Marketing, Media & Money

Success goes beyond strategy—it’s about alignment. When you lead, market, and make decisions in a way that aligns with your natural strengths, success feels expansive instead of exhausting. In this episode, leadership expert Candy Barone shares how Human Design serves as the ultimate leadership blueprint, helping you build a business that works with you, not against you.Candy breaks down how understanding your unique design can help you overcome imposter syndrome, avoid burnout, and create a business that actually works for you—not the other way around. No more forcing strategies that don’t fit. Instead, we’re talking about a more aligned, effortless way to lead and grow.If you’re ready to stop pushing and start flowing, this conversation with Candy is packed with insights to help you lead with confidence and ease. You’ll walk away with practical takeaways to make decisions that feel right, attract the right opportunities, and create momentum in your business—without the constant struggle. Don’t miss it!Key Takeaways in this Episode:Success feels easier when you align with your strengths - When you stop forcing strategies that don’t fit—business becomes smoother and more fulfilling.Human Design helps you make better decisions - Knowing your unique design gives clarity, so you can lead with confidence and ease.Burnout happens when you ignore your natural flow - Working against your design leads to exhaustion, while alignment brings energy and momentum.There’s no one-size-fits-all strategy for success - What works for others may not work for you—Human Design helps you find your way.Authenticity attracts the right opportunities - Aligning with your design naturally brings in the right people, clients, and growth.Leading with ease is possible -  Embracing your unique design helps you build a business that feels natural and sustainable."We are not here to be logical. We are here to follow our truth. Human Design is not telling you who you are. You are a spiritual being having a human experience who always has free will.” - Candy BaroneAbout our Guest: Candy Barone is known as a tree shaker and a catalyst for revolutionary leadership, guiding visionary changemakers to break free from outdated paradigms and step into radical alignment. She is a master in leadership development, strategic frameworks, and a Level 4 Certified Quantum Human Design Specialist. Candy helps high-achievers shift from success that drains them to success that sustains them. As an international speaker, author, and podcast host, Candy is known for delivering bold, truth-infused guidance that disrupts the status quo while creating deep, meaningful transformation. Her mission? To awaken leaders to their highest potential and create a movement of impact-driven, aligned leadership.Links:WebsiteFacebookLinkedInInstagramYouTubeAligned As F*ck: A Human (Design) Experiment PodcastGift - FREE Human Design Chart

What if your content didn’t just sit there but worked for you—bringing in leads, boosting your visibility, and growing your business 24/7? The key isn’t just creating more content; it’s creating optimized content that maximizes SEO, social media impact, and engagement. When done right, your content doesn’t just get seen—it drives engagement, builds authority, and delivers real results.In this episode, Tonya Gossage shares how entrepreneurs can scale without burnout by leveraging AI and strategic delegation. She introduces a game-changing approach to content marketing that helps simplify the process while maximizing reach and impact. By treating AI as a team member and outsourcing effectively, you can transform content creation from an overwhelming task into a streamlined strategy that works for you.If you’ve ever felt stuck on what to post next or worried that your content isn’t reaching the right audience, this episode is for you. We dive into the mindset shifts and practical strategies that will help you create content that not only gets seen but also converts. Tune in to discover how to simplify, scale, and succeed with smart content strategies!Key Takeaways in this Episode:Make Content Work for You – Focus on strategic, optimized content that drives engagement and leads.AI as a Team Member – Treat AI as a valuable assistant to streamline creation and automation.Delegate Strategically – Stop doing it all—outsource tasks to free up time for growth.Maximize Content Reach – Repurpose and optimize for SEO and social media impact.Simplify Content Creation – Use frameworks to avoid overwhelm and stay consistent.Scale Without Burnout – Leverage automation and outsourcing to grow smarter, not harder."AI is a powerful content creation assistant. It's not a replacement for strategy, but it can help streamline the process.” - Tonya GossageAbout our Guest: Tonya Gossage is a business growth strategist, podcast host, and the founder of Gossage Performance Consulting, where she helps entrepreneurs simplify, scale, and succeed by leveraging strategic delegation and AI-powered automation. With decades of experience in banking, and business development, Tonya specializes in content marketing, strategy, AI and virtual assistant services, empowering entrepreneurs to work smarter, not harder.As the host of the Influence & Growth Mastery Podcast, she shares insights on building authority, generating leads, and mastering influence in today’s digital world. Tonya is also the Ambassador Leader for Alignable’s Little Rock community, where she connects and supports over 8,000 small business owners through networking and collaboration.Her latest innovation, the Who Not How, Plus AI Framework, helps entrepreneurs and small business owners outsource effectively and integrate AI as a key team member—allowing them to focus on high-impact growth activities.If you’re looking to scale without burnout, master delegation, and harness the power of AI, Tonya offers practical strategies and real-world insights to help you achieve your goals.Links:Website LinkedIn Alignable YouTube a...

