Make More Money without Selling Your Soul

This week, I had the pleasure of talking with Laurie-Ann Murabito, a Speaking & Visibility Coach and reformed painfully shy gal who accidentally became a professional speaker. Laurie-Ann works with coaches and consultants to write and deliver captivating presentations that establish credibility, attract ideal clients, and monetise their authority. In this episode, we dug into how you can stop hiding behind the mic and start stepping onto stages to grow your visibility and business.If visibility has been sitting on your vision board but not in your calendar, this episode will help you take that first step with confidence.Here are the highlights:Redefining what “stages” really are and finding the ones that fit your personality and business (03:08)Why you need to “get ready to be ready” for last-minute speaking opportunities (06:09)The three key parts of a compelling talk (13:04)The power of storytelling to build connection and authority (16:30)Why you don’t need a book, or years of experience, to start speaking (19:02)How to make your talks compelling, captivating, and converting (21:14)The surprising ripple effects speaking can have for your visibility and income (25:31)Connect with Laurie-Ann:https://SpeakAndStandOut.comhttps://www.instagram.com/laurieann.murabito/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This is part three of my sales in 2025 mini-series, and today I’m talking about visibility. So many business owners pour endless hours into building funnels or tweaking offers, but then forget the crucial piece - actually being seen. I share how visibility has changed since 2020, why social media alone isn’t enough anymore, and the real opportunities most entrepreneurs overlook. From evergreen engines and advertising to podcast touring, PR, and affiliate partnerships, I explain how to combine visibility with a scalable offer suite so you can stop playing small and start creating Here are the highlights:Why visibility in 2025 looks different from 2020 (3:11)The risk of hiding in your funnel (8:17)Evergreen engines and sales systems that actually scale (10:00)Why organic marketing isn’t enough anymore (11:34)Ads, PR, and podcast touring as visibility boosters (15:00)Spotting big opportunities outside social media (16:37)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This is part two of my mini-series on what’s changed in the online business world in 2025, and how to adapt without burning everything to the ground. In this episode, I’m sharing how I evolved my own offer suite to reflect the longer buyer cycle and the trust recession we’re all navigating.I talk about why I shut down my high-ticket mastermind, what I did to create breathing space, and how I rebuilt with intention. I walk through the shift to one-to-one offers, launching a more accessible accelerator, and designing a smart, simple funnel that supports clients at different stages - without overwhelming them (or me).If you're wondering whether it’s your offer or your funnel that needs tweaking, or how to build a more resilient, streamlined business in uncertain times, this one’s for you.  Here are the highlights:Personal Experience and Business Adaptation (2:55)Creating Breathing Space and Sales Strategy (6:14)Offer Suite and Client Investment (10:11)Building a Streamlined Offer Suite (17:34)Addressing Sales Trends and Client Behaviour (19:40)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Welcome to part one of my two-part conversation with Sophia Parra, a marketing strategist with a proven record for increasing a brand’s following, engagement, and reach.In this episode, I’m diving into what’s actually working in marketing right now, what’s quietly falling flat, and how we can all build real connections without burning out or selling our souls to the algorithm. Sophia and I get honest about the ups and downs of business, the importance of trust, and why relationships matter more than ever. If you’re ready for fresh ideas and a little inspiration, you’re in the right place. Want more? Head over to Sophia’s podcast “Marketing #Unfiltered” for part two. Let’s make marketing feel good again!  Here are the highlights:Sophia Para's Background and Business Evolution (2:13)My Business Journey (4:14)Sophia's Immediate Business Success (12:15)Trust Recession and Marketing Strategies (32:39)AI's Role in Marketing and Future Strategies (38:54)LISTEN TO PART 2 HERE: Part TWOConnect with Sophia:Website: https://www.gotocoach.club/Instagram: https://www.instagram.com/sophiaparra/FREE Private Podcast: https://www.gotocoach.club/fortheloveofmarketingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m joined by Cassie Watts and we’re diving into a conversation I’ve been having with so many clients lately - about reinvention, and how the version of you who started your business may not be the version meant to scale it.Drawing on years of experience and her signature Compass Led Life approach, Cassie empowers her clients to break free from the cycle of “always more,” and instead, live and lead with presence, confidence, and ease. Her work is all about making space for more time, energy, connection, and more meaning - at work, at home, and within yourself.We talk about the gap between who you’ve been and who you’re becoming, and what it takes to make space for that shift - mentally, emotionally, and practically. It’s not about hustling harder; it’s about aligning with your future self and making decisions from that place.Here are the highlights:Cassie’s Background and Rapid Transformational Therapy (1:56)Living in Your Essence vs. Operating from Personas (9:39)Balancing Personal and Professional Success (17:26)The Role of Self-Evaluation and Self-Leadership (37:05)Identifying and Shifting Unconscious Commitments (38:11)The Impact of Self-Leadership on Future Generations (49:02)Connect with Cassie:www.cassiewatts.co.ukhttps://www.instagram.com/iamcassiewatts/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m joined by my brilliant friend and client Suman Randhawa - award-winning Sales and Messaging Consultant with three decades of sales expertise and the CCO of ATOMIC.We talked about what it really looks like to build a business without a rigid plan, and how some of the most aligned opportunities come when you allow space for belief, intuition, and community support to lead.Suman shared her story of walking away from corporate after years of playing small, how she made peace with not having a neat roadmap, and why the traditional hustle model just never fit. We talked about what helped her step into her power - from somatic support and coaching to simply being around people who saw her clearly before she saw it herself.We also covered the real stuff: early business mistakes, lessons around money, how she balances being a CCO and a founder, and what it means to run a heart-led business with structure, scale, and simplicity. This one’s honest, expansive, and a reminder that you don’t have to have it all figured out to grow something powerful.Here are the highlights:Suman's Journey and Belief System (3:48)Transition from Corporate to Entrepreneurship (7:18)Opportunities and Growth in Business (10:37)Writing and Publishing a Book (14:04)Balancing Personal and Professional Growth (22:09)Future Plans and Goals (22:42)Connect with Suman:www.sumanrandhawa.comhttps://www.linkedin.com/in/iamsumanrandhawa/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m sharing the business pivot I didn’t see coming and how I stayed profitable when the market shifted. I talk about what to do when your buyer cycle slows down, your offers stop converting like they used to, and panic starts creeping in. I’ll walk you through how I created breathing space in my business without burning everything down, the tough decisions I made with my team, and why leaning into simplicity was key. If you’re feeling overwhelmed by changes in the online space, this is your permission slip to pause, breathe, and find what’s truly possible for you.Here are the highlights:Foundations for Creating Breathing Space (10:29)Business Model Adaptations (10:49)Creating Breathing Space in Business Operations (11:38)Simplifying the Offer Suite and Client Engagement (17:42)The Importance of Not Overcomplicating Business Changes (20:06)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Ever feel like you're constantly busy but never quite getting ahead in your business? In this episode, I’m joined by my client and hiring expert Kate Lenihan, and we’re pulling back the curtain on what it really takes to make your first VA hire work. We’re talking messy mistakes (yes, I’ve made them), how to know when you’re ready, and why hiring someone isn’t a magic fix unless you approach it properly. This one's for the business owners who are ready to stop doing it all and finally get the support they actually need.Highlights:(06:01) When is the right time to hire?(09:45) The hidden cost of doing it all(12:18) How hiring the wrong VA drains everything(17:55) Mistakes most business owners make when hiring(24:12) Why personality fit matters more than skills(33:45) The freedom that comes with the right hireFind out more about Kate:Kate Lenihan, founder of Rise Hire Consulting, is a hiring and delegation expert who helps overwhelmed solopreneurs step into their CEO role by hiring, training, and systemizing their first virtual assistant. With over a decade of experience in online marketing, she has worked with hundreds of small business owners - including roles with Amy Porterfield, Sue B. Zimmerman, and a leading virtual staffing agency. Her 90-day program, The Hire to Rise Roadmap, transforms overworked entrepreneurs into fully supported leaders with a trained VA, streamlined systems, and 10+ hours back each week to focus on growth.Connect with Kate: WebsiteInstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m diving into the slow death of people pleasing and the powerful rebirth of real boundaries in business. I share how my old patterns of over-delivering and craving client validation drained my energy and actually hurt my work, and how everything shifted when I stopped trying to prove myself and started delivering with conviction. I’ll walk you through the five-step spiral of people pleasing, how to break free from it, and four practical steps to set clear, kind boundaries without losing your generous heart. If you’ve ever felt resentful, exhausted, or doubted your worth despite your results, this one’s for you.Here are the highlights:Client Case Study and Initial Insights (2:00)The People Pleaser Spiral of Doom (6:13)Impact of Over-Delivering and Client Perception (9:40)Building Confidence and Setting Boundaries (23:09)Practical Steps to Break the Cycle (23:26)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This week I’m joined by Lauren White - award-winning sexologist, certified sexological bodyworker, business mentor and host of the White Hot Business Podcast - for a raw, juicy conversation about the link between erotic intelligence and leadership. We dive into how power, pleasure, and presence in your personal life can fuel success in your business.Lauren