Making Money Online with Lisa Johnson

Franchising is a model in business that sometimes gets negative press. Today we tackle some of the misunderstandings around franchising and discuss how this fantastic business model can be used to benefit both the franchisee and the franchisor to accelerate growth and maximise the impact of your business. Today’s guest is Franchise Strategist Stacey Cann, who started in corporate marketing but took her career in a different direction when she became a franchisee. This was just the start of her work in franchises and now she advises both franchisees and franchisors on how to be more profitable. What You’ll Learn In This Episode - What franchising is, some of the main advantages of franchising and how it can help to unlock your confidence and potential in business. - What you can expect to pay when buying into a franchise and how long it could take to make a return on your investment - The types of businesses that are suited to franchising and how it can scale your business quickly when done the right way. - Some of the ways that franchising can evolve into something completely different to how it started out. Resources:  - Find all of Stacey’s’s services at: www.staceycann.com/free and on Facebook and Instagram - Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Today we are talking about taking leaps both in our personal lives, and in our businesses, as well as something which is perhaps unexpected and not talked about enough, and that is female pleasure. Our guest today is someone who is no stranger to taking these big leaps. Mangala Holland built her business coaching women towards their sensual awakening and unlocking the power of the female orgasm whilst travelling the world. Today she shares her story of personal discovery and business success, including her transition from corporate to entrepreneurial life, as well as her travels across the globe. What You’ll Learn In This Episode - How living for the weekend can be a symptom of low self-esteem and dissatisfaction with your current situation in life. - The ways that nervous system regulation can be foundational in your business success as well as when it comes to experiencing pleasure. - What sexual pleasure and success in the boardroom have in common, and how you can improve both by using some of the practices that Mangala teaches. Resources:  - Find all of Mangala’s services at: mangalaholland.com- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/- Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

This week’s podcast focuses on selling. Confidence is essential to the sales process and today we talk a lot about having the confidence to sell whilst also remaining your authentic self and setting yourself apart by using your own unique personality and being real. Today’s guest is Anna Payne who shares her journey from a successful career working for an SME, into entrepreneurship, and how she remained true to herself while having the confidence to promote her business and herself as a sales expert. What You’ll Learn In This Episode - The power of gaining the confidence to own your personality and stop comparing yourself to others. - What changing your mindset can do for your business and your ability to perform at your best. - How having the courage to do difficult things can fuel your confidence increase. - That having confidence in your product or service, and knowing that you can sell in the right way for you will allow you to build better connections with your prospects and sell more effectively. Resources:  - Find all of Anna’s services at: annapayne.online/everything, connect with her on Facebook, or Instagram @annapaynesales. - Sponsor link: https://www.salesmadetheagency.co.uk/the-agency - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/- - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are shedding light on a topic that some people may be scared to ask about, and that is diversity and inclusion. Asking questions and encouraging openness around disabilities is really important and is good for both people with disabilities, but also for your business. Our guest is Elaine Hughes who is a Disability and Diversity Specialist. She gives her perspective on how businesses can be more inclusive and accessible to people with disabilities and the benefits that this can bring. What You’ll Learn In This Episode  - How to start the process of considering inclusivity in your business. - Some of the ways that including diversity and inclusivity can make your business more profitable and increase your audience. - Which questions to ask to broaden your network to be more inclusive and diverse. - The one most valuable thing that you can implement in your business to be more inclusive. - What a diversity and inclusivity audit is and how it could help your business. Resources:  - Find all of Elaine’s services at https://www.linkedin.com/in/hugheselainem/ or elainehughes.co - Find out more about Samantha Lubanzu  https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.  Today’s guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client’s websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.  What You’ll Learn In This Episode  - How the role of SEO in business has changed in recent years and how this can be used to your advantage. - Strategies to improve your SEO strategy for your business by using niching and specific search terms. - Which tools can be used to start analysing your website traffic and optimising your website now. - The differences between using social media advertising and SEO in your business. - Real examples of the results that can be achieved by applying Search Marketing the right way.  Resources:  - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Find all of Claire’s services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

This week we're talking about something many people find challenging… tech! This is something I used to be put off by as well but working with tech experts has shown me that it’s not as difficult as it seems to get to grips with the tools that are out there for building a customer base online, and that these tools should be embraced to improve how we engage with customers. Today’s guest is a perfect example of a tech expert who is changing the way things are done in her specialism which is funnel building. Kerry Moorse talks about how her business, Funnel Sketchers, provides the services business owners need at prices they want, and with the level of customer service they deserve. What You’ll Learn In This Episode - How to combine automated AI services with real human connection to connect with customers whilst streamlining your internal processes. - Methods to maximise satisfaction with your service by nurturing customers as individuals and tailoring their customer experience. - The way Kerry juggles family and business life whilst still doing the other things she wants such as travelling. Resources:  - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Join That Strategy Club - Find out more about Kerry’s Business at funnelsketchers.com - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

