We're delighted to put a cherry on top of our sixth season, The Media Masters, by having Professor Santosh Patra, Associate Professor & Area Leader in Media and Entertainment Management at MICA, join us for a crossover Overtime episode! We discuss: 1. How gaming plays into the world of experiential marketing 3:37 2. Disruptors in the media industry 6:00 3. The future of M&E in a rapidly evolving world 14:22 Professor Patra is an expert on exploring the dynamism involved in the domain of media and entertainment business, digital sociology and new media philosophy. Tune in for an enriching conversation that skims through all these topics!
Let’s talk comics! We uncover the fascinating stories of how some of India's most beloved comic characters from the Tinkle Comics universe were conceived. Our guest tells us all about how the iconic Amar Chitra Katha tells timeless stories for all generations and how print comics have kept up with the digital age. Stay tuned for a conversation about: 1. The creative process behind popular Tinkle characters like Shikari Shambu and Suppandi (3:30) 2. The editorial calls that need to be made when retelling mythological stories for Amar Chitra Katha(15:35) 3. How Amar Chitra Katha's distinct art style was conceived (18:49) Could there ever be an ACK universe of characters like Marvel, and how does nostalgia play into marketing these widely adored cornerstones of our childhood? Ms. Reena Puri shares her delightful thoughts on these questions asked by our very own students at MICA.
Let’s talk TV! We unravel the nuances of television content in a fascinating conversation with Ms. Megha Tata, Managing Director at Discovery Communications India. We gain insights into the television industry's meteoric shift to digital and the creative decisions that fuel the content that reaches our screen. Stay tuned for a conversation about: 1. How to adapt to different storytelling environments (1:07) 2. How Discovery+ breaks through the oversaturated OTT space (5:30) 3. The behind-the-scenes of a massive media company (21:09) We also discuss the iconic Man vs. Wild case and the changing consumption patterns of audiences, where students at MICA shared their own questions with our industry expert.
Let’s talk OTT! We engage in a thought-provoking conversation about television, OTT and short-form content with Mr Rahul Sarangi, Vice President - Head of Short Form & New Content Initiatives at Disney+Hotstar. This episode is jam-packed with unheard of insights about the diverging content decisions when it comes to TV vs. OTT, what the future of entertainment looks like, and the mindset future marketers need to thrive. Stay tuned for a conversation about: 1. What goes into curating content for radically different audiences (3:20) 2. The short-form content revolution and what it means for the future (12:20) 3. The democratisation of content and the rise of regional entertainment (19:29) Mr Sarangi also dissects questions from the students of MICA - we discuss the strategy required to bring older generations up to speed on OTT and how Disney+Hotstar breaks through the OTT clutter.
Let’s talk LIVE events! In our third episode, we welcome Mrs Tulika Yadav, Former Chief Marketing Officer at PayTM Insider.in and Former Head of Marketing & Ticketing for OML Festivals. We examine the challenges that the LIVE events industry has faced due to the pandemic, the hybridisation of virtual and in-person festivals, and the benefits of taking a sabbatical. Stay tuned for a conversation about: 1. How the LIVE events industry mitigated the effects of the pandemic (1:04) 2. The future of LIVE entertainment (5:14) 3. Hitting restart by taking a sabbatical (15:00) Students of MICA also share their questions regarding the longevity of digital events and the unique marketing used for events from differing genres.
Let’s talk movies! In our second episode of The Media Masters, we’re excited to have Mrs. Ridhima Lulla, Chief Content Officer at Eros International. From analysing India's changing taste in film, to deciding which stories are worth telling, we explore all that there is to be learned about the business of cinema. Stay tuned for a conversation about: 1. The delicate balance between profitability and creativity (4:44) 2. How OTT has expanded the scope of new, innovative content (13:00) 3. Metaverse and the future of films (15:04) Our industry expert answers some questions from MICAns themselves, about OTT vs Theatres and Eros’ Bollywood Film Festival campaign, and joins us for an exciting rapid-fire segment at the end.
Dive into the world of directing! In our inaugural episode of the sixth season of MICAST - The Media Masters, we’re delighted to have Dar Gai, India-based Ukrainian Film Director and Co-Founder at Jugaad Motion Pictures. We explore the dynamics of filmmaking through the lens of Dar Gai's fascinating stories about her work and behind-the-scenes anecdotes from her popular projects (like Prateek Kuhad's Kasoor). Stay tuned for a conversation about: 1. The creative process that goes into making an impactful music video (5:03) 2. Seeking out new media to become a better storyteller (11:55) 3. How to make ads that don't make people hit the Skip Ad Button (24:23) We also discuss some interesting questions from MICAns, and delve into conversations around planning production and intimacy in Indian Cinema.
