Making a Ruckus

I read a lot of volunteering strategy documents. Most of them don't make me stop.The new Points of Light US National Volunteer Strategy did. One line on page 13, Principle 2: make volunteering a core strategic function, not an add-on.People in volunteer engagement have been making this argument for decades. But I have never seen it named as a principle in a national strategy, with the why and the how laid out alongside it.In this episode, I unpack why this framing matters. Why the standard advice in most national strategies and frameworks — invest in infrastructure — only takes organisations so far. What the gap between investment and change actually looks like in practice. And the question every organisation should be asking about volunteer engagement, starting Monday morning.Want to hear more? Sign up for my ⁠newsletter ⁠for more rethinking on volunteer engagement, impact, and making a ruckus.Be Bold. Stay Curious. Keep making a Ruckus.Links:Read the Points of Light National Volunteer Strategy: a roadmap for engaging more Americans in purposeful volunteering by 2035.Read Volunteering Australia's National Strategy for Volunteering 2023-2033.Connect:Learn more: ⁠www.⁠⁠⁠traceyoneillconsulting.com.au⁠⁠⁠⁠Join the conversation on LinkedIn: ⁠⁠⁠⁠@traceyoneillcva⁠⁠⁠⁠Follow on Instagram: ⁠⁠⁠⁠@tracey.volunteerengagement⁠⁠⁠⁠Follow on Facebook: ⁠⁠⁠⁠Tracey O’Neill Consulting⁠⁠

What if some of the most important work in volunteer engagement happens long before anyone ever signs up to volunteer?In this episode of Making a Ruckus, I explore the idea of hidden impact – the conversations, connections and moments of belonging that rarely appear in our reports, but shape communities in profound ways.Drawing on a story from last week's conversation with Tom Gill and introducing the thinking behind my emerging Campfire Model, I challenge the assumption that community connection only matters if it leads to recruitment.Instead, I ask a different question: what if connection is an outcome in its own right?If you've ever felt that your impact reports capture what volunteers do but miss what volunteer engagement creates, this episode will encourage you to look beyond hours, headcounts and applications, and reconsider what counts as meaningful work.Because perhaps our role isn't just to process people once they arrive.Perhaps it's to make the distance between community and volunteering shorter in the first place.Want to hear more? Sign up for my newsletter for more rethinking on volunteer engagement, impact, and making a ruckus.Be Bold. Stay Curious. Keep making a Ruckus.Links:Listen to episode 17 with Tom Gill, "People don't want to volunteer. They want to belong" where we explore community, belonging and the barriers that stop people from volunteering.Connect:Learn more: www.⁠⁠⁠traceyoneillconsulting.com.au⁠⁠⁠Join the conversation on LinkedIn: ⁠⁠⁠@traceyoneillcva⁠⁠⁠Follow on Instagram: ⁠⁠⁠@tracey.volunteerengagement⁠⁠⁠Follow on Facebook: ⁠⁠⁠Tracey O’Neill Consulting⁠

Tom Gill doesn't work in the volunteering sector. He's a cultural placemaking consultant and writer for The Guardian, who spends his career studying how cities and communities create connection.So, when he wanted to find community for himself, he didn't start with the research. He went looking for it in person, in his own neighbourhood.In this episode, Tom and I talk about what he found: what happened when he tried to volunteer, why the invitation to get involved can feel more like a job application than an invitation at all, and what gets lost when connection moves online.This one's for anyone who shapes how people first encounter your organisation, and for anyone who's wondered what volunteering might look like if we designed it around people and place rather than process.Want to hear more? Sign up for my newsletter at ⁠⁠www.traceyoneillconsulting.com.au⁠⁠ for fortnightly thinking on volunteer engagement, impact, and making a ruckus.Be Bold. Stay Curious. Keep making a Ruckus.Mentioned:Tom's website and Substack: www.Tom-gill.comFollow Tom on Instagram: ⁠@tomgillTom's article How to find community in 2025: ‘The most important thing I’ve learned is I’m not alone’Tom's article Write a card, read a poem, take fewer photos: how to feel more human in 2026Tom Gill's profile on The GuardianRobert Putnam's Bowling AloneHugh Mackay's booksOrganisations mentionedRed Frogs, AustraliaRiding for the Disabled, UKVolunteering AustraliaConnecting the CauseCity of Melbourne, Visitor ServicesAustralian Neighbourhood Houses and CentresConnect:Learn more: ⁠⁠traceyoneillconsulting.com.au⁠⁠Join the conversation on LinkedIn: ⁠⁠@traceyoneillcva⁠⁠Follow on Instagram: ⁠⁠@tracey.volunteerengagement⁠⁠Follow on Facebook: ⁠⁠Tracey O’Neill Consulting

"What gets measured gets managed." It's one of the most repeated phrases in leadership and reporting. But what if it's led us to pay attention to all the wrong things?In this episode of Making a Ruckus: Rethinking Volunteer Engagement, Tracey explores what happens when volunteer engagement is reduced to numbers, headcounts and hours. Through two powerful stories from her own practice, she reflects on the moments that shaped how she thinks about impact, attention, and the limits of measurement.Because sometimes the numbers tell us everything is fine when something important has been lost. And sometimes the most significant impact of volunteering ripples out in ways no annual report could ever capture.If you've ever struggled to explain the true value of volunteering to leaders, boards or funders — or wondered whether the reports you're producing are telling the whole story — this conversation is for you.Perhaps the question isn't whether we're measuring enough.Perhaps it's whether we're noticing what matters.Want to hear more? Sign up for my newsletter at ⁠⁠www.traceyoneillconsulting.com.au⁠⁠ for more rethinking on volunteer engagement, impact, and making a ruckus.Be Bold. Stay Curious. Keep making a Ruckus.Mentioned:Sue Carter Kahl Making a Ruckus interview Sue's article Beyond Measurement: Cultivating Attention and AlivenessConnect:Learn more: ⁠⁠traceyoneillconsulting.com.au⁠⁠Join the conversation on LinkedIn: ⁠⁠@traceyoneillcva⁠⁠Follow on Instagram: ⁠⁠@tracey.volunteerengagement⁠⁠Follow on Facebook: ⁠⁠Tracey O’Neill Consulting

What if the most important impacts of volunteering can't be counted?In this episode of Making a Ruckus, Tracey is joined by volunteerism researcher, writer, and thought leader Sue Carter Kahl, whose work has challenged volunteer engagement professionals around the world to rethink how we understand and talk about impact.Sue shares insights from more than 30 years in the sector, including the research behind her doctoral dissertation, Making the Invisible Visible, and her ongoing work exploring the multidimensional value of volunteering.Together, Tracey and Sue unpack why so many organisations remain stuck reporting volunteer numbers, hours, and dollar values — and why, even when we do get more creative with data, it often still doesn't shift minds or unlock resources. Because the real barrier might not be the data at all. It might be the unexamined beliefs about volunteering that are unintentionally shaping decisions at every level of our organisations.They explore:Why hours and wage replacement rarely tell the full story of volunteeringHow to uncover and articulate the outcomes that matter mostPractical ways to move beyond counting activities and start capturing impactThe role of stories, relationships, and "witnessing" in understanding changeWhy leaders of volunteer engagement shouldn't wait for permission to tell better storiesThe hidden beliefs about volunteering that may be blocking change — and how to surface themThis conversation is about more than impact reporting. It's about what's at stake when we reduce volunteering to economic value — and what we risk losing if we start to commodify community. It's about the future of volunteer engagement itself: the stories we tell, the assumptions we challenge, and the role volunteering can play in building stronger, more connected communities.If you've ever felt frustrated that volunteer reports don't capture what you know is happening in your community, this conversation will give you practical ideas, fresh language, and permission to think differently.Because not everything that matters can be counted. And not everything that can be counted is what matters most.Want to hear more? Sign up for my newsletter at ⁠www.traceyoneillconsulting.com.au⁠ for weekly thinking on volunteer engagement, impact, and making a ruckus.Be Bold. Stay Curious. Keep making a Ruckus.Mentioned:Sue Carter Kahl Volunteer Commons websiteConnect with Sue on LinkedIn: @sue-carter-kahlSue's article "I Love Tracking My Volunteer Hours! - No Volunteer Ever"Sue's article "Trading Measurement for Witnessing"IAVE's Call to Action for the Future of VolunteeringConnect:Learn more: ⁠traceyoneillconsulting.com.au⁠Join the conversation on LinkedIn: ⁠@traceyoneillcva⁠Follow on Instagram: ⁠@tracey.volunteerengagement⁠Follow on Facebook: ⁠Tracey O’Neill Consulting