MSP Business School

Show Website: https://mspbusinessschool.com/ Guest Name: Brian Guenther LinkedIn page: https://www.linkedin.com/in/brianwguenther/ Company: Exceed Cybersecurity & I.T. Services Website: https://www.exceeditmd.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Brian Guenther is a seasoned cybersecurity expert and the founder of Exceed Cyber. With over 26 years of experience in the IT and cybersecurity industry, Brian started his career by building PCs and gradually transitioned into IT franchise ownership. He founded Exceed Cyber in 2017, focusing on helping businesses navigate the complex landscape of cybersecurity compliance, specifically for those with federal contracts mandated by regulations such as CMMC, SoC2, and ISO 27001. His deep understanding of governance, risk, and compliance processes makes him a valuable asset for companies needing to secure their operations against current cyber threats. Episode Summary: In this enlightening episode of MSB Business School, host Brian Doyle sits down with cybersecurity expert Brian Guenther to discuss the nuances of the Cybersecurity Maturity Model Certification (CMMC). As regulations around cybersecurity become more stringent, especially for defense contractors, understanding CMMC's requirements and implications is crucial. Brian Guenther, with his wealth of experience, dives into the evolution of CMMC, highlighting its origins, the essential controls necessary for compliance, and the critical role MSPs play in this landscape. The discussion delves into how CMMC has become a focal point for organizations dealing with controlled unclassified information (CUI) and why being prepared for compliance is vital. Brian Guenther emphasizes the importance of proactive engagement in compliance processes, illustrating how MSPs can leverage their positioning by becoming CMMC-certified to differentiate themselves in the marketplace. He also sheds light on the geopolitical nuances affecting these regulations and how changes in political leadership might influence—but not diminish—the momentum towards stricter cybersecurity standards for federal contractors. Key Takeaways: CMMC is paramount for defense contractors: Understanding and implementing CMMC is crucial as it enforces standards that contractors should have been following since 2017. Compliance does not equal security: While security frameworks like NIST 800-171 underpin CMMC, compliance serves as an initial checkpoint rather than the full spectrum of cybersecurity. MSPs must prepare adequately: Even though MSPs are not directly required to certify under CMMC, being prepared and knowledgeable is crucial for assisting clients. Cyber liability is a key driver: Insurance and regulatory requirements are pushing businesses to adopt more sophisticated cybersecurity measures. Proactive steps are essential: Waiting for enforcement isn't viable; MSPs and their clients should start their compliance journey immediately. Sponsor vCIOToolbox: https://vciotoolbox.com

Show Website: https://mspbusinessschool.com/ Guest Name: Zack Keeney  LinkedIn page: https://www.linkedin.com/in/zacharykeeney/ Company: TriUnity Strategies Website: https://triunitystrategies.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ In this engaging episode of MSP Business School, host Brian Doyle talks with Zack Keeney from Triunity Strategies. Zack shares his inspiring journey from growing up in a challenging environment to excelling in the corporate world with Domino's, where he developed robust operational and leadership skills. This episode unpacks Zack's life experiences and his passion for empowering others through Triunity Strategies, a company focused on providing leadership and skill development programs at no cost to individuals. The conversation further explores the significant gaps in training within the MSP sector and how Triunity Strategies aims to bridge these through strategic business support and personal development initiatives. Zack elaborates on his approach to fostering skills within the community, targeting those from various backgrounds, and creating better pathways for professional growth. This episode focuses on addressing common challenges MSPs face, like resource allocation, and Zack's philosophy of placing "aces in their places" for enhanced operational efficiency. Key Takeaways:  Leadership Development Programs: Triunity's initiatives draw inspiration from industry programs like those at Domino's, offering free leadership and skills development opportunities to empower individuals. Addressing Skills Gaps: The MSP industry struggles with a disparity between available skills and market needs, and Zack's company works to bridge this gap by equipping clients with vital skills. Understanding Work Environment Dynamics: Zack emphasizes the importance of a supportive work culture that values employees, citing it as crucial for retention and worker satisfaction.  Empowering MSPs in Growth: Triunity Strategies offers strategic solutions for MSPs, helping improve operations, structure, and team accountability, thereby fostering sustainable growth.  Innovative Community Empowerment: By creating programs aimed at educating and empowering individuals from varied socio-e Sponsor vCIOToolbox: https://vciotoolbox.com