The pressure to do it all can feel overwhelming. Many people—especially women—struggle with the belief that they must keep up with an impossible standard of productivity. But what if there was a way to shift from exhaustion to empowerment? In this episode, marketing expert and entrepreneur Mary Barnett, shares how to break free from the "must-do-everything" mindset and create a more fulfilling, balanced life.Mary brings real-world insights into the emotional and mental weight of trying to keep up, especially in the age of social media, where perfection seems like the norm. Through personal experiences and expert strategies, she reveals practical steps to redefine success, set healthy boundaries, and embrace a more intentional approach to work and life.If you’ve ever felt like you’re drowning in endless to-do lists, this conversation is for you. Tune in to hear Mary’s empowering perspective on letting go of unrealistic expectations, finding joy in the present moment, and stepping into a mindset of freedom and fulfillment.Key Takeaways in this Episode:Give Yourself Grace – Mary highlights the importance of self-compassion when things don’t go as planned. Life happens, and it’s okay to adjust, reset, and move forward without guilt.Prioritize Transformation Over Information – Instead of overwhelming people with endless details, focus on delivering meaningful solutions that truly improve their lives and businesses.Harness the Power of Pause – Taking intentional breaks, whether through movement, mindfulness, or moments of gratitude, helps recharge your energy and boost creativity.Take Ownership of Your Audience – Relying solely on social media can be risky; building an independent customer database, like through text marketing, ensures long-term business stability.Set Boundaries with Confidence – Saying no and protecting your time isn’t selfish—it’s necessary. Setting clear and respectful limits allows you to show up fully for what truly matters.Find Your Value Beyond Productivity – Your worth isn’t defined by how much you accomplish. Delegating, focusing on your strengths, and embracing rest can lead to greater fulfillment and success."When you take a pause, or take a beat, or touch grass, you're taking a moment to give your brain a chance to reset. And sometimes, your most brilliant ideas come when you're not focusing on them.” - Mary BarnettAbout our Guest: Mary Barnett, known as ‘MobileMary’ in the industry, is a Speaker, Bestselling Author and seasoned Digital Marketing Expert. In 1988, she founded Another Brilliant Idea, Inc., a certified small and women-owned marketing firm. Her mission is to assist successful yet overwhelmed business owners attract their ideal customer with ease and grace.Links:WebsiteFacebookMy Audience Building Mastery Expiring Mini-CourseConnect with Patty:PattyFarmer.comFacebookLinkedInInstagram

No business scales in isolation. Leveraging partnerships and strategic collaborations can reduce costs, increase efficiencies, open doors to new opportunities (and markets), expand your reach, and help you tap into resources you might not have on your own. The right partnerships can open doors, create new opportunities, and take your business to the next level. But how do you find the right people and build relationships that lead to success? In this episode, HR expert Michele Haugh shares the strategies for building industry relationships that fuel exponential growth. With years of experience helping over 200 organizations, Michele knows what makes partnerships thrive (and what makes them flop). She’s sharing how to spot the right collaborators, align values, and build relationships that lead to great opportunities. Whether you’re trying to expand your reach or just make things run smoother, this conversation will give you the tools to grow smarter, not harder.Don't let your growth plateau. Your next big breakthrough might be one great partnership away. The most successful businesses aren’t built alone, they thrive on strategic connections. Tune in to discover how to transform industry relationships into powerful growth engines and take your company to the next level.Key Takeaways in this Episode:Traits of successful partnerships - Learn the essential traits that separate thriving collaborations from failed ones.Identifying the right partners - Learn Michele's approach for assessing potential partners, from evaluating social media to uncovering shared values.Aligning on values and culture - Understand the importance of finding partners who complement your brand and professional approach.Building long-term relationships - Explore strategies for nurturing trust and credibility through intentional, consistent efforts.Leveraging complementary expertise - Hear how Michele finds success collaborating with "competitors" who serve different markets.Celebrating and supporting others - Get inspired by Michele's genuine enthusiasm for recognizing the achievements of her partners."When I think of partnerships, I think a lot of like friendship. What is a good friendship? It's somebody that cares, listens, shows up, and supports - without necessarily having to be asked.” - Michele HaughAbout our Guest: Michele Haugh has decades of HR experience in both corporate and consulting roles, supporting over 200 organizations. In 2020, she co-founded EarlyHR Solutions, a fractional HR consulting firm. To assist organizations with limited resources, she launched EarlyEngage, a subscription service focused on employee engagement, professional development, and retention. Michele holds a BS in Business and a Master’s in HR and Organizational Development. She is passionate about fostering inclusive, people-first cultures, values community involvement and believes giving back is a great way to build relationships.Links:Website LinkedInConnect with Patty:PattyFarmer.comFacebookLinkedIn

What if your sales and marketing strategy wasn’t just about grabbing attention—but about building genuine, lasting connections that drive real results? In today’s fast-paced digital landscape, success isn’t just about persuasion—it’s about storytelling, trust, and positioning yourself as the go-to expert. Join globally recognized sales and marketing thought leader John Golden as he shares powerful insights to help you cut through the noise and turn conversations into conversions.In this episode, John shares 5 proven strategies to make the most of every interaction, build stronger connections, and elevate your brand. You’ll learn how to use authentic storytelling, create captivating content, and stay ahead of industry trends. His battle-tested advice will help you master sales and marketing, creating win-win situations for both you and your customers.Don't miss out on this powerful conversation packed with actionable insights to turn every opportunity into a lasting impression. With over 1,500 video interviews under his belt, John offers a wealth of global expertise. Tune in to shift your mindset, transform your approach, and make every moment count. Elevate your brand and secure your success—listen now!Key Takeaways in this Episode:Discover the 5 proven strategies to maximize every interaction and create lasting impressions.Learn how to leverage authentic storytelling to captivate your audience and differentiate your brand.Uncover the importance of mindset and starting your day with intention to set yourself up for success.Explore the power of empathy and preparation in building meaningful connections through sales and marketing.Gain insights on balancing quality and quantity in your content creation to deliver maximum value.Understand the evolving role of sales professionals as "peacekeepers" and the societal impact of relationship-building.“Before you start, decide who you are and what you want to project to the world. But don't create a persona, because you'll never be able to carry that through you”. - John GoldenAbout our Guest: John Golden is a globally recognized thought leader in Sales and Marketing, a renowned speaker, and business strategist. With over 1,500 video interviews conducted for Sales POP! a leading online sales magazine, YouTube channel, and podcast—his platform is ranked in the top 2% of podcasts globally. He is also the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. Links:WebsiteYoutubeTwitterLinkedInSales POP! Podcast Connect with Patty:PattyFarmer.comFacebookLinkedIn

