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Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
177 Episodes
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Why are metrics important in business? They tell you everything you need to know in order to make business-altering (for the better) decisions. In this week’s episode, we’re breaking out the most important metrics to track in your sales and marketing, what they mean, why you should care about them and how to take those metrics and make decisions with them to improve and grow your business. Download the Metrics Mothership [free]: brandgoodtime.com/metrics-mothership Download the Lucrative Lead...
How do you implement honest, authentic marketing into your business? Why does being an honest marketer matter? Lauren reveals 5 marketing strategies in this episode to help you be an authentic marketer, attracting a tribe of GOOD business that stands the test of time. Work with us: brandgoodtime.com/work-with-usSubmit a topic request: shesbusyaf.com
Public relations can be the difference between being ‘just another brand’ and being the biggest thought leader in your industry - TRUTH. In this episode, Christina Bizzell of Confetti Creative Co tells all about why PR is so crucial for business, who PR is best suited for, and breaks out her top 3 recommendations for kick-starting your PR efforts. Connect with Christina @confetticreative.cowww.facebook.com/confetticreativepr Work with Christina www.confetticreative.co Connect w...
Having a strong work ethic is one of the most important attributes of a successful business. In today's episode of She's Busy AF, I am sharing my best practices in developing work ethics. These helped me to have loyal clients, referral partners and scaled my business to six figures. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect with me on Instagram! @brandgoodtime @shesbusyafLearn how you can work with me: msha.ke/brandgoodtime
Unqualified entrepreneurs, brand authenticity, hiring the RIGHT people in your business, and kicking social media to the curb (ish). In this week’s episode, Taylor Graham of Socially Taylored comes on She’s Busy AF to *not hold back for a second* on all of the above polarizing and controversial topics. Connect with Taylor @taygrahambiz@sociallytaylored@ceoishpodcastWork with Taylor: www.sociallytaylored.com Connect with me on Instagram! @brandgoodtime @shesbusyafLearn how you ca...
Have you been thinking it's time to cut loose with your client? They either cross your boundaries, pay late for your invoices or stumble upon scope creep. Whichever reason you have for firing your clients, I got you! In today's episode of She's Busy AF, I'm gonna share when to fire clients and the ethical way to do it with grace and professionalism. Connect with me on Instagram! @brandgoodtime @shesbusyafWork with me: msha.ke/brandgoodtime
Do you want a thriving and sustainable business? Numbers and data don’t lie. They tell you EVERYTHING you need to know about how to improve the state of your business. In today's episode of She's Busy AF, we have LoriAnn Kuntz. LoriAnn is a bookkeeper for creatives, and today she spills her secrets for how you can be the best bookkeeper for your biz, understand the numbers, and begin to predict accurately the financial forecast of your business… so you can make some major money m...
In today's episode of She's Busy AF, I'm very excited to share my journey with you from working in corporate to an agency owner, and now a marketing mentor for entrepreneurs. It's been a crazy a fulfilling journey. I'm also gonna share my top 4 sustainability tips that helped me reached 6 figures in my business. Connect with me on Instagram! @brandgoodtime @shesbusyafData-Driven Money Moves Program: https://bit.ly/data-driven-money-moves
If you are a coach or service provider I'm sure you have seen every social media post how to scale to $10K, $20K, $50K months and hire a full team but what if the real key to a richer and more fulfilling business was not to create and scale-up but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? In today's episode of She's Busy AF, I'm gonna share why I'm anti-growth but before you roll your eyes I encourage you...
Client Experience Specialist Annie Camin joins me on the She’s Busy AF Podcast to talk about just that: Client Experience. We have quite the *triggering* conversation - identifying tell-tale signs of coaches/service providers with a poor Client Experience. Annie also shares her 3 main tips for assessing your own Client Experience. Find her on Instagram: instagram.com/annie_camin Connect with me on Instagram! @brandgoodtime @shesbusyafLearn how you can work with me: msha.ke/brandgoodtim...
