Claim OwnershipMaking Sales Social Podcast
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Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
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In this episode of the Making Sales Social Podcast, host Bob Woods sits down with Natasha Todorovic-Cowan, CEO of Spiral Dynamics and author of Making Change Work, to explore the hidden forces that drive human behavior and connection in sales. Natasha reveals why the key to success in today’s “connection economy” isn’t about scripts or closing tactics—it’s about understanding the deep motivations that influence how people relate, decide, and grow.
Together, they unpack what truly inspires buyers, how leaders can align culture with human dynamics, and why authentic relationships create stronger business outcomes than transactional selling ever could. From decoding motivation in teams to understanding the evolving role of AI in connection-building, this episode offers a masterclass in the psychology of sales, leadership, and change.
Sales leaders must model the behavior they want to see. If you’re not active on LinkedIn by sharing content, engaging with others, building your network, your team won’t be either. Your activity sets the tone for what’s expected and what’s possible.
In this episode of Making Sales Social, host Brynne Tillman sits down with business coach and speaker Chris Rudolph, who’s on a mission to help digital agency founders accelerate growth without the burnout. From his base in Kona, Hawaii, Chris has guided countless entrepreneurs to simplify their offers, eliminate hustle, and focus on what truly drives results.
Together, Brynne and Chris unpack what makes an offer irresistible, why clarity beats complexity, and how “quick win” strategies can transform skeptical prospects into loyal clients. Chris also shares the one daily habit that can help any business owner move the needle—no hacks or hustle required.
If you’re a digital agency owner, a sales professional, or simply someone who wants to scale smarter, not harder, this conversation is packed with practical insights you can put into action right away.
In this engaging episode of Making Sales Social, Brynne Tillman sits down with her brother, Mark Gordon, a serial entrepreneur and founder of Integrated Go-To-Market Solutions to discuss what it truly takes to build a scalable, sustainable business. Known as “The Rebel CRO,” Mark shares his no-nonsense insights on leadership, alignment, and creating predictable revenue engines that actually work.
From transforming a struggling mortgage company into one of the fastest-growing firms in the country, to helping founders move past the “lead gen problem” mindset, Mark reveals how true growth comes from leadership, clarity, and message alignment not just more leads. You’ll also hear how to build a culture that thrives on purpose, how to avoid common scaling traps, and why founders must become sales and marketing leaders if they want lasting success.
LinkedIn has progressed from a professional networking site into a powerful platform for sales prospecting and lead generation. Its diverse features enable businesses to connect with potential clients in innovative ways. This guide covers various LinkedIn sales campaign strategies, providing in-depth insights into each method.
In this episode of Making Sales Social, Brynne Tillman sits down with leadership expert Milton Corsey to explore how new and emerging leaders can turn potential into performance. Milton shares powerful insights on the mindset shift from individual contributor to team leader, reminding us that your product is your team.
He breaks down his empowerment framework, discusses how emotional intelligence and vulnerability shape effective leadership, and reveals practical steps for building trust, fostering growth, and reframing rejection.
In this episode of Making Sales Social, Brynne Tillman welcomes her first-ever mentor, David Newman, CSP, keynote speaker, and host of The Selling Show. David introduces his groundbreaking framework of Market Eminence, the next evolution beyond thought leadership and personal branding.
Discover how to rise above the noise, attract your ideal clients, and become the go-to authority in your industry. David breaks down his three pillars of eminence: visibility, respect, and brand preference, and explains why being “vanilla” keeps you invisible while being “licorice” makes you unforgettable.
You'll learn different ways to engage your prospects to start a conversation with them. Beyond the basics of engaging through your posts, you'll discover advanced techniques like engaging with others' content and the commenters on their post.
Find out how this simple action can amplify your reach and influence algorithms.
See how your engagement can lead to exciting new possibilities, enhancing the impact of your content.
In this episode of Making Sales Social, host Brynne Tillman welcomes Brad Pearse, founder of Simplified Sales, whose award-winning career in B2B sales and business development spans over two decades.
Brad shares how a single mentoring experience early in his career completely transformed his approach to sales, from frustration and failure to focus and success. He reveals why clarity, structure, and strategy are the cornerstones of effective prospecting and how his concept of “Prospecting with Precision” helps teams move away from random outreach toward intentional relationship-building.
Discover practical ways to align your sales efforts, use LinkedIn and Sales Navigator effectively, and balance data-driven strategy with authentic human connection.
In this episode of Making Sales Social, Brynne Tillman sits down with Andrew Jenkins, entrepreneur, speaker, and author of Social Media Marketing for Business to explore what it truly means to make sales social.
Andrew shares how today’s best social sellers focus less on the pitch and more on building genuine, valuable connections. He dives into the dangers of automation overload, the importance of human engagement in a digital-first world, and his “3 Cs of Social ROI” Community, Content, and Conversion for measuring real success.
From his first tweet with a typo to discovering insights on TikTok, Andrew’s journey highlights the balance between data, authenticity, and social intelligence. Whether you’re refining your LinkedIn strategy or rethinking your digital approach, this conversation will help you strengthen your brand, deepen relationships, and make every connection count.
"You’ll uncover not just LinkedIn sales outreach templates, but also the strategic insights behind them. These templates are your guide to crafting personalized messages in your own voice, creating authentic connections.