Do you want to transform your business into a powerhouse of value, confidence, and success? Imagine effortlessly attracting your dream clients, charging what you’re truly worth, and delivering such remarkable value that your brand becomes unforgettable. In this episode, Pia Silva, a small branding agency coach, shares powerful strategies to help you stand out from the competition and establish yourself as a trusted authority in your industry. Discover actionable tips to optimize your operations, enhance your credibility, and create a sustainable business model built for long-term success.Packed with Pia’s practical insights and transformative ideas, this will be your guide designed to help you recognize your true value and thrive in today’s competitive landscape. Whether you’re ready to refine your pricing, redefine your brand, or build stronger connections with your ideal clients, this conversation will inspire you to take the next step with clarity, purpose and confidence. Don’t miss out!Key Takeaways in this Episode:Niching Down for Profitability: Niching down may increase profitability by allowing you to streamline your offerings and become an authority in your space.Sell the First Step: Avoid the common mistake of writing proposals after initial client conversations - instead, sell the first step as a "fit call" to determine if you're the right fit.The Power of "No": Saying "no" to the wrong clients is just as important as saying "yes" to the right ones. Focus on clients that bring you joy and further your expertise.Pia's "50/25/25" Formula: Pia's unique formula can help you achieve financial freedom by ensuring you make the total revenue needed in just 50% of your working hours.Transparent Pricing: Approach pricing conversations transparently by offering package options, rather than dancing around a client's budget. This builds trust and authority.Leveling Up for the AI Era: As AI takes over more low-level tasks, the key to thriving will be to level up your strategic thinking and communication skills to deliver true transformation."The real profit and freedom come from focusing on profitability, not just steady monthly income.” ~ Pia SilvaAbout our Guest: Entrepreneur, speaker, and author Pia Silva is a small branding agency coach, founder & head trainer of No BS Agency Mastery, a training program where she teaches 1-2 person branding agencies how to scale to $30-50k months while reducing their workload by up to 80%, all without employees, and a partner, brand & business strategist at Worstofall Design where they build Badass Brands without the BS.Pia is the author of the best-selling book “Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit” and has delivered a popular TED Talk on cultivating true confidence. Links:WebsiteInstagramLinkedInFacebook No BS Agency PodcastGift: A free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning...

Are you tired of wasting time chasing clients who aren't ready to invest in real transformation? What if you could stop the endless search and start attracting premium clients who truly value your expertise and are eager to grow with you? In this episode, Amanda Kaufman, founder of The Coaches Plaza, reveals the key strategies to consistently attract the right clients who are ready to say yes, and take intentional action that will transform their lives. Amanda shares the secrets to refining your messaging, solving the right challenges, and creating forward-focused conversations that position your coaching as the ultimate tool for transformation. She shares her inspiring journey from corporate burnout to building a multi-million-dollar coaching business, highlighting the mindset shifts and strategies that helped her attract premium clients eager to invest and take action.Whether you're a new coach or a seasoned pro, this episode is packed with actionable insights to help you consistently attract high-achieving clients you were meant to serve. From identifying your "eagles" versus your "broken wings" to structuring offerings for maximum retention and leveraging storytelling and social proof, you'll gain the tools to build trust, authority, and a thriving coaching business. Tune in now to elevate your impact and take your coaching business to new heights!Key Takeaways in this Episode:Identify your "eagles" - the high-achieving clients who are ambitious, hardworking, and eager to invest in their growth. Adjust your messaging to speak directly to their mindset.Focus on solving problems of appropriate magnitude - challenges your clients are already committing time, money, and attention to solving. This positions your coaching as a valuable investment.Reframe your messaging- attract results-oriented clients, not those seeking rescue. Make specific, impactful promises you can deliver on.Use a community standard to set expectations and handle frustration - make it easy to refer out clients who aren't the right fit.Structure your offerings and onboarding process- reduce client anxiety and keep them engaged throughout your work together.Leverage storytelling and social proof - demonstrate your value and build trust with prospective clients.Embrace an entrepreneurial mindset - see niching down as an experiment and be willing to try new things to discover your ideal audience."You don’t need to save your clients—you need to help them soar like eagles." ~ Amanda KaufmanAbout our Guest: Amanda Kaufman is the founder of The Coach's Plaza, and has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world. With over 18 years of business consulting experience, Amanda shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.Links:WebsiteFacebookInstagramLinkedIna...

Imagine having a powerhouse of brilliant minds at your side, a trusted circle of peers dedicated to brainstorming innovative solutions, tackling challenges head-on, and holding you accountable to your goals. That’s the magic of mastermind groups!As mastermind groups gain popularity worldwide, expert Karyn Greenstreet, founder of The Success Alliance, reveals everything you need to know about these transformative groups. With decades of experience, Karyn explains how to find the right mastermind, foster trust, and harness the collective genius of peers to achieve your goals. She also shares practical tips for creating a supportive and results-driven environment that delivers real impact.Whether you’re looking to join a mastermind or thinking of starting your own, Karyn will leave you inspired and ready to take action. Plus, she’s sharing a free guide to help you find your perfect group. It’s time to surround yourself with the right people, unlock new perspectives, and create the success you’ve been striving for. Your next big breakthrough could be just one mastermind session away!Key Takeaways in this Episode:The Power of Collective Genius: Mastermind groups unite like-minded people to brainstorm, problem-solve, and share insights, driving innovation and growth.Building Trust is Essential: Trust and openness are vital for success. Consistency, respect, and a skilled facilitator create a safe space for honest feedback.Choosing the Right Group Matters: Find a group with aligned goals, a skilled facilitator, and members at a similar expertise level to get the most value.Mastermind Groups Go Beyond Business: Mastermind groups offer personal growth, accountability, and connections, enriching your life beyond business challenges.Preparation is Key for Hot Seats: Be prepared with clear goals or challenges when it's your turn. This ensures actionable solutions from the group.Masterminds are Evolving: Masterminds are expanding beyond entrepreneurs, serving leadership, personal support, and growth opportunities for all."Mastermind groups are the secret weapon of successful entrepreneurs—because no one achieves greatness alone." – Karyn GreenstreetAbout our Guest: Karyn Greenstreet is a small business consultant and a mastermind group expert, and the founder of The Success Alliance – an education company devoted to helping individuals and organizations design and grow their own mastermind groups and peer advisory boards. She has been creating and running mastermind groups since 1994 and has been teaching classes on starting and facilitating mastermind groups for over 20 years. She’s helped numerous coaches, consultants, Chambers of Commerce, and professional associations to create powerful, valuable groups. Links:WebsiteLinkedIn FacebookGift - Find Your Perfect Mastermind GroupConnect with Patty:PattyFarmer.comFacebookLinkedIn

