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Make It Happen
Make It Happen
Author: Iyia Liu
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© 2025 Iyia Liu
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Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.
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In this episode, I break down the exact strategy that took my shapewear brand from a $300-a-week side hustle to $3.5M in the first year. Then how I went on to scale multiple seven and eight-figure product brands. You’ll learn: The Accidental Discovery Method - how one impulse purchase led me to a winning product and how you can find yours.The Social Proof Snowball Strategy - the organic marketing system that took us from 10 orders a week to hundreds a day.The Celebrity Catalyst Framework - why I once invested $300K into one Instagram post and how to apply this at any budget.The Scale & Exit Blueprint - how I built a sellable company and exited for a life-changing amount. If you’re struggling to get traction, or you’re making some sales but not breaking through, this is the roadmap to take your product from side hustle to sell-out. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
Are subscriptions quietly draining your bank account? In this episode of Make It Happen thanks to Uber One! , I reveal how I uncovered over $400 a month in forgotten subscriptions, and how you can do the same. You’ll learn why we fall into the “subscription trap,” the psychology companies use to keep us hooked, and my step-by-step system to audit your own accounts. By the end, you’ll have a clear plan to cut the waste, keep only what’s worth it, and put hundreds (even thousands) of dollars back in your pocket every year. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
How do you turn a $3,000 idea into 100,000 sales in under three years? In this episode of Make It Happen thanks to Uber One, I take you behind the scenes of building Celebration Box. From spotting the opportunity on Instagram, to the viral moment that brought in 3,000 orders in a single week, to the chaos that nearly broke the business. I share the three biggest lessons I learned along the way: solve the real problem, build systems before you go viral, and protect your customer experience at all costs. If you’ve ever dreamed of starting a business from scratch, this episode is your blueprint. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
Thinking about hiring your first team member? Get it wrong and it can drain your cash and slow your growth. Get it right and it can transform your business. In this episode of Make It Happen (thanks to Uber One), I share the 5 signs you’re ready to hire, who your first hire should be, and how to do it without the overwhelm. If you’re stuck doing everything yourself and wondering if it’s time for help, this episode will give you the clarity you need. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
Ever wonder why some entrepreneurs stay stuck making $2-3K/month for YEARS while others replace their salary in 6-12 months? It's not luck or a better idea - it's strategy. In this episode, I break down the exact roadmap for transitioning from side hustle to full-time business, including: ✨ The mindset shifts that separate side hustlers from business owners✨ Why most people plateau at $3K/month (and how to break through)✨ The 4 systems you NEED to scale beyond trading time for money✨ When to actually quit your day job (hint: it's not when you think) From perfectionist to progress-focused, cost-focused to investment-focused - I'm sharing the uncomfortable truths about what it really takes to build a business that gives you freedom. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
So many founders spend months perfecting their website, packaging, and social media… only to launch and hear crickets. Here’s the reality: going live isn’t the finish line, it’s the starting line. In today’s episode, I’m sharing the real reason launches often fall flat, and what to focus on if you want sales and momentum that last long after launch day. If you’ve ever felt the post-launch silence, this one’s for you. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
Most of us grow up with money rules designed to keep us safe, not wealthy. Meanwhile, rich families are quietly passing down a completely different set of rules, the kind that create generational wealth. In this episode, I’m sharing the invisible money lessons the wealthy teach their kids, and show you how to start applying them in your own life. If you’ve ever wondered why some families seem to build wealth effortlessly while others struggle just to get ahead, this one’s for you. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
We’ve all been told the same retirement story: just keep contributing to KiwiSaver, 401k, or super and you’ll be fine at 65. But what if that advice is setting you up for financial stress instead of freedom? In this episode, I break down why the traditional retirement plan is broken, the real numbers behind it, and what actually works if you want real financial security and choice in your future.👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
Building a business isn’t just about landing one-time sales - it’s about turning first-time buyers into loyal fans who keep coming back. In this episode, I share the mindset shifts and strategies that transformed my own businesses from chasing random sales to creating steady, predictable growth. If you want customers who stick with you, rave about your brand, and make scaling easier, this episode is a must-listen. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
Should you double down on organic content, or is it smarter to put your budget into paid ads? In this episode, I break down the pros, cons, and hidden pitfalls of both - plus share the framework I use to help entrepreneurs decide where their next dollar should go. 🎧 Listen now and get clarity before you waste time or money. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.
