Make More Money without Selling Your Soul

You know that myth that once you’ve “made it”, business suddenly feels easy? Yeah, that one. In this episode, I’m calling it out. I’m getting real about the truth that discomfort doesn’t disappear as you grow - it just changes shape. I’ll share how learning to live with discomfort, rather than trying to buy or plan your way out of it, is actually where the real growth happens.I’m also sharing a few of my own moments where I’ve mistaken avoidance for strategy, and what helped me build a healthier relationship with the discomfort that comes with growth. This one’s honest, practical, and hopefully gives you a bit of reassurance that you’re not doing it wrong - you’re just doing it human.Highlights:(02:10) – The myth that success means comfort(05:20) – Why we’re wired to avoid discomfort and chase quick fixes(09:55) – The dopamine hit of investing and why it fades(14:30) – Productive vs unproductive discomfort in my business(20:10) – Taking radical responsibility for every investment(26:00) – How I’ve learned to see discomfort as proof I’m on the right pathTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If you’ve ever felt like you’re “too much” for traditional branding advice, this episode is for you. I’m joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.Rebecca’s worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who’ve outgrown their niche or their messaging and are ready to build a brand that feels radically true.We talk about what happens when you’ve evolved beyond your old story, how to distil complexity into clarity, and why clarity isn’t about choosing one thing - it’s about finding the thread that ties it all together.Highlights:(02:10) – Rebecca’s journey from marketing director to messaging mentor(06:10) – Why mainstream brand frameworks fall short for founders(09:00) – The myth of the perfect niche and what really matters(11:00) – Building a circular, flexible brand ecosystem(14:40) – The “path to intelligent movement” case study(19:00) – Messaging for multi-dimensional creatives(25:00) – The hidden burnout cost of not feeling seen(29:50) – Identity, alignment and finding your true brand voice(33:20) – How personal branding just got a rebrandConnect with Rebecca:WebsiteLinkedinTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Five years in business feels like both a lifetime and a blink. In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on time.  Here are the highlights:Why my 10k month meant more than money (03:15)The moment I stopped waiting to feel “ready” (10:35)How I learned nothing’s ever as bad as it seems (19:36)The truth about client care and repeat success (24:20)Why focus will always beat frenzy (26:45)The biggest mindset shift behind long-term growth (28:45)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead. This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy. I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels authentic and expansive. If you’ve been resisting the niche conversation, this one’s going to shift everything.  Here are the highlights:How the online business space is exploding - and what that means for you (02:10)My mentor’s tough question that changed everything (07:55)Spotting the clients you actually love working with (09:52)Why your personal brand isn’t your marketing strategy (12:05)How niching builds trust and faster sales (16:30)How I refined my niche without a big rebrand (22:10)The lightbulb moment that brought clarity and opportunity (24:00)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If you’ve ever felt stuck at the same income level month after month, no matter how hard you work, this episode is for you. I’m walking you through my brand-new free guide, designed for coaches, therapists, and wellness professionals who are ready to scale ethically, sustainably, and with less overwhelm. You’ll learn the real reasons you’re hitting that ceiling and how to shift the mindset, structure, and systems keeping you there.I also share three client stories that reveal the most common growth blocks - from ethical undercharging and the “solo service trap” to the endless cycle of strategy-hopping. Each one comes with powerful mindset reframes and actionable steps to help you create scalable income without losing your integrity or burning out. If you’ve been wondering how to grow your business and feel good while doing it, this episode will show you what’s really holding you back and how to break through for good. Here are the highlights:The “revenue ceiling” problem no one talks about (02:20)The ethically undercharging practitioner (06:10)Building a business that can’t scale beyond you (09:45)The strategy hopper identity (12:20)Mastery through consistency - the power of one strategy (13:30)The six hidden blocks keeping practitioners stuck (15:00)Introducing The Everyday Sales Accelerator (16:10)Get the FREE Guide: https://pollylavarello.lpages.co/3-mistakes/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This week, I’m joined by Nicole Gottselig, a Canadian writer, editor, and storytelling powerhouse based in Berlin. Nicole’s a natural connector with over a decade in content creation, event hosting, and community building. As host of Connect with Purpose and former host of Hotjar’s Through the Looking Jar, she’s known for sparking real, human conversations that inspire action.We chat about money, purpose, and what happens when you stop waiting for permission and finally go all in. Nicole shares how stepping out from behind the scenes and showing up as her unfiltered self transformed everything. It’s an honest, energising conversation about bravery, burnout, and building a life that feels truly aligned.Here are the highlights:Nicole’s path from ghostwriting to brand storytelling (03:53)Manifestation