Marketer of the Month

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!

EPISODE 241- Predict, Prevent, Perform: Unilever's Head of Data Science Dr. Satyajit Wattamwar on the DNA of Smart Factories

Dr. Satyajit Wattamwar is a Data Science & Digital Expertise Leader with over 17 years of professional experience in enabling digital transformation across manufacturing, R&D, and innovation processes. He currently leads the development of in-house cloud AI platforms and data science technologies for cross-country, cross-functional business initiatives. His expertise spans predictive modeling, IoT analytics, advanced process control, and manufacturing analytics.On The Menu:Data scientist empowerment through AI-powered digital assistantsScaling digital solutions across 180+ global factoriesIndustry 4.0 ROI measurement strategies and KPIsDigital twin technology revolutionizing manufacturing operationsQuantum computing's potential impact on process optimizationExplainable AI methodologies for industrial safety applicationsSupply chain optimization using predictive data science

12-08
32:17

Snippet- Kamini Belday, IBM Cloud: Real Progress Starts With Recognizing Unconscious Bias, Formal Training Helps People Spot It in Real Situations, Marking the First Step Forward.

🌟 Inclusion Starts With Awareness, Clear Goals, and Real SupportAccording to Kamini Belday, Head of Global Payments, IBM Cloud, real progress begins when people understand their unconscious bias. Formal training helps people notice it and see how it shows up in real situations. That’s the first step.The next step is intention.In one of her past roles, Kamini helped drive a 30 percent representation goal at every level of the organisation. Clear metrics created visibility and accountability to promote, retain, and support women and minority talent.The third step is enabling growth.Through the women’s leadership programs she has chaired, Kamini focused on building executive presence, creating mentor relationships, and pairing high potential talent with senior leaders so they can see what their future could look like.Her message is straightforward:✨ Train people to recognise bias📊 Set measurable diversity goals🤝 Invest in programs that help people growChange happens when awareness, intention, and support come together. Listen to the full podcast, link in comments.Listen to the full podcast now- https://premade.outgrow.us/interview-with-kamini-belday?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#WomenInLeadership #Inclusion #DiversityMatters #LeadershipDevelopment #Mentorship #WomenInTech #RepresentationMatters

12-02
01:37

Snippet- VEED Building Products Beyond Silos, Samuel Beek on How Engineering, Product & Marketing Unite to Spot Trends and Turn Emerging AI Into Features Users Truly Want.

🎙️ Building Better Products Together: Samuel Beek, Chief Product Officer, VEEDAt VEED, product is never built in a silo. Samuel Beek shares how engineering, product, and marketing work as a tight triangle, spotting trends, understanding what people are talking about, and turning emerging AI capabilities into real features users actually want.From daily conversations with the tech team to tracking market shifts, it is a constant loop of identifying what is possible and shaping it into something meaningful.A clear reminder that the best products are built when teams stay close, stay aware, and build with the user’s world in mind.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Samuel-Beek?utm_campaign=podcast&utm_content=eric_tak&utm_medium=organic_social&utm_source=linkedin&utm_term=sg#VEED #ProductLeadership #CPO #AIProduct #UserExperience #SaaS #TechInnovation #BuildInPublic #ProductStrategy #Teamwork #Engineering #MarketingIntegration

12-01
00:42

Snippet- Brice Van De Walle, Executive Vice President of Core Payments Europe at Mastercard, States the Future of Fraud Prevention Lies in Uniquely Bound Tokens.

🔐 Tokenization isn't just security, it's intelligence.For Brice van de Walle, Executive Vice President of Core Payments Europe at Mastercard, the future of fraud prevention lies in tokens that are uniquely bound to specific merchants and use cases.No more stolen card data being reused. No more fraudulent transactions across multiple merchants. Just secure, merchant-specific tokens that work where they're meant to, and nowhere else. 🛡️Capture a token from your ride-sharing app? Try using it elsewhere. It won't work. That's the power of tokenization. ✨A smarter approach to payments. A safer experience for everyone. That's what next-gen fraud prevention looks like. 💳Listen to the full podcast now- https://premade.outgrow.us/interview-with-Brice-van-de-Walle?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#Tokenization #PaymentSecurity #FraudPrevention #Fintech #DigitalPayments #CyberSecurity #PaymentInnovation #SecureCheckout #Mastercard