You don’t need more motivation - you need systems.In this episode, Iyia breaks down the harsh truth about motivation and why it's not what builds real businesses. While others waste time waiting for inspiration to strike, successful entrepreneurs are using simple, repeatable systems that drive consistent growth, even on their worst days.You'll learn:Why motivation is unreliable for business successThe 4 core systems every thriving business needsHow to stay consistent without feeling burnt outReal-life examples of small daily habits that lead to 6- and 7-figure resultsA step-by-step framework to build your own system starting todayWhether you’re just starting out, feeling stuck, or tired of the start-stop cycle, this episode will help you replace motivation with momentum - and finally build a business that actually grows.See omnystudio.com/listener for privacy information.
Why “Good Enough” Makes More Money Than Perfect (And How Perfectionism Is Keeping You Broke)Are you stuck trying to make everything perfect before you launch? Spending weeks polishing a post that gets 12 likes? Still tweaking your product while someone else is selling thousands?This episode is your wake-up call. Perfectionism isn’t a high standard, it’s a trap. And it’s costing you money, momentum, and missed opportunities.In this powerful episode, I break down:Why “good enough” consistently beats “perfect” in businessHow to escape the Perfectionism Prison (and what it’s secretly rooted in)Real-world examples of entrepreneurs who launched imperfect and made bankThe simple framework to launch fast, get feedback, and iterate with confidenceHow perfectionism shows up in content, products, launches, and brandingWhy DONE makes you money - and perfect keeps you brokeIf you’ve ever said “I just need to fix one more thing before I launch,” this episode is for you.This is the tough love you need to start posting, launching, and profiting - without waiting for perfect. See omnystudio.com/listener for privacy information.
Will Your Business Idea Make Money or Flop? How to Know BEFORE You Waste Time & MoneyWondering if your business idea is a winner or a total flop waiting to happen? You're not alone - and this episode could save you months of wasted time, energy, and money.In this power-packed episode, I’m breaking down a brutally honest framework to help you validate your business idea, understand if people will actually pay, and most importantly, how to use marketing to turn even average ideas into profitable businesses.If you’ve ever asked yourself, “Is my business idea good enough?”, this episode is your no-fluff, step-by-step answer.Want the proven system to go from idea to income? Access my Business Masterclass & Mentorship at makeithappen.org.nzSee omnystudio.com/listener for privacy information.
How to Turn Social Media Content into Daily Sales (Without Being Pushy)Struggling to turn your social media followers into paying customers? You’re not alone, and this episode is about to change that.In this episode, I break down the exact social media content strategy I use to drive daily sales, build trust, and grow online revenue without sounding salesy or spammy.Whether you're selling physical products, courses, services, or building a personal brand, this is your complete playbook.What you’ll learn:The mindset shift to treat your content like a sales toolThe Value-First Sales Framework (used by 1,000s of my students)How to create content that builds credibility, engagement, and conversionsThe 80/20 rule for content that sells without turning people offHow to use social proof, email marketing, and storytelling to scale salesThe daily content strategy that turns followers into buyersReal-world examples from brands turning content into consistent revenueIf you've been posting but not profiting, this episode will show you exactly how to turn views into value, and likes into loyal customers.Want to go deeper? Check out makeithappen.org.nz to access my courses on building a content strategy that sells.See omnystudio.com/listener for privacy information.
