Marketing, Media & Money

Struggling to make your social media strategy work? Marketing expert Peg Fitzpatrick is here to share the secrets behind creating a winning digital strategy. Learn the foundational steps to building a social media plan that delivers real results, not just pretty visuals. Discover Peg's proven tactics for reviving stagnant channels, scaling your efforts without burnout, and capitalizing on the latest marketing trends to stay ahead of the competition. Plus, get Peg's insider tips for balancing DIY social media and outsourcing, leveraging AI tools to streamline content creation, and crafting an authentic brand story that resonates with your audience. This episode is a must-listen for any business owner or marketing professional seeking to take their social media strategy to the next level. Peg's actionable insights and real-world expertise provide a roadmap for taking your digital presence to new heights.Key Takeaways in this Episode:Revive Stagnant Channels with the "Social Media CPR" Approach: Discover Peg's innovative tactics for breathing new life into underperforming social media channels and re-engaging your audience.Balance DIY and Outsourced Social Media Management: Learn how to strike the optimal balance between hands-on social media work and strategic outsourcing to maximize efficiency.Leverage AI Tools to Streamline Content Creation: Explore how to utilize cutting-edge AI technologies to automate and optimize your content production process.Cultivate an Authentic Brand Story that Resonates: Uncover methods for developing a brand narrative that deeply connects with your target audience and drives meaningful engagement.Capitalize on Emerging Social Media Trends: Gain Peg's insights on the latest marketing trends to stay ahead of the curve and outpace your competition.Maximize the Power of Pinterest for Long-Term Visibility: Discover Peg's top strategy for leveraging Pinterest to achieve lasting content exposure and SEO benefits."One thing that I see small businesses do a lot is they make the mistake of getting their brand voice wrong, and they kind of talk, like, themselves instead of being the brand."- Peg FitzpatrickAbout our Guest: Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community. And as the secret weapon that big brands keep from their competitors, Peg has put into practice everything she teaches and has pre-tested all the social media tips and engagement strategies to build successful platforms for her clients—and herself. She's been awarded a Presidential Ambassadors for Global Entrepreneurship medal from entrepreneur Daymond John and featured on NPR, TIME, Bloomberg Business and Inc. WebsiteInstagram Facebook X Free Resources Connect with Patty:PattyFarmer.comFacebookLinkedInInstagram

Want to transform your sponsorship strategy into a powerful tool that attracts high-value sponsors perfectly aligned with your brand and audience? We’ve got the perfect guide to get you there. In this episode, sponsorship expert Alex Durant shares over 15 years of industry insights and best practices in strategic event sponsorship. She shares insights on viewing events through a sponsorship lens, creating meaningful sponsor connections, and leveraging powerful concepts like "brand rub" and "sponsorship real estate" to enhance sponsor visibility and to maximize engagement. You’ll also learn about the latest trends in event sponsorship, how to manage sponsorship agreements effectively, and the key metrics to track your sponsorship success.Whether you’re an event organizer, podcast host, or entrepreneur, you’ll discover actionable strategies for attracting and retaining high-quality sponsors to build long-lasting partnerships that deliver real results and lasting impact!Key Takeaways in this episode:View Events from a Sponsorship Lens: Learn how to transform your event or podcast into a sponsorship magnet by aligning with sponsor goals and values.Maximizing Sponsor Engagement & Visibility: Discover strategies for meaningful engagement with attendees and boosting sponsor visibility, enhancing the overall partnership value.Aligning Sponsor Demographics & Event Purposes: Ensure your event’s purpose and audience align with your sponsors' missions to create long-term, win-win relationships.The "Brand Rub" Concept & Untapped Sponsorship Opportunities: Explore how to leverage the power of "Brand Rub" and identify hidden sponsorship opportunities across platforms.Key Metrics & Managing Sponsorship Agreements: Learn the key metrics to track sponsorship success and how to effectively manage sponsorship agreements for a seamless experience.Emerging Trends & Challenges in Event Sponsorships: Stay ahead with the latest trends and strategies to overcome common challenges in sponsorship management.“If you're hosting an event, look at your event from that sponsorship lens to identify, what do you have to sell to a sponsor that's going to make it great?... But also with that sponsorship lens, I talk about identifying all the marketing assets that you have available.” - Alex Durant About our Guest: Alex Durant is a seasoned professional with over 15 years’ experience in managing sponsors at award-winning festivals across the US. Renowned for her concierge service and meticulous attention to detail, Alex has garnered praise from both festival clients and sponsors alike. Building and nurturing long-term relationships lie at the heart of her success. Alex founded Durant Consulting Inc. which has overseen sponsor fulfillment and advancement for over 500 brands, facilitating sponsorship fees exceeding $21 million. Durant Consulting Inc. not only manages sponsors, but also works with clients to craft event sponsorship proposals and to streamline all sponsor communication.WebsiteLinkedInInstagramFacebook Gift: 10 Questions to ask yourself BEFORE you draft your Event Sponsorship Proposal Connect with Patty:PattyFarmer.comFacebook

