Marketing, Media & Money

This is an encore episode of one of our most valuable episodes!Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. Patty and Lyndsay stress the need for a systematic guesting approach, covering everything from YouTube content creation to SEO-optimized show notes. Moreover, you will get practical tips for repurposing podcast content to ensure ongoing promotion and relationship building. Whether you’re a podcast host or guest, this episode is packed with actionable advice to help you leverage the podcasting platform for significant impact. Key Takeaways:Increase visibility, exposure, leads, and sales through podcast guestingImportance of hosting raw footage on YouTube linked to detailed show notes on the websiteUsing lead magnets and strategically crafted descriptions for effective call-to-actionsWays guests can shape their public perception and control narrativesImportance of repurposing podcast content for ongoing promotion and outreachUtilizing platforms like YouTube, LinkedIn, and social media for broader distributionImportance of having a structured systemDifferent ways to repurpose podcast content into reels, YouTube shorts, social media posts, and emailsTools and Resources for Podcasters and GuestsBuilding Relationships and Opportunities through PodcastingAbout our Guest:Lyndsay Phillips, is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.While growing a successful Content Marketing Agency, and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client and generates leads.SmoothBusinessPodcasting.comFacebookDownload your FREE GUIDE & CHECKLIST to 3 Ways To Leverage & Repurpose Your Podcast Guest Interview here. Connect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode

Are you thriving—or just surviving? Let’s be real: in today’s fast-paced world, high achievers are celebrated for their grit, drive, and ability to keep going no matter what. But at what cost? The line between resilience and survival mode often gets blurred, and before you know it, the hustle that once fueled your passion becomes the very thing draining your energy. Sound familiar?  In this episode, we explore the distinction between resilience and survival mode. Our guest, Hannah Abad, is no stranger to the hustle. A three-time business owner and certified expert coach, Hannah understands the toll high performance can take. She shares her groundbreaking neuroscience-based methods to help visionary, service-driven leaders transition from depletion to empowered resilience.  Discover how to break free from the constant hustle and embrace a life where your energy is fueled by purpose—not pressure. Whether you’re feeling overwhelmed or simply want to work smarter, this conversation will inspire you to redefine resilience and achieve high-performance leadership that sustains—not drains—you.Key Takeaways in this Episode:Understand the difference between resilience and survival mode - while they may appear similar externally, the internal dynamics are vastly different.Recognize the unseen costs of operating in survival mode and how it can quietly erode your mental, emotional, and physical wellbeing over time.Learn Hannah's neuroscience-based, trauma-informed framework for addressing the root causes of burnout, not just the symptoms.Identify whether you are being driven by fear-based or desire-based motivation, and practical steps to shift towards a desire-driven mindset.Discover the role of self-awareness in addressing emotional challenges, and why taking responsibility for your reactions is key.Explore strategies for building true resilience, including the importance of rest, play, and nourishing your zone of genius.Embrace the necessity of support and self-care, recognizing that investing in yourself is the best investment you can make as a leader.“Resilience is about more than enduring—it’s about adapting. It’s knowing when to push, when to pause, and when to pivot.” ~ Hannah AbadAbout our Guest: Hannah Abad is the founder of Hannah Abad Coaching, 3x business owner, and a 13 year certified expert coach for visionary service driven leaders, guiding them at a core level out of depletion and survival mode into personal resilience, strength and healthy high achievement. Her proven and proprietary neuroscience and trauma informed methods have supported 100’s of leaders into powerful, lasting transformation. She is an advisor with Tailored Premier, a coach with The Honor Foundation, and her favorite, most meaningful titles are wife and mom. Links:WebsiteInstagramLinkedInFacebook Gift - Practical Guide to Identify Signs of SurvivalConnect with Patty:PattyFarmer.com

What does it take to build a loyal following of 4.8 million, create a #1 New York Times bestseller, and redefine how we connect online? It requires more than just viral moments—it’s about creating deep, authentic connections with your audience. Jonathan Graziano, a seasoned marketer and content creator, shares the proven strategies he used to cultivate a dedicated and engaged community.From understanding the power of emotional storytelling to staying consistent and vulnerable, Jonathan reveals the secrets behind building trust and loyalty in a crowded digital world. He also shares the key metrics that matter most on social media and calls out the common mistakes that can derail even the savviest creators.  His success with “Noodle and the No Bones Day" phenomenon shows how being authentic, relatable, and engaging can turn followers into a thriving, supportive community. In this episode, Jonathan dives deep into how he fostered lasting loyalty, navigated challenges, and built a loyal following by staying true to his voice and values. Whether you’re just starting out or already building your brand, Jonathan’s insights will inspire and empower you to grow your own loyal audience.Key Takeaways in this Episode:Customer Care That Builds Loyalty: Discover how addressing customer concerns quickly and authentically can turn even negative experiences into long-term advocacy.Emerging Platforms to Watch: Learn why platforms like Blue Sky are game-changers for community-driven brands—and how to get in early.Master Short-Form Content: From TikTok to Instagram Reels, Jonathan shares expert tips to create high-impact, bite-sized content that resonates with today’s fast-scrolling audiences.Authentic Storytelling: Hear the real story behind No Bones Day and why simply being genuine became a cultural phenomenon.Community Over Hard Selling: Understand how shifting your focus from transactions to relationships builds a customer base that supports you for life."If you're a business on social, people know you're selling, they know you have a product. They're following you because they probably like your product or service. But what's going to help invite people in and get them sharing your content is when they think, 'I'm not just part of a store. I'm part of a community.' And that's where those left hook posts come in." – Jonathan GrazianoAbout our Guest: Jonathan Graziano is not just a social media strategist—he’s a master storyteller with an unparalleled ability to humanize brands and build lasting connections. With a deep understanding of digital marketing, Jonathan has become a leading voice in the social media landscape, renowned for his insights into authentic engagement and content creation. He’s a firm believer in the power of intention and authenticity, particularly for small businesses looking to carve out a meaningful niche in an increasingly crowded digital world.Rather than chasing fleeting viral trends, Jonathan teaches brands to focus on genuine connections that resonate with their audience at a deeper level. His approach isn’t about superficial virality—it’s about creating content that speaks to real people, cultivating trust, and fostering a community that believes in your brand. Whether he’s crafting viral moments or guiding businesses through the evolving landscape of emerging platforms, Jonathan’s message is clear: Be real, and the right people will follow.Social Media Links:TiktokInstagram