Everyone told me the supplement market was way too saturated. I did it anyway and built Luxe Fitness into a multi-million-dollar brand.In this episode, I break down exactly how I succeeded in one of the most competitive industries, and how you can do the same in any “saturated” market.What you’ll learn:Why market saturation is actually a green flag, not a red oneMy exact framework for standing out in crowded spacesHow to find your unique angle, even if you're “late to the game”If you’ve ever felt stuck because “it’s already been done,” this episode will flip your mindset and give you a step-by-step plan to stand out and scale up.Ready to stand out in any industry? Visit makeithappen.org.nz for more!See omnystudio.com/listener for privacy information.
From minimum wage to multi-millionaire - here are the skills that actually build wealth (and they don't teach these in University)Are you tired of feeling like your education didn't prepare you for real-world success? Whether you have a degree or not, there are specific wealth-building skills that can change your financial future - and you can start learning them TODAY.In this episode, I break down the exact skills that took me from working retail to building multiple seven-figure businesses. These aren't theories from textbooks - these are practical, proven strategies that thousands of my students are using to create their dream lives.What You'll Learn: ✅ The #1 skill that contributes more to wealth than any degree (hint: we all do this daily)✅ How to spot million-dollar opportunities hiding in everyday complaints ✅ Financial intelligence secrets they never teach in school ✅ Why your network is your net worth (and how to build it authentically) ✅ The digital marketing skills that can change your life overnight ✅ How to build systems that make money while you sleepPerfect for:Recent graduates feeling unprepared for the real worldEntrepreneurs wanting to scale their incomeAnyone feeling stuck in the traditional career pathPeople ready to build multiple income streamsThose wanting financial freedom without waiting decadesKeywords: make money online, entrepreneur tips, business skills, financial freedom, side hustle, passive income, wealth building, digital marketing, personal branding, sales skills, networking, financial literacy, business mindset, success tips, millionaire mindset, online business, career advice, money management, investment tips, entrepreneurshipSee omnystudio.com/listener for privacy information.
The Hustle Culture Lie: How Your Job Is Secretly Designed to Keep You BrokeAre you stuck in the corporate hamster wheel, working harder but never getting ahead financially? This episode will completely change how you think about building wealth.What You'll Discover: ✅ The 3 toxic beliefs about career success that keep high-achievers broke ✅ Why your "safe" job might be your biggest financial risk ✅ My proven 3-Step Wealth Building System for employed professionals ✅ How to create multiple income streams WITHOUT quitting your day job ✅ The real reason why hard workers stay poor (and what to do instead)Perfect for you if: - You're tired of trading time for money with no real wealth to show for it - You suspect there's a better way than climbing the corporate ladder - You want financial freedom but don't know where to start- You're ready to build wealth on YOUR terms, not your boss'sKey Topics Covered:Side hustle strategies for busy professionalsPassive income creation while employedBreaking free from the 9-5 mindsetFinancial independence roadmapWealth building for beginnersMultiple income streamsEntrepreneurship while employedCorporate ladder alternatives💡 The uncomfortable truth: That next promotion won't make you rich. Your company needs you to stay dependent on your salary - but you don't have to play by their rules.This isn't about: ❌ Get-rich-quick schemes ❌ Quitting your job tomorrow ❌ Risky investmentsThis IS about: ✅ Smart wealth building strategies ✅ Creating financial security and options ✅ Building the life you actually wantListen now if you're ready to stop working harder and start working smarter.See omnystudio.com/listener for privacy information.