Imagine stepping into a life where your confidence isn't defined by external factors like the clothes you wear, but by how deeply you feel connected to your own authentic self. Picture a world where you no longer feel the need to conform to unrealistic standards, and instead, you lead from a place of unapologetic authenticity. This inspiring and refreshingly real conversation dives into the profound connection between body image, self-acceptance, and confidence. Award-winning photographer and body image coach Karianne Munstedt shares how the way we perceive ourselves impacts everything—from how we show up in our businesses to the stories we tell ourselves—and offers practical tips to ditch negativity and own your power.Get ready to reflect and rethink what it means to be your boldest self. Packed with relatable moments, eye-opening insights, and actionable advice, this episode will leave you feeling inspired to throw out the rulebook, embrace your authenticity, and shine like never before. Whether you’re rocking leather pants, colorful sneakers, or your favorite business suit, it’s time to own your story and let your light shine!Key Takeaways in this Episode:Body Image Impacts Success: How you see yourself affects your confidence and how you show up in life and business.Break the Rules: Challenge societal norms and embrace what makes you feel authentic and empowered.Leaders Set the Tone: Workplace culture thrives when leaders promote self-acceptance and body positivity.Small Changes Matter: Simple steps, like wearing what you love or curating your social media, can spark transformation.Vulnerability is Powerful: Sharing struggles helps release shame and inspires others to embrace their journey.Celebrate Inner Strengths: Your body is just the vessel—your talents and light are what truly shine.Rewrite Your Story: Let go of negativity, embrace authenticity, and show up confidently in every area of your life.“What makes us different is truly what the world needs. What makes us different is what's actually going to make us stand out even more." - Karianne MunstedtAbout our Guest: Karianne Munstedt is an award-winning portrait photographer, speaker, and author. She is an artist and nurturer, fiercely motivated by using her talents to make women feel confident, empowered, and whole. Through her portrait business and as an inspirational speaker, Karianne helps women see their beauty and increase their confidence—both in photos and life—so they can proudly stand out as the face of their business. Through her Facebook videos and Embrace the Shift video series, Karianne opens up about her own past obstacles and negative self-image. Her vulnerability and warmth helps to inspire others to overcome their individual challenges.Links:WebsiteLinkedInFacebookInstagramYoutubeTiktokGift: Discover your confidence score and how it...

This is a must-hear encore episode for anyone looking to master live streaming.Ever wonder why some live streams sizzle while others fizzle? If you've ever scratched your head wondering why some live streams seem to effortlessly turn viewers into paying clients, while others barely make a ripple, this episode is for you. Tanya Smith, veteran coach and video content strategist, spills the secrets to turning your videos into lead-generating powerhouses. She is here to share her nearly 20 years of digital marketing expertise and reveal the simple shifts that can instantly elevate your video strategy.Tanya is the go-to guide for service providers and small businesses looking to master the art of live stream marketing. In this can't-miss conversation, she dives into the power of embracing your authentic personality, avoiding common video mistakes that send viewers running, and maintaining a consistent video schedule without burning out. Plus, learn Tanya's insider tips for leveraging live streaming to elevate your brand and effectively repurpose your content across platforms. Whether you're a seasoned speaker or new to video, this episode is packed with actionable insights to transform your live streams from crickets to cash-paying clients. Get ready to take some serious notes - Tanya's about to spill her secrets!Key Takeaways in this Episode:Embrace Your Authentic Personality: Discover the power of leaning into your unique style and strengths to create engaging, memorable video content.Avoid Common Video Mistakes: Learn how to sidestep the pitfalls of following trends without understanding their relevance, and stay true to your expertise.Maintain a Consistent Video Schedule: Explore Tanya's strategies for delivering reliable, valuable content to your audience without experiencing burnout.Leverage Live Streaming to Elevate Your Brand: Uncover how to use live video to integrate your visual branding, personality, and messaging for a cohesive, authentic experience.Repurpose Video Content Across Platforms: Discover Tanya's tips for maximizing your video investment by repurposing it into blogs, podcasts, and more." Once I embraced my own personality and figured out who I am and how I wanted to identify myself on camera, things got so much easier, and it felt better to do it. It felt more joyful. I was more passionate about what I wanted to talk about when I embraced my own personality.“ - Tanya SmithAbout our Guest: Meet Tanya Smith, founder of Get Noticed with Video and host of Stream Like a Boss® TV. With almost 20 years in digital marketing, Tanya is a veteran coach and video content strategist. Known for her soothing voice and innovative use of apps to get things done, she helps service businesses master a 4-step BOSS formula to create consistent, lead-generating livestreams that transform their audience from crickets to cash-paying clients.Tanya has been featured in a number of high profile podcasts, magazines, as well as virtual & in-person stages. She's your go-to guide for elevating your brand with livestream marketing. Catch her weekly livestream & learn more at streamlikeaboss.tv.#1 Marketing, Media, & Money Strategy Confidence grows on camera when you build up your competence. The more you show up, the better it gets!Links:WebsiteFacebookInstagramLinkedIna...

This is an encore episode of one of our most valuable episodes!Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. Patty and Lyndsay stress the need for a systematic guesting approach, covering everything from YouTube content creation to SEO-optimized show notes. Moreover, you will get practical tips for repurposing podcast content to ensure ongoing promotion and relationship building. Whether you’re a podcast host or guest, this episode is packed with actionable advice to help you leverage the podcasting platform for significant impact. Key Takeaways:Increase visibility, exposure, leads, and sales through podcast guestingImportance of hosting raw footage on YouTube linked to detailed show notes on the websiteUsing lead magnets and strategically crafted descriptions for effective call-to-actionsWays guests can shape their public perception and control narrativesImportance of repurposing podcast content for ongoing promotion and outreachUtilizing platforms like YouTube, LinkedIn, and social media for broader distributionImportance of having a structured systemDifferent ways to repurpose podcast content into reels, YouTube shorts, social media posts, and emailsTools and Resources for Podcasters and GuestsBuilding Relationships and Opportunities through PodcastingAbout our Guest:Lyndsay Phillips, is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.While growing a successful Content Marketing Agency, and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client and generates leads.SmoothBusinessPodcasting.comFacebookDownload your FREE GUIDE & CHECKLIST to 3 Ways To Leverage & Repurpose Your Podcast Guest Interview here. Connect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode

Are you thriving—or just surviving? Let’s be real: in today’s fast-paced world, high achievers are celebrated for their grit, drive, and ability to keep going no matter what. But at what cost? The line between resilience and survival mode often gets blurred, and before you know it, the hustle that once fueled your passion becomes the very thing draining your energy. Sound familiar?  In this episode, we explore the distinction between resilience and survival mode. Our guest, Hannah Abad, is no stranger to the hustle. A three-time business owner and certified expert coach, Hannah understands the toll high performance can take. She shares her groundbreaking neuroscience-based methods to help visionary, service-driven leaders transition from depletion to empowered resilience.  Discover how to break free from the constant hustle and embrace a life where your energy is fueled by purpose—not pressure. Whether you’re feeling overwhelmed or simply want to work smarter, this conversation will inspire you to redefine resilience and achieve high-performance leadership that sustains—not drains—you.Key Takeaways in this Episode:Understand the difference between resilience and survival mode - while they may appear similar externally, the internal dynamics are vastly different.Recognize the unseen costs of operating in survival mode and how it can quietly erode your mental, emotional, and physical wellbeing over time.Learn Hannah's neuroscience-based, trauma-informed framework for addressing the root causes of burnout, not just the symptoms.Identify whether you are being driven by fear-based or desire-based motivation, and practical steps to shift towards a desire-driven mindset.Discover the role of self-awareness in addressing emotional challenges, and why taking responsibility for your reactions is key.Explore strategies for building true resilience, including the importance of rest, play, and nourishing your zone of genius.Embrace the necessity of support and self-care, recognizing that investing in yourself is the best investment you can make as a leader.“Resilience is about more than enduring—it’s about adapting. It’s knowing when to push, when to pause, and when to pivot.” ~ Hannah AbadAbout our Guest: Hannah Abad is the founder of Hannah Abad Coaching, 3x business owner, and a 13 year certified expert coach for visionary service driven leaders, guiding them at a core level out of depletion and survival mode into personal resilience, strength and healthy high achievement. Her proven and proprietary neuroscience and trauma informed methods have supported 100’s of leaders into powerful, lasting transformation. She is an advisor with Tailored Premier, a coach with The Honor Foundation, and her favorite, most meaningful titles are wife and mom. Links:WebsiteInstagramLinkedInFacebook Gift - Practical Guide to Identify Signs of SurvivalConnect with Patty:PattyFarmer.com

What does it take to build a loyal following of 4.8 million, create a #1 New York Times bestseller, and redefine how we connect online? It requires more than just viral moments—it’s about creating deep, authentic connections with your audience. Jonathan Graziano, a seasoned marketer and content creator, shares the proven strategies he used to cultivate a dedicated and engaged community.From understanding the power of emotional storytelling to staying consistent and vulnerable, Jonathan reveals the secrets behind building trust and loyalty in a crowded digital world. He also shares the key metrics that matter most on social media and calls out the common mistakes that can derail even the savviest creators.  His success with “Noodle and the No Bones Day" phenomenon shows how being authentic, relatable, and engaging can turn followers into a thriving, supportive community. In this episode, Jonathan dives deep into how he fostered lasting loyalty, navigated challenges, and built a loyal following by staying true to his voice and values. Whether you’re just starting out or already building your brand, Jonathan’s insights will inspire and empower you to grow your own loyal audience.Key Takeaways in this Episode:Customer Care That Builds Loyalty: Discover how addressing customer concerns quickly and authentically can turn even negative experiences into long-term advocacy.Emerging Platforms to Watch: Learn why platforms like Blue Sky are game-changers for community-driven brands—and how to get in early.Master Short-Form Content: From TikTok to Instagram Reels, Jonathan shares expert tips to create high-impact, bite-sized content that resonates with today’s fast-scrolling audiences.Authentic Storytelling: Hear the real story behind No Bones Day and why simply being genuine became a cultural phenomenon.Community Over Hard Selling: Understand how shifting your focus from transactions to relationships builds a customer base that supports you for life."If you're a business on social, people know you're selling, they know you have a product. They're following you because they probably like your product or service. But what's going to help invite people in and get them sharing your content is when they think, 'I'm not just part of a store. I'm part of a community.' And that's where those left hook posts come in." – Jonathan GrazianoAbout our Guest: Jonathan Graziano is not just a social media strategist—he’s a master storyteller with an unparalleled ability to humanize brands and build lasting connections. With a deep understanding of digital marketing, Jonathan has become a leading voice in the social media landscape, renowned for his insights into authentic engagement and content creation. He’s a firm believer in the power of intention and authenticity, particularly for small businesses looking to carve out a meaningful niche in an increasingly crowded digital world.Rather than chasing fleeting viral trends, Jonathan teaches brands to focus on genuine connections that resonate with their audience at a deeper level. His approach isn’t about superficial virality—it’s about creating content that speaks to real people, cultivating trust, and fostering a community that believes in your brand. Whether he’s crafting viral moments or guiding businesses through the evolving landscape of emerging platforms, Jonathan’s message is clear: Be real, and the right people will follow.Social Media Links:TiktokInstagram

