Your MSP website should bring in leads, not confuse people or chase buyers away. In this video, I break down a few real MSP websites and show you what they get right, what they get wrong, and what you can fix on your own site to get a better ROI. You will learn how to write a clear headline, use strong calls to action, show the real benefits you offer, and make your site easier for buyers to trust. I also share the simple messaging framework I teach MSPs who want more leads without spending a ton of money on marketing companies. If you want a website that works for you instead of against you, this video will help you do it step by step.
Most MSPs have been taught the same old pricing stories that hold them back. In this episode we break down the myths that stop owners from charging what they are worth and show how picking a clear niche, selling outcomes, and building real confidence can change everything. If you feel underpriced, unsure, or stuck in the race to the bottom, this talk will help you see pricing in a whole new way. You will learn why buyers pay more for clarity, how specialists beat generalists, and why value always wins over hours and tasks. This is the episode that helps you price with confidence and grow your MRR without fear.Join The Discord: https://growth-generators.com/discordOur Resources: https://www.growth-generators.com/resourcesBuyer Persona Guide: https://success.growth-generators.com/buyerpersonaMSP Launchpad: https://success.growth-generators.com/msp-bootcamp ️MSP Heroes: https://success.growth-generators.com/msp-herosGo High-Level CRM: https://www.gohighlevel.com/?fp_ref=growth-generators51Work With Us: https://www.growth-generators.com/contact-usMy Favorite CRM: https://www.gohighlevel.com/?fp_ref=growth-generators51My Current Favorite RMM & PSA: https://partners.superops.com/opka7e16z8v3️ My Monitor: https://amzn.to/3wAtaz6 Camera: https://amzn.to/3j3JVw0 Lens: https://amzn.to/3Y2HV5L️ Microphone: https://amzn.to/3QM1Gxf Mic Stand: https://amzn.to/40aMtsy
In this video I sit down in Montreal with Christina from Lansweeper and Martin from B2B Cyber Secure for a deep talk about how MSPs uncover hidden risks, protect clients, and use real data to drive smart decisions. We cover the wild things they have found on networks, how shadow IT puts companies in danger, and why fast asset discovery matters more today than ever. Martin explains how his MSP uses Lansweeper to scan new clients before signing any contract so he knows exactly what he is walking into. Christina shares how MSPs around the world use Lansweeper in ways most people never think about, from handling cyber attacks to managing IT on luxury yachts. If you want to understand how modern MSPs protect businesses and why good data is the heart of cyber security, this is a fun behind the scenes look.
Most MSPs start out doing owner led sales, but there comes a point where the owner cannot keep cold calling, networking, sending emails, qualifying leads, and still run the company. That is where an SDR comes in. In this video, I break down exactly what an SDR does inside an MSP, why the role matters, and how they help you build a steady pipeline of warm leads. I cover the outreach channels they use, how they qualify prospects, how they keep your CRM organized, and the traits you should look for when you are ready to hire one. If you want better sales results, more booked meetings, and a cleaner sales process, this video will show you how an SDR makes it all possible. I also share my own stories from the field and give you real world advice so you can grow your MSP with confidence.
Most MSPs want more leads, but their LinkedIn profile pushes buyers away. In this video I walk you step by step through fixing your entire profile so people actually want to connect and talk with you. I show you how to write a clear and strong headline, how to build a clean LinkedIn banner inside Canva, how to update your About section so it sells for you, and what to add in your Featured section for instant trust. Then I share one of my favorite daily LinkedIn routines that helps you meet business owners, office managers, operations managers, and local partners who can send referrals your way. You will also learn how to find the right people, how to send connection requests that get accepted, and what to say after someone connects so you never come off salesy. If you want to grow your MSP, build your network, and start real conversations, this video will give you everything you need.
