Are you leveraging the power of partnerships to fuel your marketing success? If you’re in manufacturing and want to unlock new opportunities through strategic alliances, this episode is for you! We’re diving into how partnerships within the Manufacturing Extension Partnership (MEP) network can amplify your marketing efforts and drive real business results. Joining us is Erin Read, a marketing strategist with a passion for connecting analytics, insights, and storytelling to drive growth. As th...
Are you ready to elevate your industrial marketing game? Join us for an exclusive preview of the Industrial Marketing Summit 2025 with Chris Luecke, founder and host of Manufacturing Happy Hour. Chris will share insights on hosting impactful live events that leave a lasting digital footprint. With over a decade in the manufacturing industry and extensive experience in creating engaging digital content, Chris helps industrial companies transform marketing expenses into valuable investments. ...
Are you ready for an inside look at the Industrial Marketing Summit? If you’re in manufacturing or industrial marketing, you won’t want to miss this Stop Being the best Kept Secret show! We’re bringing you a sneak peek at the Industrial Marketing Summit with two experts who know how to make an impact—Kasey Tyring and Moby Hayat. Kasey Tyring is a Senior Marketing Specialist at TREW Marketing, where she crafts content strategies that drive engagement and conversions. With a backgro...
Are you still chasing SEO traffic that doesn’t convert? If so, join us for this MFG eCommerce Success show to hear Dale Bertrand, Founder of Fire&Spark, share how AI is reshaping search and what manufacturers must do to stay ahead. Dale has helped brands recover millions in lost revenue due to broken SEO strategies and site redesigns. He’s a sought-after speaker on AI, SEO, and the future of search, showing businesses how to ditch outdated tactics and turn SEO into a revenue engine. At...
Are you ready to create sustainable growth for your manufacturing business? Join us for the MFG eCommerce Success show to explore “Sustainable Growth Through Hybrid Customer Journeys” with our guest, Mark Vanderwarf. As an experienced producer, consultant, and third-generation millwright, Mark has mastered helping businesses simplify, scale, and showcase sustainable business models. Mark’s expertise in growth consulting, revenue generation, and automation makes him a...
Are you ready to get a sneak peek into the Industrial Marketing Summit 2025? Join us for the MFG eCommerce Success show as we welcome Meaghan Ziemba, the dynamic host of Mavens of Manufacturing, to discuss the upcoming summit and share her insights on industrial marketing trends. Meaghan is a seasoned technical writer and brand storyteller with over 15 years of experience in the manufacturing sector. She holds both a B.A. and M.A. in Professional and Technical Writing from the University of W...
Are you ready to discover how Purdue MEP is transforming manufacturing success in Indiana? This MFG eCommerce Success episode features Ranae Stewart, Senior Executive Director at Purdue MEP. We dive into the high-value solutions they use to help manufacturers thrive. Purdue MEP has driven over $6.6 billion in economic impact by improving productivity, growth, and technology adoption. Now, Ranae will share how these strategies can elevate your business. With more than 20 years of experience sp...
Are you looking to enhance your team's competencies and drive better results through innovative learning strategies? Join us for this MFG eCommerce Success show featuring Julia Phelan, Ph.D, Co-Founder and Chief Learning Engineer at To Eleven, LLC. Julia will share insights into creating impactful learning and compliance programs designed to boost performance, productivity, and engagement in manufacturing organizations. As a learning and development strategist with over 20 years of ex...
Are you ready to elevate your industrial marketing game? Join us for the MFG eCommerce Success show featuring Joe Sullivan, co-founder of Gorilla 76 and host of The Manufacturing Executive podcast, as he previews the upcoming Industrial Marketing Summit 2025. The Industrial Marketing Summit is the premier gathering for industrial marketers—organized by the teams at Gorilla 76 and TREW Marketing. Scheduled for February 26-28, 2025, in Austin, Texas, it brings together innovative ma...
Are you ready to elevate your industrial marketing game? Join us for this episode featuring Wendy Covey, CEO of TREW Marketing, and a driving force behind effective marketing for engineering and manufacturing companies. Wendy will preview the Industrial Marketing Summit 2025, the premier event for industrial marketers, happening February 26–28 in Austin, Texas. The Industrial Marketing Summit 2025, organized by Gorilla 76 and TREW Marketing, brings together innovative minds in manuf...
