Market Like a Boss

2025 was my best year in business.   Saying that out loud still hits me.   Because I know how many women felt discouraged this year.   How many felt sales slow down.   How many watched big-name entrepreneurs admit their revenue dipped.   So when I say this was my best year ever…   It's not a humble brag. It's context.   It's data.   It's proof that growth is still happening — if you shift with the market instead of fighting it.   In this week's episode, I pull the curtain all the way back. I talk about: The real reasons 2025 became my best year ever The changes I made that worked in my favor The parts that didn't work at all And the moments that stretched me more than I expected   If you're ready to build your own "best year ever" even when the industry says otherwise, this episode is a must listen.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

Let's be honest…   Most coaches are working way too hard for inconsistent results.   You launch. You hustle. You pour everything into a two-week window… And then you take your foot off the gas because you think the only time people buy is when you're launching.   That belief is costing you money. A lot of it.   In this week's episode, I'm giving you the exact private training I recently did on how to sell your program outside of a launch using a behind-the-scenes system that brings in clients every month without doing more, working more, or overcomplicating anything.   This is the exact system that I have used to make 7 figures from selling group programs without launching month after month.This system is simple. It's doable. And you can put it in place starting today.   Because this isn't about doing more…it's about selling smarter.   During the episode I talk about: The beliefs keeping you stuck in the "launch mode only" How to shift your messaging between launches so it doesn't feel like you're launching all the time (without changing your offer) The simple sales system that runs behind the scenes so you can enroll clients every month…even when you're not publicly selling   If you're ready for a consistent, predictable income, and a business that doesn't rely  on launches, this episode will shift everything. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

There's a narrative floating around the online space right now that launches are "dead."   And honestly? It's simply not true.   Launches aren't dead.   What's dead is the outdated strategy people are still trying to force.   I recorded this episode because I've had clients sell out their launches last month… and I sold out my mastermind from a free event (yes, the very thing people claim doesn't work anymore).   So clearly launching isn't the problem.   In this episode, I break down the real story behind all of this: Why selling to cold leads don't convert like they used to How trust, relationships, and warm audiences are the foundation of every high-ticket launch Why you don't have to choose between launching and evergreen The demand-building work you must be doing long before your launch ever begins   If you've been feeling discouraged about launching, or you've had a past launch flop and you're scared to try again — this episode will give you the clarity you've been missing.   Launches are alive and well.   But the strategy? That's what needs to evolve.   Tune in and let me show you what's actually working and how to sell out your next launch without burning yourself out or starting from scratch.   Connect with me outside the podcast!  Check out the previous episode on how my client was able to sell out her launch. Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER   I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 starsTap "Write a Review" & enter a brief review Press send

When someone tells you they can't afford your offer, your brain probably jumps straight to their bank account.   But that's not what's really happening.   They actually CAN afford it…they're just not sold on your offer.   In this week's episode, I'm breaking down the true root of the "I can't afford it" objection and why lowering your price, offering endless payment plans, or changing your offer is only making the problem worse.   I talk about: What your leads are actually thinking when they say "I can't afford it" How uncertainty in your energy creates uncertainty in their decision What to shift internally so buyers feel safe saying YES   If you want to stop hearing "I can't afford it," this episode will show you exactly where the breakdown is and how to fix it without changing your price, your messaging, or your audience.   Because the objection isn't about money.   It's about certainty.   And that starts with you.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on  ITUNES or  STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

