MOCK, the podcast
Ep. 136 - Super Bowl 59 Ad Campaigns
Don and Rob share their favorite Super Bowl commercials of the year. Episode Transcript.
Ep. 135 - Navigating the Evolving Marketing Landscape
Don and Tim discuss their early career challenges, the importance of brand loyalty and the future of marketing. Episode Transcript.
Ep. 134 - The Evolution of Atlanta Advertising Agencies
Don and Rob talk about their experience working in Atlanta's advertising agencies and how they have evolved over time. Episode Transcript.
Ep. 133 - Friday Fun Day: Desert Island Quiz
Don and Rob discuss their favorite choices on a desert island quiz game. Episode Transcript.
Ep. 132 - Why Do Marketing Directors Come to Us?
Don and Rob discuss the main reasons why marketing directors seek their services. Episode Transcript.
Ep. 131 - Brands That Have Come Back from the Dead
Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals. Episode Transcript.
Ep. 130 - The Importance of Processes
Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising. Episode Transcript.
Ep. 129 - Lessons We've Learned as Designers and the Art vs. Design Debate
Don and Cuyler share insights on working as designers and the differences between art and design. Episode Transcript.
Ep. 128 - Airbnb Advertising
Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads. Episode Transcript.
Ep. 127 - The Future of AI on the Creative Industry
Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology. Episode Transcript.
Ep. 126 - The Value of a Graduate Degree in the Art Industry
Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry. Episode Transcript.
Ep. 125 - Vacation Highlights
Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years. Episode Transcript.
Ep. 124 - Brand Competition
Don and Rob discuss why competition is important in the marketing and advertising industry. Episode Transcript.
Ep. 123 - Spam and Cold Calling in Marketing
Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing. Episode Transcript.
Ep. 122 - The Power of Advertising
Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa. Episode Transcript.
Ep. 121 - Things We Wouldn't Work On
Don and Rob discuss types of projects they would not work on, despite their usual focus on new fun projects. Episode Transcript.
Ep. 120 - Inspiration from the World Around Us
Don and Rob discuss the importance of being aware of your surroundings and how using real-world items can foster creativity. Episode Transcript.
Ep. 119 - First Dates in Business
Don and Rob share their experiences presenting marketing projects to brand new clients on the 'first date'. Episode Transcript.
Ep. 118 - The Relevance of the Olympics in Modern Marketing
Don and Rob discuss the relevance of the upcoming Olympics from a marketing and advertising perspective. Episode Transcript.
Ep. 117 - Marketing Strategies for New Businesses
Don and Rob share tried and tested marketing strategies for starting and growing new businesses. Episode Transcript.
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