In this podcast we are talking about the transition from corporate to business ownership, a change I am only too familiar with! We discuss how many people slip into doing the same role as their corporate job, even after leaving corporate, and how to use the skills developed through a corporate career to build a life you love running your own business. Our guest this week is Sarah Orchard, a former Marketting Manager, who used the skills she developed working for her previous employer to launch a successful business career of her own. She shares her journey from leaving her corporate role, travelling the world, building an incredible luxury treehouse business, and helping others in her industry build their businesses by using clever marketing strategies to save a fortune on booking fees for their accommodation. What You’ll Learn In This Episode - How it is possible to minimise fees paid to booking agencies by building online visibility using your own platform. - How brand positioning and effective SEO can help ensure your business generates all the leads it needs to thrive. - How expectations of a corporate job and “climbing the ladder” are not always what they seem. Resources:  - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Join That Strategy Club - Find more about Sarah’s services at: https://www.instagram.com/getfullybooked - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel   

This week we're talking about ADHD, what it is and how it impacts so many people today. It seems like ADHD is everywhere these days, but I've learned that not everyone’s experience of ADHD is the same. In this episode we discuss some of the common challenges encountered, and how these can vary between individuals. Joining me is Kim Raine who is a Mind, Body and Confidence Coach, specialising in helping high performers with ADHD to turn things around so they are in control of their lives and businesses. She shares her journey, from her late diagnosis with ADHD, and stories and experiences from herself and others who live with ADHD. What You’ll Learn In This Episode - How mindset is key to overcoming ADHD as an obstacle in your life and business. - What it’s like to live with ADHD and how to tell if you may have it. - Some of the tools and coping mechanisms which ADHD sufferers use to function well, which some ADHD sufferers use without even realising they have the condition. - The pros and cons of medication and how it may not be the best long-term solution for ADHD sufferers. Resources:  - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Join That Strategy Club - Find all of Kim’s services at https://kimrainecoaching.com/ - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We’re talking about one of my favourite topics today, and that is numbers! Getting into the figures and finances of your business can seem scary but it’s so important to dig into the numbers and know what you’re looking at.  Joining me today is Accountant and Financial Educator, Liane Ranaboldo who helps business owners get confident with their finances. Lack of clarity around finances holds a lot of great businesses back so today we discuss how to understand what your numbers are telling you so you can stop playing it small. What You’ll Learn In This Episode  - How to be proactive, rather than reactive when it comes to your business finances and which numbers to start tracking regularly.  - Why some business owners don’t scale above the VAT threshold and why I’m sad to see so many people doing this.  - We all want to be tax efficient but are scared of getting it wrong. Liane shares how to be less fearful of HMRC and how to choose the right accountant for you.  - Why business decisions become easier when you can clearly see your profits and losses and how financial confidence will help you in many other areas of your business as well.  Resources:  - Join That Strategy Club - Find all of Liane’s services at www.tilleysaccountancy.co.uk - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

This week, we’re talking about business awards. It’s something I’ve been skeptical about in the past, but I’ve learned there are some really great business awards out there that have integrity behind them - and getting involved with award programmes (and maybe even winning an award!) can be an advantage as you grow your business. And Sophie Milliken, this week’s guest expert, is here to tell us all about how to use awards to leverage your business, and how to do it without being ripped off. As the founder and CEO of Moja Group, Sophie helps businesses to raise their profile online, going beyond the usual realm of PR and uses awards to help you build your visibility as part of a wider marketing strategy.   What You’ll Learn In This Episode:   - Sophie shares how business awards can be used by entrepreneurs to build their personal profiles, and how you can leverage an award win or shortlisting to elevate your business.   - What to look out for when considering whether to apply to an award, making sure you apply to the right kind of awards programmes that have integrity, so you can use it to get known as an authority and build your visibility.   - How there’s more to award programmes than just winning the award or getting marketing and exposure out of the experience. Resources:  - Join That Strategy Club - Connect with Sophie on LinkedIn and Instagram - Listen to Sophie's Podcast, Beyond the Bio - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Sign Up to the 5 Steps to Becoming an Award Winning Business Masterclass here: https://go.thatstrategyco.com/5steps 

