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Mama Knows Beauty Business

Author: Deana Uson

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Lets talk Raising Babies and a Beauty Business! Challenges and Chaos, structure and special moments; this is the show where we learn and grow together. You and I know it takes a village to raise a baby and often a tribe to grow a business. Do you find yourself wondering " how does she do it?" Toddlers to teens; taxes to tagline...well you're about to find out! Let's learn how she makes her life glow and grow; mentally, physically, emotionally and spiritually. From brows, babies & bronzing or lashes, long nights & lovely skin, we discuss it all. Raising babies and a beauty business. What it takes to succeed.
43 Episodes
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Mama, get ready because you're about to be  extremely inspired by my guest Emily, The Brow Fox!  She shares that when the pandemic hit and having her second child,  she found herself exhausted and in overwhelm while running her multiple beauty businesses.  Emily is so transparent in her struggles and explains how hitting this point forced her to restructure her business as a service provider to fit her and her families needs.  Often times clients can feel so connected {as a friend}, yet disconnected {as a mom with kids} from us by taking advantage of showing up late to appointments, canceling last minute or just not showing up. My guest was done with these scenarios!  Emily shares that restructuring her business around HER needs and setting clear boundaries allowed her to keep her job as a service provider. A recurring schedule gives her the structure and the flexibility that she WANTS and NEEDS!Emily is not only a service provider but a landlord and a product creator.  Like most moms she wears many hats, however in this episode she tells us what that truly looks like,  how she's evolving by creating structure in ALL her businesses that work around being a mom and how she is trying to incorporate self care as a top priority.  Which is honestly something we as women and moms should really try to do!  Let's Connect:@mamaknowsbeautybizpodcastConnect with Emily:@thebrowfox@browfoxbeauty@suitespotslo
In this episode with multi beauty business owner Kelly Callaghan she shares how transitioning from Entrepreneur to Momprenuer has actually made her a better business woman.   As we all know becoming a mom changes us, and as a business owner navigating life & business with a new baby is quite challenging.  Life as we once new it is now very different!  Kelly is an industry trailblazer who notoriously started an international spray tan business and grew it from $0 to over a half a million dollar a year business.  Now she's learning to juggle all the things with a one year old.   During our interview Kelly shares that becoming a mom has actually made her a better entrepreneur!  She states that "It forced her to become more organized, to stop half-assng things and to really prioritize her time."   Kelly also shares her struggles as a new mom working at home and why it wasn't healthy for her, how she was affected by postpartum depression and how setting boundaries and putting non-negotiable in place changed everything!Being a business owner isn't always easy, Being a new mom isn't always easy, often times from the outside it looks easy to others, but we do it by figuring it out and putting our priorities in place! Enjoy!Connect with Kelly:Spray Tan ClassBeauty Business BabesMentions:Sheila Bella Shannellle Brandi Kimber 
To some it looks like a glamorous fairy tale! It's often what some starting in the Spray tanning industry dream of.  For Keri Elliott of Bronze Me Babyy in Dallas Texas, she'll tell you it is most definitely fun AND glamorous, BUT it has not been easy or effortless.  In this episode Keri and I chat about what it has been like for her going from being a stay at home mom of 3 boys to the wild ride of traveling the globe tanning beautiful people.  Keri found herself lonely, often what happens to moms when their children grow up and are not needed for every little thing.  She decided to start spray tanning and, as her dear friend Fabiola told her, it's what SHE did with an opportunity that allowed her to flourish. "Being a mom is a challenge and I am always facing challenges at work" said Keri.   I think most moms who works in the beauty industry can relate with this statement.  She shares the full circle moments that she's had going from a homeroom mom to a working mom and how she has handled it all.  Life is what you make of it and the things you learn along the way and Keri shares her journey with us on this episode. Enjoy!  Connect with Keri: Bronze Me Babyy
REAL TALK!!!!  My guest, Mistie Collins and I dive DEEP into the real talk on being a new mom in the beauty industry.   As a new mom, who chooses to go to work,  we find ourselves constantly questioning if working is the right choice.  As Mistie mentions.."sometimes I'm killing the game and sometimes I question what I'm doing... is working and missing out on watching my son grow truly worth it?"   We are judged by clients, family and society on working OR staying home with our kids.  Mistie and I agree that it's so important to just go with what feels right for the individual.  She shares that, most days, working is so good for her mental health.  Yes, she misses her son, however while working she gets to showcase her individuality and be "Mistie"! We also dive into how she juggles work life balance and how she loves structure.  She shares that postpartum was hard because of the lack of structure and control.  We  discuss Astrology and how being a Scorpio plays a role in her decisions and how it can affect working in the beauty industry with different clients and personality types.  Mistie tells me that she is a firm believer in self reflection.  She takes the time every day to give herself 30 mins of alone time to decompress and self reflect, which allows her to stay grounded.  We also discuss that some days, being a beauty professional, we are the therapist (giver) and other days we are the receiver.  We often pour into our clients naturally, however often times the table gets turned.  She shares that, It's being strong in who you are and what you do to be able to understand and accept this.  Lastly we touch on triggers, and why they're important to sit with.  How her clients energy effects her, what she does to release it and what her non-negotiable are now that she's a mom! You're going to love this episode! Enjoy!Connect with Mistie @mistiecheystyles & @somethingblu
