Madcasts Archive - MadPipe

Social media is replete with doctrine and myth, but those are no substitute for actually *thinking* about your brand’s audience, goals, and intentions in social media. We all know something about social, but at least part of what we ‘know’ is probably wrong. Likewise, “going in there blind” costs us opportunities and time. Laurie Jamaitus, ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Exploding Social Media Myths Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

Effective event marketing requires knowing how to carry yourself, when to give a pitch, when to pass, when to engage, and when to move on. Too often, a mixer can feel wooden an inauthentic. Networking groups often devolve into carrying around a stack of business cards and practicing your elevator pitch. Ruanna Sakols knows when ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Make Your Events Work Without Feeling Fake Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

A company can never outsource 100% of its marketing; it can’t even outsource the most critical responsibility, which falls not with any marketing person, but with the owner. That critical role is the role of ‘thought leader’. Steve Pruneau explains what thought leadership really is, and how it shapes the direction of a business from ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Be the Thought Leader Your Business Needs Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

Graphic design can’t do its job in a vacuum. Design exists to unify the elements of our presentation, to elevate the conversation with the audience. Too often, when we think of design, our minds go directly to getting a logo. But design is more important than that and, until we attach it to its proper ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Grow Beyond the Logo with Graphic Design Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

“Spoken Media” is a name we’ll give to the kind of content marketing and brand presentation that centralizes the human voice. That could be a podcast, a presentation requiring a spokesperson, or a video series in which a speaker delivers content. Terri Trespicio is a spokesperson, successful podcaster, host of various shows – such as ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Add Spoken Media to Your Marketing Strategy Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

It’s  perhaps more important than ever to do effective PR with your business. Search has become overly competitive and penalizes shortcuts. Paid media costs are skyrocketing. Brand mentions count as implied links, and if you’re a disruptor with a story, a killer placement or few can mean boots through the door. Hansa Bergwall runs Mira ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Tell Your Story with PR Marketing Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

Your marketing is too important to take on alone. One important step is getting a digital strategist like MadPipe. Another is partnering with other professionals across multiple industries. Generating referrals is about collaboration, trust, and commitment to a process. Jeff Nolan, residential real estate agent with Corcoran founded BNI 45 in Manhattan, a referral marketing group ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Partner With Other Businesses to Generate Referrals Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

Your brand needs a home, but it doesn’t need to STAY home. A brand travels, from hand to hand, eyeball to eyeball, and through word of mouth. Promotional products are the vehicles on that brand marketing highway, but selecting the right product that fits the company ethos and the marketing purpose requires more than a ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Put Your Brand Where it Counts with Promo Products Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

You aren’t a web designer, and you don’t need to be. You do need to make your web design adhere to your business objectives. That leads to an overall marketing strategy, which leads to content and a certain user experience that suggests a design. It may sound complicated, but it really isn’t; the conversation is ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Craft a Website to Prioritize Your Business Goals Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

The quintessential element of effective marketing is communication. The content of our event marketing, such as panel discussions and presentations, videos and webinars, and blogging and social media, involves a particular art form – that of communicating confidently and effectively. Taren Sterry is a professional speaker, Communications Coach, and Team-building Coach based in New York City. ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Wow Your Marketing Audience With Authentic Communication Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

Your business copy, web copy, and other content depend on the written word, even if it’s video or multimedia. Whether copy converts or leaves the audience feeling flat depends on getting into their headspace, with intuition. The missing piece in your content strategy might be enough to turn an otherwise compelling web or print presentation into ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Convert Your Audience With Stunning Marketing Content Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

An authentic conversation with clients starts BEFORE they read your web copy or social post. It starts with the visual context that content fills. A stock image, portrait photo, or random background may not be the way to go, if you’re trying to connect with potential clientele. Ed Lefkowicz is a marketing photographer in the ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Create Authentic Marketing Conversations with Photography Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®

Marketing actually starts with business goals, clear and rational thinking, and dealing with the fear and paralysis underlying a business. A poorly organized marketing plan can usually be tracked back to problems at the business level. Elizabeth Hulings is a business strategist working with New York City companies on optimizing their business processes, achieving their ... Read more © MadPipe. All rights reserved. Authored by: Daniel DiGriz Original Post: Make Your Business Strategy Drive Your Marketing Strategy Original Blog: MadPipe Original Site: MadPipe - Everything Flows to Your Door®