Most MSPs think they have a real sales funnel, but what they actually have is a simple two step process that leaves money on the table. In this video I break down the huge difference between a basic MSP funnel and a true advanced funnel that warms leads, builds trust, and fills your pipeline even when you are busy. I walk through each stage step by step so you can see what top MSPs are doing to book more meetings and close higher value clients. You will learn why awareness, capture, nurture, engagement, and conversion all matter and how to put them in place inside your business. I also share tools you can use, common mistakes MSPs make, and how our members at Growth Generators build real sales systems that work. Make sure you grab the free resources linked at the top of the description and join the free Discord community to stay ahead of the curve.
In this video I show you how MSPs can make real money with AI by selling simple, useful services that clients actually want. You will learn how to build and sell an AI policy, how to offer CoPilot training, and how to teach clients real AI use cases that save time and make their team faster. I also share smart ways to boost monthly revenue, create sticky services, and use AI to stand out in your market. If you want to bring in more customers, close more deals, and add new profit streams, this video will help you get there.
Black Friday and Cyber Monday are the best time of the year for MSPs to save money and get great tools that help you sell more and market better. In this video I share my favorite gadgets and software picks that can help business owners, techs, and marketers work faster and look better on calls. I walk through tools like the Mighty Bar, my favorite pocket knife, the Plaud recorder, and even the best webcam you can buy without spending a ton of money. I also share deals on lead tools, content tools, and even a Black Friday offer for MSP Heroes where you get a full hour of coaching for free. If you want to grow your MSP and you like great deals, you will love this list.Tools MentionedMSP Heroes: https://success.growth-generators.com...Mighty Bar: https://amzn.to/4reO7r0CIVIVI Pocket Knife: https://amzn.to/4pg2sBpPlaud Amazon: https://amzn.to/4a2af1o Plaud Site: https://www.plaud.ai/LeadScrape: https://www.leadscrape.com/Koala: https://koala.sh/OBSBOT Camera: https://amzn.to/4o7PHbo
In this video I walk you through the Smart Prospecting Loop that every MSP can use to grow their pipeline. I show you the four simple steps that keep your outreach steady and help you book more meetings. You will learn how to find the right targets, reach out in a clear way, follow up so you stay top of mind, and book meetings that turn into real sales chances. This loop is easy to follow and it never stops working. If you want more meetings, more chances, and more sales for your MSP, this is the place to start. Watch the full video and try the loop for the next thirty days.
Selling MSP services gets tough when a prospect hits you with the classic line “You’re too expensive.” In this video, I break down exactly how to handle that moment in a calm and confident way. You will learn why prospects push back on price, how to ask the right questions, and how to shift the talk from cost to impact. I walk through the simple phrases, stories, and value-based framing that help you stand out from cheaper competitors. If you want to close more deals, protect your margins, and feel stronger in sales conversations, this video will give you the tools you need. Watch to the end for real examples you can use in your next call.
If you want to sell bigger monthly retainers for your MSP without stress, this video will help you do it. I walk you through the simple steps I use to close five thousand dollar a month clients without getting pushback. You will learn how to present value the right way, how to build a plan that feels clear to the buyer, and how to walk through the price in a way that makes sense to them. I show you the mindset shift, the offer layout, and the talk track that makes selling higher monthly fees feel normal. If you want to raise your prices, land bigger clients, and grow your MSP with confidence, this video will give you the tools to start today.
Most MSPs send marketing emails that never get opened or replied to because they sound too technical and not human enough. In this video, I break down how to write MSP marketing emails that actually make people want to buy from you. You’ll learn the simple structure I use to write emails that grab attention, create curiosity, and get replies from real decision-makers. I’ll show you real examples, explain what makes a great subject line, and share how to craft messages that sound natural while positioning your MSP as the obvious choice. Whether you’re new to marketing or trying to fix your cold email campaigns, this video gives you everything you need to write emails that work.
Most MSPs know they should be marketing, but they never actually do it. They get caught up in client work, tickets, and day-to-day chaos, while their competitors are building brands, generating leads, and dominating online. In this video, Harrison Baron breaks down the real reasons MSPs suck at marketing and what to do about it. From copying the same boring websites, to skipping video, to never making time for consistent outreach, you’ll finally understand why your marketing never seems to work and how to fix it. Whether you’re a one-person MSP or a growing team, this is your wake-up call to start taking marketing seriously before your competitors leave you behind.