shares how unresolved relationship dynamics can quietly drain your energy, and why deep embodiment and intimacy are key to real confidence. We also talk about her journey back to her roots and why integrating her work in sexuality with mentoring lit everything up.This one’s intimate, honest, and full of insight. Here are the highlights:Lauren's Background and Philosophy (2:36)Role of a Sexologist and Trauma-Informed Approach (4:25)Connecting Sexuality and Business (11:20)Challenges and Resistance in Addressing Sexuality (22:13)Lauren's Personal Journey and Business Evolution (28:17)The Importance of Experiences and Relationships (34:59)Connect with Lauren:http://www.laurenwhite.com.au/https://www.instagram.com/laurenwhiteau/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Today I’m talking about running a business as a CEO with ADHD - messy, brilliant, and entirely doable. I'm going to let you in on how I’ve built a company around how my brain actually works, not how I think it should. I use structure, not shame. I work with my brain, not against itWe'll discuss how to be clear when managing a team - even with ADHD brain.And the real secret? Self-management.. You don’t need to be perfect to lead - just willing to start and build systems that support you.Here are the highlights:Three Core Areas: Time, Team, and Self-Management (2:07)Time Management and Productivity (3:43)Team Management and Communication (11:35)Self-Management and Personal Well-being (23:13)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, we sat down with Alice Sheridan - abstract artist, community founder, and co-host of the much-loved Art Juice podcast. We talked about what it really takes to build a creative business with longevity, how she turned her art into a full-time career, and why it’s okay to ditch the rules and do things your own way.Alice shared how she went from graphic designer to full-time artist and now leads the Connected Artists Club, a membership that supports fellow creatives to grow their practice and their business - without losing themselves in the process. We spoke about what consistency actually looks like when you’re a creative, how she’s built and managed her team, why she just decided to wrap her podcast after six years, and the huge value of making space for what’s next, even when what you’re doing is still “working.”This conversation is full of honesty, clarity, and a refreshing reminder that you don’t need to follow anyone else’s blueprint. You just need to back yourself.  Here are the highlights:Alice's Background and Early Career (1:40)Transition from Graphic Design to Art (2:45)Building a Sustainable Art Career (5:24)Role of Social Media and Online Platforms (7:47)Challenges and Perseverance (9:50)Building a Team and Managing a Podcast (14:54)The Art of Consistency and Continuity (20:39)The Connected Artists Club and Community Building (22:57)Advice for Aspiring Artists and Entrepreneurs (27:02)Connect with Alice:www.alicesheridan.comhttps://www.instagram.com/alicesheridanstudio/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

If you’ve ever felt like you’re doing all the “right” things in your business but still not getting the results you want - this episode is for you. I’m pulling back the curtain on the real secret to sustainable success (spoiler: it’s not your funnel, offer, or content strategy).Today, I’m diving into the mindset and identity shifts that quietly drive momentum and sales - the part of business growth that doesn’t get talked about enough. We’ll explore recalibration after failure, building emotional capacity, and detaching your ego from the outcome. This is the stuff that makes the difference between spinning your wheels and truly scaling. Let’s get into it.Here are the highlights:The Role of Mindset in Success (2:36)The Importance of Consistency and Trust (5:35)Overcoming Failure and Building Resilience (7:38)The Role of Capacity and Emotional Resilience (14:33)Detaching Ego from Results (19:47)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This episode is such a good one if you’ve ever felt boxed in by traditional ideas of success.I sit down with business coach, author and host of the “Unstuck” podcast Libby Langley to talk about the side of business that doesn’t get shared enough - what it looks like to walk away from something that’s working on paper, but no longer works for you.Libby shares how she rebuilt her business in a way that feels spacious, sustainable and joyful, and how discovering she’s neurodivergent helped everything finally make sense.We talk burnout, boundaries, business pivots and building something that actually feels good.If you’ve ever questioned whether success has to look a certain way, this one’s for you.Here are the highlights:Transition to Self-Employment (2:23)Building and Scaling the Business (4:28)Challenges and Pivots in Business (8:36)Exploring Different Business Models (9:17)Authoring a Book and Starting a Podcast (14:45)Navigating Business as a Neurodivergent Individual (18:26)Balancing Business and Personal Life (29:13)Connect with Libby:https://libbylangley.comhttps://instagram.com/libbylangleyTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m joined by Leeza Robertson - international best-selling author, intuitive mentor, and deck creation expert - to explore why decks might just be the new books for soul-led entrepreneurs. Leeza shares her journey from schoolteacher to publishing powerhouse, the spiritual and strategic power of creating decks, and why she believes decks offer more impact and income than traditional