What sets apart a good speaker from a truly unforgettable one? It’s not just the message or a bunch of slides—it’s the way they own the stage and the ability to connect, inspire, and leave a lasting impression. In this episode, we dive into the art of SPEAKING—how to transition from being a public speaker to becoming a professional speaker and everything in between. Our guest, AmondaRose Igoe shares her transformation from a horrible communicator to a sought-after speaker and coach. She reveals the moment that ignited her passion for helping others excel in impactful communication. With practical techniques and mindset shifts, she offers tools to conquer speaking anxiety and create presentations that leave a lasting impression.Learn how to craft engaging stories, use body language effectively, and design talks that drive new business opportunities. AmondaRose’s 3-step speaker success formula can double or even triple your results, helping you stand out as an industry expert.  Tune in and discover the secrets to commanding the stage like a pro!Key Takeaways in this Episode:Transition from Public to Professional Speaking: Learn how to elevate your speaking career by transitioning from public speaking to becoming a sought-after professional speaker.Master the Mindset Shift: Discover how to overcome self-doubt and embrace a mindset that turns you into a confident, impactful communicator.Craft Presentations That Captivate: Uncover the art of storytelling and designing talks that not only inform but leave a lasting impression on your audience.Conquer Speaking Anxiety: Gain practical tools and techniques to manage speaking anxiety, allowing you to step on stage with confidence every time.Use Body Language to Your Advantage: Learn how to leverage body language to reinforce your message and build a stronger connection with your audience.Implement AmondaRose’s Three-Step Formula: Adopt a proven framework for speaking success that helps double or even triple your results.Open Doors to New Opportunities: Understand how mastering the art of speaking can unlock new business prospects and elevate your career."Speaking is my number one marketing tool; it's incredible for creating more money, more income, more exposure for your business—all of it. But the thing that you have to do is you need a very clear intention about what you want to create.” - AmondaRose IgoeAbout our Guest: AmondaRose Igoe is the "Speaking Success Strategist," a World-Renowned Expert who has been featured on CBS, NBC, and FOX News. She is in the # 1 Best Selling Book Series, Chicken Soup for the Soul, as well as the author of "Pain-Free Public Speaking" and "Share Your Story." Her clientele includes a diverse range of accomplished individuals, from best-selling authors to an Emmy Award-Winning Newscaster, Best-Selling Authors, Medical Doctors, TEDx Speakers and an International Television Host.  She has assisted hundreds in over 20 countries to 2X to 10X their speaking results. AmondaRose's unique fusion of real-life examples, content-rich strategies, and authentic conversational style connects with her audience at an intimate and heartfelt level. Whether AmondaRose is being interviewed or speaking to international audiences, she ignites the atmosphere with her empowering message, extraordinary insights, and real results.Links:Website Instagrama...

Is your business feeling stuck, like you’re spinning your wheels but getting nowhere? The solution isn’t grinding harder—it’s working smarter with AI. If the AI buzz has left you feeling overwhelmed and unsure where to start, this episode delivers the clarity you’ve been searching for. Join Patty Farmer as she dives into a game-changing conversation with "The Laurens"—Lauren Shaw and Lauren Capwell—who reveal how to unlock the true potential of AI to transform your business.From streamlining your operations and crafting high-ticket offers that convert to scaling your services without adding more to your team’s workload, this dynamic duo simplifies what others overcomplicate. Learn how to gain crystal-clear insights into your ideal clients, create sales copy that actually resonates, and deliver an effortless client experience—all powered by AI.This is more than an episode; it’s your guide to breaking free from the grind and building a business that works for you. If you’re ready to leave behind overwhelm and step into smarter, more efficient growth, you won’t want to miss this episode.Key Takeaways in this Episode:● Turn AI into Your Business Ally: Learn how to cut through the AI hype and confidently integrate it into your business strategy with practical, fear-free tips shared by The Laurens.● Understand Your Clients Like Never Before: Discover how AI-powered tools can uncover crystal-clear insights about your ideal clients, helping you craft messaging and offers that truly convert.● Streamline Your Content Creation: Automate your content process with custom GPTs, freeing up valuable time to focus on high-impact activities that drive growth.● Deliver a Premium Client Experience: Use AI to create seamless, personalized interactions for your high-ticket clients, building stronger relationships and achieving better results.● Stay Ahead with AI Trends: Gain insider knowledge on the evolving role of AI in marketing and sales, along with actionable steps to ensure your business stays future-ready.● Adopt a Growth Mindset with AI: Embrace a culture of experimentation by testing, learning, and refining your AI-powered strategies for continuous improvement.● Accelerate Market Research: Explore how AI can simulate client interviews, enabling you to gather clear, unbiased insights quickly and efficiently for better decision-making.“There's this myth out there that AI could be a magic bullet, and it's not right. In order not to be overwhelmed, approach AI with some sort of framework that you can follow—like a strategy, just like anything in business.” - The LaurensAbout our Guest: Meet Lauren & Lauren, the dynamic duo behind The Clarity Playbooks & The AI Sales Accelerator, a revolutionary set of AI-powered tools designed to transform your business. Lauren Shaw, a serial entrepreneur and high-ticket coaching expert with 16+ years of experience, knows the ins and outs of building profitable, fulfilling businesses.  Lauren Capwell, an aerospace engineer and AI strategist with a background in building and launching rockets, brings a unique perspective and a passion for leveraging cutting-edge technology to drive business growth. Together, they've combined their expertise to create a suite of tools that empower entrepreneurs to gain unparalleled clarity on their ideal clients, marketing messaging, and strategies for sales success.Links:WebsiteFacebooka...