In today's crowded entrepreneurial landscape, standing out and making a lasting impression can feel like an uphill battle. But what if there was a powerful strategy that could transform your business and amplify your reach? Enter the world of podcast guesting. In this episode, Kimberly Spencer shares how understanding and leveraging your "zone of genius" can transform your effectiveness as a business owner and podcast guest. You'll learn how to identify your unique zone of genius, captivate your audience, and position yourself as a thought leader. Kimberly also offers strategies for building strong relationships with podcast hosts, turning them into fans who champion your message.Kimberly highlights how courage and vulnerability in sharing personal stories can help you connect with your audience on a deeper level. You’ll also get practical tips for building a dream team and creating a system to scale your podcast guesting efforts. The episode also explores the future of entrepreneurship and the role of podcasting in shaping the landscape.Whether you're a seasoned entrepreneur or new to the business world, this episode is filled with practical tips and inspiring stories to help you master podcast guesting and boost your impact. Tune in to elevate your visibility, authority, and business growth.Key Takeaways in this Episode:Discover your unique zone of genius - the areas where you excel and can provide the most value. Leveraging your zone of genius can help you delegate 90% of your tasks and focus on what you do best.Build genuine connections with podcast hosts by showing up with value, generosity, and a spirit of reciprocity. These relationships can lead to unexpected opportunities, such as speaking engagements and referrals.Sharing personal stories and being vulnerable can help you connect with your audience on a deeper level. This builds trust and positions you as an authentic thought leader.Create a streamlined Podcast Guesting System for identifying, pitching, and following up with podcast opportunities. This allows you to scale your podcast guesting efforts efficiently.Assemble a dream team and delegate tasks that are not in your zone of genius to a talented team. This frees you up to focus on high-impact activities that drive your business forward.Prepare for the future of entrepreneurship by understanding the importance of building authority, reputation, and credibility in a rapidly evolving landscape influenced by technology and changing consumer behaviors."When you're able to communicate and tell your story in a way that positions you with authority in front of the right avatar, with the right angles, that's how you then start to profit from guest podcasting beyond the scope of just revenue into real, lasting, long-term relationships that can truly be game changers for your life and your business.“ - Kimberly SpencerAbout our Guest: Kimberly Spencer is an award-winning high-performance, trauma-informed coach and trainer, Amazon best-selling author, TEDx speaker, and the founder of CrownYourself.com, helping visionary leaders transform their self-limiting stories, build their empire, stand out fearlessly, and make the income and the impact they deserve.Website Crown Yourself Website Communication QueensFacebookFacebook GroupTwitter Crown Yourselfa...

Want to learn the secret to effortlessly closing high ticket sales and attracting clients to your business? The solution lies in mastering the art of the sales conversation with authenticity and connection, paving the way for deeper client engagement.Sales expert Nikki Rausch will reveal her secrets to transforming your sales game. But here's the twist—Nikki's unique approach goes beyond the traditional sales funnel. Nikki shares her signature "Selling Staircase" framework - a 5-step process that transforms the sales experience for both the seller and the buyer. Learn how to make a powerful first impression, create genuine curiosity, uncover client needs through smart discovery questions, craft tailored proposals, and confidently close the deal. Discover strategies to overcome common objections, effectively handle pricing concerns, and increase your chances of selling higher-value packages. Nikki also provides actionable tips on adding flexibility and customization to your sales approach.Whether you're an entrepreneur, small business owner, or sales professional, this episode is packed with practical advice to help you sell successfully and authentically, without feeling pushy or salesy. Tune in to master the sales conversation and take your business to new heights.Key Takeaways in this Episode:Utilize the 5-step "Selling Staircase" framework to guide the sales conversation.Make a powerful first impression to establish credibility and engage the prospect.Use "Here kitty kitty" responses to pique the prospect's curiosity and identify potential clients.Conduct effective discovery calls by pre-framing the conversation and using a set list of questions.Address objections with conditional closes and make it easy for prospects to come back when ready.Anchor the sales process with the highest-priced offer and present no more than 3 options.Demonstrate flexibility and customization by adjusting offers to meet the prospect's specific needs."The more flexibility that you can show in a sales conversation, or in any conversation, the more influence you have. The most flexible person typically has the most influence.“ ~ Nikki RauschAbout our Guest: Nikki Rausch, CEO of “Sales Maven”, an organization dedicated to authentic selling, has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.”Website FacebookInstagramLinkedInSales Maven PodcastGift: Resources - Sales Knowledge and Trainings to Get You Started Gift: Closing The Sale Ebooka...

Are you ready to turn your unique voice into your greatest competitive advantage? In this episode, Jess Sato discusses how women can harness the power of their big ideas to create lasting impact. Jess shares her BOLT framework - Bold, Original, Loud, and Tenacious - and breaks down how to assess if your transformative vision has what it takes to change the world. Jess will guide you through the process of identifying your expertise, passion, and the unmet needs you’re primed to address, then crafting a core messaging strategy to powerfully communicate your ideas. Learn the strategies for leveraging big ideas to drive meaningful change, the importance of building a supportive community, and overcoming common challenges women face when stepping onto the global stage. Jess also gives us a behind-the-scenes look at her "Big Idea Intensive" program, which helps women turn their passion projects into actionable plans.Whether you're an aspiring thought leader or a seasoned entrepreneur, this episode is packed with insights to help you amplify your unique voice and use it to make your mark. So, get ready to think big, get bold, and create the change you want to see.Key Takeaways in this Episode:Identify your "Big Idea" - a bold, audacious concept that can create real impact in the world. BOLT Framework - Assess if your idea is Bold, Original, Loud, and Tenacious enough.Leverage Your Unique Expertise, Experience, and Passion to craft a core messaging strategy that effectively communicates your transformative vision.Build a supportive community of diverse perspectives to challenge your thinking, provide feedback, and help you persevere when bringing your big idea to life.Overcome common obstacles like imposter syndrome and being "too expert" by breaking down your message into bite-sized, approachable pieces.Use your big idea as an operational filter to guide your business decisions and create lasting change, beyond just profit."A big idea is essentially a bold or audacious thought or concept that we use to create impact in the world… At the core, it's an idea that forces other people to take notice. It's something that catches your eye… And that's the goal for us as business owners, to have an idea that really cuts through the noise and allows people to take notice. - Jess SatoAbout our Guest: Jess Sato is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. As the founder and CEO of Jessica Sato Consulting, a speaker coach, and business growth strategist, Jess guides female thought leaders and entrepreneurs in the social impact space through a unique process to hone in on their big idea, create a core messaging strategy, and boldly leverage it as their competitive advantage.Website LinkedInInstagramFacebook Purpose + Profit Podcast Gift: BOLT FrameworkConnect with Patty:PattyFarmer.com