Show Website: https://mspbusinessschool.com/ Guest Name: Dan Tomaszewski LinkedIn page:   / dantomaszewski   Company: Everything MSP Website: https://everythiingmsp.com Host Brian Doyle:   / briandoylemetathinq   Welcome to the latest episode of the MSP Business School Podcast featuring Brian Doyle and guest Dan Tomaszewski from Everything MSP. Listeners will be captivated by the dynamic conversation that flips the usual script—a reflection on the shared experiences of being both the interviewer and the interviewee. Brian and Dan delve into the evolution of MSPs and highlight the critical need for community among them through initiatives like Everything MSP. Dan shares his entrepreneurial journey from high school businesses to founding an MSP, painting a vivid picture of his career rooted in technology and marketing. The episode is brimming with insights into the MSP community's response to the COVID-19 pandemic. Emphasizing community strength, Dan talks about launching Everything MSP to facilitate discussion and growth for MSPs worldwide. From WTF Wednesdays to A Very Merry MSP Holiday, Everything MSP is presented as an invaluable resource for IT professionals seeking collaboration and innovation. Throughout the episode, SEO-optimized discussions touch on key MSP challenges, the concept of "coopetition" in the IT space, and strategies for fostering a collaborative environment in the rapidly evolving tech landscape. Key Takeaways: Entrepreneurial Roots: Dan Tomaszewski's journey from school-time businesses to leading an MSP highlights the importance of passion for technology and entrepreneurship. Community Impact of Everything MSP: The COVID-19 pandemic underscored the role of Everything MSP in providing daily support and resources, evolving into a thriving hub for MSP collaboration. Benefits of Collaboration: The episode emphasizes "coopetition," where MSPs and vendors help each other grow through sharing knowledge and collaboration. Resources for MSPs: Everything MSP offers various free resources such as peer group discussions, educational webinars, and networking opportunities to empower MSPs. Engaging Events: Initiatives like WTF Wednesdays provide MSPs with crucial insights into legal, marketing, sales, and more, while A Very Mer Sponsor vCIOToolbox: https://vciotoolbox.com

Show Website: https://mspbusinessschool.com/ Guest Name: Paul Daigle  LinkedIn page: https://www.linkedin.com/in/pauldaigle100/ Company: BizAdvisoryBoard Website: https://bizadvisoryboard.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Brian Doyle is joined by Paul Daigle from bizadvisoryboard.com to discuss navigating the MSP landscape. Paul shares insights on transitioning from a VAR to an MSP, growth through acquisitions, and the importance of specialization in markets. They delve into the challenges of scaling MSP businesses, focusing on moving through financial peer groups, and understanding business valuation. Paul introduces tools to help MSPs assess their business worth and provides guidance on accelerating growth. This episode is packed with practical advice for MSP owners aiming to enhance their strategic direction and value. Sponsor vCIOToolbox: https://vciotoolbox.com

In this engaging episode of the MSP Business School podcast, host Brian Doyle welcomes Doug Kreitzberg of SeedPod Cyber as a Pitch IT finalist. Doug, joined by recurring guest and ConnectWise Evangelist, Sean Lardo and his coach Matt Koenig, a PitchIT finalist with Nodeware. They discuss the significance of cyber insurance within the MSP space. Brian humorously acknowledges Sean's growth as a regular contributor on the show before diving deep into how SeedPod Cyber's innovative solutions are bridging critical gaps in the industry. Matt, a coach from across the globe, shares insights from Tokyo, Japan, adding a multicultural dimension to the lively discussion. The conversation highlights the critical role of proactive risk management in safeguarding businesses against cyber threats. "There is something sexy about getting your claim paid in full," Brian states, emphasizing the importance of comprehensive cyber policies. With less than three weeks to the finals at It Nation, Doug draws attention to how Seed Pod Cyber is elevating MSPs' capabilities by facilitating conversations around cyber liability insurance. The competition underscores each contestant's unique narrative, promising an intense showdown with Doug's product potentially emerging as a frontrunner. Key Takeaways: Cyber Insurance Importance: Cyber insurance is vital to safeguarding businesses, especially SMBs, post-breach, potentially saving their existence. MSP Empowerment: Seed Pod Cyber aids MSPs in risk conversations, offering insightful tools to guide clients on cyber policies. Product Differentiation: Understanding and explaining the coverage details of insurance policies can set MSPs apart in client interactions. Market Positioning: Matt emphasizes the sexiness of a product that ensures clients' claims will be paid, illustrating market needs. Integration and Involvement: The show discusses vendors' integration within MSP offerings, maintaining efficiency and agnosticism. Show Website: https://mspbusinessschool.com/ Guest Name: Doug Kreitzberg  LinkedIn page: https://www.linkedin.com/in/dougkreitzberg/ Company: Seedpod Cyber Website: https://seedpodcyber.com/ Name: Matthew Koenig LinkedIn page: https://www.linkedin.com/in/mkkoenig/ Company: Nodeware Website: https://nodeware.com/ Name: Sean Lardo LinkedIn page: https://www.linkedin.com/in/seanlardo/ Company: ConnectWise Website: https://connectwise.com Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/