Sales can often feel like a constant uphill battle, leaving many business owners feeling frustrated and discouraged. But what if there is a better way? Discover the secrets to effortless selling with the Black Sheep Sales Method - a game-changing approach that lets you customize your sales strategies to align with your unique personality, audience, and service.In this episode, sales strategist Aleasha Bahr shares her proven techniques for ditching the pressure pitches and embracing authenticity to convert up to 80% of your leads. Learn how to have genuine conversations that leave your prospects feeling valued, not sold to. Aleasha ‘s expert insights will transform the way you approach sales ,giving you the confidence and tools to close deals with ease.Whether you're a seasoned sales professional or just starting out, this episode is a must-listen for anyone ready to level up their sales game. Say goodbye to the traditional sales grind and hello to a more rewarding, successful selling experience.Key Takeaways in this Episode:Learn how to move away from the traditional sales approach of trying to convert everyone, and instead focus on fitting your solution to the right clients.Discover how cultivating curiosity, empathy, and passion can lead to more genuine, effective sales conversations - without the need for scripts or pretending to be someone you're not.Understand the importance of tailoring your sales approach to your unique personality, industry, and target audience for maximum impact. Avoid generic scripts and questions that fail to resonate.Explore techniques for anticipating and addressing common client concerns, turning them into opportunities to build trust and demonstrate your value.Shift your mindset from trying to make the sale to genuinely understanding the client's needs and guiding them to the best solution, even if that's not your own offering. Recognize the power of these essential skills in creating meaningful connections and uncovering the prospect's true needs and concerns.Prepare for the evolving sales landscape by honing your ability to provide a personalized, human-centric selling experience that AI cannot replicate." A lot of times people think that someone really good at sales is charming, smooth, persistent, outgoing and high energy. With the Black Sheep Sales Method, you just need curiosity, empathy and passion, because sales is really just a conversation where you want to make the prospect feel seen and heard."- Aleasha BahrAbout our Guest: Aleasha Bahr is a sales strategist, speaker, best-selling author and founder of the Black Sheep Sales Method™. Because if it’s a fit, it’s a fact and there’s no selling involved.  She has 15 years of experience customizing sales strategies to your personality, audience and service (because sales is not a one-size-fits-all!) Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching or pretending to be someone else. She’s sold $50 million+ in services herself and has helped others sell 17.5M over the last 4 years alone with her proven, personalized approach. Links:WebsiteInstagramFacebookLinkedInGIFT: Immediately Increase Your Sales (without being a douchebag)...

Networking can be a powerful tool for personal and professional growth, but it's often misunderstood. Contrary to popular belief, networking is not just about handing out business cards or making small talk. It's about building genuine relationships that can open doors and propel your success. Join us as we explore the transformative power of strategic networking with Dawn Mullarney, a renowned expert in the field. Discover how to move beyond the traditional handshakes and business card exchanges and forge meaningful, long-lasting connections that fuel your business growth and align with your brand values.Learn the secrets to identifying true power partners, prioritizing events that encourage genuine collaboration, and ensuring that every interaction brings meaningful returns. Whether you're an introvert or an extrovert, this episode will equip you with the tools and mindset to unlock your networking potential and propel your success to new heights. Get ready to redefine your approach to networking and unlock a world of possibilities.Key Takeaways in this Episode:Shift your networking mindset from transactional to transformational by focusing on giving and building genuine relationships.Identify and prioritize "power partners" - collaborators who can provide valuable insights, resources, and opportunities for mutual growth.Strategically select networking events and activities that align with your goals and allow you to make meaningful connections.Leverage your unique skills, expertise, and resources to position yourself as a valuable contributor and connector within your network.Develop effective conversation starters and active listening skills to foster deeper, more authentic interactions.Ensure your personal and professional brand are aligned to create a cohesive and compelling presence in your networking efforts.Embrace a mindset of continuous learning and adaptation to stay ahead of evolving networking trends and best practices."Balancing professional networking with personal responsibilities allows you to invest in relationships without burning out."- Dawn MullarneyAbout our Guest: As the owner of Unique Connector, a strategic networking business and podcast host, Dawn Mullarney leverages her extensive network to benefit her clients. With expertise in male dominated industries and years of working in wealth management, she mentors, advises, and fosters connection and collaboration, serving as a secret weapon for business success. Clients commend her “Midas touch” in transforming businesses and identifying obstacles. Known for her unmatched ability to connect people, exceptional listening skills, and creating a safe environment, Dawn’s genuine warmth, strategic mindset, and extensive network make her an invaluable ally. She works closely with business owners, their teams, and high-achieving professionals to strategize on employer branding, networking, and operational efficiency, offering networking and team bonding workshops, keynote presentations, and one-on-one coaching.Links:WebsiteLinkedInInstagramYoutubeDetermined to Succeed PodcastGift -...

Attention corporate escapees and aspiring entrepreneurs: are you ready to build a thriving, balanced business that aligns with your values and fuels your passion? As an entrepreneur, you've traded the corporate grind for the freedom to forge your own path. But let’s face it: building a successful, sustainable business isn't always easy. The road ahead is filled with challenges, from generating consistent leads to avoiding burnout.Join us as business growth strategist Deb Boulanger shares her proven strategies for transitioning from employee to CEO. Learn how to create a scalable, six-figure sales system that combines automation and authentic human connection - without sacrificing your health or time. Deb's insights will empower you to close high-value clients, boost your revenue, and build the purposeful, fulfilling business of your dreams.Find out Deb's secrets for standing out in a crowded market, generating consistent leads, and having sales conversations that convert - all while prioritizing your personal well-being. Get ready to say goodbye to burnout and hello to the balanced, profitable business you deserve!Key Takeaways in this Episode:Leverage automation and AI to streamline your sales process without losing the human touch.Develop a visibility strategy that positions you as a trusted authority and attracts your ideal clients.Implement practices and habits to maintain your energy, focus, and fulfillment as your business grows.Avoid the common pitfalls of splitting your attention and overemphasizing social media.Prioritize building authentic, value-driven sales conversations that convert without feeling pushy.Establish a consistent lead-generation process that keeps your pipeline full without constant input.Balance your growth ambition with personal well-being to prevent burnout and maintain a purposeful life.Understand your core values and align your business practices to ensure long-term fulfillment.“The truth is entrepreneurship, especially among women has increased exponentially. But, 30% of the 36% of women who left corporate in the great breakup are going back to corporate because they couldn't make it work, and the overwhelm and the stress were just too much. So be visible. Connect with the right people. Create content that they find valuable and useful, and then you invite them into conversation… then extending the invitation to work together” - Deb BoulangerAbout our Guest: Deb Boulanger is a business growth strategist and founder of The Launch Lab for Women Entrepreneurs, where she helps successful women leaders transition from corporate careers to entrepreneurship. With a focus on replacing six-figure salaries and building thriving businesses, Deb teaches women how to package and price their services, stand out in competitive markets, and avoid burnout. Her mission is to empower women to take control of their careers, earn more while working less, and live a balanced, purposeful life. Through her podcast, Life After Corporate, Deb amplifies the voices of women entrepreneurs and provides the practical strategies they need to succeed.Links:WebsiteLinkedInYouTubeInstagramLife After Corporate Podcast

