Market Inside Out

If narrowing down your target market in order to increase revenues, price, status, and clients sounds counterintuitive, Episode 9 of Market Inside Out, “The Niche Mindset” will help you overcome your fears so you can niche the hell out of your target market. Especially if you’re a small business owner, the idea of niching can incite a lot of fears. Fear of commitment. Fear of excluding potential customers. Even that big-F-word fear—failure! Before you take that deep niche dive, tune in to S...

Welcome to “Ghost Audience,” Episode 8 of theMarket Inside Out Podcast series. Join Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer as they tackle ghost audiences. If you’re an entrepreneur or solopreneur who despairs because your last three content posts received only a few likes or shares, it’s time to relax and trust the spirits. Suzanne, Emma, and Michelle are here to reassure you that there’s a ghost audience out there that you can’t see in metrics, and it haunts your website a...

What energy do your social posts give off? Cold oatmeal? Junk mail? The ‘meh’ of an empty toilet paper roll? If your social posts are uninspired, Suzanne Longstreet, mindset and success coach, Emma O’Brien, brand strategist and messaging expert, and Michelle Tresemer, whole systems digital marketing coach, strategist, and consultant, get to the root of the problem. The mavens of marketing talk about expected outcomes when you write social media from a mindset devoid of enthusiasm. And ...

Are you trying to fine-tune your target audience or your ideal customer avatar? Do you feel overwhelmed by all the disparate marketing information out there? If so, this episode of the Market Inside Out Podcast is the tonic you need. In it, the mavens of marketing, Suzanne Longstreet, mindset and success coach, Emma O’Brien, brand strategist and messaging expert, and Michelle Tresemer, whole systems digital marketing coach, strategist, consultant, and trainer, respond to two questions posed b...

Join the mavens of marketing as they take a holistic dive into all things that help you market your service or product. If you’re an entrepreneur or solopreneur feeling left behind because you’re not a TikTok or Instagram sensation, Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer will help you recognize that many of your best business practices are really marketing. Tune in for common-sense expertise on mindset, brand messaging, and digital strategy and tactics as the three discuss ...

On Market Inside Out Podcast, Episode 4, “Messaging and Change,” Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer discuss messaging, change, and action. You’ll learn why you must keep your messaging flexible and why your messaging must change as you grow your business. You need new messaging when you: · launch new products and services · expand your target market · need to cope with a world changing around yo...

Welcome to “Names, Fear, and Visibility,” Episode 3 of the Market Inside Out Podcast series. Join Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer as they unpack the angst that can arise from naming your business to being visible on social media. The trio talks about their journeys, which too often included listening to bad advice, asking for feedback when wanting validation, and ‘grandma’s cat syndrome.’ With honesty, humor, and empathy, they tackle common entrepreneur f...

Welcome back to the Market Inside Out Podcast with Suzanne Longstreet, Emma O'Brien and Michelle Tresemer. Today’s episode, “It’s Not About You,” identifies a typical marketing ‘psycle’ described by Emma as a “soul-destroying thing I had to do, that made me feel bad about my business.” Can you relate? We talk about why people get into that ‘psycle,’ using a great April Dunford anecdote, and then discuss how to break that ‘psycle.’ And learn to repeat these words, “it’s not about you!”

Today’s introductory episode, “Defusing the Marketing Minefield for Entrepreneurs,” introduces Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer. The three lead you through the essentials of marketing--mindset, message, and medium. This introductory episode introduces who we are, our individual expertise, and a bit about our journeys to that expertise. We also talk about our target audience for Market Inside Out Podcasts: entrepreneurs close to their own marketing; solopreneurs; ow...