11-28
00:36

EPISODE 240- Guardrails and Growth: Mastercard's VP & Head of AI Governance John Hearty's New Market Playbook

John Hearty leads AI Governance at Mastercard, ensuring that AI systems the company builds or buys are fair, transparent, and effective. He drives responsible AI adoption, engages regulators, and advances tools, training, and research to embed AI ethics across the organization. With a background in R&D and global payments infrastructure, John holds 40+ patents and serves on ISO AI standards committees. On The Menu:Trust as foundation: Mastercard's AI governance philosophy explainedEvaluating AI systems for efficacy, fairness, and transparencyGenerative AI's transformative impact on marketing and creativityBuilding responsible AI solutions with external suppliers effectivelyThe evolution from R&D to AI governance leadershipThe future of marketing in chatbot and agent-based systemsCreating shared AI capabilities that elevate entire organizations

11-27
19:24

Snippets- According to Kamini Belday, Head of Global Payments, IBM Cloud, True Leadership Is About Lifting Others Up.

🌟 Mentorship Means Seeing Potential Before They See It ThemselvesAccording to Kamini Belday, Head of Global Payments, IBM Cloud, true leadership is about lifting others up.Early in her career, Kamini walked into rooms where few people looked like her or talked like her. The finance and tech world was overwhelmingly male-dominated. But leaders saw her potential and nominated her for roles she didn't think she was ready for.They recognized her skills and her ability to lead. That belief accelerated her career in ways she never imagined.Now, as a mentor at Money 20/20's Rise Up and Amplify program, Kamini feels a deep sense of responsibility:✨ To help others see their own potential💪 To advocate for women in male-dominated industries🤝 To create the support system that once changed her trajectory🚀 To prove that representation and advocacy are essential"It's not about making myself known as a mentor. It's about helping others see their potential, like how my mentors saw mine. That's the difference I want to make."When we lift others up, we don't just change careers. We change cultures.Listen to the full podcast now- https://premade.outgrow.us/interview-with-kamini-belday?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#WomenInTech #Mentorship #Leadership #DiversityInFinance #Money2020 #RiseUpAndAmplify #WomenInFintech #RepresentationMatters #PayItForward

11-27
01:47

Snippet- Kai Hackbarth, Head of Product & Solutions at Bosch, Talks About IoT Consolidation And Why High Infrastructure Costs In SaaS/PaaS Are Challenging Profitability.

The Changing Economics of IoT 🌐In this clip, Kai Hackbarth, Head of Product & Solutions at Bosch, talks about the ongoing consolidation in the IoT industry and why many businesses are rethinking their approach. He explains how high infrastructure costs in SaaS and PaaS models have made it challenging for companies to achieve profitability, even with large-scale data platforms.Kai also highlights a growing trend toward on-premise IoT deployments, as organizations look to better manage costs and retain greater control over their data and operations.His insights reveal how the IoT landscape is shifting from expansive cloud models to smarter, more sustainable hybrid approaches.Listen to the full episode- https://premade.outgrow.us/interview-with-kai-hackbarth?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#Bosch #IoT #SaaS #PaaS #DigitalTransformation #OnPremise #SmartTechnology #CloudComputing #DataManagement #BusinessStrategy #ConnectedSolutions #TechInnovation

11-25
00:49

Snippet- Pavan Bachwal, VP & Head of Ericsson Financial Services, Shares How Ericsson Empowers Banks, Fintechs & OTTs in Europe With a Stable, Scalable, Compliant Tech Foundation

