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Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.
196 Episodes
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Next Level Growth Founder & CEO Michael Erath has gone from the depths of losing literally everything to the heights of building a high-impact coaching business built on a foundation of emotional intelligence that is literally changing lives. Hear his inspiring journey following a business partner's betrayal to systemic success through his "Five Obsessions" framework, never forgetting that unchecked, success can be your worst enemy.
The Connective Good Founder & Executive Recruiter Erica Seidel shares timely advice about navigating the current dynamic marketplace as both a marketing executive candidate and as an organization seeking to hire exceptional marketing leaders. She has seen first hand how CMOs don't fail for lack of talent or effort, they fail for lack of clear role design and expectation setting. Relationships still matter, especially between the CMO and CRO where close alignment pays off all the way up to presenting to the Board.
Chief Communications Officer Becca Chambers shares her unique and compelling journey from surviving a rogue wave in the North Pacific to becoming a visionary communications leader who embraces her neurodiversity: "The less I tried to act like everybody else, the better I did in my job". The best corporate communications teams never forget "we're not here to just tell people stuff. We're here to make people care."
Sendoso Co-CEO & Co-Founder Kris Rudeegraap shares how his experience as a sales professional was a true "superpower" in successfully founding and growing his company. His servant leader mindset of "working for my employees, not the other way around" creates a healthy, vibrant culture that fuels sustainable growth. He's never lost an appreciation for the value of relationships in knowing that your network IS your net worth.
Daxtra Technologies VP Growth Marketing Jane Serra shares how in one of the hardest years of her nearly 20 year career she continues creating breakthrough B2B results by embracing the flexibility of remote working teams, proactively nurturing partner marketing opportunities for expanded reach and being open to the additional freedom that AI technology brings in getting work done.
Bridge2Wellbeing Leadership Coach Julie Foxcroft MSc shows how not accepting a toxic status quo, creating boundaries, practicing self-care, finding allies and taking definitive action is all part of a healthy, sustainable culture that drives top performance. And most importantly, have fun along the way as an exceptional leader who makes people feel both safe and valued. It is not about "being the best", it's about "being your best."
Simbe Robotics SVP Market Caitlin Allen shares her incredible leadership journey from the non-profit world to the cutting edge of robotics technology, all fueled by a laser focus on mission, a "measure 10x/cut once" mentality, ecosystem perspective, true humility and making others feel like they are her top priority. The human factor is alive and well even in today's hypercompetitive, rapidly changing marketplace.
Storeyline Resumes Founder & CEO Robynn Storey shares transformational tips for navigating today's turbulent waters of recruiting in pursuit of the job of your dreams. Know what "red flags" to look for in the interviewing process and make sure to follow very practical best practices in making sure your unique story...and value...is heard.
Supply Chain Transformation Advisor Art Koch of StoneTree Investment Partners shares how five critical metrics ultimately mean the difference in breaking away from the competition. Optimizing portfolios ultimately comes down to "1% = 50%" Rule. Leadership that can find "genius in the castaways" and practices servant leadership will have the greatest impact on long-term company success.
VeraContent Co-Founder & CEO Shaheen Samavati shares her unique journey from journalist to a dynamic entrepreneurial leader who embraced personal growth and her evolving business identity along the way. Lasting leadership impact is all about harnessing the power of active listening, facing change with an optimistic mindset, a flexible hybrid approach to work, keeping focused on bottom-up innovation and having the courage to "ask for what you want."
Queue Associates Co-Founder and Global Managing Director Jeffrey Goldstein shares how a focus on hiring smart, exceptional people and empowering them with intentional connection has fueled continuous growth for more than 30 years. Being "boutique in every country" by understanding the nuances of local markets has also been a key driver for success.
Nova Chief of Staff Founder & CEO Maggie Olson shares what the Chief of Staff role really is and how it is critical to ensuring successful execution of any organization's long term strategy. It is a unique role drives the internal engine across all key company functions and greatly benefits from a servant leader mindset.
Heinz Marketing Founder/President Matt Heinz shares how focusing on impact versus volume makes all the difference for sustainable growth. Injecting more intelligence into marketing actions by watching for "intent signals" is a true differentiator. Bringing a servant leader mindset that embraces more dynamic "written in pencil versus set in stone" planning while putting team success is the key to elevating performance over time.
KWSM President/CEO Katie Wagner shares her dynamic leadership journey which has included passionate advocacy for brand journalism that creates authentic connections with audiences. Embracing change, including balancing the powerful capabilities of AI with the human factor in compelling storytelling. Taking the long view with a strategic planning approach to growing her business and an empowering mindset has made all the difference in delivering exceptional results.
Chief Confidence Igniter Meshell Baker shares the keys to building confidence and a path to leadership impact that is inclusive and inspires others. Opportunity is a function of delivering excellence every day.
Leadership Coach Suken Jain of Synergy Sync shares how the true path to long term career success requires continuous self-reflection, a "humble confidence", cultivating vulnerability and clarifying your unique value. Focusing on progress over perfection means you don't need to do it alone, as having a support network will make a huge difference in your professional growth.
Fractional CMO Virginie Glaenzer of AcornOak shares her "emotional rollercoaster" of a journey in embracing the transformational impact of AI in reshaping marketing strategy and execution. Redefining skills and roles are just the beginning as business leaders adapt their strategies for success in an "abundance economy."
Salesforce Director, Technical Coaching Paige Watson shares how a more intentional, collaborative approach to software development promotes meaningful knowledge sharing, feedback and accountability that drives measurable results. Exceptional leaders empower and trust their teams within a learning culture that enables real innovation and growth.
ATAK Interactive CEO Austin LaRoche shares his journey in realizing exceptional leadership starts with learning from mistakes and showing personal accountability that motivates his organization in its' commitment to continuous improvement. Winning B2B marketing is about creating customer delight that can only happen when you have a deep understanding of their needs and apply it to action in a simple Marketing-to-Sales (M2S) framework.
Jill Rowley, Stage 2 Capital GTM Advisor/LP and SaaS visionary, shares how customer experience is THE context for any successful marketing and sales strategy. Functional silos no longer cut it in today's highly competitive marketplace where reducing friction for buyers with a collaborative, Nearbound partnering approach makes all the difference in generating sustainable revenue growth.
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I had the pleasure of working for Phyllis earlier in my career. What a champion of diversity and inclusion she was! She could teach those who claim to hold the values of D&I in theory only not to use the concepts as props for social media posts. The only surprise for me is that after all these years Phyllis has yet to be promoted to CLO. At a minimum, they should drop "Deputy" from her title.