before she even knew what it was (10:00)Finding purpose through helping others tell their stories (15:00)How losing her “dream job” opened new doors (24:01)The magic of showing up online - even when no one’s liking (25:08)LinkedIn visibility tips that actually work (30:13)AI, authenticity, and using your real voice (35:53)The power of being seen - and saying yes (42:45)Connect with Nicole:InstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode is one of the most moving I’ve ever recorded. My guest, Ebonie Allard, is a fulfilment coach and soul contract guide who helps midlife culture-makers decode the details of their soul contracts, integrate the shadows in their blind spots, and reignite their sacred spark so that they are fulfilled, satisfied and living to their full potential.We talk about resilience after bankruptcy, redefining wealth on your own terms, and what it means to stop chasing approval and start living fully as yourself. Ebonie’s honesty, humour and fire will challenge the way you think about freedom, success and the messy beauty of rebuilding from the ground up.We get into everything from human design and spirituality to the raw truth of friendships lost, businesses closed, and the courage to start again. Ebonie shows us that wealth isn’t just about money, it’s about synergy, presence, and living life in a way that feels whole. This conversation is your go-ahead to honour your own rhythm, create systems that support your art, and remember that you are the greatest asset you’ll ever have.Here are the highlightsThe teenage hustle that set Ebonie’s path (05:00)The truth about approval, masks and misfit energy (11:00)When business success still felt empty (16:25)Losing it all and choosing who to be next (25:00)Bankruptcy, betrayal and 12 weeks of reset (27:23)Building a “boring” business without being bored (34:14)Why you never have to retire parts of yourself (45:59)Connect with Ebonie:WebsiteInstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

I just wrapped up my very first workshop for wellness practitioners, and honestly, it was such a game changer. After years of working with nutritionists, doulas, and therapists, it finally hit me how much I’ve been holding back by not creating something just for them. In this episode, I share the big lessons from that workshop, the common traps that keep wellbeing professionals stuck in the cycle of overworking, and the four shifts that actually build a sustainable business without burning out.If you’ve ever felt stuck between helping people and actually paying yourself, this conversation will give you clarity, reassurance, and a serious push to start doing things differently.  Here are the highlights:The crack on the ceiling moment that made me refocus (02:15)The existential cycle of dread explained (08:12)The four shifts that make scaling possible (13:40)Why group programs aren’t as scary as you think (17:56)Two client stories that prove small tweaks change everything (20:10)  Catch the replay here: https://pollylavarello.lpages.co/every-day/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

After recording more than 150 episodes, I finally sat down to share the biggest lessons podcasting has taught me. From battling imposter syndrome before I ever hit record, to realising just how powerful podcasting is for attracting the right clients, this journey has been full of surprises.I also talk about balancing solo and guest episodes, why being intentional with SEO and episode themes makes such a difference, and how bringing clients onto the show creates authentic, story-driven testimonials. Whether you’ve been podcasting for years or are still dragging your feet on starting, this episode will give you the clarity, strategy, and motivation to use your podcast as one of your most powerful business tools.Here are the highlights:The imposter syndrome hurdle I had to push through (01:05)Why podcasting attracts the most aligned clients (03:10)How to avoid “episode paralysis” and always have ideas (07:55)Balancing solo vs. guest episodes strategically (13:09)Why guesting on other shows can move the needle more (16:44)Using client stories as powerful podcast content (19:55)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This week I’m joined by the incredible Natasha de Grunwald, a published author, international Breath-work, Trauma and Somatic expert with 30 years of experience. She is the founder of the Trauma Release Method and Seismic Orgasmic Breath experience.We talk about why mindset work alone isn’t always enough, how trauma gets stored in the body, and why nervous system regulation is the missing piece for so many entrepreneurs. Natasha shares her personal story of healing, the power of breath-work, and what real somatic practice looks like beyond the surface-level trends you see online.What I love most about Natasha’s approach is how playful and grounded it is. Healing doesn’t have to be gruelling. We explore the tools she teaches - from titration to orienting practices - that help people feel safe, resilient, and able to face life’s challenges without spiralling into fight or flight. Whether you’re new to somatics or already curious about body-based work, this conversation will leave you feeling calmer, clearer, and more connected to yourself.  Here are the highlightsNatasha’s personal story and how trauma shaped her work (02:46)The missing link between body, breath, and healing (07:34)Play as a pathway to transformation (04:54)How titration builds resilience and safety (13:06)Breath as your most accessible somatic tool (22:39)  Connect with Natasha:WebsiteInstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Taking August off used to feel impossible, but now it’s a cornerstone of how I run my cushy business. In this episode, I share the lessons and reflections from my “no-call August,” from creating breathing room in my business to finally tightening up my funnels and ads. I talk about releasing the pressure to do all the things - networking, book writing, stage speaking - and refocusing on what actually grows my business with ease and simplicity. If you’ve been craving more space, more sales, and more strategy, this episode will help you see how to make that your new normal.Here are the highlights:Taking August off without guilt (02:15)The beauty of breathing space in business (06:40)Why over-networking was draining my energy (14:05)Simplifying funnels and ads for consistent growth (20:30)Building a business that scales with ease (26:50)Check out my NEW freebie!! >> https://pollylavarello.lpages.co/3-mistakes/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This week, I had the pleasure of talking with Laurie-Ann Murabito, a Speaking & Visibility Coach and reformed painfully shy gal who accidentally became a professional speaker. Laurie-Ann works with coaches and consultants to write and deliver captivating presentations that establish credibility, attract ideal clients, and monetise their authority. In this episode, we dug into how you can stop hiding behind the mic and start stepping onto stages to grow your visibility and business.If visibility has been sitting on your vision board but not in your calendar, this episode will help you take that first step with confidence.Here are the highlights:Redefining what “stages” really are and finding the ones that fit your personality and business (03:08)Why you need to “get ready to be ready” for last-minute speaking opportunities (06:09)The three key parts of a compelling talk (13:04)The power of storytelling to build connection and authority (16:30)Why you don’t need a book, or years of experience, to start speaking (19:02)How to make your talks compelling, captivating, and converting (21:14)The surprising ripple effects speaking can have for your visibility and income (25:31)Connect with Laurie-Ann:https://SpeakAndStandOut.comhttps://www.instagram.com/laurieann.murabito/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This is part three of my sales in 2025 mini-series, and today I’m talking about visibility. So many business owners pour endless hours into building funnels or tweaking offers, but then forget the crucial piece - actually being seen. I share how visibility has changed since 2020, why social media alone isn’t enough anymore, and the real opportunities most entrepreneurs overlook. From evergreen engines and advertising to podcast touring, PR, and affiliate partnerships, I explain how to combine visibility with a scalable offer suite so you can stop playing small and start creating Here are the highlights:Why visibility in 2025 looks different from 2020 (3:11)The risk of hiding in your funnel (8:17)Evergreen engines and sales systems that actually scale (10:00)Why organic marketing isn’t enough anymore (11:34)Ads, PR, and podcast touring as visibility boosters (15:00)Spotting big opportunities outside social media (16:37)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This is part two of my mini-series on what’s changed in the online business world in 2025, and how to adapt without burning everything to the ground. In this episode, I’m sharing how I evolved my own offer suite to reflect the longer buyer cycle and the trust recession we’re all navigating.I talk about why I shut down my high-ticket mastermind, what I did to create breathing space, and how I rebuilt with intention. I walk through the shift to one-to-one offers, launching a more accessible accelerator, and designing a smart, simple funnel that supports clients at different stages - without overwhelming them (or me).If you're wondering whether it’s your offer or your funnel that needs tweaking, or how to build a more resilient, streamlined business in uncertain times, this one’s for you.  Here are the highlights:Personal Experience and Business Adaptation (2:55)Creating Breathing Space and Sales Strategy (6:14)Offer Suite and Client Investment (10:11)Building a Streamlined Offer Suite (17:34)Addressing Sales Trends and Client Behaviour (19:40)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Welcome to part one of my two-part conversation with Sophia Parra, a marketing strategist with a proven record for increasing a brand’s following, engagement, and reach.In this episode, I’m diving into what’s actually working in marketing right now, what’s quietly falling flat, and how we can all build real connections without burning out or selling our souls to the algorithm. Sophia and I get honest about the ups and downs of business, the importance of trust, and why relationships matter more than ever. If you’re ready for fresh ideas and a little inspiration, you’re in the right place. Want more? Head over to Sophia’s podcast “Marketing #Unfiltered” for part two. Let’s make marketing feel good again!  