Building a Compliant and Scalable FinTech Ecosystem💡 Pavan Bachwal, VP and Head of Ericsson Financial Services at Ericsson, explains how Ericsson is empowering banks, fintechs, and OTT players in Europe with a stable, scalable, and compliant technology foundation.🔐 With a strong focus on regulatory and security compliance, from PSD2 and GDPR to SWIFT integrations and PCI certifications, Ericsson ensures that its financial services platform meets the highest global standards.🌍 By offering technology that evolves with the market, Pavan and his team enable customers across Europe and other developed regions to innovate confidently, stay compliant, and deliver seamless digital financial experiences.Listen to the full podcast now- https://premade.outgrow.us/interview-with-pavan-bachwal?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify#FinTech #DigitalTransformation #Compliance #RegTech #Innovation #BankingTechnology #APIs #FinancialServices #Security #Leadership #Ericsson #Europe

11-24
00:59

Snippet- Samuel Beek, VEED CPO: After Users Felt Overwhelmed by AI Features, VEED Doubled Down on Simplicity, Investing in Discovery and Adding a Conversational AI Agent for Edits.

🎙️ Making AI Simple (Again): Samuel Beek, Chief Product Officer, VEEDAs VEED transitioned deeper into the AI space, some users felt overwhelmed by new features. Instead of ignoring that feedback, the team doubled down on simplicity, investing in better discovery and adding an AI agent you can literally talk to for edits.Because great products aren’t just powerful, they’re easy, intuitive, and human.A thoughtful reminder that innovation isn’t about adding more, it’s about making what’s already there feel effortless.Listen to the full podcast now-https://premade.outgrow.us/interview-with-Samuel-Beek?utm_campaign=podcast&utm_content=eric_tak&utm_medium=organic_social&utm_source=linkedin&utm_term=sg#VEED #ProductLeadership #CPO #AIUX #UserExperience #ProductDesign #SaaS #TechInnovation #BuildInPublic #AIFeatures #ProductStrategy

11-21
00:28

Snippet- Rollo Goldstaub, TikTok Global Head of Sports Partnerships, States Every Decision in the Sports Sector Must Be Backed by Evidence, Not Opinion.

🎯 Data isn’t just important, it’s everything.For Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, every decision in the sports sector must be backed by evidence, not opinion. 📊From using data-driven insights to shape partnerships like TikTok’s upcoming collaboration with DAZN for the Club World Cup 🏆 to recognizing early adopters who embrace new trends first, Rollo highlights how real growth belongs to those who act fast and back it with facts. ⚡TikTok’s research even shows one universal truth among all sports fans: match highlights reign supreme! ⚽🔥Listen to the full podcast now- https://premade.outgrow.us/interview-with-Rollo-Goldstaub?utm_campaign=podcast&utm_content=eric_tak&utm_medium=organic_social&utm_source=linkedin&utm_term=sg#SportsBusiness #TikTokSports #DataDriven #DigitalPartnerships #SportsMarketing #RolloGoldstaub #Innovation #FanEngagement #SocialMedia

11-20
01:45

Snippet- Pavan Bachwal, Ericsson VP, Says Data Is a Continuous Journey of Learning and Improvement; His Team Enhances APIs To Drive Faster Turnaround Times and Reduce Total Cost of Ownership.

⚙️ Optimizing Data for Better ROI and Efficiency💡 Pavan Bachwal, VP and Head of Ericsson Financial Services at Ericsson, shares how data is a continuous journey of learning and improvement. His team constantly works to enhance how their APIs and features are used by customers, driving faster turnaround times and reducing the total cost of ownership.📊 By studying how customers interact with different capabilities, Pavan and his team focus on improving performance, cutting operational costs, and boosting ROI. Every data insight contributes to smarter consultancy, quicker issue resolution, and more effective business execution, creating meaningful value for both Ericsson and its clients.Listen to the full podcast now- https://premade.outgrow.us/interview-with-pavan-bachwal?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify#DataDriven #DigitalTransformation #Analytics #BusinessEfficiency #Innovation #CustomerSuccess #APIs #ROI #Leadership #TechInsights #Ericsson #FinTech

11-19
00:59

Snippet- Eric Tak, European Central Bank: Crypto Isn't Likely to Take Off in Retail Payments Yet, But Collaboration Between Public and Private Sectors Is the Bigger Picture.

