Mad Over Videos by guch

Our 33rd episode features Adam Harder, Video Marketing Manager, DigitalOcean on Mad Over Videos by guch. Listen as our guest Adam Harder discusses everything around how you could produce high-quality videos remotely, how to find stories for videos that work, and much more, with our host Pranav Chimulkar!

Our 32nd episode features Archana Tiwari Nayudu, Director - Content & Communications at upGrad. Listen as our guest Archana Tiwari Nayudu discusses everything related to videos, from madness to method, with our host Pranav Chimulkar!

Our 31st episode features Amy Kelly, Director, EMEA Marketing, UserTesting. Listen as our guest Amy Kelly discusses how video allows brands to shape real human relationships with their consumers, with our host Pranav Chimulkar!

Vaishalli Kaaim is the Branding Marketing Manager at Amazon. A passionate left-right brain professional experienced in Brand management, category revenue growth & creative/content with Unilever India and Amazon (Present). She is strongly committed to innovating technology in the business cycle with content, customer experience and re-defining manufacturing. Vaishalli Kaaim joins us on episode 30 of the MOV Podcast to have some insightful conversations about the importance of videos, some new age digital media formats, her journey towards sustainability and much more.

Priya Patankar is the Head of Communications at PhonePe. Priya is a marketing and communications professional with over two decades of experience. When Priya joined PhonePe in 2017, she was charged with getting consumers to buy into using the digital payment app — as well as garnering the trust of digital wallets — in the aftermath of India’s demonetization of some banknotes the year before. Amidst the national push towards a cashless economy, Patankar waged an extensive campaign to do that through media relations and consumer education, all while simultaneously building a team capable of managing the company’s surge in users, many of whom were strangers to digital banking, at the government’s behest. Priya Patankar joins us on episode 29 of the MOV Podcast to have some insightful conversations around video content as a part of the customer life cycle journey.

Deepu Nair is the Account Director -Marketing Solutions at LinkedIn. An entrepreneur and marketing specialist with more than 10 years of experience has contributed to numerous markets, boosting companies and helping to improve productivity.  Deepu Nair joins us on episode 28 of the MOV Podcast to have some insightful conversations around how videos could be used in sales, B2B and B2C video marketing trends and much more!

Tanvi Agarwal is the Product Marketing Manager, SMB at Google. A Strong marketing professional with an established track record of working in the internet industry.   She has expertise in Go-to-market Strategy, Product Marketing, Marketing, Marketing Strategy, and Digital Marketing. Tanvi Agarwal joins us on episode 27 of the MOV Podcast to have some interesting conversations about the use of videos, particularly for the SMB segment and how it could drive business growth.

Karthick Sriraman is the Enterprise Sales Director, EMEA at Segment, a customer data platform (CDP) that helps you collect, clean, and control your customer data. With 16+ years of experience in Enterprise Software, Karthick specializes in early-stage SaaS sales where he can apply the cross-functional experience in Enterprise Sales and Solutions Engineering. Karthick Sriraman joins us on episode 26 of the MOV Podcast to talk about: Video-based evangelism in sales How can we humanizing outreach Some unique use of videos So, without further ado, tune in to learn more of that fascinating video & sales insights only on the mad video podcast by the guch featuring Karthick Sriraman.

Sandeep Ramesh is the head of partners marketing at Google. He is currently leading all marketing efforts for North America and Latin America. In his previous role, Sandeep led the Media and Entertainment vertical for Google India. Sandeep now has over 15 years of experience in Sales & Marketing roles across Google & Unilever. Previously, he led several multi-billion dollar B2C & B2B brands in both CPG and Tech.  He is also an active Angel investor with a passion for mentoring start-ups, offering strategic inputs specifically to D2C businesses, Brand Building, Media, Content, OTT, CPG and Ad Tech. Sandeep Ramesh joins us on episode 25 of the MOV Podcast to talk about: The evolution of online video advertising Using online video as a marketing tool Business of content Thoughts on B2B and B2C marketing So without further ado, tune in to learn more such interesting video & marketing insights only on the mad over videos podcast by guch featuring Sandeep Ramesh.