As a CEO, your visionary mindset and hands-on approach have been the driving force behind your company's success. But could the very qualities that fueled your rise now be hindering your growth? Well, get ready to break free and soar as the visionary leader you were born to be!In this episode, Patty and Ashley Connell discuss how an Online Business Manager (OBM) partnership can free CEOs from operational constraints and empower them to reclaim their role as visionary leaders. Discover how delegating the details to a compatible OBM can unlock game-changing growth opportunities and help you reassert your role as the innovative force behind your thriving business. By the end of this episode, you'll understand why your strengths may have become limitations, how to find your perfect OBM match, and the secrets to leveraging this dynamic partnership for maximum impact. So get ready to wave goodbye to spreadsheet overwhelm and hello to the freedom and fulfillment you deserve!Key Takeaways in this Episode:Identify when your CEO superpowers have become limitations, and the critical role an OBM can play in restoring your visionary mindset.Learn Prowess Project's proven process for finding an OBM who is the perfect emotional intelligence and communication style fit for your unique leadership approach.The transformative potential of integrating AI-powered tools into your OBM relationship, turbocharging productivity and profitability.Discover how delegating operational details to a compatible OBM can unlock game-changing growth opportunities for your business.Understand the importance of over-communicating and establishing a frequent cadence with your OBM to ensure a successful partnership.Learn why hiring an OBM is about more than just delegating tasks - it's about finding a strategic thought partner to help you achieve your vision.Gain insights on how an OBM can identify cost-saving opportunities and implement process improvements that you may have overlooked.“As a business owner, you're constantly thinking about how you are allocating resources—whether it is time, money, focus, or attention—and as a business owner, you need to know the value of your time and what you should be doing that is going to move you the furthest.” - Ashley ConnellAbout our Guest: Ashley Connell, CEO of Prowess Project, matches visionary CEOs with skilled Online Business Managers (OBMs) to help scale businesses efficiently. Using an innovative algorithm, Prowess Project connects leaders with vetted OBMs - often professional women seeking work-life harmony. These OBMs combine COO and virtual assistant skills, managing daily operations so CEOs can focus on strategy. With a 95% satisfaction rate, Prowess Project has become the go-to solution for CEOs looking to scale without sacrificing balance. Ashley's background in tech marketing and her passion for empowering women drive Prowess Project's mission to support both ambitious CEOs and talented professionals.Links:WebsiteLinkedIn LinkedIn Prowess Project YoutubeOBM Opportunity Podcast  Connect with Patty:PattyFarmer.comFacebooka...

As a busy entrepreneur or executive, the constant demands on your time can leave you feeling overwhelmed, burnt out, and disconnected from what truly matters. But what if there was a way to free up 10 extra hours per week - without sacrificing your health, relationships, or business growth? In this eye-opening episode, business coach and NeuroEncoding Specialist Constantin Morun joins Patty Farmer to reveal his game-changing Time Freedom Framework.You'll learn how Constantin's unique CPR Success System integrates psychology, neuroscience, and high-performance coaching to help leaders reclaim their time. Know the common time traps and productivity killers that plague busy professionals - and discover practical strategies to enhance focus, reduce burnout, and make space for what truly matters. Constantin will also share his inspiring vision to empower 1 million "heart-led" leaders to shine their light and transform the business world. If you're ready to take back control of your schedule, boost your performance, and find more joy in both your work and personal life, don't miss this transformative discussion. Unlock your time freedom today!Key Takeaways in this Episode:How the CPR Success System blends psychology, neuroscience, and high-performance coaching to help leaders reclaim control of their schedulesExplore the powerful "Calm, Purpose, Rewire" methodology and learn to leverage neuroplasticity for creating new, empowering neural pathwaysRecognize the time-draining habits of people-pleasing and over-committing, then implement practical strategies to set boundaries and protect your timeConduct a personalized time audit to uncover where your hours are truly being spent, then establish a system to regularly evaluate priorities and make adjustmentsLeverage the power of accountability to stay on track with your time management goalsBe inspired by Constantin's vision to empower 1 million "heart-led" leaders who lead with authenticity and create exponential positive impactIntegrate more joy, fulfillment and meaning into both your professional and personal life by aligning your schedule with your deepest passionsOvercome constant stress and burnout to make your unique mark without the weight of overwhelming demands“We think we're in charge of our schedule, we think we're in charge of our time, but then we give what little that we have left for ourselves to everyone else first. So the moment we put ourselves first is the moment everything will shift.” - Constantin MorunAbout our Guest: Constantin Morun is a seasoned business coach and Certified NeuroEncoding Specialist with over 20 years of experience in leadership and personal development. Specializing in helping busy 6-7 figure CEOs, founders, and executives to achieve Freedom of Time, Constantin developed the C.P.R. Success System (Calm. Purpose. Rewire.), a unique framework that integrates psychology, neuroscience, mindfulness, and high-performance coaching.His mission is to inspire and empower changemakers to shine their light bright by reclaiming their time, enhancing productivity, and increasing sales—all while reducing stress and finding joy in their personal and professional lives.His vision is to bring together 1,000,000 heart-led leaders that shine their light and make the world a better place.Constantin's expertise spans a wide range of industries, including technology, finance, healthcare, and more. With a deep understanding of both corporate and entrepreneurial challenges, he provides tailored coaching that aligns clients' professional goals with their personal values and aspirations.A dynamic speaker and the host of the ""Unleash Thyself"" podcast, Constantin shares his insights and methodologies with a global...