Join Brian Doyle and special guests Bobby Jacobs from Thread and Zach Kromkowski from Senteon, as they delve into the intricacies of the Connectwise Pitch It competition. In this captivating episode, you will get an insider's view of what it takes to succeed in a Shark Tank-like contest designed for startup vendors who support the MSP (Managed Service Provider) space. Bobby and Zach discuss the nuances of pitching, their experiences in the competition, and invaluable advice for aspiring entrepreneurs. Sean Lardo, the mastermind behind the Pitch It program, adds depth with his industry insights and overarching strategies. In the Pitch It competition, 26 vendors undergo a rigorous selection and presentation process, culminating in a thrilling live pitch-off at IT Nation Connect. Bobby Jacobs, who led Thread to victory last year, emphasizes the necessity of articulating your product's value succinctly. Zach Krumkowski, whose company Senteon automates security policy enforcement, shares his strategic approach to reaching the finals. The conversation dives deep into how early-stage tech companies can scale through community engagement and partnership, all while maintaining a focus on solving real-world problems. The discussion also illuminates the role of Connectwise and other industry giants in facilitating the growth of innovative startups. It’s not just about winning the prize money but leveraging the platform to make industry connections that can exponentially grow your business. This episode is a treasure trove of practical advice, motivational stories, and strategic insights beneficial for anyone in the MSP ecosystem or looking to break into the tech world. Key Takeaways Importance of succinctly conveying your product's value to prospective clients and judges. How the Connectwise Pitch It competition can accelerate startup growth by providing exposure and fostering partnerships. Real-world experiences and strategies from past winners and finalists. The critical role of community engagement and customer feedback in refining your product. Practical advice for startups on how to navigate early-stage challenges and scale effectively. Sponsor vCIOToolbox: https://vciotoolbox.com Show Website: https://mspbusinessschool.com/ Guest Name: Zach Kromkowski  LinkedIn page: https://www.linkedin.com/in/securityzachkromkowski/ Company: Senteon Website: https://senteon.co/ Name: Bobby Jacobs LinkedIn page: https://www.linkedin.com/in/bobbyjacobs/ Company: Thread Website: https://www.getthread.com/ Name: Sean Lardo LinkedIn page: https://www.linkedin.com/in/seanlardo/ Company: ConnectWise Website: https://connectwise.com Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/

Show Website: https://mspbusinessschool.com/ Guests: Sean Lardo - https://www.linkedin.com/in/seanlardo/ Andrea Barrow - https://www.linkedin.com/in/andreabarrow/ Sam Hoyen - https://www.linkedin.com/in/sam-hoyen-4711611a4/ Company: ConnectWise (Invent) Website: https://www.connectwise.com/theitnation/pitchit Today’s episode features an in-depth discussion with the Connectwise PitchIT team, including Sean Lardo, Andrea Barrow, and Sam Hoyen. As they gear up for IT Nation Connect, the team shares the excitement and challenges of the PitchIT competition, where innovative startups compete for the top spot. This year’s PitchIT program saw a diverse group of finalists, each representing different tech industry segments. Sean Lardo emphasizes the evolution and improved quality of contestants, while Andrea Barrow highlights the importance of community and collaboration among participants. The conversation delves into the unique strengths of each finalist and the supportive environment that PitchIT fosters, encouraging innovation and growth. The episode also explores the Connectwise Invent program, a crucial pathway for vendors to integrate with the Connectwise platform and gain the coveted stamp of approval. Andrea Barrow explains how the program supports vendors through technical guidance and security reviews. Sam Hoyen shares his excitement as a new team member and underscores the importance of community connections formed through events like ChannelCon's Crow’s Nest. Key Takeaways:   PitchIT Program Evolution: The quality and diversity of PitchIT contestants have significantly improved, showcasing a wide range of innovative solutions. Community Building Participants benefit from forming valuable connections with peers who are going through similar business challenges. Invent Program: Connectwise’s Invent program provides essential technical and security support for vendors, ensuring high-quality integrations. Importance of Pitch Practice: Competitors need to master different types of pitches (30-second, 1-minute, 5-minute) for various engagement scenarios. Event Highlights: The success of ChannelCon’s Crow's Nest event demonstrates the power of networking and community support. Host: Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/  Sponsors vCIOToolbox: https://vciotoolbox.com