This week, I'm joined by my client Alison for a raw, honest conversation about what's actually happening in the coaching industry — particularly the impact of AI on coaching, and shifting trends.   I know so many coaches are wondering: "Is AI going to replace what I do?" "Will people still value coaching when AI is faster, easier, and always available?" "How do I stay relevant when AI can teach anything?"   That's exactly what we unpack in this conversation.   During the episode, Alison and I dig into: The shifts already happening that nobody is talking about (but should be) Whether clients will start valuing AI support more than human coaching, and what coaches need to understand ASAP The limitations of training your own AI and what it can never replace.   If AI has you feeling unsure about your place in the industry, this episode will give you direction, clarity, and a sigh of relief.   About Alison: Alison Leigh Simmons is a systems expert with a serious knack for making AI feel accessible and actionable, even for the non-techy people. She teaches business owners how to use AI as a strategic thought partner, not just a content machine or idea generator. As the founder and CEO of Lead Smarter Co, and the creator of the 7 Figure CEO System, her "not bossy, just aggressively helpful" approach helps her clients take fast action and stay on track to achieving their goals.   Want more from Alison? Connect with Alison on LinkedIn and Facebook Her Free Interactive 10-min CEO Time Audit The Caffeinated Entrepreneur Newsletter   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

Let's talk about what's really happening in the online space right now.   Some people are having their best year ever. Others are struggling to even match last year's numbers.   What gives?   In this week's episode, I'm breaking down the truth behind why some coaches are thriving in 2025 — while others are feeling the slowdown.   Here's the reality: The people who are having strong years are the ones who made relationships their number one priority.   Not funnels. Not automation. Not passive income.   Real connection. Real depth. Real trust.   In this episode, I share: The industry shifts that are separating the thriving businesses from the struggling ones How the rise of AI is changing what clients actually value What premium buyers are looking for right now — and how to deliver it   If you've been hearing people say "sales are down" or "no one's buying," you need to listen to this before you take that belief into the new year.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on  ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

If you want to book 3 new sales calls in the next week — this episode is for you.   I'm breaking down the exact shifts you need to make to start booking more calls consistently.   Because here's the truth: You don't have a sales problem. You have a call problem.   You already know that when the right person gets on a call with you, you can close them.   The issue is… you're not getting enough of those calls to begin with.   In this episode, I share: Why your audience isn't jumping to book calls with you How to sell the transformation of the call (not just the time slot) What metrics you should really be tracking to create consistency   If you've been hiding behind your content or waiting for people to magically book calls… this episode will change the way you think about your sales calls.   It's time to sell the call like the offer it is — and take back control of your client flow.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send  

Think the secret to a sold-out launch is a perfect funnel or flawless content?    Think again.   In this week's episode, I'm sitting down with my client, Lindsey White, who just experienced her first-ever sold-out launch.   We're getting real about the #1 thing that makes launching challenging...and it's not what you think. It's the conviction in your offer. We talk about how Lindsey reignited her excitement weeks before the launch even started, and why that internal shift was the non-negotiable precursor to her external success.   We get into the nitty-gritty of: Lindsey's biggest fear going into the launch (and why she was afraid she had no "excuse" this time) How she battled the need for "perfect" content as a social media manager herself The mindset shift from hoping for 3 sales to believing 5 was possible   If you've ever felt your excitement for an offer wane, or you're heading into a launch with some doubt, this conversation is your permission slip to do the inner work first. The results will follow.   About Lindsey: Lindsey White is a social media manager, coach, and CEO of Magenta Strategies. She's on a mission to make social media feel easy and profitable for entrepreneurs.   Lindsey provides done-for-you management, strategy guidance, and coaching that simplify what to post, where to show up, and how to turn engagement into income. Through hands-on management and clear, practical coaching, Lindsey guides clients to clarify their message, create magnetic content, and convert followers into customers without the overwhelm.   Lindsey's approach blends data-backed strategy with authentic storytelling so clients show up confidently, stay consistent, and sell with ease. She helps entrepreneurs build sustainable strategies that translate daily content into dependable revenue.   Want more from Lindsey? Be sure to join her Facebook group, Reaching Your Audience: Organic Marketing for Service-Based Entrepreneurs.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send  

Let's talk about something most people won't admit out loud…   Success feels scary.   You think fear of failure is what holds you back — but for many women, it's actually fear of success.   That quiet voice that says:   "If things are going this well, the other shoe's about to drop." "If I relax, I'll lose it all." "If I'm not fixing a problem… something must be wrong."   In this episode, I'm pulling back the curtain on my own experience with fear of success — how I caught myself inventing problems after selling out my mastermind and how I shifted out of it.   We'll talk about: Why your brain resists things going well How we subconsciously create "problems" to feel safe What to do when you can't fully enjoy your wins How to spot fear of success before it sabotages your next breakthrough   If you've ever hit a milestone and immediately started worrying something bad was coming next, this conversation will hit home.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send  

You are not bad at selling.   You're just selling to the wrong people.   I know how easy it is to believe you're "bad at sales." Especially if you're a done-for-you service provider stepping into coaching. You know your offer is powerful. You know you get clients incredible results. But when people don't buy, you start telling yourself you must be the problem.   You're not.   You're just selling to people with the lowest desire for what you offer.   In this week's episode, I'm breaking down: The difference between interest and desire (and why it matters) How to spot leads who will never be ready—no matter how great your offer is The real reason objections like "I can't afford it" come up How to find and attract ready buyers who say yes on the spot   If you've been chasing leads who "love your offer" but never buy, this episode will show you how to finally sell to the ones who are ready now.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send  

If I told you that I can sign clients in 60 minutes a day… would you believe me?   In this week's episode, I'm pulling back the curtain on my Predictable Clients Method — the exact system I use (and help my clients use) to sign clients consistently every single month.   No ads. No funnels. No 12-hour workdays.   Just a simple, repeatable process that puts you in control of your results — every single week.   I'm breaking down: The daily actions that keep my pipeline full The biggest mistakes coaches make when trying to "do it all" Why most people focus on the wrong metrics (and what to look at instead) How I've made $1.8M from my community working just 60 minutes a day   If you've been telling yourself you need to "do more" to sign clients, this episode will flip that story on its head.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. What if you could turn your content into $10K months? This is exactly what the Demand Week is about. It's designed to help you attract the right clients through your messaging. Join us now!   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

"How do I invite someone to a sales call without feeling salesy?"   It's one of the biggest questions I get from my clients—and I'm guessing you've wondered the same.   The truth is, most women aren't booking enough sales calls… not because they don't know how, but because of what they're telling themselves about it.   In this week's episode, I'm breaking down: The real reason you're not booking more calls What to actually say so it feels natural instead of forced The shift that will help you make more invites to sales calls TODAY   If sales calls feel awkward or you've been second-guessing yourself every time you want to extend an invite, this conversation will change everything.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. What if you could turn your audience into $10K this month? This is exactly what the Demand Week is about. It's designed to help you convert your audience on demand. Join us now!   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

What if you could double your revenue while cutting your hours in half?   This summer, I lived it.   I worked 10 hours a week. I barely posted. I didn't launch a thing.   And I had back-to-back $40K months.   That result challenged every single story I'd been telling myself about what it takes to grow. And I know it will challenge yours, too.   In this week's episode, I share: Why "work harder" isn't the secret to more money How to create consistent revenue without launching, ads, or funnels What it really looks like to sign clients with ease The mindset shift that will help you stop resisting simple success   If you're ready to release the pressure and finally see how simple growth can be, you need this conversation.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. What if you could turn your audience into $10K this month? This is exactly what the Demand Week is about. It's designed to help you convert your audience on demand. Join us now!   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

Every business owner goes through it.   The dip in engagement. The quiet audience. The sinking thought: "Maybe I've lost my people."   But here's what I want you to know: You haven't lost anything. The demand you built is still there. And you are more connected than your brain is telling you right now.   In this week's episode, I'm showing you how to take back control when business feels quiet and you feel disconnected from your audience.   You'll hear: The truth about why disconnection happens (even to seasoned business owners) How to separate feelings from facts when it comes to your audience Why the work you did 90 days ago is still serving you today The simple way to break the spiral of "quiet = failure"   If you've been questioning yourself every time you post or waiting for the "perfect" thing to say, this episode will help you get back in the driver's seat.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. What if you could turn the audience that you already have into a 10K month in the next 30 days? This is exactly what the Demand Week is about. It's designed to help you create demand anytime you want with the audience that you already have. Join us now!   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

If you feel like you have to convince people to buy, you're already losing the sale.   That was the breakthrough one of my clients had on a coaching call recently — and it's the shift that will get you more yeses without scripts, pressure, or performance.   Because here's the truth: When you show up trying to "get the yes at all costs," you turn your sales calls into a performance. You stop being the expert. You stop asking the right questions. You stop listening.   And your potential clients can feel it.   In this episode, I'll show you: The #1 mindset shift that makes sales calls easier and more effective Why trying to "convince" someone to buy backfires every time How to get more yes's on sales calls…without even selling   If sales calls have felt forced or staged, this episode is the game-changer you've been waiting for.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

So many coaches are told to market to clients based on revenue.   Six-figure earners only. "Serious" business owners only. No one under X dollars allowed.   But here's the truth: Revenue doesn't equal commitment.   I've met six-figure business owners who treat their business like a side hustle. And I've met women making less who are all in and willing to do whatever it takes.   In this week's episode, I'll show you why marketing based on revenue can actually hold you back and how to call in the women who are truly ready (regardless of how much they're making).   I talk about: Why money doesn't equal seriousness How you might be accidentally weeding out amazing clients The exact traits you should market to if you want committed clients   If you've been tempted to add a "revenue qualifier" to your messaging, listen to this first.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

If you've been wishing business could "go back to the way it was"… this episode is for you.   Because here's the truth:   You can't go back.   And the more you try, the harder you make it on yourself.   Even good change feels uncomfortable.   New offers. New clients. New pricing. New business model.   But discomfort doesn't mean something's wrong.   It means you're growing.   In this week's episode, I talk about: Why trying to "go back" keeps you stuck How to embrace the discomfort of change (even the good kind) The simple mindset shift that will help you stop romanticizing the past and start building your future   If you're shifting into coaching, raising your prices, rebranding, or stepping into a new season of business…this conversation will help you stop looking back and start building forward.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

If you keep telling yourself…   "I'll market when I have more time…"   You're putting your business at risk.   Because here's what happens:   You serve your clients. You skip your marketing. And 90 days later… you feel the sting.   No new leads. No full pipeline. And a sinking feeling that you're stuck with whatever clients you already have.   I've been there.   And I see my clients fall into this pattern all the time.   That's why in this week's episode, I'm breaking down: Why "just time-block better" is NOT the answer The real reason you're prioritizing client work over your own growth What to do instead so you never feel dependent on a single client again   If you're ready to stop choosing between pleasing your clients and growing your business, this episode is for you.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

When things feel hard, most people freeze.   They tell themselves: "This shouldn't feel this way." "I must be doing something wrong." "Maybe I'm not cut out for this."   And they back away from the very actions that would move them forward.   In this week's episode, I'm calling out the expectations that are keeping you stuck and showing you how to let them go.   I discuss: Why your business shouldn't "feel like it used to" How to stay consistent even when you're low on energy The difference between discomfort and misalignment Why waiting to feel 100% before showing up is sabotaging your results   If you've been giving yourself ultimatums, putting your success on a timeline, or making "hard" mean "wrong"…   This episode will set you free.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send  

If you think making more money means sacrificing more time…   Let me ask you this: Who says?   That one question changed everything for me.   Because I used to believe it too.   Back in 2018, I told my coach I'd "settle" for 50K because I didn't have more hours to work.   Two kids. 20 hours a week. No bandwidth.   And then she said: "Who says?"   That question helped me hit 6-figures that same year.   And it's the question I want you to answer before you add more to your plate.   In this week's episode of the Market Like a Boss podcast, I break down: Why doubling your revenue isn't about working harder Three things I use to grow with less time, not more Why the strategies the industry sells you are actually slowing you down   If you've got 20 hours or less and you want to scale without burning out, this one's for you.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send