What if the secret to your financial freedom lies not in your bank account, but in the way you think about money? Today, we will dive into the fascinating world of money psychology with Jeannie Dougherty, a renowned money expert and mental fitness guide. Discover how to reprogram your "money brain" and unlock the key to financial abundance and success. Jeannie reveals the surprising truth about the emotional roots of our financial decisions and breaks down the difference between making money and building lasting wealth and introduces us to the concept of "money muscles." Think of it like a workout for your finances—small, consistent actions that build up your financial strength and prosperity. Patty and Jeannie also emphasize the importance of shifting from a scarcity mindset to an abundance mentality, sharing tips on reducing stress, improving communication, and bolstering financial confidence. Plus, Jeannie offers a quick money type quiz on her website to help you understand your financial habits better. Tune in for practical advice, fresh perspectives, and actionable tips to level up your financial game.  Key Takeaways in this Episode:Understanding the "Broken Money Brain" - Broken Money Brain is not a physical condition, but a combination of emotions and behaviors that influence our financial decision-making.The concept of "Money Muscles" - “Money Muscles” is the repetitive actions and habits we need to develop to achieve our financial goals. Overcoming Common Money Blocks - Overcome money blocks by having a system and a team to handle financial challenges.Strategies for Rapid Financial Results - Strategies like checking for unaccounted money, making offers to clients or friends, and exploring options beyond credit or loans to achieve rapid cash flow improvements.Building Self-Confidence through Financial Agility - Improved financial awareness and decision-making can lead to better sleep, communication, and relationship building, boosting self-confidence and the ability to pivot in business.Understanding Money Archetypes - Jeannie's money type quiz helps individuals identify their money archetypes and understand how they make financial decisions.Shifting from Scarcity to Abundance Mindset - Shifting from a scarcity mindset to an abundance mindset can open up new opportunities and creative solutions to financial problems."If you want to make a change, if you want to go big, if you want to have the money that you need for an emergency, if you want money or more money for your retirement, you need to have a better financial conversation. All of that is on the right side of the brain. It's through the empathy, it's through the curiosity. It's the ability to navigate. It's the ability to activate when you're like, ‘Oh, there's a money situation, let me get on it’, not avoid and pretend it's not happening." ~ Jeannie DoughertyAbout our Guest: Jeannie Dougherty, a money expert, speaker, and author, brings a fresh perspective to transforming money mindsets for entrepreneurs. Her approach of rewiring and fixing 'broken money brains' resonates with those seeking financial stability and abundance. Through her transformative strategies, Jeannie helps individuals and professionals navigate emotional financial decisions, cultivate financial confidence, and build their money muscles. With a focus on overcoming money blocks, Jeannie's insights empower entrepreneurs to embrace a new narrative and achieve their desired financial change.WebsiteInstagram a...

Imagine a world where your podcast isn't just a vanity metric, but a powerhouse driving real business growth. It's time to uncover the unexpected truth behind podcasting for business with guest expert Megan Dougherty.Tune into another insightful episode with our host, Patty Farmer, and guest, Megan Dougherty as they dive deep into the world of podcasting as a powerful tool for business growth and unpack the critical components of creating a podcast that goes beyond vanity metrics to drive real business impact.Megan shares invaluable insights into aligning podcast goals with specific business objectives, setting clear KPIs, and maintaining consistency while incorporating various podcast directives. She highlights focusing on goals like increasing memberships, enhancing networking, and expediting sales cycles.Together, they explore leveraging unearned and owned media, tracking meaningful success metrics, current trends like private podcasts and concise, audio-only content, offering a clear roadmap for both new and seasoned podcasters to make a significant impact on the bottom line. Key Takeaways in the Episode:Secrets to Podcasting for Business Growth1. Understanding podcasting as a tool for specific business outcomes is crucial for growth.2. Choosing a primary goal for the podcast helps in decision-making and consistency with business objectives.3. Aligning podcast goals with business needs, setting meaningful KPIs, and maintaining a consistent podcast are key to driving tangible results.Power of Private Podcasts for Engagement1. Private podcasts can enhance member content sharing and offer exclusive bonus material.2. Bite-sized audio content provides on-the-go listening experiences for busy audiences.3. Integrating private podcasts and bite-sized content into business models caters to audience preferences and enhances engagement.Effective Podcast Marketing Techniques1. Leveraging video platforms like YouTube can increase podcast visibility and discoverability.2. Short, live podcast intros focusing on immediate value capture listener interest effectively.3. Aligning podcasting goals with business profitability, avoiding common mistakes, and tracking impactful metrics are crucial for successful podcast marketing strategies."When you start with, what do I need for my business that a podcast might be able to help me achieve? Suddenly, you are using this tool to achieve business goals rather than doing a project that everyone else is doing and hoping you're going to get some good results from it on the backside. So, it really is about intention at the start." ~ Megan DoughertyAbout our Guest: Megan Dougherty, author of Podcasting for Business, is a digital marketing strategist with a background in online business development. She has had the opportunity to work with hundreds of business owners in a huge variety of industries. She co-founded One Stone Creative, a podcast production agency specializing in leveraging podcasts as marketing channels for small businesses. In 2020 One Stone Creative developed the Business Podcast Blueprints; to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. WebsiteGift – Podcast Impact AssessmentGift – Will A podcast Work for Your Business Guide