My guest, Amber Hall, of @the.beauty.hall, shares her story of finding her drive as a young, single mom.  After having her daughter she found that she needed to really reflect on her life.  During her self reflection time she discovered that she needed to have her daughter to find the drive to do more with her life.  She shares that having a baby gave her the push to go from being lazy,  to buckling  down on a new career and the determination to succeed.  Amber used her creative & artistic background to dive into the art of permanent makeup and fine line tattoos. She explains that she keeps her balance with mom/business life by maintaining a firm schedule, working out and having a strong husband who helps guide and redirect her when needed.  She is excited for the future of permanent makeup!Connect with Amber:Instagram : @the.beauty.hallFacebook: The Beauty Hall SRQ
Do you have a dream or a goal that you've been holding on to for a LONG time?  My guest, Toni Thomas, is sharing her story about her dream to become a New York Fashion Week Makeup Artist and how she achieved it at age 50!  She will inspire you, motivate you to work harder, to  reach for the stars and to never give up on a dream! Toni Thomas is an award-winning makeup artist, she is the co-founder of 406 Makeup Artistry, the owner of FACE Skincare Studio, the lead instructor of The Beauty Academy, the creative director of Sol Style Magazine, and the author of several beauty industry guidebooks. Her makeup artistry has been featured in several fashion publications, on the runway of New York Fashion Week, and on national television for Fox News Network and ABC News.  Toni has spent her entire career in and around the beauty industry working with some of today's most influential creators. Her focus is on projects that inspire creativity and make a difference in the communities she works in. She enjoys doing skincare and makeup in her Montana Skincare Studio and loves teaching beauty business skills to those who are willing to take a leap of faith in their creative careers. During our chat she shares her tips on what she feels has made her successful and why she believes "your purpose is your power"!  Toni has lots of great advice for women in the beauty industry no matter your age and regardless of if you're new to the industry or a seasoned veteran.  There's always something new you can learn!  Connect with Toni:Toni-thomas.comThe American Makeup ArtistHer Books: (you can find them on amazon!)Professional Makeup ArtistryRock you Beauty BizThe Business of Make-up ArtistryMagic Makeup
In this episode with my guest, Holly Tannella of Boho Med Spa in Texas, shares how she is still figuring out how to balance her beautiful family of 5 and running a very successful Med Spa with her husband.  We discuss:Challenges Family FirstQuality Time New Routines with kidsWorking on selfClean BeautyHow to re-energize Being fully presentThe power of our mindsLearning to take care of you is the most important part of being a mom, wife and service provider in the  beauty business.  Holly discusses in depth why she is committed to working on herself for complete wellness in her life and business.  You're going to love her!Connect with Holly @bohomedspaMore info @mamaknowsbeautybizpodcast
In this episode you'll meet Nakia @thevirtualskincarecoach & @browtotoe from Hampstead, NC.   She is a former marine who decided to pursue a career in the esthetics industry as a mom.  She shares how being a marine has influenced her as a mom and a business owner.  As a mom to a teenage girl, Nakia strives to be someone that her daughter would want to emulate.  "Children watch everything we do" she says, and she works hard to make sure her daughter sees all the hard work that goes into not only being a mom, but running a business.  She explains that she creates balance in her life by creating structure, rules and boundaries and sticking to them! Plus she is not afraid to say "no". Nakia also shares how she was resourceful during the pandemic and began to coach clients, virtually, about their skin.  She felt it was a great opportunity to teach them and knew they would benefit from getting personalized advice from a professional and not from a celebrity. Going from Marine to Mom Boss wasn't easy, however she had a great foundation and has  not been afraid to invest in herself.  She has a great story to tell that I know you'll enjoy!________________________________________________Connect with Nakia:@thevirturalskincarecoach@browtotoe
✨"When the cards fall into the right place and the stars all align"   Heather Souther, aka Spray Tan Gun Slinger,  shares what it was like to go from employee to salon owner and everything in between! In this episode I sat down with Heather, who is a mom of 4, and she openly shares what it was like to work while pregnant and after having a newborn.   Which involved timing contractions or Braxton hicks and pumping in the backroom. She also shares many of the challenges and triumphs of raising amazing tiny humans all while growing her business.  She tells me that having an incredibly supportive husband is what has truly allowed her to grow her spray tanning business.  We also discuss the exchange of energy that happens as a beauty professional, how Heather manages it ( which includes something we all do daily) and how reframing our mindset around cleaning  to use it to our advantage in the salon.  During our conversation she mentioned that: Confidence, support and personal development are the pivotal factors in how we rise and I could not agree more! Push play now because you're going to absolutely love this episode!Enjoy!_____________________________________________Connect with us:@mamaknowsbeautybizpodcast@safelysunning@spraytangunslingerBook Mentioned: The Greatest Salesman in the World
Going through life we are faced with MANY challenges along the way.  My guest April Blackburn @masteresthetician101 shares her story of how she got started and why she feels she has been able to flourish as and esthetician.  April shares openly about her struggles with depression, postpartum, adoption and how she found strength through it all.  She shares what it was like to be a young mom and go through school while pregnant.  She knows now being a mom in the beauty industry really helps her to align with her clients.  Enjoy!Connect on Instagram:@mamaknowsbeautybizpodcsastApril:@masteresthetican101
Honoring my Mom.