Dear Listeners, We are back with our Overtime Series. Our mini-series focuses on different themes built over time, with each theme featuring eminent speakers from their area of expertise. In our new Overtime Episode, we bring to you Dhruv Sehgal (@dhruv) - writer, director, and actor. Fame - Little Things. Tune in for a fun and engaging conversation on - - How to overcome the issue of a writer's block - The evolution of the Comedy Sketches genre - The opportunity cost of shifting across platforms like OTT and YouTube Stay tuned for a fun rapid-fire round in the end. Do let us know in the comment section below as to what inspires you to be a writer/director/author. The episode is now live, stream on any platform of your choice! #podcast #bschoolpodcast #dhruvsehgal #creativity #content #storytelling #netflix #littlethings #dicemedia #ott #audience #managementpodcast
Product Marketing to Parents ft. Swati Rai. In this episode, we learn about casting aside your inhibitions and the mindset needed for product marketing. Ms Swati Rai is currently the Chief Product Officer at Hubble Connected. In this episode, we bring you a discussion on the integration of tech into the babycare industry, shifting from B2B to B2C brands, and giving back to young inspiring talent. We specifically discussed - > Using the 5 Whys and critical metrics when creating new features for customers > Understanding Indian parents and how to cater to their challenges of childcare > Failing early, failing hard, and making the most of your career
Revolutionizing Reading & Gaming ft. Amol Gurwara. In this episode, we delve into the depths of Kindle's global success as an e-reader and the insights that drive the world of gaming. Mr Amol Gurwara is an alumnus of MICA from the batch of 1998. He is currently the Country Manager at Amazon, Kindle and was previously the Studio Director at EA India. We're delighted to bring you an episode chock-full of information about the shift to digital literature, innovation and cutting edge technology, and the art and science of games. We specifically discussed - > Charting your own course and planning strategy for your future customers > The gaming industry's unique position on the intersection of tech, creativity and entertainment > How MICA is an excellent idea incubator
Rethinking Digital Partnerships ft. Saket Jha Saurabh. In this episode, we dissect the ever-evolving world of digital content creators, the business of helping users build community, and what to take away from B-school! Mr. Saket Jha Saurabh is an alumnus from the batch of 2002, and is currently the Director & Head - Entertainment and Music Partnerships at Facebook India. He shared with us his insights on how to effectively solve for the consumer and achieve the perfect product-market fit in the digital economy. We're excited to bring to you an in-depth dive into how Facebook's partners are rethinking how they operate post-covid, using algorithms to optimise user experience while securely maintaining privacy and learning the skills you need to pick up outside the classroom. We specifically discussed - > How Facebook helps their content partners meet their goals > The algorithms and how they continuously improve for consumers > What makes MICA the b-school for the modern world Tune in to the episode to absorb great ideas, from one of MICA's treasured alums!
Simplifying Sports Media and Marketing ft. Gautam Chatwal. Let's dive into the seismic shifts that the industry underwent during the pandemic, bringing to screen the games that fans love despite it all. Mr. Gautam Chatwal is an alumnus from the batch of 2002 who is currently the Vice President - Product and Revenue at Star Sports. He shares with us how he combined his passion with his profession to lead one of the biggest sports media companies in the country. We're delighted to bring to you a fascinating conversation that revolves around the future of sports, his excitement at the gradual but heartening growth of women's cricket, and a fun anecdote when he was locked out of a stadium. We specifically discussed - > Shifts in the sports sponsorship environment > Fan relationships and the advent of new leagues > Digital evolution and media rights bidding Tune in to listen to an extremely engaging and insightful conversation!