Show Website: https://mspbusinessschool.com/ Guest Name: Brandi Bonds  LinkedIn page: https://www.linkedin.com/in/brandi-bonds-998a676/ Company: Next Level Now Website: https://nextlevelnow.net/ Hosts: Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ In this episode of MSP Business School, host Brian Doyle welcomes Brandi Bonds, Managing Partner of Next Level Now. Brandi brings her wealth of expertise in fractional CFO services to the table, discussing how MSPs can better manage their finances and increase profitability. With her extensive background in the industry, Brandi offers valuable insights into the financial challenges and opportunities MSPs face, especially in today’s competitive market influenced by mergers, acquisitions, and private equity firms. The conversation kicks off with Brandi sharing her background and journey into the MSP world. She then delves into the critical issue of how financial structuring can significantly impact a business’s valuation, particularly during acquisitions. Brandi emphasizes the importance of proper financial presentation and discusses common pain points MSPs encounter, such as improper expense classification and misunderstanding the accrual versus cash basis accounting. She also highlights the benefits of transit. Key Takeaways: Proper Financial Structuring: Correctly setting up financial systems and understanding accrual versus cash basis can significantly enhance business valuation. Importance of Utilization: Tracking employee utilization accurately can help optimize staffing and improve profitability. Advantages of Fixed Fee Billing: Shifting from hourly to fixed fee contracts can stabilize revenue, simplify billing, and increase business valuation. Investment Decisions: Borrowing when you don't need it and utilizing reliable financial forecasting tools are crucial for prudent business investments. AI and MSPs: Integrating AI can streamline routine tasks, yet maintaining personal connections with clients remains vital. Sponsors vCIOToolbox: https://vciotoolbox.com

Show Website: https://mspbusinessschool.com/ In this episode of MSP Business School, Brian Doyle dives into the concept and structure of the "Office of VCIO," drawing parallels from the enterprise-level office of CIO. Originally presented as part of a webinar, this detailed discussion outlines the significance of having a cohesive team approach to delivering Quarterly Business Reviews (QBRs), Strategic Business Reviews (SBRs), and other essential fractional VCIO services. Brian emphasizes that while tools such as the VCIO Toolbox can facilitate this process, any MSP can implement these principles to evolve their service offerings and better meet client needs. By structuring a team with clearly defined roles for engineers, VCISOs, customer success managers, and executives, MSPs can ensure more efficient project management and customer satisfaction.  Brian provides insights into how this model helps maintain strong client relationships and opens up avenues for new recurring revenue streams. He discusses the importance of regular check-ins, risk management, and continuous education to keep clients informed and engaged. Additionally, the episode explores leveraging assets and risk management to drive informed decision-making and sales. Key Takeaways:   The office of the VCIO model promotes a team-based approach to client management, ensuring cohesive and comprehensive service delivery. Engineers play a critical role in the QBR process, and their timely assessments are crucial for identifying gaps and driving projects. The VCISO role is becoming increasingly vital in MSPs with a growing focus on security and compliance, offering opportunities for new recurring revenue streams. Customer Success Managers help maintain strong client relationships by collecting feedback and keeping customers informed and engaged. Effective VCIO programs require executive buy-in and support to handle escalations and ensure that the QBR process remains a priority. Host: Brian Doyle:   / briandoylemetathinq   Sponsor: vCIOToolbox: https://vciotoolbox.com

