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Marketing 101 - BIG steps for small businesses
Marketing 101 - BIG steps for small businesses
Author: Marketing 101
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© 2025 Marketing 101 - BIG steps for small businesses
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Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101
43 Episodes
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This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world. In just five minutes, Alex from Marketing 101 covers: 🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility🔗 Clickable podcast ads on Spotify - now live in the UK and Australia📊 Apple’s analytics for paid podcast subs - finally...
We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level. You’ll hear about: - Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership - ...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: updates from TikTokupdates from Snapchatupdates from Threadsthe importance of having a blog on your websiteMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ ...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: updates from Instagram,updates from X,updates from YouTube,The lowdown on Email MarketingMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Thread’s and their disappearing postsGoogle’s AI-powered InsightsThe benefits of social media adsMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s cheeky unskippable adsYouTube’s multiple thumbnail testingThe sale of Social Media app, BeRealMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ M...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Latest on the US TikTok banUpdates from InstagramSpotify’s adoption of short-form videosMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 ...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Latest on the US TikTok banMeta’s AI InfluencersLowdown on paid social media adsMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.c...
Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example. My challenge to them was to give me a 'vox pop' - some words of wisdom or a favourite quote, to give a little inspiration to the Marketing 101 listeners! Enjoy! Thanks, ...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Meta’s new updatesTikTok’s pending US banX’s hidden like countMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (soc...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s new maps featureThread’s in-app cameraTikTok/Universal DramaRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social me...
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Meta's new app, ThreadsBritish Airways "Take Your Holiday Seriously" CampaignApple's new IOS updateMeme of the Week British Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots Ren Slavin - Instagram: https://www.instagram.com/rens...
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Goodbye to YouTube storiesInstagram’s algorithm hacksMeta Verified in the UK Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linkt...
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s Secret AppTwitter’s New Video FeedGIFS on InstagramYouTube Ads Longboi York’s Instagram: https://www.instagram.com/longboiyork Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog; http://...
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s latest featuresLemon89 - TikTok’ sister social networkMarketing 101’s Third BirthdayMeme of the Week Links mentioned in the podcast; All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/ Ren’s Lemon8 profile: https://v.lemon8-app.com/s/xhhcvUe...
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Bing’s AI-powered Search EngineOatley’s ‘fckoatley’ CampaignTwitter’s Verification ProblemsMeme of the weekLinks mentioned in the podcast; the blog; https://101blog.co.uk Fckoatley campaign: https://www.fckfckoatly.com/ Meme of the Week in action: https://www.tiktok.com/@callmebyyourcarl/video/7223471218652024...
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: TikTok’s Keyword Insights toolInstagram’s new ad placementsThe Canva Create EventMeme of the week Links mentioned in the podcast; the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ For the Marketing...
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Meta’s new AI softwareLinkedIn’s 20th BirthdayTikTok’s new Paywalled featureMeme of the weekLinks mentioned in the podcast; the blog; https://101blog.co.uk The 101 TikTok: https://www.tiktok.com/@marketing101agency LinkedIn’s 20th Birthday article: https://www.fastcompany.com/90849652/linkedin-20-oral-history-...
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry! This week’s episode entails updates from the world of marketing, including: MailChimp’s latest restrictionsMeta’s SubscriptionsThe future of TwitterMeme of the WeekLinks mentioned in the podcast; the blog; https://101blog.co.uk The 101 TikTok: https...
We're back with an episode explaining the viral phenomenon #ChatGPT !! - what is ChatGPT? - who made ChatGPT? - who owns ChatGPT? - how does ChatGPT work? - what are ChatGPT's limitations? - what are the risks of using ChatGPT? - ways to use ChatGPT as an individual and in your business Links mentioned in the podcast; ChatGPT; https://openai.com/the podcast course; https://zerotopodcaster.comthe blog; https://101blog.co.ukthe 'bad advert'; https://www.linkedin.com/posts/alexryanuk_chatgtp-br...




















