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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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This is your Marketing News update for the week of January 27th, 2026. We’ve got 3 major marketing stories for you: ChatGPT made a move that changes where ads show up. LinkedIn created an ad product that makes B2B advertising predictable for the first time. And AirOps published research that's going to force you to rethink everything about your brand visibility. After you’ve heard all of the stories, you see what's really happening. One of them means you might be spending your budget in the w...
Marketing News This Week of January 21, 2026 AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week. First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings. Second, a new consumer survey reveals some genuinely surprising data about email marketi...
Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series. You've built your 11-slide deck and learned how to present it in the last episode. Now we're covering the 100 questions investors will ask you at some point in the diligence process. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to ...
This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series. In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor presentation. In this episode, we're covering 3 main things you need to know about using your Investor Pitch Deck: 1) how to format your investor pitch deck so it looks professional 2) how to time your pitch 3) what to do when things go off-script And one last critical thing... How to build inv...
This is episode five (5/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create the last two slides in your investor pitch deck. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level. Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll...
This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next two pitch deck slides: your Financials and Team Slides. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level. Follow this simple, proven, battle tested eleven slide pitch ...
This is episode two (3/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next three pitch deck slides: your Market Slide, Go to Market Slide and Competition Slide. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level. Follow this simple, proven, battle tes...
This is episode two (2/7) of your Pitch Deck for Investors Masterclass Mini-series. In this episode you create your first three pitch deck slides: your Elevator Pitch, Problem Slide and Solution Slide. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level. Follow this simple, proven, battle tested...
Welcome to the Pitch Deck for Investors Masterclass Mini-Series where I’m walking you through how to create a pitch deck to raise money from investors for your company using the 11 slide template. There are 7 episodes in this mini-series and this is episode 1/7 This episode is important to listen to until the end because I explain how I developed the 11 investor pitch deck slides, give you a quick overview of each of the 11 slides so you know what’s coming, and then quickly give you 3 pieces ...
Marketing news for the week of Jan 7th 2026. We’re covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while everyone was freaking out about social media algorithms. Authenticity just became non-negotiable on social media and Google adds a new ad category. Reference links if you want to dive deeper State of eMail Newsletters 2026 https://www.beehiiv.com/blog/...
We break down Graza's marketing playbook and how Graza turned a boring commodity into a must-have kitchen staple with over $100 million in sales in less than five years. We look at the market problem Graza identified, Graza's packaging insight that broke every category rule, the guerrilla marketing tactics they used to launch with zero ad budget, the psychology behind why it worked, and the exact marketing playbook you can use for your business. This is a marketing case study.&nbs...
Marketing News for the week ending Jan 2, 2026 New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening. This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for marketers. The year social commerce is e-commerce. And this year, a whole new approach to SEO you need to know about. Here are the seven biggest ma...
We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster. We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most importantly—the takeaway you need to protect your own brand from the same fate. Because here's the thing: in a world where products are becoming commoditize...
This is your Marketing News update for the week ending December 26th, 2025. And what a marketing week to close out the year. We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company. Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5% Digital ad impressions that just doubled year-over-year. And a streaming measurement deal that could ...
This is your Marketing News update for the week of December 15th, 2025. Big week for marketers Google just dropped their third core update of the year—right before the holidays. Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers. And new research confirms what you suspected: creator content is crushing traditional brand ads. Learn how in this marketing episode....
We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming. We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing science that proves why going narrow beats going wide to start out. Then we'll give you the playbook so you can apply this to your business—whether...
We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing. And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by ...
Today we’re talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Cla...
We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity. Links from the Episode 3rd Brain - Your Business...automated. https://3rdBrain.coMichael Greenberg on X/Twitter About Michael Greenberg Michael Greenberg is the founder of 3rd Brain Operations (formally Clickdown.xyz), wh...
Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc... We talk about what online marketing looks like after 3rd party cookies are gone. About Rich Stone Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget. Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partner...
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