Honoring my Mom.

2021-06-0720:23

In this episode I openly share why I had to press pause on the podcast, the struggles I faced and how I am ready to move forward. Since publishing my last episode, almost 4 months ago,  I have been taking time to heal, reflect and now honor my mom.  We are all given a mother, some of us have amazing relationships with our moms,  others do not.  Mothering is not always easy.  It's actually the hardest job there is and we are never able to truly comprehend this until we become a mother.  Losing a mother is one of life's hardest roads to travel and now I am here on it, learning to navigate it without my biggest cheerleader.  We can all do hard things.  
Oftentimes when we enter the beauty industry we think we know exactly what we want to do.  Other times that "thing"  that we thought we wanted to do is not as fulfilling as we envisioned.  But as fate would have it,  in the middle of your adventure you try something new and that leads you to your passion.  This is exactly what happened to my guest Kirsten Goetzelman aka Tampa Waxer.In this episode she shares her story of starting out on her esthetics journey and how being asked to try waxing changed her path in the beauty industry.  Not only did her path change directions, she has evolved as woman, as a mom and as a waxer and couldn't be happier.Kirsten shares how discovering her passion  in waxing has allowed to her grow even more, allowing her to share this passion with other women and how she integrates all of it into her motherhood journey.Get ready to laugh & learn.  Enjoy!______________________Lets Connect :@mamaknowsbeautybizpodcastKirsten:@tampawaxerThe Waxing Guide
The day this beauty boss mama started her business journey she was faced with a "hiccup"  along the way.  In this interview she shares her story  of running her business during a challenging time and becoming pregnant.  Lauren, of Grand City Tanning,  is a creative entrepreneur and has established a business and a parenting style that works for her and  her husband. She explains that she feels that even though she became a mom unexpectedly she has found an a calmness and confidence with in herself.   Having this empowers her while navigating her beauty business and being a mother.  Even during the pandemic she has been able to preserve and rise up in her salon business! In this episode she openly shares her salon business journey as well as how and why she started her newest business adventure.  You're going to love her story.Enjoy!______________________Connect with us:@mamaknowsbeautybizpodcastLauren:Personal: @bronzedbossSalon: grandcitytanningClothing Line: @sunnyhunnyapparel
In this episode I am sharing with you 20 takeaways from this year, 2020.If you told yourself,  at the beginning of 2020 ....“This is going to be one of MY best years!”,  well I’m right there with you!  Just like you I spent hours upon hours  making lists, checking  goals, stretching and making  plans of all the things that I wanted to accomplish for myself, for my business, for my family and for this podcast (which was merely a goal) And for the first couple months, YES, everything was going great.  I was right on track, even exceeding forecasted goals.  Life was going good and you and I  were blissfully,  not even remotely aware of the fact that our worlds would soon be completely turned upside down.Now that we are only a few days away from the new year, 2021, I have compiled a list of 20 takeaways from 2020 as a mama who runs a beauty business.Sending Hugs to you friend!Enjoy!Let's Connect!Instagram:  @mamaknowsbeautybizpodcast
Evolving  as a mom, as a business owner and as a woman requires us to " bob and weave through life"  My guest;  a mom of 3, a permanent makeup artist & a business owner, Crystal of Crystal Ink Beauty shares why she feels this is how we can and should navigate our journey.    Growing requires learning & evolving, and if we're not evolving we're not changing.  How we choose to adapt is everything!  Crystal shares how she's grown and changed  in the beauty industry.   As Crystal says; " we get to choose our perception on wether it's a stressful thing or an awesome new adventure!'  Yes!!!  I couldn't agree more.   We discuss  how there are many parallels being both a mom and a beauty boss and how they have helped her grow into the woman, artist and mom she is today.  Crystal explains how Trust, nurture and education are 3 pivotal parallels that she has utilized as both a mom and a boss.  She shares why she feels an educated client is the best client and how niching down as a permanent makeup artist she discovered what she truly loved!  Get ready... this episode is a great adventure into the evolution of becoming the mom, beauty biz owner and woman you desire to be! 💗Enjoy!____________________________________Connect with us:@mamaknowsbeautybizpodcast@crystal_ink_beautyCastellano Cosmetic Surgery
 Lets chat self care:As a mom who works in the beauty industry we are pulled in many ways:We serve other womenWe cheer other womenWe support other womenWe make them feel confident & Extra beautifulI like to say we wear many hats: your job is not just a job…Essentially we are aCheerleaderTherapistMagicianCreativeBossGood vibes enforcerConfidantRepair ladyGuide And then you have your other job… your full time, never off, job.  The most rewarding job really: mom:And this job is definitely not just a “job”, it’s a job like no other,  you are the:CookCleanerDriverShopperPeacemakerParty plannerTherapistHair stylistClothes stylistOrganizerPlannerTeacher.....And the list goes on!In this episode I am sharing a few ways on how to give yourself those much needed moments of self care.Let's connect on instagram!  @mamaknowsbeautybizpodcatEnjoy!