It's all about People Management ft. Kunal Jeswani. Everything you need to know about advertising especially in the post-pandemic world and how building a culture of happiness exponentially impacts your organization. Mr. Kunal Jeswani is an alumnus from the very first batch of MICA and is currently the CEO of Ogilvy India. We are extremely excited to bring to you the most sought-after guy in the world of advertising. Catch him talk about his inhibitions while joining a new college, his aspirations as a fresh graduate, and his love for origami! He specifically touched upon points on Advertising - How Advertising shaped post the pandemic His take on Moment Marketing Mistakes to be avoided in Advertising Tune in to listen to an extremely engaging and insightful conversation! #MICA #SchoolofIdeas #ManagementPodcast #MICAST #Season5 #TheAlumSaga #Advertising #MomentMArketing #CEO #Ogilvy #Ads #Origami
Taking the leap of faith ft. Padmini Rathore. Know the truth of career transitioning through her journey from media to law. Ms Padmini Rathore is an alumna from the batch of 2002 and is the CEO of DSK Legal. She has also been recognized as one of the most promising women leaders 2021 by Economic Times. Walk down her inspiring journey with us as she tells us how she managed the change. She will walk us through - 1. Her aspirations and inhibitions as a fresh graduate 2. If job hopping benefits or detriments careers 3. Sacrifices she made to make it to the most promising women Stay tuned till the end as she describes her life at MICA! #MICA #Schoolofideas #Podcast #Managementpodcast #Legal #Lawfirm #Media #career #pivoting #dynamic #femaleentrepreneur #mostpromisingwomen
Out of the Ordinary with Mr. Navaneeth L V. He talks about the future of the print media, the ramifications of the brave new digital world, what revenue model is the best fit for newspapers, and lessons from his younger self. Mr. Navaneeth L V is an alumnus from the batch of 1998 and is currently the CEO of The Hindu Group. He touches upon extremely insightful topics - • The importance of taking a sabbatical • The survival of the print media • The Hindu model of breaking the silos through disruptive innovation Do not miss the last bit of the episode, and we assure you it will be worth the wait.
Need of the hour: Human Moment in Advertising We are excited to bring to you a very experienced personality in the field of advertising, Mr. Anirban Mozumdar. He is an alumnus of MICA from the batch of 1997 and is currently the Chief Strategy Officer at 82point5 Communications. Catch him talk about - • His journey post MICA across various advertising agencies (03:05) • Important skill required for brand building and advertising (08:40) •DONT'S of an advertising agency (13:01) Stay tuned till the end as he walks us through what MICA looked like in the 90s and how he describes MICA in one word.
Rendezvous with Kedar Lele: Fundas on sailing the corporate and living life the right way! Mr. Kedar Lele is an alumnus of MICA from the batch of 1998 and is the Executive Director - Customer Development, Hindustan Unilever and Chairman, Unilever Bangladesh. We are super thrilled to bring to you, the most sought-after man in the FMCG sector. He will take us through his take on - • MBA before work ex or after a considerable amount of work experience? (03:50) • Does job-hopping accelerate or detriment careers? (7:40) • Skills required to sail through life (29:50) Stay tuned till the end as he walks us through what MICA looked like in the 90s and shares exciting instances from his MICAn life.
Tune into this engaging conversation we had with Dr. Pooja Thomas, Professor & Chair, Culture and Communication area at MICA. Since childhood culture has played a huge role in shaping us and it continues to do so. Let's engage in a wonderful conversation which helps us decode what Culture actually stands for. Hear her talk about, how hegemony plays a role in our everyday lives (04:25), how visual culture impacts us (09:40) and what determines urban culture (17:30) Stay tuned till the end to listen to a very touching conversation revolving around motherhood. #MICASTOvertime #Podcast #CulturalPodcast #CultureandSociety #Hegemony #CulturalStudies #VisualCulture #UrbanCulture #Motherhood #Feminism
Tune into this engaging conversation we had with Dr. Falguni Vasavada-Oza, Professor & Chair, Strategic Marketing area at MICA. As advertising is a volatile field, let us engage in an insightful conversation talking about how New-Age Advertising is shaping the industry today, giving rise to Influencer Marketing and various Social Media Strategies. Hear her talk about, if Advertising is going to die out in the near future (04:56), the new ASCI guidelines and its impact on the influencer marketing industry (08:20), should brands rely on human instincts and intelligence for decision making (11:28) and much more! #MICASTOvertime #MICA #SchoolofIdeas #Podacst #BusinessPodcast #Marketingmaniac #SocialMedia #DigitalStrategy #WorldofAvertising #NewAgeAdvertising #DecisionMaking
Tune into this engaging conversation we had with Ms Harmony Siganporia, Associate Professor, Culture and Communication, MICA. Hear her talk about, The birth of semiotics and its emerging trends (06:13) , How semiotics can help reinstill the lost workplace culture due to digitization (10:55) , Indian Cinema, Youth culture, Enthnomusicolgy (13:55) #MICASTOvertime #MICA #SchoolofIdeas #Podcast #ManagementPodcast #Semioticstudy #SemioticMarketing #YouthCulture #IndianCinema #MICAnEdge #Culture #Society #EthnoMusicology