What sets apart a good speaker from a truly unforgettable one? It’s not just the message or a bunch of slides—it’s the way they own the stage and the ability to connect, inspire, and leave a lasting impression. In this episode, we dive into the art of SPEAKING—how to transition from being a public speaker to becoming a professional speaker and everything in between. Our guest, AmondaRose Igoe shares her transformation from a horrible communicator to a sought-after speaker and coach. She reveals the moment that ignited her passion for helping others excel in impactful communication. With practical techniques and mindset shifts, she offers tools to conquer speaking anxiety and create presentations that leave a lasting impression.Learn how to craft engaging stories, use body language effectively, and design talks that drive new business opportunities. AmondaRose’s 3-step speaker success formula can double or even triple your results, helping you stand out as an industry expert.  Tune in and discover the secrets to commanding the stage like a pro!Key Takeaways in this Episode:Transition from Public to Professional Speaking: Learn how to elevate your speaking career by transitioning from public speaking to becoming a sought-after professional speaker.Master the Mindset Shift: Discover how to overcome self-doubt and embrace a mindset that turns you into a confident, impactful communicator.Craft Presentations That Captivate: Uncover the art of storytelling and designing talks that not only inform but leave a lasting impression on your audience.Conquer Speaking Anxiety: Gain practical tools and techniques to manage speaking anxiety, allowing you to step on stage with confidence every time.Use Body Language to Your Advantage: Learn how to leverage body language to reinforce your message and build a stronger connection with your audience.Implement AmondaRose’s Three-Step Formula: Adopt a proven framework for speaking success that helps double or even triple your results.Open Doors to New Opportunities: Understand how mastering the art of speaking can unlock new business prospects and elevate your career."Speaking is my number one marketing tool; it's incredible for creating more money, more income, more exposure for your business—all of it. But the thing that you have to do is you need a very clear intention about what you want to create.” - AmondaRose IgoeAbout our Guest: AmondaRose Igoe is the "Speaking Success Strategist," a World-Renowned Expert who has been featured on CBS, NBC, and FOX News. She is in the # 1 Best Selling Book Series, Chicken Soup for the Soul, as well as the author of "Pain-Free Public Speaking" and "Share Your Story." Her clientele includes a diverse range of accomplished individuals, from best-selling authors to an Emmy Award-Winning Newscaster, Best-Selling Authors, Medical Doctors, TEDx Speakers and an International Television Host.  She has assisted hundreds in over 20 countries to 2X to 10X their speaking results. AmondaRose's unique fusion of real-life examples, content-rich strategies, and authentic conversational style connects with her audience at an intimate and heartfelt level. Whether AmondaRose is being interviewed or speaking to international audiences, she ignites the atmosphere with her empowering message, extraordinary insights, and real results.Links:Website Instagrama...

Is your business feeling stuck, like you’re spinning your wheels but getting nowhere? The solution isn’t grinding harder—it’s working smarter with AI. If the AI buzz has left you feeling overwhelmed and unsure where to start, this episode delivers the clarity you’ve been searching for. Join Patty Farmer as she dives into a game-changing conversation with "The Laurens"—Lauren Shaw and Lauren Capwell—who reveal how to unlock the true potential of AI to transform your business.From streamlining your operations and crafting high-ticket offers that convert to scaling your services without adding more to your team’s workload, this dynamic duo simplifies what others overcomplicate. Learn how to gain crystal-clear insights into your ideal clients, create sales copy that actually resonates, and deliver an effortless client experience—all powered by AI.This is more than an episode; it’s your guide to breaking free from the grind and building a business that works for you. If you’re ready to leave behind overwhelm and step into smarter, more efficient growth, you won’t want to miss this episode.Key Takeaways in this Episode:● Turn AI into Your Business Ally: Learn how to cut through the AI hype and confidently integrate it into your business strategy with practical, fear-free tips shared by The Laurens.● Understand Your Clients Like Never Before: Discover how AI-powered tools can uncover crystal-clear insights about your ideal clients, helping you craft messaging and offers that truly convert.● Streamline Your Content Creation: Automate your content process with custom GPTs, freeing up valuable time to focus on high-impact activities that drive growth.● Deliver a Premium Client Experience: Use AI to create seamless, personalized interactions for your high-ticket clients, building stronger relationships and achieving better results.● Stay Ahead with AI Trends: Gain insider knowledge on the evolving role of AI in marketing and sales, along with actionable steps to ensure your business stays future-ready.● Adopt a Growth Mindset with AI: Embrace a culture of experimentation by testing, learning, and refining your AI-powered strategies for continuous improvement.● Accelerate Market Research: Explore how AI can simulate client interviews, enabling you to gather clear, unbiased insights quickly and efficiently for better decision-making.“There's this myth out there that AI could be a magic bullet, and it's not right. In order not to be overwhelmed, approach AI with some sort of framework that you can follow—like a strategy, just like anything in business.” - The LaurensAbout our Guest: Meet Lauren & Lauren, the dynamic duo behind The Clarity Playbooks & The AI Sales Accelerator, a revolutionary set of AI-powered tools designed to transform your business. Lauren Shaw, a serial entrepreneur and high-ticket coaching expert with 16+ years of experience, knows the ins and outs of building profitable, fulfilling businesses.  Lauren Capwell, an aerospace engineer and AI strategist with a background in building and launching rockets, brings a unique perspective and a passion for leveraging cutting-edge technology to drive business growth. Together, they've combined their expertise to create a suite of tools that empower entrepreneurs to gain unparalleled clarity on their ideal clients, marketing messaging, and strategies for sales success.Links:WebsiteFacebooka...

