Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business. MAD//Pod is a Fresh Air Production for MAD//FestSee omnystudio.com/listener for privacy information.
Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector. Marketing and DTC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market. Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions. A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam.See omnystudio.com/listener for privacy information.
Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand. See omnystudio.com/listener for privacy information.
In our latest episode, recorded live at Madfest 2024, BBC Studios Helen O'Donnell tells Michaela Hallam all about Talentworks. How BBC Studios find and nurtures new stage talent, what they look for, where they look and how they help make them massive. See omnystudio.com/listener for privacy information.
Ever wondered what was behind the 'Luxury for Less' travel brand? Live from MAD//FEST 2024, Michaela Hallam talks to Stephanie Trivass about Secret Escapes, tone of voice, being bold and toothbrushes. See omnystudio.com/listener for privacy information.
Our host Michaela Hallam talks to Yahoo's UK Managing Director, Steve McHenry live from MAD//FEST 2024 about being part of a big global brand, but with a local start-up mentality. Listen to find out how you can be bold in your decision-making and keep your story simple. See omnystudio.com/listener for privacy information.
Michaela Hallam comes again live from MAD//FEST 2024 with Jessica Glover, CMO of Biomel, going behind the scenes of Biomel. Learn all about their approach to science storytelling, joining a challenger brand and how you should be trusting your gut. See omnystudio.com/listener for privacy information.
Pocket Rocket and Holder of the Coffee and Cake Budget, Social Element's Linn Frost joins Michaela Hallam in this week's MAD//POD, recorded live at Madfest 2024. They talk work culture, branded crocs and Social Element's campaign to make social media that little bit better, safer and kinder. To find out more about Make Social Better go to: https://linktr.ee/makesocialbetterSee omnystudio.com/listener for privacy information.
Ex-CEO of Lewes FC, Maggie Murphy talks Michaela Hallam through the blood, sweat and tears that have gone into making women's football the incredible force it is today. And her part in being a Guinness World Record holder.See omnystudio.com/listener for privacy information.
Fresh Air's Director of Content, Michaela Hallam talks to Co-Marketing Director of Auto Trader, the amazing Laura McNally in our latest episode. She tells us about how you reach new car-buying audiences, how you get away from the tropes of second-hand car dealers and how many potatoes you can fit in a car.See omnystudio.com/listener for privacy information.
Fresh Air's Michaela Hallam interviews another brilliant marketer, live at MAD//Fest 2024. This week it's BUPA's Fiona Bosman - she talks about the power of the big idea, her exciting plans at BUPA and their partnership with the All Blacks. See omnystudio.com/listener for privacy information.
Square's VP, Head of Integrated Marketing for Europe, Lizzie Barclay spoke to Michaela Hallam about how Square are seamlessly helping small business owners and putting customers at the heart of their campaigns. And how to be more Barbie.See omnystudio.com/listener for privacy information.
Global Marketing Director of Carlsberg, Nikola Maravic and Haines McGregor's Brand and Innovation Partner, Jamie Holtum, tell the story of 1664 Blanc. How it's transcended the beer market and how they've connected the dots between the elegance of the 1664 brand and the worlds of design, art and fashion. See omnystudio.com/listener for privacy information.
Rory McEntee, in his previous role at Gymbox, spoke to Michaela Hallam about getting into trouble with the lawyers, how you become bold and disruptive with your marketing and making people smile. See omnystudio.com/listener for privacy information.
The kids aren't putting the kettle on as often as they used to. On a mission to get us all drinking more tea, 'sensei' Dom Dwight of Yorkshire Tea talks to Fresh Air's Michaela Hallam about acting like a start up, flexing your tone of voice and his favourite type of biscuit to dunk. See omnystudio.com/listener for privacy information.
We continue with the treat in everyone's freezer - Magnum, and their newly minted Global Brand Director Tugce Aksoy. She talks to Fresh Air's Michaela Hallam about how it's her dream job, and she's positioning Magnum as an edible luxury and as fashion item. See omnystudio.com/listener for privacy information.
Amanda 'AJ' Jennings is a legend of the industry. She rebranded the Dome to become the O2 and she led the marketing for London 2012 and the Olympic Games. When we spoke, she'd just come off the epic task of launching Manchester's Co-op Live. She talks to Fresh Air's Michaela Hallam about how she only does bold, makes a difference in people's lives and how you go hard or go home.See omnystudio.com/listener for privacy information.
From tasering the haters, to turning troll comments into songs and giving away a fighter jet, Liquid Death is the world's noisiest, fearless and most disruptive brands. Their SVP of Marketing - Dan Murphy - was at MAD//Fest. He spoke to Fresh Air's Michaela Hallam about making the maximum impact with restricted budgets, and ripping apart every marketing trope in the name of entertainment. Listen to Liquid Death's 'Greatest Hates' albums on Spotify here: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAwSee omnystudio.com/listener for privacy information.
We kick off the MAD//Pod with the men who started it all in a pub. Founder Ian Houghton & Dan Brain caught their breath on the last day of MAD//Fest 2024 to reflect on the journey so far and discuss where 'Glastonbury for Business people' goes from here. See omnystudio.com/listener for privacy information.