Welcome to the first episode of season 3! To kick off this season, we sit with our good friend, Quinn Anderson. Quinn is the Public relations Coordinator for the Halifax Chamber of Commerce and holds a master’s degree from McMaster University with a focus in modern queer history and sexualities, queer theory, and intersectionality. Quinn also has a background in communications, graphic design, community engagement, and DEAI policy writing. Sit back as we learn more about what the Halifax Chamber of Commerce has been up to, how Quinn’s extensive academic background impacts her work, and what they believe the future holds for both herself, and Halifax.
On this episode we get the opportunity to catch up with our friend, the ambitious, talented and lovely, Mary Navas. Since her last appearance on MMLB, Mary has made an exciting transition from working on the agency side of marketing - to creating her own marketing & events company, Macaw. With inspiring conversation about striking out on your own, following your passion, and the foundational importance of relationships, Mary shares why starting Macaw has been such a powerful decision for her and her clients. If you’re looking for motivation and a reminder as to why you started in this business in the first place, this episode is for you!
On today’s episode we sit with a passionate leader in tourism, with extensive history in marketing, sales, branding, and design, our friend: Neil MacKenzie. Neil is an entrepreneur, graphic designer and tourism professional who now sits as CEO of Yarmouth and Acadian Shores Tourism or YASTA for short. There he handles brand development, destination marketing and management, partnerships, fundraising, strategic planning and much more. In this conversation, Neil takes us on a virtual tour of YASTA's current approaches, focuses and goals for the future. With insightful conversations about sustainable tourism, year-round marketing and the ripple effects of public policy, inflation and the post-covid landscape, this is a must listen for tourism enthusiasts and marketers alike. Enjoy!
On today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Halifax Convention Centre succeed in an incredibly meaningful, and award-winning way.
Today’s episode of Make My Logo Bigger is a collaborative sit down with Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison, and Advancement Officer, Meaghan Jackson. An insightful how to for not-for-profit marketing, we discuss how this powerhouse team of women are digging their heels in to demonstrate how impactful their independent school has been, and can be to families and students alike. We touch on the pros and cons of wearing many hats, the power of social media, and the importance of connectivity between alum, current/prospective students, families and donors. This team leaves no stone unturned, and to hear their approach is a great reminder of what’s at the core of all marketing - a strong sense of identity, and how to share that with the world. Enjoy!
On this week’s episode, we sit down with our friend, and owner of Grey Sea Artist & Event management, Andree Gracie. Andree has a rich history of working in tourism, television, sales, marketing, music, and cultural events, and has long been a well known name throughout the Atlantic provinces for the work she does. Her approach to making cultural events impactful, her artists’ careers successful, and her own business growable is valuable to everyone looking to make their mark on any industry. Her journey is one for the books, and serves to support her belief that one opportunity always leads to another. With inspiring anecdotes, thoughtful advice, and heartwarming conversation, this episode with Andree feels like a warm coffee chat with a mentor. It’s a episode you don’t want to miss! Enjoy! This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.
On today’s episode we speak to President of Fox Harb’r Resorts, our friend, Kevin Toth. Kevin has a wealth of experience in resort/hotel operations, real estate development, ski and golf operations management and destination marketing, and now he is sharing that knowledge with us. With Kevin leading the conversation, we discuss; the role of good visuals content for international and local marketing, how digital marketing has effected their approach and the importance of staying true to your “North Star”. Whether you work in marketing, or hospitality, it’s an episode you won’t want to miss!
On this episode of Make My Logo Bigger, we celebrate having our very first returning guest, Senior VP and Executive Creative Director at Trampoline Branding, our friend, Shawn King. Over the hour, Shawn offers a straight forward look at what it takes to navigate the current advertising world, and how his outlook on the work and what's important within it, has shifted over the years. Sit back as Shawn explores his own philosophies around the work, and gifts us with his insights, experiences, and outlooks as a result. With experience spanning from client-side to agency-side, this episode is full of knowledge valuable to anyone and everyone in the advertising industry. We hope you enjoy!
Join us for an exciting episode in which we speak with one of the biggest names in the Halifax advertising scene, Leslie Gascoigne. Leslie is president of one of the top local agencies, Trampoline, and shares with us what that means, what she’s learned, and what she loves most about this business. With a passion for instincts, compassion, connection, learning from failure and teamwork, Leslie has created her own path, and it's one that has delivered time and time again. This conversation offers an incredible opportunity to pull back the curtain on what happens internally at ad agencies like Trampoline and serves to demystify the agency experience – you don't want to miss it!
On this episode of “Make My Logo Bigger” we speak with someone we’ve had the honour of working closely with, and someone whose story has truly inspired all of us here at JIVE; the one and only, Mary Navas. Moving from Honduras to Halifax in 2015 to attend Saint Mary’s University, Mary is simultaneously a newcomer and a leader in Halifax. With a passion for brand and media strategy, Mary now sits as part of the team at National PR, where she works as a reliable and thoughtful project coordinator for clients such as Tourism New Brunswick, University of King’s College, City of Moncton, New Brunswick Arts and Culture and Port of Halifax. Integrated marketing and communications strategies are her bread and butter and with her, she brings a fresh perspective, a contagious energy and a deep understanding of the importance and impact of community. Sit back and enjoy listening to Mary discuss the importance of knowing your audience, making sure the “vibe” is right, and how being an immigrant has affected how she views marketing, and the world. You won’t want to miss it!
On this segment of Make My Logo Bigger, we sit with marketing and communications professional, Callie Gallant. With nearly 2 decades of experience in strategic communications and planning, Callie now sits as the Director of Marketing and Communications at our local not-for-profit summer camp for children with chronic health issues, Brigadoon Village. Sit back for a master class on how to market not-for-profits. Callie’s exceptional intelligence and huge heart have led her to break the status quo of expectations in this realm, and it’s yielding results. With commentary on what society needs, and how we should view marketing in relation to not-for-profits, this is a must-listen for all in the industry.
To kick off season two, JIVE sits with TEDx Talks speaker, team builder, entrepreneur and business owner, Bryan Fader. In this episode, Bryan shares a collection of stories and experiences that demonstrate the power of our own mind and self-image when facing the obstacles of the world around us. From how posture and breathing can affect the way those around you view you—to how to have fun even when you’re losing, Bryan’s life work lends to marketing one’s self seamlessly. With kindness, acceptance, and mindfulness at the core of his message, this episode is a must-listen.
In the season 1 finale of Make My Logo Bigger, we have the privilege of chatting with none other than the multi-talented, Savior Joseph. With a rich past of marketing experience from his time as Senior VP of Global Marketing with Aurora Cannabis, and his time as President of Digital Advertising Agency, Colour, Savior is no stranger to what it takes to be a leader in the marketing realm. He now sits as President of Breathing Green Solutions, Nova Scotia’s first licensed producer of Cannabis, and spends his spare time working as a mentor, and sitting on multiple boards in the community while also working as a youth basketball coach. Sit back as we discuss the importance of gratitude, resilience, humility, and inclusion. Saviour serves as an incredible example of someone who is setting up the world for the next generation to prosper. With a focus on the law of karma, removing barriers and being a compassionate, contributing member of society, you will feel inspired to effect the kind of change Saviour demonstrates in his day-to-day work. On top of these life lessons, we discuss the real goals of marketing, why people are more important than the algorithm and the undeniable connection between sport and entrepreneurship. This is an epic episode to finish our first season with—and we hope you enjoy it!"
In this instalment of Make My Logo Bigger, JIVE has the absolute pleasure of chatting with the entrepreneur, Partner & Senior Counsel member of National PR and Founder and General Partner of Sandpiper Ventures, the one and only—Sarah Young.
On this episode of Make My Logo Bigger, JIVE sits with multiple national and international creative award winner, the incredibly talented copywriter and creative director, Iain Deans. Iain now holds the title of Senior Counsel for Creative Strategy at NATIONAL PR Atlantic, and has years of experience creating meaningful strategy for the clients lucky enough to have worked with him and National PR. From discussing a fresh and unique approach to pulling brand narrative from those you least expect—to mental health and creativity, no rock is left unturned. With meaningful discussion about corporate therapy, relationships, and the importance of curiosity and listening, this is an episode that will shift your approach to the work from here on out. A must-listen that we are excited to share. Enjoy!
On this episode of “Make My Logo Bigger” we speak to our close friend, and well-known and respected Art Director, Jeff Simpson. Jeff chats with JIVE about the power of mistakes, what Art Direction really is, and the undeniable affect the recent pandemic has had on the advertising industry. With a dissection of how to make this work meaningful and powerful (for both the audience and the client) this episode serves as a reminder that creatives shouldn’t fear failure, but instead use it to their advantage. A wonderful conversation that will leave you feeling inspired and ready to create, it’s one you won’t want to miss!
On this episode of Make My Logo Bigger, JIVE sits down with Marketing Innovator, HubSpot Partner and More In Store owner, Melanie Taljaard. Sit back while Melanie delivers a master class on inbound marketing, the integration of a digital tool kit, and how clients should spend their dollar when it comes to marketing. With thought-provoking conversation, and many ah-ha moments, this is an episode you'll be grateful you tuned in for!
This episode of Make My Logo Bigger is a special one as we speak to our long term friend, and Senior VP & Executive Creative Director of Trampoline, Shawn King. With years of experience both on the agency and client side, Shawn discusses the pivotal change in perspective that led him back to the advertising industry. With insightful discussion on the importance of relationships, where good ideas come from, and how to sustain yourself in this industry, you’re going to love listening to this one!
In this episode of Make My Logo Bigger, we speak to a long-time JIVE friend, athlete, and entrepreneur, Dave Williamson. With extensive experience in marketing, golf, and storytelling, Dave’s approach to the work is rooted in making authentic relationships and showing up every day to inch closer and closer to mastery. He has found a way to intertwine his two passions, making his story inspiring, motivating, and thought-provoking. Prepare yourself for a riveting conversation touching on logic, emotion, and creating just to create!
In this weeks’ episode, we speak to Wunder’s Creative Director and big thinker, Stephen Flynn. Stephen’s concepts have won him and Wunder multiple awards and have solidified them as leaders in the industry. What are they doing that makes them stand out? They believe in their ability as creatives and aren’t afraid to flex their skills, even before a brief is released. With honest discussion about how they foster ideas and concepts, as well as generous tips as to how to avoid getting stuck working concepts that don’t inspire you - this is a must-listen for all creatives.