Amanda Stoneall is the Senior Social Media Manager at Dashlane, a cross-platform subscription-based password manager and digital wallet application. Prior to Dashlane, Amanda was the Social Marketing Manager at AMC Networks, a leading cable TV broadcaster. Known for its groundbreaking and celebrated original content, AMC Networks is the company behind a diverse line-up of popular and critically-acclaimed series and independent films include Killing Eve, Better Call Saul and The Walking Dead and many, many more. Before that, she has had a stint at WWE as a Social Media Strategist. As a young professional with experience in social media strategy, digital marketing, and analysis, Amanda has worked with companies across various industries (sports, digital, beauty, hospitality, e-commerce, and fashion) to develop their brand voice across emerging platforms and stay on top of the trends. Amanda joins us on episode 24 of the MOV Podcast to talk about The evolution of video marketing on social media How you can get creative with your video content How you can get the most out of your video assets So without further ado, tune in to learn more such interesting video marketing insights only on the mad over videos podcast by guch featuring Amanda Stoneall.

Doug Tidwell is the Senior Technical Marketing Manager at Redis Labs where he is currently working to build out the Redis Labs Developer Program. Redis Labs is the home of Redis, the world's most popular in-memory database, and commercial provider of Redis Enterprise. Doug is also a programmer and writer who creates videos, articles, sample code, container images, and other useful things. He has given hundreds of presentations at dozens of conferences around the world and is the author of O'Reilly's XSLT, a copy of which makes a perfect gift for all occasions.  In a conversation with Pranav, host, Mad over videos podcast episode 23, Doug shares his insights on creating humorous marketing videos to open new doors, create an affinity, and leave a lasting impact on your target audience. We've also covered video-based evangelism, how to speak to developers effectively, and a lot more. So without further ado, tune in to learn more such interesting video content, marketing insights only on the Mad Over Videos Podcast episode 23 featuring Doug Tidwell of Redis Labs. WEBSITE: guch.me/ LINKEDIN : @guch www.linkedin.com/company/guchme/ INSTAGRAM : @guch.me www.instagram.com/guch.me/ FACEBOOK : @guchHQ www.facebook.com/guchHQ TWITTER : @guchHQ twitter.com/guchHQ

Vinit Mehta is the Country Head, India at Brightcove. An online video platform, Brightcove provides cloud solutions for online video streaming to broadcasters, publishers, brands, content creators, e-learning companies, e-commerce organizations. Vinit is covering the Indian sub-continent for the company, with more than 18 years of experience in the media and technology industries. Known for his collaborative work-style, innovative problem solving and team-first orientation, he is passionate about helping customers succeed, people development, video/ad tech, OTT & angel investing.  In a conversation with Pranav, host, Mad over videos podcast episode 22, Vinit talks about the evolving landscape of OTT ecosystem in India and the importance of technology in the space, which can better the consumption experience, monitor piracy and recognize the need for a better customer experience.

Utkarsh Awasthi is the Head of Enterprise Customer Marketing at Freshworks, an IT service software provider that helps organizations of all sizes with SaaS customer engagement solutions that make it easy for support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues. Prior to this he has built and scaled the Customer Success team for North America from Chennai. He has also led CS teams at start-ups like Unbxd & Uninstall. Utkarsh joins us on episode 21 of the MOV Podcast to discuss the power of videos for growth, retention and advocacy. we also discussed how every SaaS company can leverage short impactful videos on their landing and Registration pages using customer stories to enable growth and revenue.  So without further ado, tune in to learn more such interesting video content, marketing and customer success insights only on the Mad Over Videos Podcast episode 21 featuring Utkarsh Awasthi of Freshworks. #MOV #MadOverVideos #VideoMarketing #Marketing #CustomerSuccess WEBSITE:  https://guch.me/ LINKEDIN: @guch https://www.linkedin.com/company/guchme/ INSTAGRAM: @guch.me https://www.instagram.com/guch.me/ FACEBOOK: @guchHQ https://www.facebook.com/guchHQ TWITTER: @guchHQ https://twitter.com/guchHQ