Feeling lonely at the top? Losing friends as you level up? This episode exposes the brutal truth about the "success penalty" that every ambitious woman faces - and gives you the exact framework to build your Rich Girl Circle.Perfect for: Female entrepreneurs, ambitious women, business owners, side hustlers, women in leadership, career-driven women, and anyone building wealth while navigating changing friendships.What You'll Learn: ✅ The 3 brutal truths about why successful women lose friends ✅ The psychology behind why people try to dim your light✅ My Rich Girl Circle Framework for building relationships with women who elevate you ✅ How to stop apologizing for your success and start owning your wins ✅ Why losing certain friendships is actually a feature, not a bug, of your success journeyTopics Covered: Female friendship dynamics, success mindset, women in business, entrepreneurship challenges, building wealth as a woman, networking for women, imposter syndrome, ambitious women problems, female leadership, business relationships, money mindset, career growth, women supporting women, friendship breakups, success guilt, female empowerment, business networking, wealth building, entrepreneur life, women's success stories.If you've ever been called "too much," felt guilty about your achievements, or wondered why your old friendships are falling apart as you grow - this episode will change everything. Learn how to build a circle of women who celebrate your wins instead of making you feel bad about them.Keywords: successful women, female entrepreneurs, ambitious women, women in business, friendship problems, success penalty, rich girl circle, women supporting women, female leadership, business mindset, wealth building, entrepreneur struggles, networking for women, career success, money mindset, female empowerment, business relationships, success guilt, friendship dynamics, women's success.See omnystudio.com/listener for privacy information.
In this episode, Iyia sits down with Simran Kaur, the inspiring founder of Girls That Invest, a global platform transforming how women and minorities engage with investing. What started as a side project quickly grew into a movement, helping close the financial education gap and making investing feel less intimidating and more empowering.Simran opens up about navigating the male-dominated world of finance, building a loyal community from scratch, and why she believes relatable content and mindset are key to financial success. She also shares what it was really like writing her book under pressure, the role self-doubt played in her journey, and how she stayed true to her mission throughout it all.Together, Iyia and Simran dive into:Why mindset matters more than just income when it comes to wealthThe importance of smart work over hard workHow pivotal moments can change your life’s directionThe power of setting your own financial goals (and ignoring outside noise)Whether you’re just getting started or looking for that next step in your financial or entrepreneurial journey, this episode is packed with insights, relatable moments, and a healthy dose of motivation.TakeawaysSimran started Girls That Invest to make investing accessible for women and minorities.There’s a major gap in financial education, and she’s helping to close it.Community building and authenticity are key in content creation.Self-doubt is part of the journey, even for successful founders.Financial education should be simple, positive, and relatable.Success is about mindset, not just money in the bank.Wealth comes from smart strategy, not just working harder.Define your own version of financial success, and stick to it.Start investing, even with small amounts, you don’t need to be an expertBig life changes often begin with a single, pivotal momentLearn more: girlsthatinvest.comFollow Simran: @girlsthatinvestSee omnystudio.com/listener for privacy information.
In this episode of the Make It Happen podcast, lyia interviews Mitch Lowe, the founder of Audiology Touring, who shares his journey from a young entrepreneur launching a clothing store to becoming a prominent event promoter in New Zealand and Australia. Mitch discusses the importance of building relationships, navigating challenges, and maintaining a resilient mindset in the competitive events industry.He also talks about his new venture, Nectar, and his aspirations for the future of Audiology Touring, emphasising the significance of innovation and customer engagement.Key TakeawaysMitch started his journey in event promotion at a young age, initially launching a clothing store party.Building relationships with artists and agents is crucial for success in the events industry.Resilience and learning from challenges are key components of Mitch's journey.The events industry involves much more than just the fun aspects; it requires significant planning and management.Mitch emphasizes the importance of mindset and manifestation in achieving goals.Starting with limited funds is possible; creativity and resourcefulness can lead to success.Mitch's focus has shifted towards nurturing customer relationships and providing unique experiences.The launch of Nectar represents a new venture that aligns with Mitch's vision for the events industry.Mitch encourages aspiring promoters to pursue their dreams and find their unique path in the industry.Accepting negativity and complaints as part of the business is essential for growth.Key words event promotion, entrepreneurship, mindset, resilience, music industry, business lessons, networking, financial advice, innovation, personal growth🕺Go to one of Mitch's events: https://www.audiologytix.com/📸 Follow Mitch & Audiology on Instagram: https://www.instagram.com/mitch_lowe/https://www.instagram.com/audiology_touring/ 🌐 Learn more: www.makeithappen.org.nz🌐Instagram: https://www.instagram.com/makeithappen/ See omnystudio.com/listener for privacy information.