During the ebb and flow of life we experience many seasons.As a woman there are seasonsAs a mother there are seasonsandAs a business owner there are seasons.There are also so many parallels amongst them.  In this episode with my guest Shanda Wallace of The Harbor Salon in Los Angeles, California we discuss this and so much more! Shanda shares what it was like starting in the beauty industry at a young age, evolving into an educator, starting a family as a stylist and why she trusts her intuition and discernment when moving forward.In this episode we also discuss how going back to work after having children can be scary, because now we have a "new job" (raising our baby) that requires so much from us.  You're going to love what Shanda has to say about this and how she maneuvered through these challenges  4 times! Sit back and enjoy!_______________________________________Connect with Shanda:shandawallace.com@shanda_wallace_hairstylist@theharborsalonLets Connect on Instagram:@mamaknowsbeautybizpodcast
 As moms, we find ourselves wearing many hats, constantly being pulled, led or guided in many different directions.  This pandemic has exacerbated this as many families are finding themselves home to complete both school with their children and work for themselves.   My guest Amy Staubitz, of XTan Sunless, has always been a working mom, and now finds herself  working from home ( as both an employee & as a business owner) along with homeschooling her children.  Today she is sharing how she considers being flexible is a must as a mom in the beauty industry and in life!  Amy is  a nurse, business owner, product developer, Air Force veteran as well as a mom to 3 busy boys and she considers time her biggest challenge.  Through the years she has created ways to spend special time with her children as well as creating, much needed, self care time.  During our chat she shares the ways she gives her children and herself the uninterrupted time that is desired and deserved.She also shares how and why she created XTan, a sunless tanning remover, and why she is so passionate about this product.  Amy is an amazing and inspirational woman.  She sets out everyday to instill positivity in everyone that she works with.  Get comfortable and check it out!  You're going to love Amy and her product, XTan Sunless.Enjoy!  __________________________________________INSTAGRAM:@mamaknowsbeautybizpodcast@xtansunlessXTAN BOGO FREE special:www.xtansunless.com/shop
Welcome to Mom Monday!It’s a new week,New month,New Monday!This week’s coffee chat topic is planning;One of the most effective ways to be productive as both a mom, a beauty business owner or employee and just as a WOMAN in general is to plan.  Planning out your day, week, and month is so gratifying and it’s such a great way to become uber productive.  Most of us run or work in a service based business and we LIVE by the schedule, it’s allows the business to run more efficiently.   That’s what planning can do for YOU.. make you run more efficiently.    Today I've got my cup of hot coffee and I am sharing tips about planning.  Enjoy! 💗
Hey Mama, Do you struggle with imposter syndrome since creating your business?  If so, you're not alone!  My guest Bri Calaway, mom to a sweet little girl and creator of B.Lashed shares how she is affected by imposter syndrome.  After starting her false lash brand, thoughts of inadequacy or not being competent creeped in but she quickly realized that this was completely inaccurate!!  She shares how she deals with the thoughts if they come back up and how to find confidence in what you do.  During our chat we briefly touched on mom guilt and dove deep into mom shaming.  Sadly, as moms we deal with mom shaming in various facets.  Bri discusses how she was mom shamed, how it affected her and how as a woman owning a lash brand she feels that we should all celebrate what ever makes us feel beautiful! Get ready for a lot of real and raw talk!  Enjoy!💗___________________________________Let's Chat!@mamaknowsbeautybizpodcastConnect with Bri:@bricalawaybeautyshopblashed.com
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