Discover the top 5 templates used by the Social Sales Link team. It’s all about focusing on prospects’ needs and detaching from the traditional “sell, sell, sell” mindset."
In this episode of Making Sales Social, hosts sit down with Steve Spiro, the “Master Connector” a fourth-degree black belt, accomplished speaker, and LinkedIn powerhouse with over 30,000 connections. Steve shares his inspiring journey from art school and advertising to mastering the disciplines of martial arts and sales.
Discover how grit, authenticity, and a “Go-Giver” mindset transformed Steve from a self-described introvert into a world-class connector and thought leader. He reveals why ditching the pitch, focusing on human connection, and leading with heart are the true keys to social selling success.
From practical networking advice to mindset shifts that turn conversations into meaningful relationships, this episode is packed with actionable insights for anyone looking to build stronger connections, both online and off.
In this episode of Making Sales Social, Brynne Tillman sits down with Tom Jackobs, creator of the Selling with Heart Framework, to explore how empathy and authenticity can transform your entire sales process.
With over 30 years of experience, Tom shares how his HEART approach; Hugs, Engage, Ask, Referrals, and Testimonials, helps service professionals build genuine connections, earn trust, and double their sales without using high-pressure tactics.
They dive into the power of empathy in sales, the art of engaging prospects through the What-Why-What-Why questioning technique, and how to turn satisfied clients into referral and testimonial champions. Plus, Tom reveals how his background in theater shaped his approach to scripting and delivering authentic, persuasive conversations.
Leveraging AI tools has become essential for sales professionals, marketers, business development experts, and entrepreneurs.
The magic of AI lies in its ability to generate insightful responses based on the prompts you provide. However, many users struggle to get optimal results due to common pitfalls in prompt writing.
In this episode of Making Sales Social, Brynne Tillman sits down with Amelie Marivain, founder of Late Bulb and an impact-driven business leader with global experience across APAC, the U.S., and Europe. Amelie shares how her journey in marketing, fintech, and grief tech has shaped her approach to building human-centered systems that align people, markets, and meaning.
Together, they explore how to balance AI-driven efficiency with authentic human connection, the growing convergence of sales and marketing, and how brands can differentiate themselves in an increasingly crowded digital landscape. From redefining the buyer journey to staying visible in a world where SEO is evolving into “AI search,” Amelie delivers actionable insights on how businesses can stand out while staying true to their values.
If you’re looking to understand the future of marketing, sales alignment, and the role of AI without losing the human touch, this conversation is packed with inspiration and strategies you can apply today.
The goal is to position your solution at the intersection of your client’s challenges and their desired results. For sales professionals, positioning yourself at the center of this overlap is how you become essential to your clients’ success.
Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance your approach to delivering tailored solutions
In this episode of Making Sales Social, Brynne Tillman sits down with Michael “Buzz” Buzinski, a decorated Air Force veteran, serial entrepreneur, international speaker, and bestselling author on a mission to eradicate entrepreneurial poverty.
Known as a “visionary marketer” by the American Marketing Association, Buzz shares how business owners can escape the trap of “random acts of marketing” and instead build a marketing operating system that works in lockstep with sales. He unpacks his FOCUS framework (Fix One Clearly Urgent Struggle), the power of aligning marketing and sales messaging, and why leading with conversations, not pitches, is the key to social selling success.
You’ll also hear how to integrate AI as a creative assistant (without losing human context), why consistency beats luck in marketing, and how to move prospects from awareness to action with the right content at the right time.
If you’ve ever felt stuck juggling too many marketing tactics with little payoff or if you want a roadmap to scalable, predictable growth, this conversation will leave you with actionable insights you can implement right away.
Your sales team is posting content, sending connection requests, even liking industry news, but conversations aren’t happening. And without conversations, there are no opportunities, no discovery calls, and no revenue.
The problem isn’t LinkedIn. The problem is how your team is showing up on LinkedIn. Most sellers are told to “be active” on the platform, but they’re rarely given a clear strategy. So they default to “random acts of social selling”, sporadic posts, surface-level comments, inconsistent outreach, and no follow-up process.
The result? A lot of activity, but very few conversations.
In this episode of Making Sales Social, Bob Woods sits down with Jim Fuhs, a Marine Corps veteran turned digital marketing strategist and the president/COO of Fuhsion Marketing. Jim shares his journey from military leadership to becoming a trusted voice in live streaming, content strategy, and social selling.
Together, they dive deep into the power of Substack—why it’s more than “just a newsletter platform,” how it helps sales professionals build trust and authority, and why it could be the next big tool for creating authentic conversations. Jim also reveals how platforms like LinkedIn, YouTube, and Amazon Live fit into his strategy, and how sales professionals can use these tools without coming across as salesy.
If you’re looking for practical insights on growing your influence, sparking real conversations, and leveraging new platforms to drive sales success, this episode is packed with strategies you won’t want to miss.
As a leader, understanding and leveraging LinkedIn Sales Navigator is essential for driving your team’s sales performance. Sales Navigator is LinkedIn’s premium sales tool, tailored to enhance the sales process for professionals. It offers advanced capabilities that are not available through the basic LinkedIn platform, such as advanced search filters, lead recommendations, and CRM integrations for Advanced Plus subscriptions. These features are vital for efficient prospecting and relationship management.
LinkedIn consistently invests in enhancing Sales Navigator. To stay updated and maximize its use, consider exploring resources like the Making Sales Social podcast.
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