Georgina Nestor is a Copywriter and Business Strategist who helps brands and business owners stand out by bringing their true identity to their copy. Integrity and authenticity are values we share in business so I’ve wanted to get Georgina on the podcast for so long. She also believes in calling out problematic behaviour online, even when it feels scary. We both passionately feel we’re doing a disservice to our industry by not calling out bad business ethics. So, in a space where we’re all trying to differentiate ourselves, Georgina is showing us how to do this without embellishment and instead leaning into who you truly are.  What You’ll Learn In This Episode  - Imperfection resonates, so why do we shy away from sharing our flaws on social media? Georgina shares how to bring your unique self to your copywriting to be relatable and authentic.  - Georgina’s tips for writing authentic sales pages that convert and understanding why we’re not writing for ourselves. -  How to write for different buyers and why we don’t all need an elaborate backstory, people also find the everyday fascinating.  - Georgina’s realisation that even as a people pleaser, you simply can’t please everyone, so you may as well be yourself and speak up for what you believe in.  Resources:  - Join That Strategy Club - Find all of Georgina’s services at www.fearlesswords.co.uk - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Today I have Yvonne Philip, the Success Stylist joining me, whose styling work goes beyond just what to wear. Yvonne’s work connects style, branding and confidence, which I just love.  How you feel about yourself impacts how you show up, your brand and the message you send. We know when you feel confident you’re more comfortable being visible, which will always benefit your business.  In this episode, Yvonne shares how to find your style so you can stand tall and boost your confidence. What You’ll Learn In This Episode  - Yvonne’s unconventional journey into styling, and how she found her purpose in supporting women to increase their visibility, confidence and business.  - How style can be used to communicate your message and why it’s as important as your branding.  - Discovering your style isn’t about spending a lot of money, Yvonne explains how to sustainably transition your wardrobe over time.  - How to find your style and why you’ll feel more confident when you embrace yourself just the way you are.  Resources: - Join One to Many - Find all of Yvonne’s services at www.yvonnephillip.com - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

In this solo episode, I want to talk about how you can create passive income using the knowledge you already have to create something with value and integrity.  You’ve probably noticed that my messaging around recurring revenue and passive income has changed in recent months. Today, I’ll share with you why I decided to make these changes and why I’m still so passionate about helping others create passive income, but in an ethical way. What You’ll Learn In This Episode  - How the integrity of course creation has been stretched over the last few years and how we can all work to improve this space. - I break down how pyramid schemes work, the allure of them and why many people feel embarrassed to openly admit to having been a part of one.  - The five steps to making passive income that I teach in One to Many to create value-driven programmes with integrity.  - Why creating a passive income revenue stream won’t happen overnight, it will take time and a lot of effort, but once established the benefits can be huge.  Resources: - Join One to Many - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

Joining me today is Lesley Thomas, founder of The Money Confidence Academy. Lesley helps both adults and children improve their financial literacy. Today we’re discussing how we can help children and young adults understand money and help shape their money mindset so they feel confident and empowered when it comes to finances. What You’ll Learn In This Episode - Lesley shares how to foster curiosity about money in children, how to get them interested in financial matters and give them the confidence to ask questions.  - How we can become confident as adults to speak about money, mortgages, and budgeting to set an example for our children to follow.  - We talk a lot about money in our house but both my boys have very different outlooks when it comes to their future finances. Lesley gives her top tips to help guide them in the right direction.  - The practical ways to build a positive money mindset in children and the messages to reinforce to help them believe they can achieve financial security.  Resources: - Join the Race to Recurring Revenue - Find all of Lesley’s services at www.themoneyconfidenceacademy.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel 

We talk so much about launches, new clients and leads but hardly ever speak about retention, even though it’s widely known that it’s easier and cheaper to sell again to the clients you already have.  Retention is so important when scaling your business, so I have a marketing and retention expert with me today, Clare Tebbet. Clare helps ambitious business owners scale their businesses with data-driven strategy and much like me, she loves metrics and marketing. What You’ll Learn In This Episode  - Why data is the pulse of your business and where to start if you’re overwhelmed with all the numbers and stats.  - How to deliver great customer service and all the elements that contribute to a high retention rate.  - What you need to have in place if you’re looking to boost your retention and why it will be easier if you’re client is at the heart of all you do.   - Some of the shocking statistics that will highlight why retention is as important as the acquisition of new clients.  Resources: - Join The High Ticket Success Sprint  - Connect with Clare on Instagram @ClareTebbettOnline - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel