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Market MakeHer Podcast

Market MakeHer Podcast

Author: Jessica Inskip and Jessie DeNuit

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Get better with your "finance-sis" and dive into the world of investing, without the jargon or bro-talk. Picture yourself learning alongside two friends: a beginner investor like you and a formerly licensed 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast that demystifies complex financial concepts and jargon in a new way - from "Her" perspective.  

By relating the business cycle to the menstrual cycle, supply and demand to second-hand shopping, and many more out-of-the-box analogies - Market MakeHer became an award-winning podcast! We make it make sense, fun, and relatable, because we believe investing is for everyone.

Join us as we build knowledge for all, break the existing barriers that make investing seem like it's not for you, and make a mark in finance together! View our podcast episodes here or link to wherever you listen to podcasts via our website - be sure to browse through our investing education content while you're there. Become fin-fluent with us! 

101 Episodes
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Hi Money Coven — it’s Jessie 💜 This isn’t just any episode… it’s our 100th episode! And to celebrate, we’re doing what we do best: learning from the past so we can invest smarter in the future. In this episode, Jess and I take you on a tour through the most pivotal stock market moments of the last 100 years to see what we can learn from each jump scare. 😱From the Great Depression to the COVID crash, we break down what happened, why it mattered, and how each event changed the rules for investo...
If you’re still early on in your investing journey, you may have some questions like: “What if I’m totally wrong and lose money?” or “Am I even using my 401(k) and Roth the right way?” Some of you had those exact questions and wrote in asking for answers. In this episode, Jess and Jessie answer your top investing questions—from the biggest mistakes beginners make (guilty 😅), to handling fear when you’re in a trade, to how retirement accounts actually work. Whether you're just starting out or ...
Ever hear someone say “the yield curve is inverted,” but have no idea what that means? Or people talking about the “10-year” yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee. In this episode, we’re definitely getting a bit more advanced, but it’s important to grasp these concepts as best as you can, because it will really help you understand how the economy, monetary policy, and what’s happening in the world - really ...
The investing world has a lot of jargon. It can sometimes seem like another language. But it’s not hard to learn, you just need the right teacher to teach you the terms in the right order. Because just like your money compounds with interest, so does your investing knowledge. ;) Check out Part 1 of Investing Jargon (episode 33 or 94) where we covered the first 19 terms that build upon each other. For example, you have to know what capital is before you understand “capital appreciation” or how...
Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason? We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeNuit, (and all of you 😉) about “top-down investing,” a st...
What are dividend stocks and how do they work for you in your investing portfolio? Maybe you already know what a dividend is, but do you know how to actually use that knowledge to build a better portfolio? In this episode, Jess Inskip (the investing expert) breaks down dividend investing in a way that finally made it click for me (Jessie DeNuit - the novice). We’re not just learning what dividends are, but how they can support different investing goals. We talk about: How dividend stocks diff...
Sometimes, the smartest move you can make is going back to the basics. After 33 episodes of learning this language, I realized something: investing terms aren’t just jargon—they’re building blocks. Terms compound, just like your money should! And when you understand them in the right order, everything clicks. That’s why we’re replaying this episode. Jess walks me through essential concepts like capital, stocks, IPOs, mutual funds, ETFs, market cap, dividends, and more, layered in a way that m...
This is the era where the Fed found its backbone...and yeah, it was messy. We start with how the Fed pegged interest rates during World War II to keep government borrowing cheap, which meant it couldn’t raise rates, even as inflation hit 20% in 1947. Yeah… not ideal. That moment of tension led to the 1951 Treasury-Fed Accord, where the Fed basically said, “We need boundaries.” And just like that, monetary policy and politics went on a much-needed break. But the real story relevant to today? T...
Before the Fed existed, J.P. Morgan literally had to bail out the banking system. That’s when the U.S. realized depending on wealthy individuals to prevent financial collapse wasn’t sustainable—and the Federal Reserve was born. In this episode, I (Jessie!) try to wrap my head around how the Fed went from an emergency backstop in 1913 to one of the most powerful institutions in the world. Jess helps me trace the Fed’s messy glow-up: from freezing during the Great Depression to gaining real too...
In this episode of Market MakeHer, we’re answering your questions and breaking them down in a way that actually makes sense. Questions we answered: What the Taco Trade is (yes, it involves tariffs, chicken, and market moves)How to figure out if a stock is “good”, including forward P/E ratios, earnings growth expectations, and analyst reportsThe difference between High-Yield Savings Accounts and Money Market Funds, and how rising or falling interest rates impact both✨ Want more? Check out thes...
Choosing the best brokerage firm for your investing needs might seem overwhelming, but we're here to help! Most brokerage firms now offer $0 account minimums and commission-free trades. They compete in their tools, features, and support. That’s where your needs come into play. Your life will change. Maybe you’ll buy a home, get divorced, get married, start a business, have a baby, switch careers, or start planning for a big goal like retirement or a dream vacation. Your brokerage should grow ...
If you have debt or you have money, you’re impacted by the credit market, whether you realize it or not. It’s the largest market in the world, and it impacts everything from your mortgage and auto loan to the savings account you earn interest on. Understanding how it works can help you make smarter decisions about when to refinance, borrow, or invest. Think the Fed controls your mortgage or car loan rate? Not exactly. In this replay, we unpack the real power player...the credit market. From t...
Let’s break down how sector investing works—because sometimes, the easiest way to give your money a job is by starting with an entire sector instead of picking just one company. In this episode, we explain the 11 sectors of the stock market using something called GICS—the Global Industry Classification Standard (sounds fancy, but we’ll make it make sense). You’ll learn the difference between cyclical sectors that thrive when the economy is booming (think financials, tech, consumer discretiona...
How do you know if a stock is "on sale" or overpriced? It's time for a math refresher! In this replay of Market MakeHer podcast episode 59, we learn all about stock valuation and how to look at the price-to-earnings (p/e) ratio to make informed investing decisions. (We mentioned some stocks and referred to how they were performing back in October 2024 - FYI!) 🔮 P/E Ratio Demystified "P/E ratio is just the price divided by earnings." We teach you the math and give you real e...
In Part 2 of our mini-series on “The Federal Reserve aka The Fed,” we break down how the Fed responded to inflation, why they waited so long, and how their decisions affected everything—from interest rates and mortgage costs to job markets and financial markets. This was one of the fastest rate hike cycles in history! It was the result of a tricky balancing act between fighting inflation and protecting the recovering economy. By the way, Fed Powell referred to Tariffs as transitory again rece...
🎯 Grab the free bingo card link here and play along with us! We're hitting pause to reflect, reset, and re-energize for the new quarter — both in the stock market and in our personal growth. We revisit the goals we set with our signature S-M-I-L-E bingo card (yes, “Embrace the Chaos” really delivered last quarter), then break down what actually happened in the markets, including how tariff talk, falling confidence, and a shift in market leadership are shaping Q2. We discuss: What the market’s...
Lately, the market’s been moving over 1,000 points a day. We call this volatility fueled by uncertainty. We’ve been talking about falling yields, rising rates, and now tariffs are back in the headlines… but what if the real story is in the credit market? In this episode, we’re replaying one of our favorite breakdowns: bond vigilantes — who they are, how they got their name, and the role they’ve played in shaping market history. And with everything happening right now, it’s more relevant than ...
You voted, we delivered — and barely slept. The market is TARIFF-IED! 🙃 In this episode, we interrupt our regularly scheduled Fed deep dive to break down the 2025 Trump tariffs shock and what it means for your portfolio. It's a tug-of-trade-war and self-directed investors shouldn't try to time the markets, but should be informed, prepared, and diversified. You’ll learn what tariffs are, how these sweeping new tariffs are fueling inflation and shaking up the job market while puttin...
If you’ve been hearing about inflation but aren’t totally sure what it means—or why everything suddenly got more expensive after the pandemic—this episode is for you. We break down what inflation actually is and explain the real reasons prices went up: broken supply chains, government stimulus checks, rising wages, and energy shocks. It wasn’t just one thing—it was everything, all at once. But here’s why this matters now: Fed Chair Jerome Powell is bringing back the word “transitory” to descr...
In this episode, we’re diving into one of the most important (and misunderstood) topics in the stock market: what happens when things start to go south. We break down corrections, bear markets, and recessions—and how to tell the difference between them—while also exploring whether we could be on the verge of another "lost decade" for investors. We also take a closer look at the current disconnect between how people feel about the economy (sentiment) and what the numbers are actually showing. ...
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