Do you want to turn your events into profit-generating powerhouses while building a loyal community? Tune in as we reveal the secrets to hosting impactful events and share strategies to maximize engagement using social media and AI, with our guest - Linda Cain who brings 25 years of industry knowledge. In this episode, we’ll explore the nuances of identifying and attracting your ideal clients to events, whether local, virtual, or destination. Linda shares her insights on pre-event engagement, removing barriers to entry, and the profitability of events—even during tumultuous times like the 2008 and 2020 crises.Dive into the rise of virtual and hybrid events, the importance of keeping attendees engaged, and creative ideas to make your events stand out. Plus, learn how to negotiate costs, leverage AI tools, and build meaningful connections with your audience. Get ready to transform your event planning skills with this insightful episode. Key Takeaways in the Episode:Hosting events is the number one way to create lasting relationships, community and profit.What are the unique benefits and the challenges of organizing in person, virtual hybrid and high ticket destination retreats.What are some questions that people should ask themselves when they're trying to decide whether to attend an event in person or virtually.Understanding your ideal audience is crucial for planning a successful event.Strategies for finding and attracting the right audience for your events.How tools like ChatGPT can be used effectively for event promotion, and what are the key things to keep in mind when using them.“Getting people together, being in person, being virtual, just being in that community is what kept driving your product, your program, your offerings, whatever it is that you were doing. No matter if you were retail or B to B, or if you were in the coaching entrepreneurial space, events really drive those profit lines” - Linda CainAbout our Guest: Linda Cain, CEO and Founder of Blu Diamond Events, known for having a rolodex of the “who’s who” in the transformational, coaching and entrepreneur space specializes in creating impactful events, whether in-person, virtual, hybrid, or high-ticket destination retreats. With over 25 years of experience in domestic and international event planning, Linda and her team help clients develop 6- and 7-figure event-driven business success plans. They focus on building lasting relationships, expanding visibility, and driving profit through strategic event marketing. creating extraordinary experiences and consistent, profitable events with repeatable processes.WebsiteInstagramLinkedInFacebookGift - Profitable Events: The Complete GuideEvent Success AssessmentConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? a...

Ever wondered how top brands create designs that make you stop and say 'Wow'? Kim Russo, CEO of On Brand Designs shares expert tips and tricks for creating a memorable brand identity that stands out, sets your business apart and captivates your audience. Kim gives us a lowdown on creating impactful designs and the rising trend of simplification in branding. Listen as they discuss why being hands-on in the design process matters, how to balance creative dreams with business goals, and explore fun topics like font choices, color psychology, and making your designs stand out.Kim shares some great advice for those who are starting out and thinking about a DIY approach before going pro, as well as tips on personal branding and intuitive design. You'll hear all about her love for rebranding, the importance of marrying your personal brand with your business brand, and how her experience in the corporate world inspired her to venture out for more creative freedom. Tune in and let’s dive into the world of branding and design with industry expert - Kim Russo. Key Takeaways in the Episode:How understanding a company's mission, values and unique selling proposition influences the branding process.What questions people should ask themselves when they're thinking about rebranding.Master the essential steps for conducting a successful brand audit that elevates your business.Craft a brand identity that captivates your audience, setting you apart in a crowded market.Uncover the Secrets to Creating a Memorable Brand Identity that Resonates with Your Audience.Harness the Power of Color Psychology to Elevate Your Brand's Influence and Attract Your Ideal Audience.What trends are emerging in branding and design, and how can businesses stay ahead of the curve to maintain a strong brand presence.How Design Beyond the Trends and Unique and Ownable Brand Assets are Key for Effective Differentiation“When you look at the mission, the goals, and the target audience, you pull out keywords. You also want to make sure that the colors reflect the words that you're trying to articulate through design. Having that foundation and understanding of where you want to go… Making sure that you like it, but also that your audience is going to be attracted to it.” - Kim RussoAbout our Guest: Kim Russo is the visionary Founder, CEO, and Lead Designer behind On Brand Designs, a premier design studio in Charleston, SC. She empowers clients through exceptional intuitive visual experiences by bringing their visions to life and leads a dedicated team. Kim created ‘The Profitable Brand Designer’ course to help creatives transition from freelancers to entrepreneurs, building profitable design businesses.Starting her career at top packaging design agencies in NYC, Kim earned her degree from the Fashion Institute of Technology. In 2018, after a successful corporate career, she launched On Brand Designs, moving to Charleston in 2020 to focus on business growth.Kim specializes in brand strategy, brand identity, website design, print graphics, and packaging design. She is passionate about creating scroll-stopping designs for female entrepreneurs. When not working, Kim enjoys crafting, painting pet portraits, and relaxing at the beach or pool with friends and family.Website Instagram LinkedInFacebook a...