Ever wonder why some live streams sizzle while others fizzle? If you've ever scratched your head wondering why some live streams seem to effortlessly turn viewers into paying clients, while others barely make a ripple, this episode is for you. Tanya Smith, veteran coach and video content strategist, spills the secrets to turning your videos into lead-generating powerhouses. She is here to share her nearly 20 years of digital marketing expertise and reveal the simple shifts that can instantly elevate your video strategy.Tanya is the go-to guide for service providers and small businesses looking to master the art of live stream marketing. In this can't-miss conversation, she dives into the power of embracing your authentic personality, avoiding common video mistakes that send viewers running, and maintaining a consistent video schedule without burning out. Plus, learn Tanya's insider tips for leveraging live streaming to elevate your brand and effectively repurpose your content across platforms. Whether you're a seasoned speaker or new to video, this episode is packed with actionable insights to transform your live streams from crickets to cash-paying clients. Get ready to take some serious notes - Tanya's about to spill her secrets!Key Takeaways in this Episode:Embrace Your Authentic Personality: Discover the power of leaning into your unique style and strengths to create engaging, memorable video content.Avoid Common Video Mistakes: Learn how to sidestep the pitfalls of following trends without understanding their relevance, and stay true to your expertise.Maintain a Consistent Video Schedule: Explore Tanya's strategies for delivering reliable, valuable content to your audience without experiencing burnout.Leverage Live Streaming to Elevate Your Brand: Uncover how to use live video to integrate your visual branding, personality, and messaging for a cohesive, authentic experience.Repurpose Video Content Across Platforms: Discover Tanya's tips for maximizing your video investment by repurposing it into blogs, podcasts, and more." Once I embraced my own personality and figured out who I am and how I wanted to identify myself on camera, things got so much easier, and it felt better to do it. It felt more joyful. I was more passionate about what I wanted to talk about when I embraced my own personality.“ - Tanya SmithAbout our Guest: Meet Tanya Smith, founder of Get Noticed with Video and host of Stream Like a Boss® TV. With almost 20 years in digital marketing, Tanya is a veteran coach and video content strategist. Known for her soothing voice and innovative use of apps to get things done, she helps service businesses master a 4-step BOSS formula to create consistent, lead-generating livestreams that transform their audience from crickets to cash-paying clients.Tanya has been featured in a number of high profile podcasts, magazines, as well as virtual & in-person stages. She's your go-to guide for elevating your brand with livestream marketing. Catch her weekly livestream & learn more at streamlikeaboss.tv.#1 Marketing, Media, & Money Strategy Confidence grows on camera when you build up your competence. The more you show up, the better it gets!Links:WebsiteFacebookInstagramLinkedInYouTubeAmazona...

Struggling to make your social media strategy work? Marketing expert Peg Fitzpatrick is here to share the secrets behind creating a winning digital strategy. Learn the foundational steps to building a social media plan that delivers real results, not just pretty visuals. Discover Peg's proven tactics for reviving stagnant channels, scaling your efforts without burnout, and capitalizing on the latest marketing trends to stay ahead of the competition. Plus, get Peg's insider tips for balancing DIY social media and outsourcing, leveraging AI tools to streamline content creation, and crafting an authentic brand story that resonates with your audience. This episode is a must-listen for any business owner or marketing professional seeking to take their social media strategy to the next level. Peg's actionable insights and real-world expertise provide a roadmap for taking your digital presence to new heights.Key Takeaways in this Episode:Revive Stagnant Channels with the "Social Media CPR" Approach: Discover Peg's innovative tactics for breathing new life into underperforming social media channels and re-engaging your audience.Balance DIY and Outsourced Social Media Management: Learn how to strike the optimal balance between hands-on social media work and strategic outsourcing to maximize efficiency.Leverage AI Tools to Streamline Content Creation: Explore how to utilize cutting-edge AI technologies to automate and optimize your content production process.Cultivate an Authentic Brand Story that Resonates: Uncover methods for developing a brand narrative that deeply connects with your target audience and drives meaningful engagement.Capitalize on Emerging Social Media Trends: Gain Peg's insights on the latest marketing trends to stay ahead of the curve and outpace your competition.Maximize the Power of Pinterest for Long-Term Visibility: Discover Peg's top strategy for leveraging Pinterest to achieve lasting content exposure and SEO benefits."One thing that I see small businesses do a lot is they make the mistake of getting their brand voice wrong, and they kind of talk, like, themselves instead of being the brand."- Peg FitzpatrickAbout our Guest: Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community. And as the secret weapon that big brands keep from their competitors, Peg has put into practice everything she teaches and has pre-tested all the social media tips and engagement strategies to build successful platforms for her clients—and herself. She's been awarded a Presidential Ambassadors for Global Entrepreneurship medal from entrepreneur Daymond John and featured on NPR, TIME, Bloomberg Business and Inc. WebsiteInstagram Facebook X Free Resources Connect with Patty:PattyFarmer.comFacebookLinkedInInstagram