Sales can often feel like a constant uphill battle, leaving many business owners feeling frustrated and discouraged. But what if there is a better way? Discover the secrets to effortless selling with the Black Sheep Sales Method - a game-changing approach that lets you customize your sales strategies to align with your unique personality, audience, and service.In this episode, sales strategist Aleasha Bahr shares her proven techniques for ditching the pressure pitches and embracing authenticity to convert up to 80% of your leads. Learn how to have genuine conversations that leave your prospects feeling valued, not sold to. Aleasha ‘s expert insights will transform the way you approach sales ,giving you the confidence and tools to close deals with ease.Whether you're a seasoned sales professional or just starting out, this episode is a must-listen for anyone ready to level up their sales game. Say goodbye to the traditional sales grind and hello to a more rewarding, successful selling experience.Key Takeaways in this Episode:Learn how to move away from the traditional sales approach of trying to convert everyone, and instead focus on fitting your solution to the right clients.Discover how cultivating curiosity, empathy, and passion can lead to more genuine, effective sales conversations - without the need for scripts or pretending to be someone you're not.Understand the importance of tailoring your sales approach to your unique personality, industry, and target audience for maximum impact. Avoid generic scripts and questions that fail to resonate.Explore techniques for anticipating and addressing common client concerns, turning them into opportunities to build trust and demonstrate your value.Shift your mindset from trying to make the sale to genuinely understanding the client's needs and guiding them to the best solution, even if that's not your own offering. Recognize the power of these essential skills in creating meaningful connections and uncovering the prospect's true needs and concerns.Prepare for the evolving sales landscape by honing your ability to provide a personalized, human-centric selling experience that AI cannot replicate." A lot of times people think that someone really good at sales is charming, smooth, persistent, outgoing and high energy. With the Black Sheep Sales Method, you just need curiosity, empathy and passion, because sales is really just a conversation where you want to make the prospect feel seen and heard."- Aleasha BahrAbout our Guest: Aleasha Bahr is a sales strategist, speaker, best-selling author and founder of the Black Sheep Sales Method™. Because if it’s a fit, it’s a fact and there’s no selling involved.  She has 15 years of experience customizing sales strategies to your personality, audience and service (because sales is not a one-size-fits-all!) Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching or pretending to be someone else. She’s sold $50 million+ in services herself and has helped others sell 17.5M over the last 4 years alone with her proven, personalized approach. Links:WebsiteInstagramFacebookLinkedInGIFT: Immediately Increase Your Sales (without being a douchebag)...

Networking can be a powerful tool for personal and professional growth, but it's often misunderstood. Contrary to popular belief, networking is not just about handing out business cards or making small talk. It's about building genuine relationships that can open doors and propel your success. Join us as we explore the transformative power of strategic networking with Dawn Mullarney, a renowned expert in the field. Discover how to move beyond the traditional handshakes and business card exchanges and forge meaningful, long-lasting connections that fuel your business growth and align with your brand values.Learn the secrets to identifying true power partners, prioritizing events that encourage genuine collaboration, and ensuring that every interaction brings meaningful returns. Whether you're an introvert or an extrovert, this episode will equip you with the tools and mindset to unlock your networking potential and propel your success to new heights. Get ready to redefine your approach to networking and unlock a world of possibilities.Key Takeaways in this Episode:Shift your networking mindset from transactional to transformational by focusing on giving and building genuine relationships.Identify and prioritize "power partners" - collaborators who can provide valuable insights, resources, and opportunities for mutual growth.Strategically select networking events and activities that align with your goals and allow you to make meaningful connections.Leverage your unique skills, expertise, and resources to position yourself as a valuable contributor and connector within your network.Develop effective conversation starters and active listening skills to foster deeper, more authentic interactions.Ensure your personal and professional brand are aligned to create a cohesive and compelling presence in your networking efforts.Embrace a mindset of continuous learning and adaptation to stay ahead of evolving networking trends and best practices."Balancing professional networking with personal responsibilities allows you to invest in relationships without burning out."- Dawn MullarneyAbout our Guest: As the owner of Unique Connector, a strategic networking business and podcast host, Dawn Mullarney leverages her extensive network to benefit her clients. With expertise in male dominated industries and years of working in wealth management, she mentors, advises, and fosters connection and collaboration, serving as a secret weapon for business success. Clients commend her “Midas touch” in transforming businesses and identifying obstacles. Known for her unmatched ability to connect people, exceptional listening skills, and creating a safe environment, Dawn’s genuine warmth, strategic mindset, and extensive network make her an invaluable ally. She works closely with business owners, their teams, and high-achieving professionals to strategize on employer branding, networking, and operational efficiency, offering networking and team bonding workshops, keynote presentations, and one-on-one coaching.Links:WebsiteLinkedInInstagramYoutubeDetermined to Succeed PodcastGift -...

Attention corporate escapees and aspiring entrepreneurs: are you ready to build a thriving, balanced business that aligns with your values and fuels your passion? As an entrepreneur, you've traded the corporate grind for the freedom to forge your own path. But let’s face it: building a successful, sustainable business isn't always easy. The road ahead is filled with challenges, from generating consistent leads to avoiding burnout.Join us as business growth strategist Deb Boulanger shares her proven strategies for transitioning from employee to CEO. Learn how to create a scalable, six-figure sales system that combines automation and authentic human connection - without sacrificing your health or time. Deb's insights will empower you to close high-value clients, boost your revenue, and build the purposeful, fulfilling business of your dreams.Find out Deb's secrets for standing out in a crowded market, generating consistent leads, and having sales conversations that convert - all while prioritizing your personal well-being. Get ready to say goodbye to burnout and hello to the balanced, profitable business you deserve!Key Takeaways in this Episode:Leverage automation and AI to streamline your sales process without losing the human touch.Develop a visibility strategy that positions you as a trusted authority and attracts your ideal clients.Implement practices and habits to maintain your energy, focus, and fulfillment as your business grows.Avoid the common pitfalls of splitting your attention and overemphasizing social media.Prioritize building authentic, value-driven sales conversations that convert without feeling pushy.Establish a consistent lead-generation process that keeps your pipeline full without constant input.Balance your growth ambition with personal well-being to prevent burnout and maintain a purposeful life.Understand your core values and align your business practices to ensure long-term fulfillment.“The truth is entrepreneurship, especially among women has increased exponentially. But, 30% of the 36% of women who left corporate in the great breakup are going back to corporate because they couldn't make it work, and the overwhelm and the stress were just too much. So be visible. Connect with the right people. Create content that they find valuable and useful, and then you invite them into conversation… then extending the invitation to work together” - Deb BoulangerAbout our Guest: Deb Boulanger is a business growth strategist and founder of The Launch Lab for Women Entrepreneurs, where she helps successful women leaders transition from corporate careers to entrepreneurship. With a focus on replacing six-figure salaries and building thriving businesses, Deb teaches women how to package and price their services, stand out in competitive markets, and avoid burnout. Her mission is to empower women to take control of their careers, earn more while working less, and live a balanced, purposeful life. Through her podcast, Life After Corporate, Deb amplifies the voices of women entrepreneurs and provides the practical strategies they need to succeed.Links:WebsiteLinkedInYouTubeInstagramLife After Corporate Podcast