James Mignacca is the CEO of Cavelo, a company that specializes in providing advanced data discovery and classification solutions for MSPs. With almost 20 years of experience in the cybersecurity and startup ecosystem, James has been instrumental in several significant ventures, including Sandvine and eSentire. The success of his prior startups validates his ability to lead and innovate, and his current role at Cavelo aims to further enhance the capabilities of MSPs through streamlined, effective solutions. Episode Summary  Welcome to another engaging episode of MSP Business School, where host Brian Doyle interviews James Mignacca, the CEO of Cavelo. This conversation explores James's unique journey from cybersecurity startups to pioneering advanced data discovery and classification solutions for Managed Service Providers (MSPs). Sharing insights from his experience at companies like Sandvine and E Centire, James discusses the importance of simplifying complex cybersecurity tasks for MSPs and integrating effective data management solutions to meet growing regulatory demands. James details the crucial role of data discovery and classification in maintaining cybersecurity, especially as organizations embrace hybrid work environments. Highlighting the growing demand for regulatory compliance and the impact of cybersecurity insurance, he discusses Cavelo’s approach to making these processes manageable and profitable for MSPs. Alongside this, James shares personal anecdotes and strategic insights into how Cavelo integrates seamlessly with existing MSP workflows, ultimately enabling them to offer robust security solutions without the complexity and overhead. Key Takeaways: Simplifying Complexity: James emphasizes creating easy-to-use solutions for MSPs that condense multiple functionalities into a single platform, reducing complexity and improving efficiency. Data Discovery and Classification: Crucial for security, especially in hybrid work environments where data is scattered across multiple cloud services and devices. Regulatory Compliance: Increasingly integral in cybersecurity, the ability to meet stringent compliance requirements is a priority for MSPs serving larger organizations and critical infrastructure. Team and Culture: The importance of maintaining a cohesive and talented team through transitions and acquisitions to sustain innovation and drive success. Consolidation and Efficiency: Reducing the number of vendors and integrating essential tools contribute to a streamlined, profitable operation for MSPs. 

Show Website: https://mspbusinessschool.com/ Guest Name: Danny Suk Brown  LinkedIn page: https://www.linkedin.com/in/dannysbrown/ Company: AppMeetup Website: https://appmeetup.com/ Hosts Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Danny Brown is a seasoned professional with extensive experience in the Managed Service Provider (MSP) industry. Holding dual degrees in mechanical engineering and physics, along with a Master's in computer science and an MBA, Danny’s career spans diverse roles from network engineer to sales engineer and fractional Chief Revenue Officer (CRO). He founded a successful MSP focusing on architectural and engineering clients, which he later sold. Danny co-authored "Talk it Up" with his identical twin brother, and currently provides training and consulting services through his company, AppMeetup. Episode Summary In this episode of MSP Business School, host Brian Doyle interviews Danny Brown, a veteran in the MSP industry who made the transition from a technical background to thriving in sales and business growth. Doyle and Brown delve into the critical changes MSP owners need to adopt for growth, effective sales strategies, and the importance of having the right mindset and processes in place. Brown discusses his journey from a technical specialist to a business leader, emphasizing the importance of letting go and trusting employees to succeed. The conversation covers actionable insights for MSP owners struggling to build a sales process, highlighting the significance of focusing on ideal client profiles (ICPs) and understanding customer needs. Furthermore, Danny shares his experiences and tips on improving public speaking skills, adapted from his co-authored book "Talk it Up," to help MSP owners better connect and communicate their value. Key Takeaways Mindset Shift: Embrace an abundance mindset instead of a scarcity one; this shift can lead to letting go and empowering employees. Effective Processes: Implement standard operational procedures (SOPs) and proper training mechanisms to foster a trusting and efficient work environment. Sales Strategies: Know your ideal client profile (ICP) and build connections rather than pushing for immediate sales. Understand your sales numbers and pipeline metrics to fine-tune your approach. Public Speaking: Improve your public speaking skills with nonverbal communication strategies to foster trust and engagement. Be Omnipresent: Increase brand awareness by being omnipresent in your industry and participating actively in industry events, conferences, and podcasts. Sponsors vCIOToolbox: https://vciotoolbox.com