Have you been thinking of joining a mastermind? If you are, then you are in for a treat! In today's episode of She's Busy AF, I'm gonna share my hot take on masterminds. Things you should consider before joining one or is it worth it to join in your stage in business. Also, learn from my experience I launched my own mastermind program and why it didn't work for me. Connect with me on Instagram! @brandgoodtime @shesbusyafLearn how you can work with me: msha.ke/brandgoodtime
Have you reached client capacity? Feeling burned out as a service provider? Adding consulting as a part of your business may be the solution for you. In today's episode of She's Busy AF, I'm sharing how to structure your consulting business and why it could be a game-changer for your business. Consulting has been extremely lucrative for me and a huge part of my income and I can't wait to share all the deets with you! Connect with me on Instagram! @brandgoodtime @shesbusyafConsulting Mas...
Andrea Barnhill, Director of Operations for Socratik (a boutique SEO agency) joins me as my first VIRTUAL guest on the She’s Busy AF podcast to talk about how in just 3 short years, she and her co-founder were able to start the business and scale it by 433%. Andrea dishes all her tips around scaling, hiring, and having the best possible client experience to continue to scale internally. Find Socratik & Andrea Online Socratik Website: https://socratik.agency/LinkedIn: https://www.linkedi...
Excited to share some personal updates with you all! In today's episode of She's Busy AF, I'm sharing details on things they didn't tell you about pregnancy, our wedding plans, how I manage to do it all (i don't do it all) and the beauty of having your own online business. Connect with me on Instagram! @brandgoodtime @shesbusyafWORK WITH ME : msha.ke/brandgoodtime
We all heard about the 6 figures launches and sales in six months but did anyone share the mistakes and failures they had before being successful entrepreneurs? If you feel defeated because you are not where you are right now and everyone is talking all about their success and you feel like you are not there yet or worst far from it. Questioning yourself if there is something wrong with you, my friend this episode is for you. Every successful entrepreneur has a series of failures and mistakes...
Entrepreneurship can sometimes be a lonely journey to embark on. When you are growing your business, you want to be surrounded by like minded goal-getters where you can bounce ideas off and be inspired by each other to grow and thrive. In today's episode of She's Busy AF, I have my biz bestie Danielle and Maya on the show to share our journey as an entrepreneur. The challenges we faced and how we overcome them by having a community to lean on. Entrepreneurship can be fun when you have your bi...
If you want to achieve your goals, it requires a different level-up version of you every time and sometimes the biggest obstacle you'll ever have to overcome is YOU. If you want to rise above yourself than yesterday tune in to today's episode of She's Busy AF, on how to get out of your own way. Connect with me on Instagram! @brandgoodtime @shesbusyaf Learn how you can work with me:msha.ke/brandgoodtime
Consultants, strategists, and service providers: this one is for you. I know that increasing the lifespan of a client can do so many amazing things for your business: guarantee income for longer, allow you to grow in different ways, etc. In this episode, I’m going to dish out 6 strategies you can start implementing in your business today to start ensuring not only client retention but signing on clients for longer-term from the start. Download my (free) secret sales weapon, the Lucrat...
I'm excited to be back for another episode of She's Busy AF! In today's episode, Im sharing my life as a new mom. A snippet of my birth story when things didn't go as planned and exciting things coming up for She's Busy AF Podcast for 2022! Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect with me on Instagram! @brandgoodtime @shesbusyafLearn how you can work with me: msha.ke/brandgoodtime
Do you want to stand out in your oversaturated niche? In today's episode of She's Busy AF, Im sharing my top tips on how you can stand out and get more clients. These strategies helped me both in my marketing agency and mentorship business hitting 6 figures and repeat clients. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect with me on Instagram! @brandgoodtime @shesbusyafLearn how you can work with me: msha.ke/brandgoodtime
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