Want to transform your sponsorship strategy into a powerful tool that attracts high-value sponsors perfectly aligned with your brand and audience? We’ve got the perfect guide to get you there. In this episode, sponsorship expert Alex Durant shares over 15 years of industry insights and best practices in strategic event sponsorship. She shares insights on viewing events through a sponsorship lens, creating meaningful sponsor connections, and leveraging powerful concepts like "brand rub" and "sponsorship real estate" to enhance sponsor visibility and to maximize engagement. You’ll also learn about the latest trends in event sponsorship, how to manage sponsorship agreements effectively, and the key metrics to track your sponsorship success.Whether you’re an event organizer, podcast host, or entrepreneur, you’ll discover actionable strategies for attracting and retaining high-quality sponsors to build long-lasting partnerships that deliver real results and lasting impact!Key Takeaways in this episode:View Events from a Sponsorship Lens: Learn how to transform your event or podcast into a sponsorship magnet by aligning with sponsor goals and values.Maximizing Sponsor Engagement & Visibility: Discover strategies for meaningful engagement with attendees and boosting sponsor visibility, enhancing the overall partnership value.Aligning Sponsor Demographics & Event Purposes: Ensure your event’s purpose and audience align with your sponsors' missions to create long-term, win-win relationships.The "Brand Rub" Concept & Untapped Sponsorship Opportunities: Explore how to leverage the power of "Brand Rub" and identify hidden sponsorship opportunities across platforms.Key Metrics & Managing Sponsorship Agreements: Learn the key metrics to track sponsorship success and how to effectively manage sponsorship agreements for a seamless experience.Emerging Trends & Challenges in Event Sponsorships: Stay ahead with the latest trends and strategies to overcome common challenges in sponsorship management.“If you're hosting an event, look at your event from that sponsorship lens to identify, what do you have to sell to a sponsor that's going to make it great?... But also with that sponsorship lens, I talk about identifying all the marketing assets that you have available.” - Alex Durant About our Guest: Alex Durant is a seasoned professional with over 15 years’ experience in managing sponsors at award-winning festivals across the US. Renowned for her concierge service and meticulous attention to detail, Alex has garnered praise from both festival clients and sponsors alike. Building and nurturing long-term relationships lie at the heart of her success. Alex founded Durant Consulting Inc. which has overseen sponsor fulfillment and advancement for over 500 brands, facilitating sponsorship fees exceeding $21 million. Durant Consulting Inc. not only manages sponsors, but also works with clients to craft event sponsorship proposals and to streamline all sponsor communication.WebsiteLinkedInInstagramFacebook Gift: 10 Questions to ask yourself BEFORE you draft your Event Sponsorship Proposal Connect with Patty:PattyFarmer.comFacebook

In today's crowded entrepreneurial landscape, standing out and making a lasting impression can feel like an uphill battle. But what if there was a powerful strategy that could transform your business and amplify your reach? Enter the world of podcast guesting. In this episode, Kimberly Spencer shares how understanding and leveraging your "zone of genius" can transform your effectiveness as a business owner and podcast guest. You'll learn how to identify your unique zone of genius, captivate your audience, and position yourself as a thought leader. Kimberly also offers strategies for building strong relationships with podcast hosts, turning them into fans who champion your message.Kimberly highlights how courage and vulnerability in sharing personal stories can help you connect with your audience on a deeper level. You’ll also get practical tips for building a dream team and creating a system to scale your podcast guesting efforts. The episode also explores the future of entrepreneurship and the role of podcasting in shaping the landscape.Whether you're a seasoned entrepreneur or new to the business world, this episode is filled with practical tips and inspiring stories to help you master podcast guesting and boost your impact. Tune in to elevate your visibility, authority, and business growth.Key Takeaways in this Episode:Discover your unique zone of genius - the areas where you excel and can provide the most value. Leveraging your zone of genius can help you delegate 90% of your tasks and focus on what you do best.Build genuine connections with podcast hosts by showing up with value, generosity, and a spirit of reciprocity. These relationships can lead to unexpected opportunities, such as speaking engagements and referrals.Sharing personal stories and being vulnerable can help you connect with your audience on a deeper level. This builds trust and positions you as an authentic thought leader.Create a streamlined Podcast Guesting System for identifying, pitching, and following up with podcast opportunities. This allows you to scale your podcast guesting efforts efficiently.Assemble a dream team and delegate tasks that are not in your zone of genius to a talented team. This frees you up to focus on high-impact activities that drive your business forward.Prepare for the future of entrepreneurship by understanding the importance of building authority, reputation, and credibility in a rapidly evolving landscape influenced by technology and changing consumer behaviors."When you're able to communicate and tell your story in a way that positions you with authority in front of the right avatar, with the right angles, that's how you then start to profit from guest podcasting beyond the scope of just revenue into real, lasting, long-term relationships that can truly be game changers for your life and your business.“ - Kimberly SpencerAbout our Guest: Kimberly Spencer is an award-winning high-performance, trauma-informed coach and trainer, Amazon best-selling author, TEDx speaker, and the founder of CrownYourself.com, helping visionary leaders transform their self-limiting stories, build their empire, stand out fearlessly, and make the income and the impact they deserve.Website Crown Yourself Website Communication QueensFacebookFacebook GroupTwitter Crown Yourselfa...

Want to learn the secret to effortlessly closing high ticket sales and attracting clients to your business? The solution lies in mastering the art of the sales conversation with authenticity and connection, paving the way for deeper client engagement.Sales expert Nikki Rausch will reveal her secrets to transforming your sales game. But here's the twist—Nikki's unique approach goes beyond the traditional sales funnel. Nikki shares her signature "Selling Staircase" framework - a 5-step process that transforms the sales experience for both the seller and the buyer. Learn how to make a powerful first impression, create genuine curiosity, uncover client needs through smart discovery questions, craft tailored proposals, and confidently close the deal. Discover strategies to overcome common objections, effectively handle pricing concerns, and increase your chances of selling higher-value packages. Nikki also provides actionable tips on adding flexibility and customization to your sales approach.Whether you're an entrepreneur, small business owner, or sales professional, this episode is packed with practical advice to help you sell successfully and authentically, without feeling pushy or salesy. Tune in to master the sales conversation and take your business to new heights.Key Takeaways in this Episode:Utilize the 5-step "Selling Staircase" framework to guide the sales conversation.Make a powerful first impression to establish credibility and engage the prospect.Use "Here kitty kitty" responses to pique the prospect's curiosity and identify potential clients.Conduct effective discovery calls by pre-framing the conversation and using a set list of questions.Address objections with conditional closes and make it easy for prospects to come back when ready.Anchor the sales process with the highest-priced offer and present no more than 3 options.Demonstrate flexibility and customization by adjusting offers to meet the prospect's specific needs."The more flexibility that you can show in a sales conversation, or in any conversation, the more influence you have. The most flexible person typically has the most influence.“ ~ Nikki RauschAbout our Guest: Nikki Rausch, CEO of “Sales Maven”, an organization dedicated to authentic selling, has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.”Website FacebookInstagramLinkedInSales Maven PodcastGift: Resources - Sales Knowledge and Trainings to Get You Started Gift: Closing The Sale Ebooka...