Prepare to be inspired and equipped with the tools to elevate your storytelling game with the expert storyteller, Rachelle Bryant. Rachelle shares her extensive knowledge on the impactful role of storytelling on both a personal and professional level. Patty and Rachelle talk about the importance of knowing your mission and vision in storytelling to maintain authenticity. They get into the power of vulnerability, the need to tailor stories to different audiences, and how empathy plays a key role in creating impactful narratives. Rachelle also opens up about her incredible journey—from facing a challenging kidney disease diagnosis to becoming a successful publisher. Her story is a testament to resilience, determination, and the transformative power of storytelling. But that’s not all! Rachelle shares practical tips on keeping your storytelling fresh and dynamic, including repurposing content for various contexts and protecting your personal and professional energy. In This Episode, You'll Learn:The Role of Authenticity: Learn why knowing your mission and vision is crucial for creating genuine stories that resonate.Harnessing Vulnerability: Uncover how embracing vulnerability can forge deeper connections and make your storytelling more impactful.Audience Tailoring: Find out how to adapt your stories to different audiences and settings to ensure your message hits home.Empathy as a Narrative Tool: Understand why empathy is essential for creating stories that truly engage and inspire.“When we know other people's stories and we share our own stories, we create a magical connection that becomes relatable and becomes something that we can see ourselves in, even if the stories are different, even if the content is different. It creates that special connection between two human beings… It creates that relatability and makes us connect on that human level.” - Rachelle BryantAbout our Guest: Rachelle Bryant is an expert storyteller, speaker, author, advocate, and entrepreneur. Her expertise focuses on intentionality, vulnerability, empathy, resiliency, and authenticity. She has spent over 20 years educating, guiding, and supporting others in sharing their stories. She is the founder and owner of multiple businesses under the name of Wildly Free, LLC. She envisions a world where every person’s journey is not just a series of events, but a powerful narrative waiting to be discovered and shared.Website Instagram Facebook Facebook group Youtube Connect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now!Thanks for listening!Thanks so...

Do first impressions really matter? Today’s guest, Amy Lokken, talks about the critical role of first impressions in business success. Amy’s got a knack for making anyone look confident, authentic and professional in virtual settings and she will show you how to create a magnetic visual presence that sets you apart from the competition. Listen as Patty and Amy dive into everything you need to know about nailing that first impression on virtual interactions and beyond. Think of it as your virtual handshake!Discover how knowing your surroundings, your personal style, and even the tiniest details can make a huge difference in how you're perceived. Amy shares insightful tips on creating an authentic and standout professional image, steering clear of distracting backgrounds, and blending your personal and professional vibes seamlessly. And don’t miss taking Amy's quiz to help you find your "It Factor."Key Questions Answered in This Episode:How would you define visual presence and what are some of the various factors that influence it?How does the first impression in a virtual interaction is like a virtual handshake that sets the tone for the entire relationship?How does the ability to establish a strong visual presence affect communication and leadership?What are some key elements or strategies that professionals can use to command attention and make exceptional first impressions on camera?What trends do you see emerging in visual design and how can professionals prepare AND stay ahead of these trends?“Those subconscious first impressions literally happen within that 10th of a second. And that's where we need to redefine how we're presenting ourselves.” - Amy LokkenAbout our Guest: Amy Lokken, Visual Presence Designer who IS the visionary and creative force behind Müd Modular and the ‘AF’ behind The Amy Factor. Amy has a passion for transforming spaces and enhancing visual presence with psychological insights that elevate remote and hybrid professionals globally to command attention, make exceptional first impressions, and exude authentic confidence on camera -- in real environments.  With 10 international awards and countless media appearances, Amy is a renowned expert in creating stunning visual experiences that captivate and inspire. Drawing from her background in Industrial and Theatrical Design, Amy has developed a unique approach to visual presence design that helps businesses stand out and connect with their audience through the camera lens. Whether it's a trade show, a webinar, or a TV interview, Amy knows how to make it memorable with 'The Amy Factor'.Website LinkedIn Instagram YoutubeDiscover Your 'It' Factor. Receive a complete Brand Personality Profile highlighting what makes your brand magnetic, identify what your influence style is and so much more HERE.Connect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business?

Curious about how stepping away from your business could lead to personal rejuvenation and creative breakthroughs? Join us as we explore the art of guilt-free getaways and diverse travel experiences that recharge your energy and enrich your entrepreneurial journey. Patty and her guest, Linda Beach, talk about the highlights and how it can help shift focus from constant doing to being present and recharged. Linda shares her story of how she shifted from being all business to embracing travel, and how it totally changed her life and career. They also have some good laughs over packing mishaps and talk about their favorite travel hacks and apps. The episode explores the fun of unplugging, the magic of immersing yourself in different cultures, and why travel is such a blast, whether with a group, a few friends, or even solo. If you're looking to find joy and balance in both your business and personal lives through travel, this episode is for you.Value Added Takeaways:Evaluating your personal and professional goals to identify the type of travel experience that will most effectively recharge your creativity and energy.Practical tips for planning and enjoying rejuvenating travel experiences that align with your entrepreneurial goals.Exploring alternative travel options beyond traditional retreats, such as adventure travel, cultural immersion, or creative retreats, that can spark new ideas and perspectives for your business.Utilizing online resources and travel communities to gather insights and recommendations on destinations that offer the ideal mix of relaxation, cultural enrichment, and professional development opportunities"As an entrepreneur, we're always doing, doing, doing, but we don't give ourselves permission to be. And I think it's really hard to give yourself that permission when you're close to home... So, I think it just helps to recharge and focus on just rejuvenating ourselves so that we can come back better and more motivated to run our businesses." - Linda Beach About our Guest: Linda Beach is the adventurous founder of Travel Passionista’s, a bespoke tour company specializing in immersive small group travel experiences for women. In 2016, Linda sold her spa schools, gave away nearly everything she owned and moved to an island off the coast of Belize. With over 20 years’ experience hosting retreats worldwide, she transitioned to an online business, inspiring others to live a “freedom lifestyle” and teaching them how to design and lead profitable retreats. After a few adventurous years as a digital nomad, Linda now calls sunny Hilton Head Island, South Carolina, home. When she’s not off exploring, she treasures spending time with her three adult “kids” and her two adorable grandsons. A fun fact about Linda: She was on the Wheel of Fortune, went to the bonus round and won a trip to Aruba, some cash and a car!WebsiteFacebookInstagramGift: Permission to Travel: A Journal Empowering Women to Dream, Plan, & Navigate Transformational JourneysConnect with Patty:PattyFarmer.comFacebook

