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Marketers Ruin Everything

Author: Grant Mielke

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While consumers scrounge for a crumb of authenticity, host Grant Mielke explores the counterintuitive landscape of marketers scrambling for formulas, templates, and the path of least resistance. From the early and amazing days of free electronic mail and the family camcorder to full inboxes of spam and snarky hamburgers on Twitter, one truth resounds: Marketers Ruin Everything. Dive deep into industry trends, explore new platforms, break down the big campaigns, and practice ruining less things, less often.

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14 Episodes
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This week on MRE Grant is talking about attribution modeling. 
Welcome back to MRE, it’s guest day!! I am joined by a great friend of mine, Jake Neece, he is the Creative Director at Vala Marketing. What triggers a huge brand to rebrand? How do some of these aesthetically unpleasing designs get chosen? 
Everyone's favorite LinkedIn buzzword taken apart piece by piece. Learn about why your attribution models are steering you wrong.
Grant is here to make you rage with some cold hard facts. How do you react when your beliefs and reality are questioned? Why do you suddenly feel such an urge to tell a personal anecdote right now?
EP10 - Vanity Metrics

EP10 - Vanity Metrics

2022-03-0714:42

Our first WEEKLY episode! Today Grant discusses another term marketers have ruined: Vanity Metrics, and why your "Top of the Funnel" matters.
EP9 - Interlude

EP9 - Interlude

2022-02-2803:07

Back with new gear, new publishing schedule, and a long list of exciting topics! Welcome BACK to Marketers Ruin Everything
Our editor is out with COVID, so Grant tries his darndest to publish an episode about the future of the internet as seen in big moves by Microsoft, Nike, and more. Big players are claiming their space on the blockchain and the next iteration of the internet. What's that mean for us? 
Welcome back to Marketers Ruin Everything! This is the second episode in a multipart series about the future of marketing technology.
It's almost the new year! This is the first episode in a multipart series about the future of marketing technology.
Hello everyone, we took a little Thanksgiving break, but we're back, and joined by our guest Jess Koscher.
Has sales ruined marketing, or Has marketing ruined sales? I talk to Derek Laliberte about content, authenticity, and how the sales professional can thrive in a digital, connected world. 
In this episode  Grant invites Matt Esau, Marketing Strategist at Notre Dame University, to dive into the concept of brand.
EP2 - Clarity

EP2 - Clarity

2021-10-2219:09

Welcome back to Marketers Ruin Everything. Is "Clarity" important? It depends. I'll get back to you on that. 
EP1 - Hello

EP1 - Hello

2021-10-0716:23

Welcome to Marketers Ruin Everything. First step: Admitting we have a problem. Join Grant while he lays out the plan for our little journey together.
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