Are you delivering what your clients really expect from their MSP? In this video, Harrison Baron breaks down exactly what customers want from managed service providers in 2025, and why most MSPs get it wrong. From reliability and communication to proactive support, transparency, and strategic guidance, you’ll learn how to turn satisfied clients into lifelong partners. Whether you’re running a small IT shop or scaling your MSP, this video gives you a clear roadmap for meeting and exceeding customer expectations. Watch until the end to learn how to stand out from competitors, prevent churn, and become the MSP your clients can’t live without.
I grabbed a quick sit down at ScaleCon 25 in New Orleans with Scott Riley, founder of Inside Agent. We talk about real world Microsoft 365 security for MSP clients, why baseline security should be part of onboarding, and how business email compromise wrecks small companies. Scott shares how his team turned years of assessments into a portal that gives MSPs a full 365 report in about five minutes, plus guided fixes and training. We also get into community, fair SaaS pricing, and what makes ScaleCon different.
Selling MSP services is one of the toughest challenges in the IT industry. You’re competing with dozens of providers who all sound the same, “24/7 monitoring,” “proactive support,” “cybersecurity solutions.” But the real reason it’s so hard to sell isn’t just competition… it’s psychology.In this video, Harrison Baron breaks down why selling MSP services feels impossible, why prospects don’t understand your value, and how to flip the script to start closing more deals.You’ll learn: Why most MSPs sound identical How to sell outcomes, not features The role of trust and timing in every deal How to stand out in a crowded MSP market Real-world advice to simplify your MSP sales processWhether you’re a one-person MSP or running a full sales team, this video will help you rethink your sales approach and finally connect with the clients who need you most.
Choosing a name for your MSP can make or break your brand. In this video, Harrison Baron breaks down exactly how to name your MSP company, without sounding generic or forgettable. You’ll learn a simple framework for creating a memorable, trustworthy name that helps you stand out from the thousands of “Tech Solutions” and “IT Services” companies out there.
Most MSPs lose the deal in the first 15 minutes of a discovery call, and they don’t even realize it. In this video, I walk you through the exact discovery call process that wins clients every single time. You’ll learn how to build rapport the right way, set the agenda so you’re in control, uncover pain points, identify client goals, and confirm if they’re truly the right fit. I’ll share the exact questions you should ask, how to use silence to your advantage, and why booking a meeting from a meeting is the secret to closing more deals. Whether you’re new to MSP sales or you’ve been at it for years, this framework will help you stop winging discovery calls and start winning clients with confidence.
In this eye-opening video, discover the #1 mistake most Managed Service Providers (MSPs) make in their packaging strategy: focusing on "we do IT" services like tech support and cybersecurity without tying them to real business outcomes. We'll break down why this generic approach leads to lost clients, price wars, and commoditized offerings, making your MSP blend into the crowd. Then, learn the powerful fix – shifting to outcome-based packaging that highlights results like boosted productivity, reduced risks, and scalable growth. Packed with real-world examples, step-by-step tips, and actionable advice, this guide will help you repackage your services to attract premium clients, increase recurring revenue, and stand out in a competitive market. Whether you're a solo MSP or scaling a team, implement these strategies today to transform your business and charge what you're truly worth!
Tired of cold calling and getting nowhere? In this video, I’ll show you exactly how MSPs can attract high-quality clients without ever picking up the phone for a cold call. You’ll learn practical, real-world marketing strategies that help you build trust, create visibility, and bring leads to you instead of chasing them. We’ll cover everything from content marketing and partnerships to referrals, automation, and smart outreach that doesn’t feel salesy. Whether you’re a solo MSP or running a growing team, this video will give you clear steps to get consistent leads the modern way. Watch until the end to learn how to set up a simple client attraction system that runs 24/7.