Guest Name: Robert Gillette LinkedIn page:   / rwgillette    Company: MSP Dojo Website: https://www.mspdojo.net/ Hosts Brian Doyle:   / briandoylemetathinq   Robert Gillette is the founder of MSP Dojo, a revolutionary platform designed to enhance sales performance in the MSP (Managed Service Provider) industry. With a rich background that spans over seven years as a lead sales executive, Robert has significantly contributed to the growth of an MSP from $10 million to $30 million in revenue. His innovative approach combines practical sales training and peer collaboration, making him an influential figure in the MSP sales community.  Episode Summary In this enlightening episode of MSP Business School, host Brian Doyle welcomes Robert Gillette, the founder of MSP Dojo, to discuss the challenges and solutions in MSP sales. Brian starts off with a brief update about his summer and then introduces Robert, who shares his unexpected journey into the MSP world and his transition into a role that combines his sales heritage with a passion for consultative selling. Robert delves into the impetus behind MSP Dojo, explaining how he identified a gap in the market for practical sales training and peer-to-peer role-playing exercises. Highlighting shocking statistics like 85% of MSPs setting fewer than ten net new first-time appointments annually, Robert underscores the critical need for regular practice to build sales confidence and competency. The conversation also touches on the importance of role-playing, the unique offerings of MSP Dojo, and the advantages of competitor collaboration. Throughout the episode, Brian and Robert touch on key strategies for improving sales performance, such as understanding the nuances between referral-led and marketing-led sales processes and recognizing the human component of sales confidence. By the end of the episode, listeners are provided with actionable insights and a clear understanding of how MSP Dojo can serve as a transformative tool for any MSP's sales trajectory.  Key Takeaways:  *Importance of Sales Practice: Regular, structured practice is crucial for building confidence and competency in sales.  *MSP Dojo: Offers a unique platform for MSP sales professionals to practice sales scenarios and improve their skills through peer collaboration. *Sales Statistics: A significant percentage of MSPs struggle with low numbers of net new appointments, highlighting a need for better sales processes.  *Competitive Collaboration: Engaging with competitors in a constructive manner can enhance differentiation and improve overall sales strategies.  *Sales Confidence: Building confidence in sales techniques can lead to higher close rates and better business outcomes. Sponsors vCIOToolbox: https://vciotoolbox.com

Show Website: https://mspbusinessschool.com/ Guest Name: Eric Anthony LinkedIn page: https://www.linkedin.com/in/esanthony/ Company: All Things MSP Episode Summary: In this episode of MSP Business School, host Brian Doyle engages with Eric Anthony from All Things MSP to delve into purposeful discussions, offering valuable insights into the MSP (Managed Service Provider) landscape. Eric, a seasoned media professional, shares his extensive journey from starting as a teenage consultant to becoming the Director of Partner Engagement at Ignite. The conversation captures critical themes, including industry evolution, community building, and providing a balanced professional and personal life. Eric emphasizes the significance of work-life balance, a common struggle in the MSP realm, and introduces effective strategies like time blocking and purposeful scheduling to mitigate daily chaos. Analysis of AI implementation in SMBs, particularly generative AI, forms another crucial segment, highlighting opportunities and challenges. Eric and Brian discuss the gap in perception about AI adoption and its practical, secure usage within businesses, offering listeners a valuable guide to navigating the future of technology. Key Takeaways: Work-Life Balance Strategies: Eric stresses the importance of time blocking and creating dedicated personal time within daily schedules to maintain a healthy work-life balance. AI Adoption in SMBs: Despite MSPs underestimating it, 77% of SMBs are using generative AI, presenting new service opportunities for MSPs. Addressing Security Concerns: The need for MSPs to develop AI policies and provide education on secure AI usage to mitigate risks. Community Engagement: Learn about Eric's efforts with All Things MSP, fostering a supportive, non-technical space for MSP professionals. Industry Evolution: The evolution of MSP roles extending into AI technology and the essential shift towards consulting in tech-driven business environments. Resources: All Things MSP Facebook Group: facebook.com/groups/allthingsmsp  All Things MSP YouTube Channel: YouTube Channel Ignite: Ignite Website Books Mentioned: The 12 Week Year by Brian P. Moran and Michael Lennington Discover more by listening to the full episode, and stay tuned for further engaging content from MSP Business School as we delve into more industry insights and expert advice. Feel free to subscribe to our podcast on your favorite platforms, and join us in our next episode as we continue to bring you critical discussions and strategies from the world of MSPs. Hosts Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsors vCIOToolbox: https://vciotoolbox.com