Are you ready to turn your unique voice into your greatest competitive advantage? In this episode, Jess Sato discusses how women can harness the power of their big ideas to create lasting impact. Jess shares her BOLT framework - Bold, Original, Loud, and Tenacious - and breaks down how to assess if your transformative vision has what it takes to change the world. Jess will guide you through the process of identifying your expertise, passion, and the unmet needs you’re primed to address, then crafting a core messaging strategy to powerfully communicate your ideas. Learn the strategies for leveraging big ideas to drive meaningful change, the importance of building a supportive community, and overcoming common challenges women face when stepping onto the global stage. Jess also gives us a behind-the-scenes look at her "Big Idea Intensive" program, which helps women turn their passion projects into actionable plans.Whether you're an aspiring thought leader or a seasoned entrepreneur, this episode is packed with insights to help you amplify your unique voice and use it to make your mark. So, get ready to think big, get bold, and create the change you want to see.Key Takeaways in this Episode:Identify your "Big Idea" - a bold, audacious concept that can create real impact in the world. BOLT Framework - Assess if your idea is Bold, Original, Loud, and Tenacious enough.Leverage Your Unique Expertise, Experience, and Passion to craft a core messaging strategy that effectively communicates your transformative vision.Build a supportive community of diverse perspectives to challenge your thinking, provide feedback, and help you persevere when bringing your big idea to life.Overcome common obstacles like imposter syndrome and being "too expert" by breaking down your message into bite-sized, approachable pieces.Use your big idea as an operational filter to guide your business decisions and create lasting change, beyond just profit."A big idea is essentially a bold or audacious thought or concept that we use to create impact in the world… At the core, it's an idea that forces other people to take notice. It's something that catches your eye… And that's the goal for us as business owners, to have an idea that really cuts through the noise and allows people to take notice. - Jess SatoAbout our Guest: Jess Sato is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. As the founder and CEO of Jessica Sato Consulting, a speaker coach, and business growth strategist, Jess guides female thought leaders and entrepreneurs in the social impact space through a unique process to hone in on their big idea, create a core messaging strategy, and boldly leverage it as their competitive advantage.Website LinkedInInstagramFacebook Purpose + Profit Podcast Gift: BOLT FrameworkConnect with Patty:PattyFarmer.com

What if the secret to your financial freedom lies not in your bank account, but in the way you think about money? Today, we will dive into the fascinating world of money psychology with Jeannie Dougherty, a renowned money expert and mental fitness guide. Discover how to reprogram your "money brain" and unlock the key to financial abundance and success. Jeannie reveals the surprising truth about the emotional roots of our financial decisions and breaks down the difference between making money and building lasting wealth and introduces us to the concept of "money muscles." Think of it like a workout for your finances—small, consistent actions that build up your financial strength and prosperity. Patty and Jeannie also emphasize the importance of shifting from a scarcity mindset to an abundance mentality, sharing tips on reducing stress, improving communication, and bolstering financial confidence. Plus, Jeannie offers a quick money type quiz on her website to help you understand your financial habits better. Tune in for practical advice, fresh perspectives, and actionable tips to level up your financial game.  Key Takeaways in this Episode:Understanding the "Broken Money Brain" - Broken Money Brain is not a physical condition, but a combination of emotions and behaviors that influence our financial decision-making.The concept of "Money Muscles" - “Money Muscles” is the repetitive actions and habits we need to develop to achieve our financial goals. Overcoming Common Money Blocks - Overcome money blocks by having a system and a team to handle financial challenges.Strategies for Rapid Financial Results - Strategies like checking for unaccounted money, making offers to clients or friends, and exploring options beyond credit or loans to achieve rapid cash flow improvements.Building Self-Confidence through Financial Agility - Improved financial awareness and decision-making can lead to better sleep, communication, and relationship building, boosting self-confidence and the ability to pivot in business.Understanding Money Archetypes - Jeannie's money type quiz helps individuals identify their money archetypes and understand how they make financial decisions.Shifting from Scarcity to Abundance Mindset - Shifting from a scarcity mindset to an abundance mindset can open up new opportunities and creative solutions to financial problems."If you want to make a change, if you want to go big, if you want to have the money that you need for an emergency, if you want money or more money for your retirement, you need to have a better financial conversation. All of that is on the right side of the brain. It's through the empathy, it's through the curiosity. It's the ability to navigate. It's the ability to activate when you're like, ‘Oh, there's a money situation, let me get on it’, not avoid and pretend it's not happening." ~ Jeannie DoughertyAbout our Guest: Jeannie Dougherty, a money expert, speaker, and author, brings a fresh perspective to transforming money mindsets for entrepreneurs. Her approach of rewiring and fixing 'broken money brains' resonates with those seeking financial stability and abundance. Through her transformative strategies, Jeannie helps individuals and professionals navigate emotional financial decisions, cultivate financial confidence, and build their money muscles. With a focus on overcoming money blocks, Jeannie's insights empower entrepreneurs to embrace a new narrative and achieve their desired financial change.WebsiteInstagram a...