Public + Private Innovation Will Shape the Future of PaymentsEric Tak, Head of Division, Digital Euro Product Proposition, European Central Bank, emphasized that while crypto isn’t likely to take off in everyday retail payments yet, the bigger picture lies in the collaboration between the public and private sectors.The Digital Euro will provide a secure, stable platform for basic payments, a foundation on top of which licensed financial institutions and fintech players can build new services, user experiences, and value-added layers.In other words, the innovation isn’t replaced, it’s enabled.The Digital Euro sets the rails.The private sector drives the train. Listen to the full podcast now- https://bit.ly/4lk6zer#DigitalEuro #CentralBankDigitalCurrency #ECB #PaymentsInnovation #Fintech #FutureOfMoney #FinancialInfrastructure #PublicPrivatePartnership #EuropeFintech #CBDC

11-18
00:33

Snippet: From Chat to Creation: Meeting Users Where They Already Are- Samuel Beek, Chief Product Officer, VEED

🎥 From Chat to Creation: Meeting Users Where They Already Are- Samuel Beek, Chief Product Officer, VEEDWhen the ChatGPT Store launched, the team at VEED didn’t wait for perfect data or lengthy analysis. They built the bot as an experiment, something small, fast, and curious.And it took off.Constantly ranking in the top 10 ChatGPT apps, it proved that sometimes the smartest move isn’t over-optimizing, it’s shipping and seeing how real users respond.A seamless link from words → visuals.A reminder that: Creativity + Speed can unlock some of your most successful features.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Samuel-Beek#VEED #ProductLeadership #CPO #ChatGPTApps #AIProducts #BuildInPublic #ProductStrategy #UserExperience #VideoEditing #TechInnovation

11-14
00:41

Snippet: Beyond Language Models: Why Reinforcement Learning Still Matters: Martin Riedmiller, Research Scientist & Controls Team Lead, Google DeepMind

🧠 Beyond Language Models: Why Reinforcement Learning Still Matters: Martin Riedmiller, Research Scientist & Controls Team Lead, Google DeepMindWhile large language models have taken center stage with their incredible capabilities, Martin reminds us of something crucial: true intelligence isn’t just about processing existing data, it’s about learning from experience.Reinforcement Learning (RL) is the field that helps systems:🌱 Learn behavior from raw interaction with the world🤝 Adapt autonomously rather than rely solely on pre-curated data🧩 Discover new strategies that even humans might not think to demonstrate🔄 Continuously evolve through trial, feedback, and iterationAs AI moves forward, scaling models is not enough; we need systems that can teach themselves.The future of AI lies in combining scale with self-learning, not just predicting, but behaving. Listen to the full podcast- https://premade.outgrow.us/interview-with-Martin-Riedmiller#DeepMind #ReinforcementLearning #AIResearch #FutureOfAI #MachineLearning #AutonomousSystems #LLM #AIInnovation #GenerativeAI

11-12
01:31

EPISODE 239- Inbox With Benefits: Yahoo's VP Business Development & Partnerships Harish Sarma on Making Email More of a Game

Harish Sarma is an accomplished executive with extensive experience spanning technology, sports, media & entertainment, built on a foundation in investment banking. As VP of Business Development and Partnerships at Yahoo Mail, he focuses on growing key metrics through strategic partnerships and business development. On The Menu:Yahoo Mail's revolutionary Catchup feature for inbox managementThe shift from TikTok to Yahoo Mail leadershipHow consumer behavior changed content consumption foreverPartnership strategies for explosive platform growthInteroperability across Gmail, Outlook, and Yahoo MailFuture of broadcasters and legacy media adaptation

11-11
27:58

Snippet- According to Kamini Belday, Head of Global Payments, IBM Cloud, Hybrid Cloud Isn’t Just a Tech Upgrade; It’s a Transformation Strategy.