  Episode Summary: In this very special 200th episode of the MSP Business School podcast, host Brian Doyle reflects on the journey since their inception in 2020. This episode, recorded live from ChannelCon at Comptia, resonates with appreciation and a forward-looking vision for the MSP community. Brian delves into the origins of the podcast, the motivations behind starting it with his co-founders Rob Rogers and Tim O’Neill, and the milestones they have achieved over the past four years. Throughout the episode, Brian emphasizes the podcast's commitment to delivering valuable insights into MSP sales, business development, and broader industry trends. He discusses the evolution of managed services from the early days of box sales and VOIP systems to the current landscape dominated by AI, cloud services, and heightened cybersecurity demands. Brian highlights the necessity for MSPs to adapt to these changes by building use cases for AI, focusing on security and governance, and becoming management consultants to their clients. Key Takeaways: Evolution of MSP Business: Brian outlines the transformation of managed services over the past two decades, highlighting shifts from hardware sales to cloud services and AI integration. Importance of Cybersecurity: A major theme is the increasing importance of cybersecurity, especially in light of evolving threats and the complexities introduced by AI. Adapting to Market Changes: The need for MSPs to continually adapt, embrace new technologies, and serve as business consultants to their clients is emphasized. Community Engagement: Brian expresses gratitude to listeners and encourages engagement to tailor future content to the community's needs. Future Direction: He provides insights into the future direction of the podcast, focusing on advanced topics like AI, security, and new service models for MSPs.  

Show Website: https://mspbusinessschool.com/ Guest Name:  Marvin (Uncle Marv) Bee LinkedIn page: https://www.linkedin.com/in/marvinbee/ Company: MB Systems Website: https://itbusinesspodcast.com Marvin Bee, also known as Uncle Marv, hosts the IT Business Podcast and the Unhealthy Podcast. He has been in the business since 1997 and runs a boutique managed service provider (MSP) shop in Fort Lauderdale, Florida. Marvin has a diverse background, starting from a tech-shop role to building his personalized IT service business focused on providing high-quality, customized solutions to his clients. Marvin is known for his community-minded approach and deep understanding of the IT industry's technical and business aspects. Episode Summary: In this episode of MSP Business School, host Brian Doyle welcomes Marvin Bee, the renowned host of IT Business Podcast, known to many as Uncle Marv.  This engaging conversation revolves around Marvin's journey in the MSP industry, his unique approach to business, and his thoughts on community and collaboration within the IT sector. Marvin shares his experiences, from his early days running a tech shop to becoming an established figure in the MSP community, emphasizing the importance of building long-term client relationships and adapting to their needs. Marvin highlights his strategy of running a boutique MSP shop, focusing on quality over quantity and optimizing the tech stack to suit customer requirements. He discusses the importance of listening to clients, networking, and nurturing relationships over time to drive business growth. The discussion also touches on the current state of the MSP industry, the significance of community, and differing business strategies, including the concept of stack optimization versus just aiming for a perfect stack. Marvin also shares his thoughts on work-life balance, demonstrating the value of setting boundaries to avoid burnout and maintain growth and happiness. Key Takeaways:  Networking and Community: Marvin advocates for the power of networking and community support in the MSP industry, highlighting how simple acts of help can lead to significant business opportunities. Stack Optimization vs. Perfect Stack: Marvin discusses the importance of optimizing the tech stack based on client needs rather than forcing a one-size-fits-all solution, suggesting a flexible and customized approach. Diverse Business Strategies in the MSP Sector: Understanding that different business models and strategies can succeed, Marvin talks about catering to varied customer needs and pursuing a personally fulfilling business path. Work-Life Balance: Emphasizing the need for boundaries, Marvin shares his strategies for maintaining a healthy work-life balance and the Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Sponsors vCIOToolbox: https://vciotoolbox.com