Ep 20 Feat. Eric Dreshfield of ActiveCampaign

Ernie Santeralli of ActiveCampaign gets things off the ground by establishing the reason at the outset. Ernie Santeralli is the Multimedia Content Manager at ActiveCampaign, a SaaS platform that helps businesses go beyond marketing automation to optimize their customers' experiences. Prior to becoming the Multimedia Content Manager for ActiveCampaign, Ernie established his experience as an Inside Sales Representative, in which he understood the core language and voice of his customers which in turn enabled him to develop a strong relationship with his customers and genuinely track and communicate to their needs. With this experience gained as an Inside Sales Rep and coupled with this incredible powerful SaaS platform, ActiveCampaign, Ernie now has a unique and powerful medium to connect and tap into the pain points of their customers by providing them with high-quality value-adding content. Ernie joins us on episode 19 of the MOV Podcast to uncover the secrets around content marketing and how videos can help us improve the overall content marketing game. We've also discussed videos as a tool for customer retention and expansion throughout the Customer life cycle. So without further ado, tune in to learn more such interesting video content, marketing insights only on the Mad Over Videos Podcast episode 19 featuring Ernie Santeralli of ActiveCampaign. #MOV #MadOverVideos #VideoMarketing #Marketing #Content WEBSITE:  https://guch.me/ LINKEDIN: @guch https://www.linkedin.com/company/guchme/ INSTAGRAM: @guch.me https://www.instagram.com/guch.me/ FACEBOOK: @guchHQ https://www.facebook.com/guchHQ TWITTER: @guchHQ https://twitter.com/guchHQ

Abhishek GP is the Head of Global Demand generation at Freshworks. A dual-brained marketer with expertise in Startups and Fortune 100 brands, across Consumer behavior, Digital marketing, Brand marketing and Demand generation. In episode 18 of the MOV Podcast, we pick his brain to understand the core elements that the world of B2B should learn from it's counterpart, B2C. Furthermore Abhishek also shared some of the successful video marketing campaigns and techniques that Freshworks has developed and that one missing ingredient in most of the video marketing campaigns today. If you’re passionate about Acquisition & Growth strategy, getting your hands dirty digging into the details, understanding customer behavior, prioritizing needle-moving strategies, and translating that into recognized revenue, then you definitely need to listen to Abhishek GP on MOV Podcast by guch. #MOV #MadOverVideos #VideoMarketing #Marketing #Content WEBSITE:  https://guch.me/ LINKEDIN: @guch https://www.linkedin.com/company/guchme/ INSTAGRAM: @guch.me https://www.instagram.com/guch.me/ FACEBOOK: @guchHQ https://www.facebook.com/guchHQ TWITTER: @guchHQ https://twitter.com/guchHQ

Patrick Edmonds is the Chief Marketing Officer at Proposify, a proposal software that helps modern sales teams create, send, track, and e-sign winning proposals, contracts, and agreements. In episode 17 of the MOV Podcast, Patrick talks about Asynchronous selling and how every organization can support their sales team better with videos and the tips and techniques to do so successfully. Furthermore, Patrick also shared some effective video marketing techniques that Proposify has developed and how any B2B SaaS companies can leverage the power of videos by creating support content around their domain and product. If you’re passionate about focusing on growth, getting your hands dirty digging into the data, understanding customer behaviour, prioritizing needle-moving strategies, and translating that into recognized revenue, then you definitely need to listen to Patrick Edmonds on MOV Podcast by guch. #MOV #MadOverVideos #VideoMarketing #Marketing #Content   WEBSITE:  https://guch.me/   LINKEDIN: @guch https://www.linkedin.com/company/guchme/   INSTAGRAM: @guch.me  https://www.instagram.com/guch.me/   FACEBOOK: @guchHQ https://www.facebook.com/guchHQ   TWITTER: @guchHQ https://twitter.com/guchHQ