☁️ Hybrid Cloud + AI = The Future of Modern BankingAccording to Kamini Belday, Head of Global Payments, IBM Cloud, hybrid cloud isn’t just a tech upgrade; it’s a transformation strategy.It allows banks to leap from legacy monolithic systems into flexible, microservice-based architectures while still maintaining compliance and control.With a hybrid cloud, financial institutions can:✅ Leverage AI to deeply understand customer behavior🎯 Offer personalized product recommendations and experiences🔐 Enforce Zero Trust security, where every interaction is authenticated📈 Scale innovation and growth without compromising stability🏗️ Modernize at their own pace instead of ripping and replacing everything at onceIn short, Hybrid Cloud + AI is not optional for financial modernization; it’s the differentiator. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Kamini-Belday#AIinBanking #IBMCloud #FinancialInnovation #DigitalTransformation #PaymentsTech #BankingEcosystem #CloudStrategy #FutureOfFinance

11-11
01:56

Snippet- Marketing Will Evolve Into A Seamless Extension Of Product Experience, Integrated Into Everyday Life, Says Igor Mikhalev, Partner & Head Of Emerging Technologies Strategy At EY-Parthenon.

🎯 Marketing Will Evolve Beyond Metrics, It’ll Be About MeaningIgor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into people’s lives.He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community prosperity. In this future, marketing won’t just sell, it will build emotional connections and foster meaningful engagement. 🌍✨Listen to the full podcast now- https://premade.outgrow.us/interview-with-igor-Mikhalev#EYParthenon #MarketingEvolution #FutureOfWork #PurposeDrivenMarketing #BrandImpact #DigitalTransformation

11-10
01:14

Snippet: Scaling AI Isn’t About Luck, It Requires Building the Right Enablers, Says Hugo Hamad, Head of AI/Gen AI Factory at AXA en France and Former Director of AI at Decathlon.

🚀 Driving Scalable AI AdoptionAccording to Hugo Hamad, now Head of AI/Gen AI Factory at AXA en France and former Director of AI at Decathlon, successfully scaling AI adoption isn’t about luck; it’s about building the right enablers. Drawing from his experience leading AI initiatives at Decathlon and now AXA en France, he highlights two crucial factors for success: Industrial Mindset & Products and Business Ambassadors.In short, the key to AI adoption lies in industrial execution and human advocacy, not just algorithms and data. 💡 Listen to the full podcast now- https://premade.outgrow.us/interview-with-Hugo-Hamad#AXA #AIAdoption #GenAI #ArtificialIntelligence #AIInnovation #DecathlonDigital #AI #BusinessTransformation #Leadership

11-06
01:21

Snippet: AI Caramba! CEO Matthew Blakemore Warns That Strict EU AI Rules May Push Innovation to Looser Markets Before Tools Enter the EU.

🌍AI Regulation Needs a Global Standard Matthew Blakemore, CEO at AI Caramba!, raises an important concern about the imbalanced regulatory landscape in AI development. As the EU AI Act introduces stringent frameworks, many innovative businesses might choose to develop their tools in less regulated markets, taking advantage of greater flexibility before bringing those same tools to more restricted regions like the EU.Without a globally accepted regulatory standard, the future of AI ethics risks being shaped not by law, but by the values and integrity of individual companies. ⚖️🤖Listen to the full podcast now- https://premade.outgrow.us/interview-with-matthew-blakemore#AIethics #AIGovernance #EUAIAct #AIRegulation #ResponsibleAI #AI #TechPolicy #Innovation

11-05
00:57

Snippet: Money With Context: The Magic of Managing Clients and Cash Together for True Business Clarity, Says Oz Alon, Co-Founder & CEO of HoneyBook

"Money with Context, The Magic of Managing Clients and Cash Together" For Oz Alon, Co-founder & CEO, HoneyBook, true business clarity begins when creatives manage clients and cash in one place. 💼💰At HoneyBook, this integration turns numbers into insight, giving service-based professionals a complete view of their business and the confidence to make smarter decisions.He describes every business as being built around the four C’s: Clients, Cash, Calendar, and Craft. While HoneyBook takes care of the first three, helping users manage relationships, finances, and time, the fourth C, Craft, remains yours. That’s your superpower, your creativity, your talent, your art. 🎨⚡Listen to the full podcast now- https://premade.outgrow.us/interview-with-Oz-Alon#HoneyBook #Entrepreneurship #BusinessGrowth #SMB #Fintech #Automation #ClientManagement #SmallBusiness #OzAlon #Innovation

11-04
00:51

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