Make My Logo Bigger

In this episode of Make My Logo Bigger, we are excited to welcome Tyler MacLeod and Adam Sterling, co-founders of Halifax’s rising agency Rhyme + Reason. Sit back as we chat with this dynamic duo and dive into how they built their shop, how creativity and strategy can compliment each other, and what strengths their collaboration offers in today’s fast-changing marketing world. It’s an episode you don’t want to miss!

On this week's episode of Make My Logo Bigger, we’re joined by Michael Kabalen, a leader who’s redefining what bold action looks like in the world of affordable housing. As Executive Director of the Affordable Housing Association of Nova Scotia, he’s not only building homes, he’s building narratives that shift public perception and influence policy. Join us as we talk about how to lead with purpose, communicate with clarity, and use your platform to drive real change.Whether you’re a creative, a community builder, or a marketing mind, this episode is packed with insight on how to turn complex challenges into meaningful momentum!

Today on Make My Logo Bigger, we’re joined by Jenny Smith, President of the Ray Creative Agency and one of Canada’s top creative leaders. Based in St. John’s, Newfoundland, Jenny has over 30 years of experience, hundreds of awards, and the distinction of judging at the Cannes Lions twice, making her the only woman east of Toronto to do so. She and her female led team are a force to be reckoned with!Join us as we dive into her journey, her insights on leading a top agency, and what it takes to build impactful, creative work in today’s world.

This week on Make My Logo Bigger, we’re excited to welcome the President & CEO of the Halifax Chamber of Commerce, Patrick Sullivan. With a network of nearly 2,000 businesses under his leadership at the HCC, Patrick is a champion for innovation, collaboration, and economic growth in the region.Sit back and enjoy as we dive into his approach to building strong business communities, the role marketing and creativity play in advocacy, and how strategic leadership can drive real impact. From boardrooms to government meetings, Patrick brings a wealth of experience and insight to the conversation. Tune in for a thoughtful look at the power of connection, communication, and creative strategy in today’s business landscape.

On today's episode of make my Logo Bigger we welcome award-winning cinematographer Jeff Wheaton. With an impressive portfolio spanning feature films and television, including The Trades, This Hour Has 22 Minutes, Black Cop, Murmur, and Sex and Violence, Jeffrey’s artistic vision and keen eye for detail have made him a sought-after creative force.In this episode, we’ll explore the power of visual storytelling, Jeffrey’s collaborative process, and the creative decisions that bring stories to life. Whether you're in marketing, advertising, or filmmaking, there’s something here for every creative mind looking to craft more powerful visuals.

On this episode of Make My Logo Bigger, we’re joined by a true anomaly in the advertising world, Don Veinish. At 69 years old, and with 47 years in the industry, Don has led creative teams, shaped campaigns across North America, and has even picked up a few awards along the way. As a partner and co-creative director at Northern Creative Agency, he’s seen it all; from the golden age of print to the digital revolution.Join us as Don shares stories from the trenches, hard-won lessons, and insights on how creativity evolves in an industry that never stops reinventing itself.If you love big ideas and behind-the-scenes wisdom, this is one episode you won’t want to miss!

This week, we have a return guest, a great friend of JIVE, Callie Gallant. Callie is a marketing powerhouse and community advocate who never tires of learning more about her discipline. With over 20 years of experience creating impactful campaigns, Callie shares with us her journey from corporate marketing with global brands to a purpose-driven career with Nova Scotia’s not-for-profits. She reflects on her time at Goodlife & Brigadoon Village, her new role with the IWK Foundation, and her passion for amplifying stories and driving meaningful change through creativity and strategy. Sit back and enjoy these valuable insights and inspiration on building campaigns that make a difference!

Join us for our exciting second episode of Season 4 of Make My Logo Bigger! We’re joined by the incredibly talented Mel Hennigar; an award-winning copywriter, creative director, and emerging producer. Mel’s career has taken her to the heart of advertising and marketing, where she crafted compelling narratives for some of the region's most prominent brands — earning plenty of accolades along the way. More recently, she has discovered a passion for production, now setting out to explore her own exciting creative projects. It's undeniable that her creative prowess and knowledge of this sector makes her a heavy hitter, with tons of valuable experience to share. Join along as we explore Mel’s journey and dive into her unique and powerful insights. You don’t want to miss this episode!

On this episode of Make My Logo Bigger, we’re joined by Peter Woodward, Managing Director and Owner of Shortstop—and a longtime friend of JIVE. With 14 years of experience, Peter combines creative vision with analytical thinking to tackle challenges and push boundaries. Join us as we explore his career journey, his bold approach to creative production, and his insights into the ever-evolving world of digital strategy. It’s an inspiring conversation you won’t want to miss!

Welcome to the first episode of season 3! To kick off this season, we sit with our good friend, Quinn Anderson. Quinn is the Public relations Coordinator for the Halifax Chamber of Commerce and holds a master’s degree from McMaster University with a focus in modern queer history and sexualities, queer theory, and intersectionality. Quinn also has a background in communications, graphic design, community engagement, and DEAI policy writing. Sit back as we learn more about what the Halifax Chamber of Commerce has been up to, how Quinn’s extensive academic background impacts her work, and what they believe the future holds for both herself, and Halifax.