Scindia Balasingh is the Head Of Marketing - Global ISV Partnerships at Freshworks. Scindia started at Freshworks just a year ago in 2019, and her team was awarded as the top-performing team in the organization. Prior to Freshworks, she was Head of Marketing at Redington India, where she spent nearly six years playing a key role in scaling up their marketing functionality. In episode 16 of the MOV Podcast, Scindia talks about partner marketing and how videos can play an effective role in communicating the complex product and integration use cases to the end-users. In this episode, we pick her brain to learn what companies should keep in mind when setting up partner marketing and learn some useful insights along the way- Video marketing techniques in the technology B2B marketing field. How strategic partnerships and video marketing combined can greatly help companies reduce their CPL (Cost Per Lead) and organically reach their target personas. Choosing the right partners according to the geography, target audience and other factors Few examples of partner marketing activities from Freshworks and other B2B SaaS companies; and a lot more. So without further ado, Tune in to this episode If you’re passionate about increasing customer retention and are always in the lookout for new avenues of acquisition. #MOV #MadOverVideos #VideoMarketing #Marketing #Content WEBSITE:  https://guch.me/ LINKEDIN: @guch  https://www.linkedin.com/company/guchme/ INSTAGRAM: @guch.me  https://www.instagram.com/guch.me/ FACEBOOK: @guchHQ    https://www.facebook.com/guchHQ TWITTER: @guchHQ  https://twitter.com/guchHQ

Kimberlee West is a marketing strategist with over 10 years of experience minimizing jargon and simplifying the positioning for the product and service-based businesses. Kim is the Senior Product Marketing Manager at 6sense, an Account-Based Orchestration Platform helps revenue teams identify and close more opportunities by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behaviour, prioritize fragmented data to focus on accounts in the market, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. Kim is also the founder of KidsSwag.ca, An eCommerce store that promotes diversity and inclusion through character-based swag for kids. A mother of two girls Kim was inspired to create Kids Swag when she realized her girls' rooms and accessories had images that didn't reflect their beauty. Being a marketer Kim understood the power of images and videos in shaping perceptions and she wanted to ensure her girls were constantly reminded of their value and beauty. Kids Swag delivers on Kim's vision of mindful representation and making it easy for parents to diversify the images in their child lives. In episode 15, we discussed how product marketing plays a crucial role in managing the team and also achieving demand gen. Kim also spoke about the challenge a marketer has to position a brand globally and the core elements that help in achieving that. Tune in to hear Kim talk about the significance of videos and how videos can humanize every element of the sales cycle. #MOV #MadOverVideos #VideoMarketing #Marketing #ProductMarketer  WEBSITE:  https://guch.me/   LINKEDIN: @guch https://www.linkedin.com/company/guchme/   INSTAGRAM: @guch.me https://www.instagram.com/guch.me/   FACEBOOK: @guchHQ    https://www.facebook.com/guchHQ   TWITTER: @guchHQ https://twitter.com/guchHQ

The 14th episode of the Mad Over Videos podcast features Michael Versluis, Chief Commercial Officer at Shleep. With its corporate programs which include a mobile phone app, personalized assessments, sleep education through tailored workshops, individual and group sleep consultations, Shleep aims to help enhance the efficiency/performance of global companies and leaders through better sleep management. Michael Versluis is the Chief Commercial Officer with more than 15 years of experience in sales and business development. He loves to scale SaaS companies from 0-5M and beyond, building predictable and scalable revenue systems. Michael is also a sleep and performance expert, passionate about scaling the power of sleep to organizations all over the world. In episode 14 of the MOV Podcast, we explored how Shleep uses videos in their marketing initiatives; and the Importance of videos for conversion optimization. As a sleep and performance expert, Michael also spoke about how sleep is beneficial to our commercial wellbeing. Tune in on episode 14 of the MOV Podcast where you can learn about the successful outbound strategies for the new digital world, insights into sales spending post-COVID, and much more!   #MOV #MadOverVideos #VideoMarketing #Marketing #Content   WEBSITE:  https://guch.me/   LINKEDIN: @guch https://www.linkedin.com/company/guchme/   INSTAGRAM: @guch.me https://www.instagram.com/guch.me/   FACEBOOK: @guchHQ   https://www.facebook.com/guchHQ   TWITTER: @guchHQ https://twitter.com/guchHQ