In this episode, Patty Farmer explores the powerful concept of Radical Collaboration with Meghann Conter, a powerhouse in women's leadership and entrepreneurship with over 18 years of marketing experience. Meghann emphasizes the importance of understanding different personality types when building collaborative partnerships and teams and how these differences can lead to more effective problem-solving and innovation. Together, they explore the stages of business growth, the importance of open communication, respecting diverse strengths, and the keys to radical collaboration. Learn how understanding oneself and others can elevate business growth, why clear expectations and goals are essential, and the benefits of letting go of old beliefs to embrace collaboration. Get ready for some real talk on how to build powerful and profitable partnerships that can take your business to the next level.Key Questions Answered in This Episode:What ‘radical collaboration’ means in the context of high achieving women in business and why it's crucial for their success?What are some tangible outcomes and benefits that women business owners can expect from engaging in effective and radical collaboration?What are some common reasons why collaborations fail, and how can business leaders proactively address and prevent these issues?What are some effective ways observed in radical collaboration where people manage diverse teams, ensuring that all voices are heard and valued?How can business leaders build trust and mutual respect in collaborative relationships to ensure long-term success?“Radical collaboration means you believe in an abundant world; you believe that there's plenty of business to go around. You know what your specialty is, your niche is, your lane is, you know what everyone else's specialty is and what their expertise is. You are not afraid to give referrals, to give strategies, to mastermind with people, and give away keys to the kingdom. Because you know that in doing so, it's going to create a radical reciprocity for you and your business in some way, shape or form.” - Meghann Conter About our Guest: Meghann Conter, a force in women’s leadership and entrepreneurship. With a unique blend of French and marketing expertise, she spent her early career elevating women-owned businesses from 6 to 7 figures, mastering the art of standing out in saturated, male-dominated fields. Meghann's secret weapon? A mix of performance art, intuition, knowledge, and "edutainment," making business growth not just educational but irresistibly fun.As the founder of The Dames, an international network for high-achieving women, Meghann has cultivated a community that thrives on connection, surpassing revenue goals, and fostering deep, meaningful collaborations. Her mission is to celebrate and connect women business owners and leaders, creating a global space where laughter, learning, and growth converge.A Colorado native with 18 years of marketing savvy, Meghann is a champion of connection, turning her vision into a reality for women aiming for the C-suite or the 7-figure mark and demonstrating that anything is achievable with fearless RADICAL collaboration, humor, and heart.Website FacebookGift: How to Network Like a Million Dollar Business Owner Connect with Patty:PattyFarmer.com

Podcasting is evolving at lightning speed! Join Patty and her expert guest, Kay Suthar, the CEO and founder of the Make Your Mark podcast agency, as they take us into the cutting-edge world of AI and Web3 technologies in podcasting. Discover how these innovations can revolutionize the podcasting ecosystem, boosting visibility and transforming shows into profitable ventures. Learn about future-proofing your podcast with AI and Web3 integration, and explore the incredible benefits of video podcasting for SEO and authority building. Get tips on launching your podcast, like seeding content early, getting your audience involved, and using cross-promotion opportunities. Find out how digital assets like podcasts, websites, and SEO play an important role in driving business growth. Don’t miss this episode packed with valuable tips and strategies for podcasters!Key Questions Answered in This Episode:What does creating a podcast ecosystem entail?What are some key practical steps necessary for ensuring a podcast’s success from launch to global recognition?What are some advanced production techniques and tools that ensure high-quality content resonates with the audience, especially for those looking to elevate their production value?What are some sustainability practices for long-term success and relevance in the podcasting landscape?What trends are shaping the future of podcasting, and how can both new and seasoned podcasters stay ahead of the curve to maintain their competitive edge?What role do emerging technologies like AI and Web3, and changing listener behaviors play in this evolution?How can podcasters maximize their episode content for cross-platform promotion and increased visibility, and what specific platforms and tactics have been found most effective?“There's a new way of podcasting, that's round the corner, and we gotta get ready for that. But we got to start with making sure we understand how to implement different strategies using AI. So when that new curve comes, we are already ready. And we're not going to get left behind.” - Kay SutharAbout our Guest: Kay Suthar, CEO and Founder of Make Your Mark (Podcast) Agency, isn't just another podcasting expert. She's revolutionizing the podcasting space by integrating AI and Web3 technologies, pioneering a unique approach to community building. It’s about creating the perfect eco-system around your podcast that will not only turbo charge your visibility on a global scale but turn your podcast into a money making machine. With a focus on future-proofing, Kay coaches on revolutionizing the way podcasts are launched, produced, and experienced, guesting strategies, maximizes episode content, and leads the charge in building decentralized, resilient communities. Make Your Mark PodcastWebsiteLinkedInGift: 14 Days to LaunchConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free...