On this episode we get the opportunity to catch up with our friend, the ambitious, talented and lovely, Mary Navas. Since her last appearance on MMLB, Mary has made an exciting transition from working on the agency side of marketing - to creating her own marketing & events company, Macaw. With inspiring conversation about striking out on your own, following your passion, and the foundational importance of relationships, Mary shares why starting Macaw has been such a powerful decision for her and her clients. If you’re looking for motivation and a reminder as to why you started in this business in the first place, this episode is for you!

On today’s episode we sit with a passionate leader in tourism, with extensive history in marketing, sales, branding, and design, our friend: Neil MacKenzie. Neil is an entrepreneur, graphic designer and tourism professional who now sits as CEO of Yarmouth and Acadian Shores Tourism or YASTA for short. There he handles brand development, destination marketing and management, partnerships, fundraising, strategic planning and much more. In this conversation, Neil takes us on a virtual tour of YASTA's current approaches, focuses and goals for the future. With insightful conversations about sustainable tourism, year-round marketing and the ripple effects of public policy, inflation and the post-covid landscape, this is a must listen for tourism enthusiasts and marketers alike. Enjoy!

On today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Halifax Convention Centre succeed in an incredibly meaningful, and award-winning way.

Today’s episode of Make My Logo Bigger is a collaborative sit down with Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison, and Advancement Officer, Meaghan Jackson. An insightful how to for not-for-profit marketing, we discuss how this powerhouse team of women are digging their heels in to demonstrate how impactful their independent school has been, and can be to families and students alike. We touch on the pros and cons of wearing many hats, the power of social media, and the importance of connectivity between alum, current/prospective students, families and donors. This team leaves no stone unturned, and to hear their approach is a great reminder of what’s at the core of all marketing - a strong sense of identity, and how to share that with the world. Enjoy!

On this week’s episode, we sit down with our friend, and owner of Grey Sea Artist & Event management, Andree Gracie. Andree has a rich history of working in tourism, television, sales, marketing, music, and cultural events, and has long been a well known name throughout the Atlantic provinces for the work she does. Her approach to making cultural events impactful, her artists’ careers successful, and her own business growable is valuable to everyone looking to make their mark on any industry. Her journey is one for the books, and serves to support her belief that one opportunity always leads to another. With inspiring anecdotes, thoughtful advice, and heartwarming conversation, this episode with Andree feels like a warm coffee chat with a mentor. It’s a episode you don’t want to miss! Enjoy! This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.

On today’s episode we speak to President of Fox Harb’r Resorts, our friend, Kevin Toth. Kevin has a wealth of experience in resort/hotel operations, real estate development, ski and golf operations management and destination marketing, and now he is sharing that knowledge with us. With Kevin leading the conversation, we discuss; the role of good visuals content for international and local marketing, how digital marketing has effected their approach and the importance of staying true to your “North Star”. Whether you work in marketing, or hospitality, it’s an episode you won’t want to miss!

On this episode of Make My Logo Bigger, we celebrate having our very first returning guest, Senior VP and Executive Creative Director at Trampoline Branding, our friend, Shawn King. Over the hour, Shawn offers a straight forward look at what it takes to navigate the current advertising world, and how his outlook on the work and what's important within it, has shifted over the years. Sit back as Shawn explores his own philosophies around the work, and gifts us with his insights, experiences, and outlooks as a result. With experience spanning from client-side to agency-side, this episode is full of knowledge valuable to anyone and everyone in the advertising industry. We hope you enjoy!

Join us for an exciting episode in which we speak with one of the biggest names in the Halifax advertising scene, Leslie Gascoigne. Leslie is president of one of the top local agencies, Trampoline, and shares with us what that means, what she’s learned, and what she loves most about this business. With a passion for instincts, compassion, connection, learning from failure and teamwork, Leslie has created her own path, and it's one that has delivered time and time again. This conversation offers an incredible opportunity to pull back the curtain on what happens internally at ad agencies like Trampoline and serves to demystify the agency experience – you don't want to miss it!

On this episode of “Make My Logo Bigger” we speak with someone we’ve had the honour of working closely with, and someone whose story has truly inspired all of us here at JIVE; the one and only, Mary Navas. Moving from Honduras to Halifax in 2015 to attend Saint Mary’s University, Mary is simultaneously a newcomer and a leader in Halifax. With a passion for brand and media strategy, Mary now sits as part of the team at National PR, where she works as a reliable and thoughtful project coordinator for clients such as Tourism New Brunswick, University of King’s College, City of Moncton, New Brunswick Arts and Culture and Port of Halifax. Integrated marketing and communications strategies are her bread and butter and with her, she brings a fresh perspective, a contagious energy and a deep understanding of the importance and impact of community. Sit back and enjoy listening to Mary discuss the importance of knowing your audience, making sure the “vibe” is right, and how being an immigrant has affected how she views marketing, and the world. You won’t want to miss it!

On this segment of Make My Logo Bigger, we sit with marketing and communications professional, Callie Gallant. With nearly 2 decades of experience in strategic communications and planning, Callie now sits as the Director of Marketing and Communications at our local  not-for-profit summer camp for children with chronic health issues,  Brigadoon Village. Sit back for a master class on how to market not-for-profits. Callie’s  exceptional intelligence and huge heart have led her to break the  status quo of expectations in this realm, and it’s yielding results.  With commentary on what society needs, and how we should view marketing  in relation to not-for-profits, this is a must-listen for all in the  industry.