Here are the highlights:Sophia Para's Background and Business Evolution (2:13)My Business Journey (4:14)Sophia's Immediate Business Success (12:15)Trust Recession and Marketing Strategies (32:39)AI's Role in Marketing and Future Strategies (38:54)LISTEN TO PART 2 HERE: Part TWOConnect with Sophia:Website: https://www.gotocoach.club/Instagram: https://www.instagram.com/sophiaparra/FREE Private Podcast: https://www.gotocoach.club/fortheloveofmarketingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m joined by Cassie Watts and we’re diving into a conversation I’ve been having with so many clients lately - about reinvention, and how the version of you who started your business may not be the version meant to scale it.Drawing on years of experience and her signature Compass Led Life approach, Cassie empowers her clients to break free from the cycle of “always more,” and instead, live and lead with presence, confidence, and ease. Her work is all about making space for more time, energy, connection, and more meaning - at work, at home, and within yourself.We talk about the gap between who you’ve been and who you’re becoming, and what it takes to make space for that shift - mentally, emotionally, and practically. It’s not about hustling harder; it’s about aligning with your future self and making decisions from that place.Here are the highlights:Cassie’s Background and Rapid Transformational Therapy (1:56)Living in Your Essence vs. Operating from Personas (9:39)Balancing Personal and Professional Success (17:26)The Role of Self-Evaluation and Self-Leadership (37:05)Identifying and Shifting Unconscious Commitments (38:11)The Impact of Self-Leadership on Future Generations (49:02)Connect with Cassie:www.cassiewatts.co.ukhttps://www.instagram.com/iamcassiewatts/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m joined by my brilliant friend and client Suman Randhawa - award-winning Sales and Messaging Consultant with three decades of sales expertise and the CCO of ATOMIC.We talked about what it really looks like to build a business without a rigid plan, and how some of the most aligned opportunities come when you allow space for belief, intuition, and community support to lead.Suman shared her story of walking away from corporate after years of playing small, how she made peace with not having a neat roadmap, and why the traditional hustle model just never fit. We talked about what helped her step into her power - from somatic support and coaching to simply being around people who saw her clearly before she saw it herself.We also covered the real stuff: early business mistakes, lessons around money, how she balances being a CCO and a founder, and what it means to run a heart-led business with structure, scale, and simplicity. This one’s honest, expansive, and a reminder that you don’t have to have it all figured out to grow something powerful.Here are the highlights:Suman's Journey and Belief System (3:48)Transition from Corporate to Entrepreneurship (7:18)Opportunities and Growth in Business (10:37)Writing and Publishing a Book (14:04)Balancing Personal and Professional Growth (22:09)Future Plans and Goals (22:42)Connect with Suman:www.sumanrandhawa.comhttps://www.linkedin.com/in/iamsumanrandhawa/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m sharing the business pivot I didn’t see coming and how I stayed profitable when the market shifted. I talk about what to do when your buyer cycle slows down, your offers stop converting like they used to, and panic starts creeping in. I’ll walk you through how I created breathing space in my business without burning everything down, the tough decisions I made with my team, and why leaning into simplicity was key. If you’re feeling overwhelmed by changes in the online space, this is your permission slip to pause, breathe, and find what’s truly possible for you.Here are the highlights:Foundations for Creating Breathing Space (10:29)Business Model Adaptations (10:49)Creating Breathing Space in Business Operations (11:38)Simplifying the Offer Suite and Client Engagement (17:42)The Importance of Not Overcomplicating Business Changes (20:06)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Ever feel like you're constantly busy but never quite getting ahead in your business? In this episode, I’m joined by my client and hiring expert Kate Lenihan, and we’re pulling back the curtain on what it really takes to make your first VA hire work. We’re talking messy mistakes (yes, I’ve made them), how to know when you’re ready, and why hiring someone isn’t a magic fix unless you approach it properly. This one's for the business owners who are ready to stop doing it all and finally get the support they actually need.Highlights:(06:01) When is the right time to hire?(09:45) The hidden cost of doing it all(12:18) How hiring the wrong VA drains everything(17:55) Mistakes most business owners make when hiring(24:12) Why personality fit matters more than skills(33:45) The freedom that comes with the right hireFind out more about Kate:Kate Lenihan, founder of Rise Hire Consulting, is a hiring and delegation expert who helps overwhelmed solopreneurs step into their CEO role by hiring, training, and systemizing their first virtual assistant. With over a decade of experience in online marketing, she has worked with hundreds of small business owners - including roles with Amy Porterfield, Sue B. Zimmerman, and a leading virtual staffing agency. Her 90-day program, The Hire to Rise Roadmap, transforms overworked entrepreneurs into fully supported leaders with a trained VA, streamlined systems, and 10+ hours back each week to focus on growth.Connect with Kate: WebsiteInstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m diving into the slow death of people pleasing and the powerful rebirth of real boundaries in business. I share how my old patterns of over-delivering and craving client validation drained my energy and actually hurt my work, and how everything shifted when I stopped trying to prove myself and started delivering with conviction. I’ll walk you through the five-step spiral of people pleasing, how to break free from it, and four practical steps to set clear, kind boundaries without losing your generous heart. If you’ve ever felt resentful, exhausted, or doubted your worth despite your results, this one’s for you.Here are the highlights:Client Case Study and Initial Insights (2:00)The People Pleaser Spiral of Doom (6:13)Impact of Over-Delivering and Client Perception (9:40)Building Confidence and Setting Boundaries (23:09)Practical Steps to Break the Cycle (23:26)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio