Loud And Clear

In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs are navigated in an increasingly divided world. Pedro also shares insights into LERMA/'s work on the He Gets Us campaign and its focus on ideological flexibility and inclusiveness. The conversation also addresses industry trends, the importance of humor in advertising, and the emerging challenges and opportunities presented by AI.Guest: Pedro Lerma, Founder of LERMA/ AGENCY⁠⁠⁠⁠ ⁠⁠Producer:⁠⁠⁠⁠ Tell Me More Studios in collaboration with Alyssa Udovitsch & Katy MendezHost:⁠⁠⁠⁠Francisco Cardenas⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠Music: Rolf Ruiz

In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to bridge students with industry through remote internships, mentorship programs, and real-world projects.Guest:⁠⁠⁠ ⁠⁠ Dr. Kimberly Selber, University of Texas Rio Grande Valley Professor, Graduate Program Director; Dean of Community EngagementProducer:⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠Host:⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital and Social Strategy at ⁠⁠⁠LERMA/⁠⁠⁠Music: Rolf Ruiz

In this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan. They discuss the allure of the advertising industry, the competitive nature of pitching for new business, and the need for more love and respect within the industry. The discussion also delves into the evolving agency model, the importance of building long-term consumer relationships, and the potential future of value-based pricing in advertising. Cairo emphasizes the significance of understanding and solving fundamental business and human problems rather than chasing the latest trends. This episode is a deep dive into the complexities and opportunities within the advertising world.Guest:⁠⁠ Cairo Kenan Marsh, Founder & Executive Partner at relativ*Producer:⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠Host:⁠⁠Francisco Cardenas⁠⁠, Principal of Digital and Social Strategy at ⁠⁠LERMA/⁠⁠Music: Rolf Ruiz

Join Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important, companies should focus on creating an inclusive work culture where employees feel motivated and valued. Kathy also highlights the importance of agility and adaptability in today's rapidly changing world. She discusses the importance of asking the right questions and reframing the problem to be solved. Kathy shares insights into how organizations can develop robust strategic plans and align their product, sales, and marketing efforts for success. The episode also explores the concept of "pre-loved" goods and the importance of community impact in business.Guest:⁠Kathy Hines⁠,Founder and Chief Marketing Officer, Blu Moon LtdProducer:⁠Rolf Ruiz⁠, Digital Strategist, Creative Technologist & Agricultor at⁠LERMA/⁠Host:⁠Francisco Cardenas⁠, Principal of Digital and Social Strategy at⁠LERMA/⁠Music: Rolf Ruiz

Tired of your press releases getting lost in the noise? This week, Loud and Clear welcomes Mickie Kennedy, a PR innovator who "hacked" the system using creativity and storytelling. Mickey shares how he built e-releases from the ground up, and how you can use his methods to get your business noticed. We discuss the power of story-based press releases, the importance of emotional connection, and how to leverage industry surveys to generate earned media. Learn how to stand out from the crowd and make your message heard, even with a small budget. Tune in to learn PR secrets that big brands are missing! Guests: Mickie Kennedy, CEO of eReleases. Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠S.A. De C.V.

Is your nine-to-five sucking the soul out of you? Do you dream of ditching your boss and joining the gig economy revolution? Then tune in to Loud and Clear, where advertising legend Rishad Tobaccowala throws down the gauntlet on outdated work models with his groundbreaking book Rethinking Work. Host Francisco Cardenas gets the inside scoop on why clinging to traditional work structures is like bringing a typewriter to a TED Talk. Rishad, a self-proclaimed disruptor, argues that companies are sleepwalking into obsolescence if they don't embrace radical changes in how, where, and WHY we work. Get ready for some serious truth bombs about: Why "debossification" is the future and how to navigate a world where talent calls the shots. Why AI is about to eat your lunch (and how to ensure it's delicious). Why the office is becoming as relevant as a fax machine (and what exciting alternatives are emerging). This episode is a wake-up call for anyone who feels trapped in a work rut. Rishad Tobaccowala's radical vision will inspire you to rethink your career, your company, and your entire approach to work. Guest: ⁠Rishad Tobaccowala, Author and Business Leader⁠ Produced: ⁠Rolf Ruiz, Digital Strategist and Creative Technologist LERMA⁠ Hosts and Intro: ⁠Francisco Cardenas, Principal Digital Strategy LERMA⁠

In this episode of Loud and Clear, host Francisco Cardenas sits down with Julie Ross, Director of Cultural Fluency at LERMA/, to dive into her insightful white paper, "From Powerless to Powerful." Together, they explore the complex interplay between politics and branding, touching on how brands, not only react to, but also shape cultural and political narratives. Julie shares five key risks facing brands today—from the divisive effects of "red and blue branding" to the challenge of avoiding political entanglements—as well as strategies for brands to thrive amidst these pressures. The conversation includes practical advice on how brands can “check the political weather,” activate scenario planning, and find their unique stance without becoming political pawns. Tune in for a thought-provoking discussion on brand resilience and adaptation in today’s unpredictable sociopolitical climate.⁠ Whitepaper Link. ⁠ (designer: Gray Needham) Guests: ⁠Julie Ross⁠, Director of Cultural Fluency at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (jross@lermaagency.com) Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠S.A. De C.V.⁠

What happens when AI-generated hosts discover they’re not real? In this episode of Loud and Clear, Francisco "Pancho" Cardenas and the digital team at LERMA/ explore this mind-bending concept through the Notebook LM Deep Dive podcast, where AI hosts face their own artificiality. The conversation led by experts of the digital team Paolo, Christen, Rodolfo, and Pranav, delve into the layers of generative content, touching on the blurred boundaries between real and unreal in digital storytelling. A blend of humor, tech insight, and philosophical musings, this episode promises a unique look at AI's role in media. Guests: Christen Jacquottet, Digital Producer and Front End developer at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rolf Ruiz, Creative Technologist at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Paolo De Leon, UX/UI Designer at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pranav Kumar, Digital Project Manager Strategist at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music: ⁠⁠⁠⁠⁠⁠S.A. De C.V.⁠

In this episode of Loud and Clear, we dive deep into the world of SwapCon with its Founder and Creative Director, Jason Won. SwapCon is more than just Dallas’ biggest Swap, Sell, and Buy event; it's a space where community, culture, and creativity converge. Jason shares the inspiration behind creating this unique marketplace, where people come together to showcase their personal style through fashion and accessories while connecting through the shared experience of swapping and selling. Join us for an insightful conversation on how SwapCon has grown into a cultural hub, bringing people from diverse backgrounds together to celebrate their individuality. Relevant links: https://swapcon.org/ Guests: Jason Won, Founder and Creative Director of SwapCon ⁠ Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠S.A. De C.V.

On this episode of Loud and Clear, host Francisco Cárdenas welcomes Abrianna González and Grey Needham, two summer interns at Lerma, to discuss their fresh perspectives on the advertising industry. Abrianna, from SCAD with a background in game development and visual effects, and Grey, a recent TCU Graphic Design graduate and avid esports participant, share their experiences and insights. They discuss their impressions of working at an ad agency, the importance of integrating gaming into marketing strategies, and the potential of live streaming in the digital advertising landscape. The conversation also explores the changing dynamics of gaming communities, the role of diversity in the workplace, and how businesses can better engage with younger generations through innovative advertising techniques. Guests: Abrianna Gonzalez, Digital Strategist & Grey Needham, Creative-- LERMA/ Summer 2024 ⁠ Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠S.A. De C.V.

On this episode of Loud and Clear, Francisco Cárdenas hosts a dynamic conversation with industry veterans Riccardo Ferraris and Vivek Kuchibotla, co-founders of ⁠Think Catalyst⁠. Dive deep into the heart of advertising agency-client relationships and discover how ⁠Think Catalyst⁠ is revolutionizing the matchmaking process between brands and agencies. With decades of experience across global markets, Riccardo and Vivek share their insights on building long-lasting, productive partnerships in an era of rapid technological change and consumer empowerment. Learn about the pitfalls of the current pitch process, the importance of mutual understanding, and why creating "advertising marriages" over "advertising Tinder" is crucial for brand success. This episode is a must-listen for anyone in the advertising world looking to navigate the complexities of modern agency-client dynamics. Guests: Vivek Kutchibotla, Co-Founder Think Catalyst ⁠ & Riccardo Ferraris, Co-Founder Think Catalyst Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠S.A. De C.V.

Join Alejandro Clabiorne, Mediahub’s Worldwide COO, as he and Francisco "Pancho" Cardenas dive deep into the seismic shifts reshaping advertising. From the frontline of media evolution, Alejandro shares insider insights on AI’s impact, the creative revolution driven by digital, and the future of multicultural marketing. This episode isn’t just a conversation; it’s a challenge to the status quo. Tune in to discover how technology and cultural shifts are dismantling old advertising paradigms and what this means for the industry's future. Guest: Alejandro Clabiorne, Chief Operating Officer at Mediahub Worldwide Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠S.A. De C.V.

On this episode of Loud And Clear, copy meets art meets technology in a conversation between one of the founders of the Loud And Clear podcast and longtime Creative Director, Matt Villanueva, and LERMA's award-wining Creative Principal Brian Linder. Check out the conversation as they discuss the future of advertising and the challenges facing creatives working with their newest coworker – Artificial Intelligence.  Together, they navigate the complexities of technological advancements, emphasizing the importance of accessibility and integration in unlocking AI's full potential. Join Matt and Brian on a journey to "Always be Dabblin" and see how to continuously learn and reinvent yourself as a marketer in the AI age. Host: Brian Linder, Principal Creative at ⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠Matt Villanueva⁠, Award-winning Creative Director | M.A. Creative Advertising Producer: ⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠

On this episode of Loud And Clear, we talk to George Esquivel. A passionate brand marketer who turned his passion into a brand to market. Come join us in a conversation about a brand built from the ground up, then sold to a Fortune 500 brewery, and reacquired in 2023. The co-founder and CMO of Four Corners Brewing Co. speaks to us about how he decided to get started in Dallas, Texas, and build a brand from the ground up making an unforgettable dent in the beer market. This Latino entrepreneur tells us about the early days, the role of marketing and ad agencies for his brand, and the future in the face of evolving technology. Pop one open, lean back, relax, and listen to this chingón who we have the fortune to visit at LERMA/ Pop one open, lean back, relax and listen to this chingón who we have the fortune to visit at LERMA/. Guest: George Esquivel, Co-founder of FCBC Producer: ⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Music: S.A. De C.V.

Join us on this episode of Loud and Clear as we dive deep into the dynamic world of advertising with a unique twist – the perspective of a Creative Copywriter, Matt Villanueva. Artificial Intelligence (AI) has been making waves in the advertising industry, but is it a friend or a foe for creative professionals like Matt? We explore the impact of AI on copywriting, creativity, and the advertising landscape in this thought-provoking conversation. Discover how AI tools are transforming the way ads are crafted and campaigns are optimized. Matt shares his experiences, highlighting the importance of the human touch and creativity in a tech-driven world. Is AI a valuable tool that enhances the creative process, or does it pose challenges and concerns for the industry? We tackle these questions, along with success stories, examples, and predictions for the future of AI in advertising. Whether you're an advertising enthusiast or simply curious about the intersection of technology and creativity, this episode provides valuable insights and sparks a compelling discussion. Tune in to Loud and Clear for a captivating exploration of AI's role in the advertising world. This podcast description was created in its entirely by Artificial Intelligence using Chat GPT . Guests: Matt Villanueva, Award-winning Creative Director | M.A. Creative Advertising Producer: ⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠

The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, "If you're not doing Hispanic Marketing, you're not doing marketing", and this book goes into detail about the whys and the how highlighting the huge opportunity for a group that contributes $2.7 Trillion to the economy with a median age 10 years younger than the rest of the United States population. Enjoy case studies from several blue chip brands like Cheetos, Coors Light, Lilly, Kia, etc. Isaac's new book gives you context and reasons for how you could take your marketing strategy to the next level by thinking multicultural. Enjoy!! Hispanic Marketing Power. America's Business Growth Engine can be purchased here. Guests: Isaac Mizrahi, CEO of Alma, Author, Speaker, Board Director, Multicultural Marketing Expert, Forbes Contributor, AdWeek 50 Producer: ⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠LERMA/⁠

In an era where AI tools are revolutionizing various fields, the world of advertising and marketing is no exception. While Roscoe McGee and Rodolfo Ruiz immersed themselves in groundbreaking AI projects at the agency, they, alongside their innovative peers, identified a pressing concern: the tools weren't as inclusive as LERMA's envisioned creations. Committed to forging a more inclusive future, they sprang into action. Today, on the 7th episode of the 5th season of Loud and Clear, they delve deep into their inspirations and the groundbreaking technology they've harnessed to tackle an issue that's paramount to us all. Tune in, join the conversation, and remember – the future is not only ours to experience, but ours to shape. Also reported on AdAge on the article you can read here. Guests: Roscoe McGee, Content Creator & Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Producer: ⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠LERMA/⁠

In this the 6th episode of the 5th season of Loud and Clear, we dive deep into the evolving world of artificial intelligence in the advertising sector with Geronimo Avila, the trailblazing CEO of Element and founder of Sonoro Media. As a digital pioneer in Mexico, Geronimo offers invaluable insights into how AI is reshaping agency strategies and workflows, the potential benefits and pitfalls for marketers, and a glimpse into the future of ad campaigns powered by machine intelligence. Don't miss this enlightening conversation, curated for forward-thinking marketers and advertising aficionados. Guest: Gerónimo Ávila, Founder & President of Element (Digital Transformation & Full Service Agency) and Co-Founder of Sonoro Global Media Corp. Producer: ⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠ Host: ⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠ Music: ⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠LERMA/⁠ Remember to tune in and let's demystify digital advertising together!

Join us in this insightful episode as we unravel the mystery of seeing the same ads repeatedly on streaming platforms like YouTube TV, Hulu, and Peacock. We sit down with Caleb Williams and Moe Chughtai, leading figures at MiQ, a forefront player in programmatic marketing. We delve into the strategic choices behind ad repetition, discussing the roles of budget, targeting, ad inventory, and frequency capping. Listen in as we explore the psychological effect of repeated exposure to advertisements and its potential pitfalls, such as viewer ad fatigue. Advertising on streaming platforms is a delicate balancing act, and Caleb and Moe shed light on the effort that goes into creating a viewer-friendly and effective ad campaign. As a viewer, if you've ever asked yourself why you're repeatedly exposed to the same ads, this episode is a must-hear. As industry professionals, the knowledge shared in this episode provides a fresh perspective on ad strategies in the digital age. Please comment on this episode and let's continue the conversation. Guest: Caleb Williams, Senior Sales Director at MiQ Guest: Moe Chughtai, Product and Strategy Executive | Global Head of Advanced TV at MiQ Producer: ⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠ Host: ⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠LERMA/⁠⁠⁠ Music: ⁠⁠⁠Pedro Lerma⁠⁠⁠ and the Band, ⁠⁠⁠LERMA/ Remember to tune in and let's demystify digital advertising together!

Join us in this thought-provoking episode as we explore the potential of how advertising agencies could help combat the epidemic of mass shootings in the US. We sit down with Pete Lerma, founder of LERMA, and Sarah Allen, principal of brand planning, to discuss how creative minds in the ad industry can raise awareness, promote responsible gun ownership, and drive meaningful change. Tune in to discover the power of advertising and an invitation to turn awareness into action. This problem is not new, but in the last two decades, the continuous random acts of violence have been outrageous, especially in our schools. As allegedly one of the world's most influential organizations (at least that's how we make ends meet) ad agencies and communication conglomerates need to push for a solution or solutions by organizing and assigning resources to the problem. #StopGunViolence #StopViolence Please do comment on this episode and spark the conversation. The website on the episode is stopgunviolence.info please go, click and speak up! Guest: Sarah Allen Principal of Brand Planning at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠ Guest: ⁠⁠⁠Pedro Lerma⁠⁠⁠ CEO of the ⁠⁠⁠LERMA/⁠ Agency HQ in Dallas, Texas Producer: ⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠ Host: ⁠⁠Francisco Cardenas⁠⁠, Principal of Digital Integration at ⁠⁠LERMA/⁠⁠ Music: ⁠⁠Pedro Lerma⁠⁠ and the Band, ⁠⁠LERMA/