Imagine a world where your podcast isn't just a vanity metric, but a powerhouse driving real business growth. It's time to uncover the unexpected truth behind podcasting for business with guest expert Megan Dougherty.Tune into another insightful episode with our host, Patty Farmer, and guest, Megan Dougherty as they dive deep into the world of podcasting as a powerful tool for business growth and unpack the critical components of creating a podcast that goes beyond vanity metrics to drive real business impact.Megan shares invaluable insights into aligning podcast goals with specific business objectives, setting clear KPIs, and maintaining consistency while incorporating various podcast directives. She highlights focusing on goals like increasing memberships, enhancing networking, and expediting sales cycles.Together, they explore leveraging unearned and owned media, tracking meaningful success metrics, current trends like private podcasts and concise, audio-only content, offering a clear roadmap for both new and seasoned podcasters to make a significant impact on the bottom line. Key Takeaways in the Episode:Secrets to Podcasting for Business Growth1. Understanding podcasting as a tool for specific business outcomes is crucial for growth.2. Choosing a primary goal for the podcast helps in decision-making and consistency with business objectives.3. Aligning podcast goals with business needs, setting meaningful KPIs, and maintaining a consistent podcast are key to driving tangible results.Power of Private Podcasts for Engagement1. Private podcasts can enhance member content sharing and offer exclusive bonus material.2. Bite-sized audio content provides on-the-go listening experiences for busy audiences.3. Integrating private podcasts and bite-sized content into business models caters to audience preferences and enhances engagement.Effective Podcast Marketing Techniques1. Leveraging video platforms like YouTube can increase podcast visibility and discoverability.2. Short, live podcast intros focusing on immediate value capture listener interest effectively.3. Aligning podcasting goals with business profitability, avoiding common mistakes, and tracking impactful metrics are crucial for successful podcast marketing strategies."When you start with, what do I need for my business that a podcast might be able to help me achieve? Suddenly, you are using this tool to achieve business goals rather than doing a project that everyone else is doing and hoping you're going to get some good results from it on the backside. So, it really is about intention at the start." ~ Megan DoughertyAbout our Guest: Megan Dougherty, author of Podcasting for Business, is a digital marketing strategist with a background in online business development. She has had the opportunity to work with hundreds of business owners in a huge variety of industries. She co-founded One Stone Creative, a podcast production agency specializing in leveraging podcasts as marketing channels for small businesses. In 2020 One Stone Creative developed the Business Podcast Blueprints; to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. WebsiteGift – Podcast Impact AssessmentGift – Will A podcast Work for Your Business Guide

Do you want to turn your events into profit-generating powerhouses while building a loyal community? Tune in as we reveal the secrets to hosting impactful events and share strategies to maximize engagement using social media and AI, with our guest - Linda Cain who brings 25 years of industry knowledge. In this episode, we’ll explore the nuances of identifying and attracting your ideal clients to events, whether local, virtual, or destination. Linda shares her insights on pre-event engagement, removing barriers to entry, and the profitability of events—even during tumultuous times like the 2008 and 2020 crises.Dive into the rise of virtual and hybrid events, the importance of keeping attendees engaged, and creative ideas to make your events stand out. Plus, learn how to negotiate costs, leverage AI tools, and build meaningful connections with your audience. Get ready to transform your event planning skills with this insightful episode. Key Takeaways in the Episode:Hosting events is the number one way to create lasting relationships, community and profit.What are the unique benefits and the challenges of organizing in person, virtual hybrid and high ticket destination retreats.What are some questions that people should ask themselves when they're trying to decide whether to attend an event in person or virtually.Understanding your ideal audience is crucial for planning a successful event.Strategies for finding and attracting the right audience for your events.How tools like ChatGPT can be used effectively for event promotion, and what are the key things to keep in mind when using them.“Getting people together, being in person, being virtual, just being in that community is what kept driving your product, your program, your offerings, whatever it is that you were doing. No matter if you were retail or B to B, or if you were in the coaching entrepreneurial space, events really drive those profit lines” - Linda CainAbout our Guest: Linda Cain, CEO and Founder of Blu Diamond Events, known for having a rolodex of the “who’s who” in the transformational, coaching and entrepreneur space specializes in creating impactful events, whether in-person, virtual, hybrid, or high-ticket destination retreats. With over 25 years of experience in domestic and international event planning, Linda and her team help clients develop 6- and 7-figure event-driven business success plans. They focus on building lasting relationships, expanding visibility, and driving profit through strategic event marketing. creating extraordinary experiences and consistent, profitable events with repeatable processes.WebsiteInstagramLinkedInFacebookGift - Profitable Events: The Complete GuideEvent Success AssessmentConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? a...

Ever wondered how top brands create designs that make you stop and say 'Wow'? Kim Russo, CEO of On Brand Designs shares expert tips and tricks for creating a memorable brand identity that stands out, sets your business apart and captivates your audience. Kim gives us a lowdown on creating impactful designs and the rising trend of simplification in branding. Listen as they discuss why being hands-on in the design process matters, how to balance creative dreams with business goals, and explore fun topics like font choices, color psychology, and making your designs stand out.Kim shares some great advice for those who are starting out and thinking about a DIY approach before going pro, as well as tips on personal branding and intuitive design. You'll hear all about her love for rebranding, the importance of marrying your personal brand with your business brand, and how her experience in the corporate world inspired her to venture out for more creative freedom. Tune in and let’s dive into the world of branding and design with industry expert - Kim Russo. Key Takeaways in the Episode:How understanding a company's mission, values and unique selling proposition influences the branding process.What questions people should ask themselves when they're thinking about rebranding.Master the essential steps for conducting a successful brand audit that elevates your business.Craft a brand identity that captivates your audience, setting you apart in a crowded market.Uncover the Secrets to Creating a Memorable Brand Identity that Resonates with Your Audience.Harness the Power of Color Psychology to Elevate Your Brand's Influence and Attract Your Ideal Audience.What trends are emerging in branding and design, and how can businesses stay ahead of the curve to maintain a strong brand presence.How Design Beyond the Trends and Unique and Ownable Brand Assets are Key for Effective Differentiation“When you look at the mission, the goals, and the target audience, you pull out keywords. You also want to make sure that the colors reflect the words that you're trying to articulate through design. Having that foundation and understanding of where you want to go… Making sure that you like it, but also that your audience is going to be attracted to it.” - Kim RussoAbout our Guest: Kim Russo is the visionary Founder, CEO, and Lead Designer behind On Brand Designs, a premier design studio in Charleston, SC. She empowers clients through exceptional intuitive visual experiences by bringing their visions to life and leads a dedicated team. Kim created ‘The Profitable Brand Designer’ course to help creatives transition from freelancers to entrepreneurs, building profitable design businesses.Starting her career at top packaging design agencies in NYC, Kim earned her degree from the Fashion Institute of Technology. In 2018, after a successful corporate career, she launched On Brand Designs, moving to Charleston in 2020 to focus on business growth.Kim specializes in brand strategy, brand identity, website design, print graphics, and packaging design. She is passionate about creating scroll-stopping designs for female entrepreneurs. When not working, Kim enjoys crafting, painting pet portraits, and relaxing at the beach or pool with friends and family.Website Instagram LinkedInFacebook a...