Marketing 101 - BIG steps for small businesses

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

🎙️ 101 News: 3 Big Podcasting Updates You Need to Know (Recorded LIVE!)

This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world. In just five minutes, Alex from Marketing 101 covers: 🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility🔗 Clickable podcast ads on Spotify - now live in the UK and Australia📊 Apple’s analytics for paid podcast subs - finally...

06-05
04:33

Meet the New Marketing 101 – Strategy, Storytelling & the Power of Team

We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level. You’ll hear about: - Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership - ...

06-04
53:47

101 News 🗞 this week; updates from TikTok, Snapchat, Threads and the importance of having a blog on your website

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: updates from TikTokupdates from Snapchatupdates from Threadsthe importance of having a blog on your websiteMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ ...

08-14
04:37

101 News 🗞 this week; Updates from Instagram, X and YouTube, as well as the lowdown on Email Marketing

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: updates from Instagram,updates from X,updates from YouTube,The lowdown on Email MarketingMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101...

07-29
06:09

101 News 🗞 this week; Thread’s and their disappearing posts, Google’s AI-powered Insights and the benefits of social media ads

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Thread’s and their disappearing postsGoogle’s AI-powered InsightsThe benefits of social media adsMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency...

07-11
04:56

101 News 🗞 this week; Instagram’s cheeky unskippable ads, YouTube’s multiple thumbnail testing and the sale of Social Media app, BeReal

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s cheeky unskippable adsYouTube’s multiple thumbnail testingThe sale of Social Media app, BeRealMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ M...

07-01
04:34

101 News 🗞 this week; latest on the US TikTok ban, updates from Instagram and Spotify’s adoption of short-form videos

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Latest on the US TikTok banUpdates from InstagramSpotify’s adoption of short-form videosMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 ...

06-14
06:17

101 News 🗞 this week; the latest on the US TikTok ban, Meta’s AI Influencers and the lowdown on paid social media ads

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Latest on the US TikTok banMeta’s AI InfluencersLowdown on paid social media adsMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.c...

05-07
06:11

Words of Wisdom from the Marketing Meet-up, Brighton

Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example. My challenge to them was to give me a 'vox pop' - some words of wisdom or a favourite quote, to give a little inspiration to the Marketing 101 listeners! Enjoy! Thanks, ...

04-23
05:12

101 News 🗞 this week; Meta's new updates, possible TikTok ban in the US, X’s hidden like count & Glasgow Willy Wonka

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Meta’s new updatesTikTok’s pending US banX’s hidden like countMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (soc...

04-18
05:18

101 News 🗞 this week; new features from Threads and Instagram PLUS TikTok's musical drama

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s new maps featureThread’s in-app cameraTikTok/Universal DramaRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social me...

03-21
05:42

101 News 🗞 this week; Meta's new app Threads, British Airway's marketing campaign and Apple's new IOS update

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Meta's new app, ThreadsBritish Airways "Take Your Holiday Seriously" CampaignApple's new IOS updateMeme of the Week British Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots Ren Slavin - Instagram: https://www.instagram.com/rens...

07-28
04:21

101 News 🗞 this week; Goodbye to YouTube Stories, Instagram's Algorithm Hacks and Meta Verified Hits the UK

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Goodbye to YouTube storiesInstagram’s algorithm hacksMeta Verified in the UK Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linkt...

06-23
04:54

101 News 🗞 this week; Instagram's Secret App, Twitter's Tailored Video Feed, GIFS on Instagram and YouTube ads

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s Secret AppTwitter’s New Video FeedGIFS on InstagramYouTube Ads Longboi York’s Instagram: https://www.instagram.com/longboiyork Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://...

06-13
04:43

101 News 🗞 this week; Instagram's latest features, the new social platform Lemon8 and Marketing 101's third birthday

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s latest featuresLemon89 - TikTok’ sister social networkMarketing 101’s Third BirthdayMeme of the Week Links mentioned in the podcast; All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/ Ren’s Lemon8 profile: https://v.lemon8-app.com/s/xhhcvUe...

05-12
04:54

101 News 🗞 this week; Bing's new AI-powered search engine, Oatley's Marketing Campaign and Twitter's Verification Issues

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Bing’s AI-powered Search EngineOatley’s ‘fckoatley’ CampaignTwitter’s Verification ProblemsMeme of the weekLinks mentioned in the podcast; the blog; https://101blog.co.uk Fckoatley campaign: https://www.fckfckoatly.com/ Meme of the Week in action: https://www.tiktok.com/@callmebyyourcarl/video/7223471218652024...

05-05
04:49

101 News 🗞 this week; TikTok's Keyword Feature, Instagram's New Ad Placements and Canva's New Features

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: TikTok’s Keyword Insights toolInstagram’s new ad placementsThe Canva Create EventMeme of the week Links mentioned in the podcast; the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ For the Marketing...

04-25
05:18

101 News 🗞 this week; Meta's AI, Linkedin's 20th Birthday and TikTok paywalled features

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Meta’s new AI softwareLinkedIn’s 20th BirthdayTikTok’s new Paywalled featureMeme of the weekLinks mentioned in the podcast; the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency LinkedIn’s 20th Birthday article: https://www.fastcompany.com/90849652/linkedin-20-oral-history-...

03-21
06:05

101 News 🗞 this week; Mailchimp, Meta and Twitter

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry! This week’s episode entails updates from the world of marketing, including: MailChimp’s latest restrictionsMeta’s SubscriptionsThe future of TwitterMeme of the WeekLinks mentioned in the podcast; the blog; https://101blog.co.uk The 101 TikTok: https...

03-14
05:51

ChatGPT - what is this viral AI and how can you use it in your business today?

We're back with an episode explaining the viral phenomenon #ChatGPT !! - what is ChatGPT? - who made ChatGPT? - who owns ChatGPT? - how does ChatGPT work? - what are ChatGPT's limitations? - what are the risks of using ChatGPT? - ways to use ChatGPT as an individual and in your business Links mentioned in the podcast; ChatGPT; https://openai.com/the podcast course; https://zerotopodcaster.comthe blog; https://101blog.co.ukthe 'bad advert'; https://www.linkedin.com/posts/alexryanuk_chatgtp-br...

02-20
32:00

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