Marketers Ruin Everything

While consumers scrounge for a crumb of authenticity, host Grant Mielke explores the counterintuitive landscape of marketers scrambling for formulas, templates, and the path of least resistance. From the early and amazing days of free electronic mail and the family camcorder to full inboxes of spam and snarky hamburgers on Twitter, one truth resounds: Marketers Ruin Everything. Dive deep into industry trends, explore new platforms, break down the big campaigns, and practice ruining less things, less often.<p></p>Support the show by following, subscribing, or leaving a review on Apple Podcasts<p></p>Drop us a note on marketersruin.com

EP14 - Attribution Models

This week on MRE Grant is talking about attribution modeling. 

04-05
20:29

EP13 - Rebrand Fails w/Jake Neece

Welcome back to MRE, it’s guest day!! I am joined by a great friend of mine, Jake Neece, he is the Creative Director at Vala Marketing. What triggers a huge brand to rebrand? How do some of these aesthetically unpleasing designs get chosen? 

03-29
01:01:11

EP12 - The Truth about ROI

Everyone's favorite LinkedIn buzzword taken apart piece by piece. Learn about why your attribution models are steering you wrong.

03-22
14:45

EP11 - Is My Phone Listening to Me?

Grant is here to make you rage with some cold hard facts. How do you react when your beliefs and reality are questioned? Why do you suddenly feel such an urge to tell a personal anecdote right now?

03-14
16:32

EP10 - Vanity Metrics

Our first WEEKLY episode! Today Grant discusses another term marketers have ruined: Vanity Metrics, and why your "Top of the Funnel" matters.

03-07
14:42

EP9 - Interlude

Back with new gear, new publishing schedule, and a long list of exciting topics! Welcome BACK to Marketers Ruin Everything

02-28
03:07

EP8 - Beanie Babies, Microsoft, and more NFTs

Our editor is out with COVID, so Grant tries his darndest to publish an episode about the future of the internet as seen in big moves by Microsoft, Nike, and more. Big players are claiming their space on the blockchain and the next iteration of the internet. What's that mean for us? 

01-20
05:53

EP7 - The Future Part 2 - AR and VR

Welcome back to Marketers Ruin Everything! This is the second episode in a multipart series about the future of marketing technology.

01-06
17:55

EP6 - The Future Part 1 - NFTs, Web3, AR, VR, and Voice

It's almost the new year! This is the first episode in a multipart series about the future of marketing technology.

12-23
20:40

EP5 - Diversity w/Jess Koscher

Hello everyone, we took a little Thanksgiving break, but we're back, and joined by our guest Jess Koscher.

12-10
25:14

EP4 - Think Like a Marketer w/ Derek Laliberte

Has sales ruined marketing, or Has marketing ruined sales? I talk to Derek Laliberte about content, authenticity, and how the sales professional can thrive in a digital, connected world. 

11-18
32:28

EP3 - Brand w/ Matt Esau

In this episode  Grant invites Matt Esau, Marketing Strategist at Notre Dame University, to dive into the concept of brand.

11-05
49:57

EP2 - Clarity

Welcome back to Marketers Ruin Everything. Is "Clarity" important? It depends. I'll get back to you on that. 

10-22
19:09

EP1 - Hello

Welcome to Marketers Ruin Everything. First step: Admitting we have a problem. Join Grant while he lays out the plan for our little journey together.

10-07
16:23

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