How does mastering the art of making emotional connections during sales contribute significantly to your business success? Let’s explore this powerful concept with Joe Pallo, the master in the art of emotional sales and referrals. Join Patty and Joe as they chat about why building real relationships in networking is a game-changer. Spoiler alert: it's not just about racking up immediate referrals! Joe shares his "E.A.R.N.I.N.G Sales System," with tips on how to make emotional connections that lead to successful sales, and the strategies for nailing those sales conversations. You'll also pick up tips on acing virtual interactions and see how referrals can profoundly impact your business growth. Plus, you don't want to miss the role-play segment where Joe shows how he asks for feedback and identifies potential referrals on the spot. Whether you’re a sales pro or just getting started, there’s something here for you!Key Questions Answered in This Episode:How can individuals balance the time investment required for building relationships with the immediate results often expected in networking groups?What are some practical ways to demonstrate value in initial client interactions?How does active listening enhance the process of identifying and meeting clients' emotional and logical needs?What are the key steps in Joe Pallo's "E.A.R.N.I.N.G Sales System" and how can they be applied in different sales scenarios?One Joe’s belief is “Until you are okay with selling nothing, you won't sell anything”. What does this philosophy mean and how can it fundamentally change a salesperson's approach?What strategies can be employed to ensure that each referral leads to a meaningful conversation and potential business?How can setting clear expectations and obtaining permission to hold clients accountable strengthen trust in the client-salesperson relationship?“I never speak, teach, sell, train, or coach until I get them emotionally engaged because they're not listening. I look at it as if we have 2 buckets: a logical bucket and an emotional bucket. Both have to be filled to get the next step. The logical bucket's filled with my voice. The emotional bucket is filled with their voice. I need their words to fill up that bucket. I get both buckets filled, we'll get the next step."  - Joe PalloAbout our Guest: Since 2017, Sales Coach and Game-Changing Trainer to Top Producers, Joe Pallo has guided his clients to double or triple their production without working harder. His emphasis on mastering the art of making the emotional connection during any sale makes a dramatic favorable impact in the bottom line and beyond. Until you’re ok with Selling Nothing, you won’t sell anything.Joe is an Amazon bestselling author of How to Sell Nothing: The Logical Way To Make The Emotional Sale, the salesperson’s guide to what really happens during a sale. He is a master in the art of emotional sales, referrals and the creator of the E.A.R.N.I.N.G™ Sales System.WebsiteFacebookBook: How To Sell Nothing: The Logical Way To Make The Emotional SaleJoe’s Free GiftConnect with Patty:PattyFarmer.comFacebook

In this episode, Tina Parker, founder of Lead Outside the Lines, shares her journey through burnout and personal challenges, leading to a redefinition of success. Learn her “Scale Up Framework," which is all about aligning your inner structure—your thoughts, feelings, and beliefs—to drive sustainable actions and success. Tina shares how leadership begins from within, the criticality of brain health, and the transformative power of generative questions. Together with Patty, they emphasize the necessity of balancing personal and professional life, adopting an adaptive mindset, and prioritizing self-care. Tina offers insights for high achievers on navigating change, uncovering root issues, and aligning actions with core values. If you’re aiming to make a profound and lasting impact in their personal and professional lives, this episode is for you!Key Takeaways:Lead yourself effectively before leading others, focusing on transformational mindset and brain health.Redefine success to align with personal fulfillment, not just external achievements.Embrace authentic leadership to foster a thriving, engaged team culture.Implement a 5-step framework to align actions with one’s natural internal wiring and values for sustainable success.The leadership superpower of asking to shape meaningful outcomes rather than just goals.Ask generative questions to open possibilities, new perspectives and pathways.About our Guest: Tina Parker, founder of Lead Outside the Lines, brings a unique heart-centered, science-backed approach to leadership success by design, not by default. With a distinguished career as a retired Air Force Lieutenant Colonel, former C-Level Executive, and Business Owner, she understands the resilience needed to lead with courage and authenticity in a rapidly evolving world. Tina has been a trusted guide for hundreds of visionary change-makers, empowering them to break free from stagnation, unlock possibilities, and execute their vision with clarity, courage, and confidence. She walks the talk as a TEDx Speaker and Great American Speak-Off Semi-Finalist with a Master’s. in Leadership and Management, and certifications in Neuroencoding, Brain Health, Transformational Mindset Facilitation, Human-Centered Design, DISC Behavioral Consulting, and Executive Leadership.WebsiteLinkedInFacebookInstagramFreebie: The 5-Step Framework to Go From Stuck to UnstoppableConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some...

In this digital era, live video presents unparalleled opportunities for growth and engagement. Joining us is JP Hightek, a top global branding & media expert and leading authority on using video podcasts for organic marketing. JP shares how personal branding builds trust-driven customer relationships and enhances brand visibility. He also reveals how he built a six-figure business in just five months and promises that you can replicate his success by following his streamlined blueprint. Discover the world of live video, highlighting the importance of high-quality audio, strategic use of AI, and best practices for successful live streaming—from basic setups to advanced solutions. Listen to success stories, SEO tips, and insights on video selling and the metaverse. It is time to explore the transformative potential of video in business, guided by JP’s exceptional expertise and strategic vision!Key Takeaways:Tools and strategies for live video contentUtilizing AI and technology for podcast content and creating short clipsLive Streaming levels and techniquesLeveraging SEO for visibility and conversation controlMisconceptions about live streamingBenefits of a comprehensive branding strategyThe power of YouTube: Importance of leveraging video for promotionQuality content over views and organic brandingRole of AI in Live Video Production: complementing not replacing human creativity and effortsLive video for customer attraction, community building and conversionConsistency in live events and videosBuilding unique and intimate relationships for brand positioningAbout our Guest: JP Hightek, a Global Branding & Media Expert, accomplished #1 Amazon Best-Selling Author, and a versatile professional excelling in cinematography, software development, photography, and technology solutions, and proudly holds the position of President at Reveal TV Network.Recognized as a trailblazing figure in the realms of personal branding and creativity, JP's impactful leadership has earned him features in esteemed publications, including CNN, Bloomberg, ABC, NBC, Google News, Fox, Yahoo News, ESPN, and more.In his role as the visionary founder of Perfect Zone Productions, hailed as one of the premier One-Stop Shop Media & Branding Agencies in Tennessee, JP has redefined the concept of a "brand." His influence extends beyond conventional business boundaries, aiding individuals, entrepreneurs, organizations, and small business owners in discovering and embodying their distinctive, trademarked identity.Boasting over 15 years of experience in the media, tech, and IT industry, JP also stands as the driving force behind Content Creators University. This digital school and community are dedicated to empowering creators to harness the power of technology and content creation for business success.JP's overarching mission is clear: to facilitate the rapid scaling of businesses, positioning them to dominate their respective industries.Website FacebookFree Pro Video MasterclassConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to...

In today's episode, host Patty Farmer chats with copywriter & content marketer Christine McShane about how to connect with your dream clients using great copy and brand differentiators—without wasting time on fad tactics. Christine shares how building a community through collaboration and relationship-building can transform client relationships and boost sales. They explore the difference between information and transformation, emphasizing the irreplaceable value of human connection in copy and content writing. They also discuss the role of AI in content creation, the importance of personalized marketing, and how brand differentiators can set you apart. Tune in for actionable insights on standing out in a crowded market!Key Takeaways:The impact of community and connection on business outcomesBuilding client relationships and sales through communityThe role of business coaches versus booksAI's capabilities in assisting with writer's block and structuring content, and it’s inability to personalize and understand for effective sales copyValue of personalized, authentic, and relationship-driven contentDifference between Copy and ContentPersonal connection in buying decisionsShowcasing uniqueness through brand differentiatorsTailoring communication to different audience levels and experiencesPower of 3 FrameworkAbout our Guest: Christine McShane is a copywriter & content marketer who understands that good writing is more than just pretty words, it should be compelling and achieve your underlying business objectives. Through 1:1 work and her private memberships, Christine specializes in helping service-based businesses use their brand differentiators to connect and resonate with their dream clients in their copy and content, and to become best friends with their brand.  WebsiteFacebookThe Busy People NetworkPower of 3 content marketing FREE trainingConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast

Burnout is the silent thief of creativity and joy. Join Patty Farmer and digital marketing expert Mary Barnett as they dive into the crucial need for pauses in our busy lives to prevent burnout and ignite creativity. Discover practical tips to reset, avoid burnout, rejuvenate, and reignite your passion, blending professional success with personal well-being. This conversation is a must-listen for anyone looking to turn the chaos of a busy schedule into a canvas for creativity and growth.Key Takeaways:Importance of setting boundaries with grace in professional relationshipsThe concept of "touching grass" for grounding and energyRelation of taking a pause to creativity and problem-solvingTransformation over informationImportance of owning a customer databaseSimplicity and effectiveness of text marketingChallenge of delegating tasksSetting boundaries and saying no in personal and professional lifeOffering key servicesOvercoming task overloadPressures faced by business ownersAbout our Guest: Mary Barnett, known as ‘MobileMary’ in the industry, is a Speaker, Bestselling Author and seasoned Digital Marketing Expert. In 1988, she founded Another Brilliant Idea, Inc., a certified small and women-owned marketing firm. Her mission is to assist successful yet overwhelmed business owners attract their ideal customer with ease and grace.WebsiteFacebookConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

In today's conversation, Patty Farmer is joined by James Bryant, a dynamic entrepreneur and talent development expert. Together, they dive deep into the foundational aspects of business success: vision, values, and mission. James shares his journey with his company, Wildly Free, emphasizing how loving what you do and integrating it into your company's culture can drive real results. Patty and James discuss practical strategies to articulate and align vision, values, and mission with your audience and clients to build trust and loyalty. Whether you're looking to strengthen your business framework or seeking insights on balancing personal values with professional growth, this episode is filled with invaluable tips. Explore how staying true to your beliefs and creating clear frameworks can help you connect authentically, attract the right clients, and ultimately, make more money.Key Takeaways:Integrating passion into company culture and operationsBuilding a company culture that reflects personal and organizational valuesBalancing personal values with community and customer needsStaying true to beliefs and making value-aligned decisionsThe impact of customer treatment on business success despite product qualityEvolving nature of vision, values, and mission as a business growsSteps for entrepreneurs to uncover and define their vision, values, and missionImportance of practicing what is preachedExamples of successful businesses living their vision, values, and missionAbout our Guest: James is an entrepreneur, editor, publisher, business consultant, public speaker, and corporate trainer. With over 25 years of talent development experience, he is passionate about helping individuals and businesses discover and communicate their "Why." Besides being a husband and proud father of four, James enjoys photography, reading, and music.WebsiteLinkedInConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.