Show Website: https://mspbusinessschool.com/ Guest Name: George Smith LinkedIn page: https://www.linkedin.com/in/george-smith-augmentt/ Company: Augmentt Website: https://augmentt.com Host Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ George Smith is a renowned professional in the Managed Service Provider (MSP) industry and currently serves as a key team member at Augment. With a robust background that includes a pivotal role in growing a Canadian MSP and focusing on managed services in the healthcare vertical, George has transitioned to the vendor side. At Augment, he works alongside industry pioneers like Gavin Garbutt and Derek Belair. Over the past three and a half years, he has been instrumental in driving the company’s mission to simplify and enhance Microsoft 365 security for MSPs. Episode Summary: Welcome to another insightful episode of MSP Business School hosted by Brian Doyle! In this discussion, Brian engages with George Smith from Augment, a dynamic and innovative company in the MSP sector. George shares his intriguing journey from working at a Canadian MSP to joining a tech startup. This episode dives deep into how Augment is revolutionizing the way MSPs secure and manage Microsoft 365 environments. George highlights the core challenges faced by MSPs, especially in managing the complex Microsoft ecosystem. By utilizing Augment’s tools such as security posture dashboards, multi-tenant management capabilities, and automated processes, MSPs can significantly enhance technician efficiency and overall service delivery. This comprehensive conversation addresses the importance of education, security, digital IQ, governance, and the evolving landscape of IT solutions. Key Takeaways: Technician Efficiency:** Simplifying tasks such as password resets and MFA implementations through Augment’s dashboards can empower junior and non-technical staff. Security and Management: Augment addresses the inherent insecurity of Microsoft 365 out-of-the-box and provides MSPs with tools to harden these environments easily. Education and Proliferation: The need for MSPs and vendors to focus on educating clients to build trust and communicate value effectively. Governance and Compliance: The growing importance of IT governance and compliance in MSP operations, supported by tools that simplify reporting and management. Sponsors vCIOToolbox: https://vciotoolbox.com

Show Website: https://mspbusinessschool.com/ Guest: Name: Shane Naugher  Linkedin page: https://www.linkedin.com/in/shanenaugher/ Company: website Hosts Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Shane Naugher is a seasoned technology expert with nearly 30 years of experience in the industry. He is the founder of Dazzee, a company he launched in July 2000. Shane has a notable background in VAR (Value Added Reseller) services and has partnered with giants like Cisco and Southwestern Bell (pre-AT&T merger) to implement large-scale infrastructure projects. More recently, Shane has focused on AI and business process automation to enhance business efficiencies and customer experiences, especially within the context of MSP (Managed Service Provider) operations. Episode Summary: In this episode of MSP Business School, host Brian Doyle welcomes Shane Naugher, founder of Dazzee. Shane delves into the exciting world of AI and business process automation, illustrating how these technologies can revolutionize the operations of MSPs and their clients. With nearly three decades of tech experience, Shane brings a wealth of knowledge to the discussion, particularly in how AI can be practically applied to improve workflows and enhance productivity. Shane discusses the two sides of AI deployment: vendors eager to integrate AI into their software and MSPs whose clients are still cautious about embracing it. He stresses the importance of MSPs understanding and leveraging AI internally before advocating its benefits to their clients. Shane shares his journey of integrating AI into Dazzee's operations, particularly in sales and service processes. He provides an insightful example of how AI-driven sales call analysis has helped refine sales strategies and performance.  Sponsor https://vciotoolbox.com

Episode Summary: In this episode of MSP Business School, host Brian Doyle dives deep into the critical topic of Quarterly Business Reviews (QBRs). Drawing from his extensive experience at VCIO Toolbox, he identifies and discusses the five main pitfalls that can undermine effective QBRs. Whether you're an MSP struggling to engage your clients or looking to elevate your business review process, Brian offers meaningful solutions to common challenges. Brian opens the discussion by emphasizing the importance of having the right people in the room. He highlights the necessity of demonstrating value to ensure key decision-makers attend these strategic sessions. Next, he addresses the issue of keeping QBR meetings on track, stressing the importance of clear agendas and focused discussions to prevent the derailment by day-to-day issues. Brian also speaks on the importance of bringing consistent data points and avoiding technical jargon that can alienate non-technical stakeholders. Lastly, he underscores the importance of showcasing business outcomes to make QBRs more than just sales pitches, transforming them into valuable, consultative engagements. ### Key Takeaways: - **Getting the Right People in the Room:** Engage and demonstrate value to key decision-makers, including business owners and CFOs, to ensure their attendance and participation.  **Maintaining Meeting Focus:** Establish and circulate clear agendas before meetings, and effectively communicate the strategic nature of QBRs to keep discussions on track.   **Consistency in Data:** Present consistent and meaningful data across meetings to help clients recognize improvements and understand key metrics. **Simplifying Technical Information:** Translate technical details into business outcomes to make QBRs valuable and comprehensible for non-technical stakeholders. **Showcasing Business Outcomes:** Align technology recommendations with the client’s business goals to create actionable roadmaps and foster stronger partnerships.