books.We unpack how decks can deepen client connection, create passive income, and serve as practical spiritual tools that are easier to market and sell. Whether you’re a coach, healer, or creative thinker, this episode is full of eye-opening insights on how to package your wisdom in a way that resonates - and sells.Here are the highlights:Leeza Robertson's Background and Journey (2:55)The Role of Spirituality in Leeza's Work (4:07)The Concept and Creation of Decks (8:04)The Benefits of Creating Decks Over Writing Books (12:23)Practical Considerations for Creating Decks (17:50)The Process and Time Investment of Deck Creation (23:04)Choosing the Right Route for Deck Creation (33:38)Connect with Leeza:https://www.leezarobertson.comhttps://instagram.com/theleezarobertsonTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This week, I’m giving you a behind-the-scenes look at how we’re using AI inside my business to support our evergreen systems. I’m talking candidly about what I love, what I don’t, and where I think AI is adding real value (and where it’s just noise).This isn’t a tech-heavy episode - but I am sharing how we’re using it practically and intentionally to save time without losing the soul of our content. If you’ve been curious about how AI fits into a human-first business, this one’s for you.Here are the highlights:How AI Can Hinder Business Communication (5:01)Your Flaws Make you Human (9:56)My Custom ChatGPT (15:00)Staying Human-First in Digital Marketing Evolution (25:00)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this juicy episode, I’m sharing exactly how six-figure CEOs can take a real summer break without revenue taking a hit. Whether you're already scaling or still on your way there, this is packed with gold on creating the systems, communication strategies, and evergreen funnels that make true time-off possible. I even spill on a past holiday fail that led to my best month ever (hello, £50k sunbed moment). If you're dreaming of stepping back without things falling apart, this one’s for you.Here are the highlights:The Importance of Planning Ahead (2:41)Personal Story and Lessons Learned (3:42)Three Key Considerations for Summer Proofing (8:18)Communication Strategies (9:16)Systems and Processes (14:06)Funnels and Revenue (23:11)Re-Entry Planning (26:32)Learn more about The Accelerator here DM me "checklist" hereTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

If you’re bringing in under 5k a month and the thought of summer slows sends you into a spin, this episode is for you. I’m breaking down four practical ways to summer-proof your business - without panic posting, hiding in the kitchen during BBQs, or burning yourself out in the name of “momentum.” From expense audits to smarter support and what I call lean luxury, this isn’t about hustle - it’s about creating breathing room and building a business that actually works for you. Let’s make this your most relaxed and profitable summer yet.Here are the highlights:Summer Proofing Your Business for Entrepreneurs Earning Under $5K (1:40)Clearing the Decks and Auditing Outgoings (5:19)Maximising the ROI of Virtual Assistants (7:43)Securing Baseline Revenue and List Building (9:12)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

You can have the best strategy in the world - but if your nervous system and money beliefs aren’t on board, you’ll keep hitting invisible ceilings. In this episode, I’m joined by mindset coach Lynsey Grace to talk about money blocks, self-sabotage, and the sneaky subconscious patterns that stop even the most ambitious women from growing their income.Lynsey is one of the UK's Leading mindset coaches that helps her female entrepreneur clients remove self doubt limitations and outdated money beliefs so that they can confidently step into their next level of audacious success and wealth.We get into belief coding, nervous system regulation, and why lottery winners losing it all isn’t bad luck - it’s unprocessed programming. If you’ve been stuck at the same income level for too long, this episode is your permission slip to stop tweaking your offers and start transforming your money story.Here are the highlights:The Role of Money Mindset in Business (3:50)Identifying and Addressing Money Stories (6:34)The Process of Working with Lynsey (7:25)Case Study: Client Success Story (9:44)The Importance of Long-Term Support (13:57)Balancing Energetic Work with Nervous System Regulation (14:50)Deciding When to Seek Support (17:29)Connect with Lynsey: www.lynseygrace.comwww.instagram.com/lynseygracecoachingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I’m sharing the five simplest (and most overlooked) profit levers you can pull in your business to make more money - fast. No massive launches, no reinventing your brand, and definitely no burning it all down. Just smart, strategic tweaks to what you’re already doing. Think: better conversions, higher prices, more sales from existing clients, smarter lead gen, and streamlined execution.And yep, there’s a garden metaphor. Because like your lawn, your business doesn’t need to be torn up and replanted every quarter - it just needs regular care. If you’re ready to stop overcomplicating and start seeing actual results, this one’s for you.Here are the highlights:Common Business Mistakes and Simplifying Profit (2:35)Five Profit Levers: Increasing Sales Conversions (6:58)Increasing Prices and Selling to Existing Clients (11:24)Lead Generation and Execution Efficiency (19:30) 👉 Join us for 5 Days to Speedy SalesTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio