London venues that shaped club culture
28:00 – Networking, blagging, and the art of the hustle
32:00 – The future of Clash and global music media
35:20 – Final thoughts: keeping London creative and connected
In this deep-dive episode of Loud & Unfiltered, we sit down with Mr C – pioneer of British house music, front-man of The Shamen and co-founder of the iconic London club The End. From pirate-radio beginnings and the first Acid House raves to shaping one of the world’s most influential nightclubs, Mr C tells the unfiltered story of how London became the beating heart of underground music.
He shares rare stories of Camden Palace, Clink Street, the birth of rave culture, and how The End set a new global standard for sound, inclusivity and community. Mr C also breaks down how club culture lost its way, what today’s promoters are getting wrong, and why supporting the underground is vital to keep London’s creative DNA alive.
What You’ll Hear:
The untold origins of London’s Acid House movement (1985–1990)
How Mr C and The Shamen took underground sounds to the UK Top 5
The visionary design and ethos behind The End Club (1995–2009)
Why the early 90s were the turning point for rave culture
Lessons for today’s promoters on staying credible and building authentic communities
How London’s underground scene is reinventing itself for a new generation
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – Introduction & Welcome to Loud & Unfiltered London Series
03:00 – How Mr C discovered house music and became a DJ
08:40 – The birth of Acid House and London’s first raves
13:00 – Joining The Shamen and creating ‘Move Any Mountain’
24:30 – The story behind The End Club and its cultural impact
33:30 – How The End redefined London nightlife
37:00 – Mr C’s favourite ever party & memories from The End
40:00 – SuperFreak label and evolution of his sound
44:00 – The current state of London club culture
48:00 – Advice to young promoters and club owners
52:30 – Why London will always be the music capital of the world
The Ibiza 2025 season delivered everything - new clubs, viral moments, no-phone parties and a fierce fight for attention. In this final episode of Loud&Unfiltered: Inside Ibiza, hosts Alex Jukes and Grego O’Halloran sit down to unpack it all - from the rebirth of UNVRS to Pacha’s dominance, the Final Boss phenomenon, and what these shifts mean for the future of the island’s nightlife.
They look back at standout moments from the season, iconic guests like Danny Whittle, Andy McKay, Nick Yates, Aoife McGuinness, and Kerol Kollom, and the unfiltered realities of how Ibiza keeps evolving.
Expect insider analysis, unfiltered takes, and genuine gratitude for a summer that’s rewritten the rulebook on what club culture means in 2025.
What You’ll Hear:
The rebirth of Universe Ibiza – what it means for the island
How Pacha stayed on top despite fierce competition
The rise of young UK talent: Max Dean, Joshwa, and the new tech-house wave
No-phones culture and how it’s reshaping DC10, Solid Grooves & 528 Ibiza
Why Amnesia faces both challenges and opportunities ahead
The global buzz around Final Boss – how a viral moment brought fun back to Ibiza
Why Ibiza remains the Champions League of clubbing
Predictions for 2026 and how artist-led brands are changing the landscape
Whether you’re a DJ, promoter, festival organiser, or Ibiza nightlife fan, this wrap-up gives you an honest look at the biggest shifts shaping the scene.
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – Welcome to the Ibiza 2025 Season Wrap-Up
01:12 – Loud&Unfiltered Season One highlights and lessons learned
03:10 – Universe Ibiza: the biggest new player on the island
05:00 – How Universe reshaped Ibiza’s nightlife and competition
06:44 – Pacha’s dominance and Marco Carola’s standout season
08:27 – Amnesia Ibiza: rebuilding residencies and refinding identity
10:02 – DC10 and Solid Grooves: inside the no-phones revolution
12:10 – 528 Ibiza and the return of true underground energy
13:45 – Final Boss: the viral Ibiza moment of the summer
15:20 – Why Final Boss changed the vibe of the island
17:05 – The rise of new UK talent: Max Dean, Joshwa, and Cloonee
18:52 – How artist-led brands are changing the game
20:10 – Hï Ibiza and Calvin Harris: commercial success vs underground authenticity
22:00 – Ibiza’s balance between VIP culture and dancefloor connection
23:35 – Smaller venues like Pikes, Cova Santa & Akasha bringing back intimacy
25:12 – Predictions for Ibiza 2026: who’s moving where next?
27:45 – Ibiza remains the Champions League of clubbing
29:10 – Gratitude to guests and the Loud&Unfiltered community
30:25 – Ibiza 2026 plans
From Café Mambo to Defected to becoming a driving force at Caprices Festival, Kerol Kollom has lived and breathed the global dance music industry. In this conversation, she chats to Alex Jukes and Grego O’Halloran on how she broke into Ibiza at 21, built trust with DJs and promoters, managed artist logistics at world-class clubs and festivals, and eventually became a respected booker and marketer.
You will hear:
Breaking into Ibiza’s nightlife via Café Mambo
Artist liaison lessons from hosting the world’s top DJs
Working at Defected, Amnesia, Space, Glitterbox and Zoo Project
Logistics nightmares at Caprices Festival – helicopters, snowstorms & 100+ artists
Transitioning from logistics to marketing and bookings
Supporting rising DJs and building diverse line-ups
How Berlin, Bucharest and Barcelona shaped her music taste and networks
The reality of stress, responsibility and recovery in nightlife
Ibiza clubbing culture then vs now: authenticity, VIP trends, and dancefloor energy
Why Cocoon at Amnesia and underground characters keep Ibiza’s spirit alive
Whether you’re a DJ, promoter, festival organiser, creative entrepreneur or Ibiza fan, this episode gives you the unfiltered truth about what it takes to survive and thrive in music, events and nightlife.
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 – Welcome Kerol Kollom to Loud&Unfiltered
02:00 – Kerol’s first trip to Ibiza and Café Mambo hustle
05:00 – Landing the job and meeting superstar DJs
08:00 – Life as an Ibiza artist liaison and hostess
12:00 – From Ibiza summers to studying festival & event management
15:00 – Working with Defected, Glitterbox, Amnesia and Space
20:00 – Breaking down logistics: riders, flights, itineraries and pressure
24:00 – Helicopters, gondolas and Caprices Festival challenges
28:00 – From logistics to marketing and bookings at Caprices
33:00 – Building diverse line-ups and supporting new DJs
36:00 – Ibiza nightlife then vs now: VIP culture vs dancefloor energy
40:00 – Berlin, Bucharest and Barcelona influence on sound and bookings
43:00 – Breakthrough artists to watch: Ogazon and Sally C
46:00 – Kerol’s favourite Ibiza moments and Cocoon at Amnesia
49:00 – Secret Ibiza spots and finding balance away from the clubs
What does it take to break into Ibiza’s world-famous nightlife scene as a dancer - and then flip that into running your own creative agency? In this episode of Loud&Unfiltered, we sit down with Aoife Cleary, founder of Another Dimension, to explore the untold story of Ibiza’s dancers, performers and producers.
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Aoife shares her journey from ballet training in Dublin to dancing at Space, Amnesia, Privilege, and Pacha, before stepping up to manage productions and eventually launching her own agency working with brands like Ministry of Sound, Ice Cream, and Ibiza Rocks.
In this episode, you will hear about:
Breaking into Ibiza’s dance industry and navigating auditions
Life behind the scenes at superclubs like Space and Amnesia
Building trust and relationships with promoters and venues
The evolution of dancer pay, conditions, and opportunities on the island
Running Another Dimension and producing events for major international brands
Secret villa parties, exclusive afters, and high-end private events
Ibiza’s changing landscape: oversaturation, VIP culture, and the rise of venues like Universe
Why production, performance and creativity are as vital as the music itself
Aoife also opens up about falling in love with Ibiza, the challenges of moving from performer to business owner, and her advice for young dancers trying to break into the island’s competitive scene.
Whether you’re a DJ, promoter, festival organiser, creative entrepreneur, or simply a fan of Ibiza culture, this episode gives you a rare look into the people who bring the island’s parties to life.
Key Moments:
0:00 – Alex Jukes and Grego O’Halloran welcome Aoife Cleary
01:20 – Aoife’s early dance background and first trips to Ibiza
02:40 – Arriving at 19: first season struggles & shot jobs
05:00 – Cracking the Ibiza audition and casting process
07:10 – Breaking language barriers as a non-Spanish dancer
09:30 – First big jobs at Space, SuperMartXé and Amnesia
14:45 – From dancer to managing parades and productions
17:00 – Ministry of Sound influence and launching Another Dimension agency
20:00 – Producing events, choreography and high-end villa parties
24:15 – Dancing for Carl Cox at Privilege – nerves and chaos
27:30 – How Ibiza production standards have evolved
29:15 – The rise of secret villa parties & afters
30:00 – Ibiza oversaturation, VIP culture and shorter tourist stays
33:20 – Grassroots parties vs superclubs – winners and losers
37:10 – The future of Ibiza clubbing and dancefloors
39:20 – Favourite clubs, parties and DJs this season
41:10 – Advice for dancers who want to work in Ibiza
44:20 – Why dancers are the forgotten part of Ibiza nightlife
Step inside the history of Ibiza’s electronic music scene with Danny Whittle - the legendary promoter behind some of the island’s most iconic nights. From his early days at Renaissance and Ministry of Sound, to creating We Love… Sundays at Space, shaping Pacha into a global lifestyle brand, and co-founding the International Music Summit (IMS), Danny has been at the centre of dance music’s evolution for three decades.
In this episode, Danny opens up about:
The story behind We Love… and 22-hour parties at Space Ibiza
How he transformed Pacha into a global brand with franchises worldwide
Working with Swedish House Mafia, David Guetta, Luciano and other superstar DJs
The art of promotion, marketing stunts and building residencies
The birth and growth of IMS, and why Ibiza remains the heartbeat of the global scene
The rise of new venues like Hï Ibiza and Ushuaïa, and their impact on the island
Predictions for Ibiza’s future clubbing landscape and the next generation of artists
Key Topics Covered:
Ibiza nightlife evolution from the 90s to today
The making of Pacha’s global identity
DJ-led residencies vs. brand-led nights
Marketing creativity in club culture
International Music Summit origins
The influence of Ibiza on global clubbing
New challenges and opportunities for promoters
Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/
Key Moments:
0:00 Welcome back to Ibiza and new season plans
03:00 Introducing Danny Whittle - Pacha, Space & IMS
05:30 The creation of We Love… Sundays at Space
09:30 Iconic residencies and marketing innovation
15:00 Pacha as a lifestyle brand and global expansion
20:00 Working with DJs from David Guetta to Luciano
27:00 Inside the Swedish House Mafia residency
32:00 Founding the International Music Summit (IMS)
38:00 The rise of Hï Ibiza and Ushuaïa
47:00 Hidden gems and the real Ibiza beyond VIP culture
52:00 Why Ibiza remains the launchpad for global dance music
57:00 Predictions for next season and the island’s future
Ep 9: Dwayne Muffin - One of Ibiza’s most recognisable content creators!
In this episode, Dwayne Muffin shares how a last-minute opportunity to visit Ibiza in 2008 turned into a life built on the island. He reflects on how the culture has shifted over the years - from the tight-knit worker’s scene to today’s social media-fuelled seasons.
He also opens up about launching his YouTube channel during lockdown, and how it gave him the chance to show a raw, natural side of Ibiza that rarely gets seen.
This is a story about adaptation, longevity, and seeing the island through a new lens.
Ep 8: Mark Netto - From Space Closing to Founding IBZ Entertainment
What starts as a party… can change your entire life.
In this episode, Mark Netto shares how a spontaneous trip to Ibiza led to him quitting university, walking away from his job in South Africa, and chasing a new path on the island.
He talks about how Space Closing - attended sober and by fluke - shifted his entire perspective, and how it later inspired the infamous Space day parties he would go on to run.
From clubbing obsession to co-founding IBZ Entertainment and shaping some of the island’s biggest music moments - this is a story about trusting your gut and going all in.
Ep 7: Eóin Smyth – Forward Thinking Parties and the Legacy of Carl Cox at Space
Co-founder of Game Over and longtime collaborator with Carl Cox, Eóin Smyth turned a childhood dream into an Ibiza legacy.
In this episode, he reflects on his early obsession with dance music, witnessing Carl Cox at Space, and launching One Night Stand across Pacha, Amnesia, and DC10. From mentorship under Dave Browning to building one of the island’s most respected underground brands — this is a story of passion, timing, and persistence.
Ep 6: Chris Braun — Managing Momentum Behind ARTBAT & Argy
From pro handball player to managing global dance acts, Chris Braun’s journey is one of reinvention and relentless drive. After an ACL injury ended his sporting career, a cold email from Café del Mar Dubai sparked a bold move — and a new life in music.
🎧 What we talk about:
– Booking Hardwell in 2002 to 2,000 people
– Leaving Germany and starting over in Dubai
– The isolation of building from scratch
– Managing ARTBAT & the challenges of being Ukrainian artists
– Industry bias & breaking through from outside the UK/US
– What it really takes to build an artist's momentum
Listen now for a raw look into the realities of global artist management.
Ep 5: Jason Bye — The Quintessential Ibiza DJ
From Cafe Mambo sunsets in ’94 to nightly sets at Amnesia in ’95, Jason Bye helped define the true Ibiza sound. Grego calls him the quintessential resident — and in this episode, we dive into the stories, the music, and the moments that made the island magic.
🎧 What we talk about:
– How Cafe Mambo became the birthplace of the pre-party
– Playing Amnesia 7 nights a week
– Hearing Plastic Dreams for the first time
– Carl Cox, John Galliano & 90s Mambo memories
– The Sasha remix that didn’t make the set
– Why Instagram stats don’t make a real DJ
– How the scene’s evolved — for better and worse
Listen now for unfiltered Ibiza history from one of the island’s originals.
🎧 Loud & Unfiltered | Inside Ibiza – Ep 4: Fergie
From a teenage residency in Belfast to playing Manumission at Privilege and Space by age 18 — while The Pet Shop Boys and Boy George danced in the crowd — Fergie has been part of dance music’s wildest chapters.
In this episode, Fergie takes us from the gritty clubs of Birmingham’s God’s Kitchen to his early days with mentor Tony De Vit, sharing raw stories from the rave era and the reality of staying true to your sound in a shifting industry.
We dive into:
His first club residency at just 14 years old
A fur coat, the Manumission Pink Pussy hotel & rave madness
Going bankrupt and fighting to stick to his musical vision
The fast, high-pressure world of American DJing
Why Vegas crowds make him anxious, but how he still smashes it
Funny, fearless, and refreshingly honest — this is Fergie, unfiltered.
🎧 Loud & Unfiltered | Inside Ibiza – Ep 3: Steven Braines
In this episode, we sit down with the award winning Steven Braines — global head of events for Defected & Glitterbox, visionary co-founder of HE.SHE.THEY., music manager of artists of the years from SYREETA and Emily Nash to Maya Jane Coles, Magda, Tale of Us, Catz N Dogz, Tricky and more, as well as an and outspoken advocate for diversity on the dance floor.
Steven shares how a trip to Ibiza sparked the idea for HE.SHE.THEY., a movement built on inclusion, representation, and challenging outdated club norms. He reflects on his wild early days in the industry — from promoting his first event at 16, to getting inspired by a fruit bowl at Manumission, to eventually securing a residency at Amnesia.
We talk about:
What a manager really does behind the scenes
How diverse booking teams lead to truly inclusive parties
The power of the dance floor to break down barriers
A few outrageous early career stories you won’t forget
This is a candid, bold conversation about the future of nightlife — and why it needs to be for everyone.






