As a CEO, your visionary mindset and hands-on approach have been the driving force behind your company's success. But could the very qualities that fueled your rise now be hindering your growth? Well, get ready to break free and soar as the visionary leader you were born to be!In this episode, Patty and Ashley Connell discuss how an Online Business Manager (OBM) partnership can free CEOs from operational constraints and empower them to reclaim their role as visionary leaders. Discover how delegating the details to a compatible OBM can unlock game-changing growth opportunities and help you reassert your role as the innovative force behind your thriving business. By the end of this episode, you'll understand why your strengths may have become limitations, how to find your perfect OBM match, and the secrets to leveraging this dynamic partnership for maximum impact. So get ready to wave goodbye to spreadsheet overwhelm and hello to the freedom and fulfillment you deserve!Key Takeaways in this Episode:Identify when your CEO superpowers have become limitations, and the critical role an OBM can play in restoring your visionary mindset.Learn Prowess Project's proven process for finding an OBM who is the perfect emotional intelligence and communication style fit for your unique leadership approach.The transformative potential of integrating AI-powered tools into your OBM relationship, turbocharging productivity and profitability.Discover how delegating operational details to a compatible OBM can unlock game-changing growth opportunities for your business.Understand the importance of over-communicating and establishing a frequent cadence with your OBM to ensure a successful partnership.Learn why hiring an OBM is about more than just delegating tasks - it's about finding a strategic thought partner to help you achieve your vision.Gain insights on how an OBM can identify cost-saving opportunities and implement process improvements that you may have overlooked.“As a business owner, you're constantly thinking about how you are allocating resources—whether it is time, money, focus, or attention—and as a business owner, you need to know the value of your time and what you should be doing that is going to move you the furthest.” - Ashley ConnellAbout our Guest: Ashley Connell, CEO of Prowess Project, matches visionary CEOs with skilled Online Business Managers (OBMs) to help scale businesses efficiently. Using an innovative algorithm, Prowess Project connects leaders with vetted OBMs - often professional women seeking work-life harmony. These OBMs combine COO and virtual assistant skills, managing daily operations so CEOs can focus on strategy. With a 95% satisfaction rate, Prowess Project has become the go-to solution for CEOs looking to scale without sacrificing balance. Ashley's background in tech marketing and her passion for empowering women drive Prowess Project's mission to support both ambitious CEOs and talented professionals.Links:WebsiteLinkedIn LinkedIn Prowess Project YoutubeOBM Opportunity Podcast  Connect with Patty:PattyFarmer.comFacebooka...

As a busy entrepreneur or executive, the constant demands on your time can leave you feeling overwhelmed, burnt out, and disconnected from what truly matters. But what if there was a way to free up 10 extra hours per week - without sacrificing your health, relationships, or business growth? In this eye-opening episode, business coach and NeuroEncoding Specialist Constantin Morun joins Patty Farmer to reveal his game-changing Time Freedom Framework.You'll learn how Constantin's unique CPR Success System integrates psychology, neuroscience, and high-performance coaching to help leaders reclaim their time. Know the common time traps and productivity killers that plague busy professionals - and discover practical strategies to enhance focus, reduce burnout, and make space for what truly matters. Constantin will also share his inspiring vision to empower 1 million "heart-led" leaders to shine their light and transform the business world. If you're ready to take back control of your schedule, boost your performance, and find more joy in both your work and personal life, don't miss this transformative discussion. Unlock your time freedom today!Key Takeaways in this Episode:How the CPR Success System blends psychology, neuroscience, and high-performance coaching to help leaders reclaim control of their schedulesExplore the powerful "Calm, Purpose, Rewire" methodology and learn to leverage neuroplasticity for creating new, empowering neural pathwaysRecognize the time-draining habits of people-pleasing and over-committing, then implement practical strategies to set boundaries and protect your timeConduct a personalized time audit to uncover where your hours are truly being spent, then establish a system to regularly evaluate priorities and make adjustmentsLeverage the power of accountability to stay on track with your time management goalsBe inspired by Constantin's vision to empower 1 million "heart-led" leaders who lead with authenticity and create exponential positive impactIntegrate more joy, fulfillment and meaning into both your professional and personal life by aligning your schedule with your deepest passionsOvercome constant stress and burnout to make your unique mark without the weight of overwhelming demands“We think we're in charge of our schedule, we think we're in charge of our time, but then we give what little that we have left for ourselves to everyone else first. So the moment we put ourselves first is the moment everything will shift.” - Constantin MorunAbout our Guest: Constantin Morun is a seasoned business coach and Certified NeuroEncoding Specialist with over 20 years of experience in leadership and personal development. Specializing in helping busy 6-7 figure CEOs, founders, and executives to achieve Freedom of Time, Constantin developed the C.P.R. Success System (Calm. Purpose. Rewire.), a unique framework that integrates psychology, neuroscience, mindfulness, and high-performance coaching.His mission is to inspire and empower changemakers to shine their light bright by reclaiming their time, enhancing productivity, and increasing sales—all while reducing stress and finding joy in their personal and professional lives.His vision is to bring together 1,000,000 heart-led leaders that shine their light and make the world a better place.Constantin's expertise spans a wide range of industries, including technology, finance, healthcare, and more. With a deep understanding of both corporate and entrepreneurial challenges, he provides tailored coaching that aligns clients' professional goals with their personal values and aspirations.A dynamic speaker and the host of the ""Unleash Thyself"" podcast, Constantin shares his insights and methodologies with a global...