Guest: Carter StepanovskyGuest Title: Senior Director of Professional Services at KapostIn 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.
The current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts.
Host Angela Earl talks with Mark Evertz at The Pedowitz Group about challenging conventional wisdom when it comes to marketing.
Host Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.
Host Angela Earl interviews George Verey, Marketing and Sales Operations at Hubb on the subject of how to put Artificial Intelligence to work. Everyone talks about AI, and it's been a buzz word for a while, everyone claims to have it, but how is it that teams are struggling to actually implement it?
Host Angela Earl interviews guests Nida Chughtai and Asher Mathew.Chughtai is the Vice President of Marketing at Mintigo, a B2B customer intelligence platform for marketing and sales that provides insights and buying signals driven by artificial intelligence.Mathew is the Vice President of Business Development for Lean Data, a Revenue Ops platform that enables revenue teams to manage all go-to-market motions.
Introducing the MarTalk podcast with host Angela Earl.