Ready to start the year off strong with renewed energy and purpose? Darcy Eikenberg, an executive coach, keynote speaker, and author of “Red Cape Rescue: Save Your Career Without Leaving Your Job” will discuss how to start the year strong. Darcy will share actionable strategies to help you and your team start the year strong, navigate workplace challenges, and achieve your goals. With over 16 years of experience at RedCapeRevolution.com, Darcy has empowered leaders at companies like The Coca-...
Are you ready to take your manufacturing success to the next level in 2025? If you’re feeling the pace of change in manufacturing, it might be time to hit pause—and rethink how slowing down could accelerate your success. On our next MFG eCommerce Success show, we’re thrilled to host Allison DeFord, Brand Architect for Manufacturers, host of the Manufacturing Masters™ Podcast, and Executive Director at the North American Forest Foundation. With over 30 years of experience in retrofitting marke...
Are you ready to revolutionize your sales and marketing strategies? Join us for a special episode of MFG eCommerce Success featuring Shaun Clark, Co-Founder and CEO of HighLevel, as he shares insights into transforming business growth through innovative CRM solutions. Shaun will delve into how HighLevel's all-in-one sales and marketing platform empowers businesses to generate reviews, manage listings across 80+ sites, and engage customers via channels like social media, SMS, and G...
The AI Marketing Strategies for Manufacturers Jam Session was packed with actionable insights for harnessing the power of AI in manufacturing marketing. The discussion showcased how tools like ChatGPT and Claude AI are transforming the industry. Lori Tybon shared a standout prompt for creating ideal buyer personas, demonstrating how specific, detailed prompts drive accurate, useful results. Damon Pistulka and Amy Sariego contributed their expertise on leveraging AI for keyword strategies and ...
Unlock the secrets to building lasting connections with your ideal buyers, or as we like to call them, your "soulmates." Our latest episode promises to transform how you approach your customer relationships, moving from being the best-kept secret to a must-know name in your industry. We break down the art of niching down to tap into customers who resonate with your core strengths, ensuring that every interaction is meaningful and impactful. Whether you run a bustling coffee shop or offer nich...
Looking for a Digital Game Plan to take things to the next level? Well, Great news for you... Today we are going to dive into how the Digital Game Plan helps you laser focus on your SO vs. So What What is the SO vs So What? SOOOO glad you asked.... The "So" in this lesson refers to identifying your core strengths and opportunities. This is your SO without the WT in the SWOT In our discussion, we'll focu...
Are you ready for an unfiltered journey into manufacturing? Join us on the MFG eCommerce Success show as we welcome Tony Gunn, Director of Global Operations at MTDCNC and the host of The Gunn Show podcast. Known for his genuine industry insights and global experience, Tony brings an unmatched perspective on the transformative power of manufacturing technology. With over 20 years on the shop floor, Tony has navigated roles from engineering and operations to international sales and marketing,...
Are you looking to revolutionize your company's internal communications? Join us for the MFG eCommerce Success show as we delve into "The Future of Employee Communications" with industry expert Bobby Angilella. Bobby will share insights on leveraging advanced messaging platforms to enhance employee engagement and streamline internal processes. As a co-founder of SlickText, Bobby has been instrumental in developing innovative SMS marketing solutions that have transformed how businesses commu...
Are you using video to supercharge your manufacturing business? If not, you won’t want to miss this episode of MFG eCommerce Success! Jeff Long, founder of True Focus Media, will show how manufacturing leaders can use video marketing to generate leads, increase sales, and improve SEO. With the power of video, Jeff has helped countless industrial companies grow and thrive. Jeff brings over 15 years of experience helping manufacturers create engaging video content, build optimized websites, a...
Are you looking to enhance your customer experience and drive growth with immersive product demonstrations? If so, join us for the next MFG eCommerce Success show as Schuyler Van Sickle, Founder and CEO of 3MERA, shares how digital transformation can streamline complex sales journeys. With cutting-edge CAD-to-market technology, Schuyler’s approach helps manufacturers turn intricate designs into sales-ready experiences, shortening sales cycles and creating lasting impressions. Schuyle...