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Marketing Against The Grain
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Marketing Against The Grain
Author: Hubspot Podcast Network
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© HubSpot, Inc.
Description
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
251 Episodes
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Ep. 246
Are you telling stories that truly resonate with your customers or just following the status quo?
Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different startup stages, and investing in a scalable distribution engine.
Mentions
Hubspot https://www.hubspot.com/
Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 245
Why should you be a Claude super fan?
Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features empower you to create and publish lightweight apps effortlessly, real-life examples of innovative use cases, and the mind-blowing potential for profitability and customization with Claude's intuitive tools.
Mentions
Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet
Gary Vaynerchuk https://garyvaynerchuk.com/
Dharmesh Shah https://www.hubspot.com/company/management/dharmesh-shah
Replit https://replit.com/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 244
"Is AI really the future of marketing?"
Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the AI-powered era.
Mentions
Andrew Chen https://andrewchen.com/
Andreessen Horowitz https://a16z.com/
SaaS https://en.wikipedia.org/wiki/Software_as_a_service
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 243
Ever wondered how AI can amplify your creativity?
Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn more about creating style guides for different platforms, understanding the impact of well-prepared training documents on content output, and distinguishing between average and great marketers by refining AI-generated content.
Mentions
Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet
Naval Ravikant https://x.com/naval
Gary Vaynerchuk https://garyvaynerchuk.com/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 242
Can AI assistants really turn raw data into insightful dashboards in under a minute?
Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus from traditional data visualization to effective data management, and the transformative potential of using Claude for everything from financial reporting to personalizing web apps.
Mentions
Claude https://claude.ai/
Anthropic https://www.anthropic.com/
Ethan Mollick https://mgmt.wharton.upenn.edu/profile/emollick/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 241
How important is video for your website?
Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies you need to ensure your video marketing stands out.
Mentions
Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi
Chris Savage https://www.linkedin.com/in/cjsavage/
Wistia https://wistia.com/
VEED https://www.veed.io/
Capsule https://capsule.video/
Adobe Premiere https://www.adobe.com/products/premiere.html
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Ep. 240
Is distribution the undefeated catalyst in marketing?
Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth.
Mentions
Gary Vaynerchuk https://garyvaynerchuk.com/
Rand Fishkin https://www.linkedin.com/in/randfishkin/
Wes Kao https://www.weskao.com/
Shaan Puri https://www.shaanpuri.com/
Jason Lemkin https://www.linkedin.com/in/jasonmlemkin/
Joanna Lord https://www.linkedin.com/in/joannalord/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 239
Are you ready to 10x your views on LinkedIn using AI?
Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really means. In this episode, get ready for practical insights and hands-on examples that will revolutionize your marketing approach.
Mentions
Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi
David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
GPT-4o https://openai.com/index/hello-gpt-4o/
Claude https://claude.ai/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 238
Are you tired of spending your advertising budget on the same stale channels?
Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reach your audience in high-engagement moments. Discover how these innovative strategies can amplify your brand's reach and skyrocket your ROI in this must-listen episode of Marketing Against the Grain.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
FREENOW https://www.free-now.com/uk/
Lenny Rachitsky https://x.com/lennysan
Grammarly https://www.grammarly.com/
A Clockwork Orange https://en.wikipedia.org/wiki/A_Clockwork_Orange_(film)
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 237
How do we create the new marketing playbook of the AI era?
Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Try Scout https://www.tryscout.ai/
Humantic https://humantic.ai/
SixSense https://www.sixsense.ai/
Common Room https://www.commonroom.io/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 236
"Is marketing facing a crisis of faith today?"
Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove your strategic impact.
Mentions
Phil Stutz https://www.thetoolsbook.com/about-phil-and-barry
Stutz https://www.netflix.com/title/81387962
Phil Stutz on the Rich Roll Podcast https://podcasts.apple.com/us/podcast/psychiatrist-phil-stutz-knows-whats-wrong-with-you-has/id582272991?i=1000657648974
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 235
Is instant success holding you back from true mastery?
Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the craft, overcoming fear of failure, and achieving true success through strategic thinking. Learn more on why perfecting your skills requires deliberate effort, the crucial difference between strategy and strategic thinking, and how constructive feedback can transform teams. This episode breaks down how high standards, strong leadership, and hands-on experience are the key drivers of high performance and long-term success.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Wes Kao https://www.weskao.com/
Seth Godin https://seths.blog/
Maven https://maven.com/
altMBA https://altmba.com/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep.234
Is Apple's AI revolution set to change the way you interact with technology and market your business?
Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and their monumental impact on the future of marketing. Learn more about how Apple is training consumers to use AI without realizing it, the strategic partnership with OpenAI, and what marketers need to do to stay ahead in the rapidly shifting landscape.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Apple WWDC https://developer.apple.com/wwdc/
Apple Intelligence https://www.apple.com/apple-intelligence/
Genmoji https://mashable.com/article/how-to-use-genmoji-on-ios-18
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 233
What happens if AI reduces human cost to zero?
Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more about how AI can revolutionize sales training by mimicking customer interactions and providing personalized guidance for sales reps, the integration of AI tools in marketing for scalable content creation and lead generation, and the future potential of AI in customer support through advanced voice and video interfaces.
Mentions
Carta https://carta.com/
Chat GPT https://www.openai.com/
Claude Opus https://www.anthropic.com/news/claude-3-family
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 232
What do the recent Google leaks mean?
Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Rand Fishkin https://www.linkedin.com/in/randfishkin/
SparkToro https://sparktoro.com/
Brian Balfour https://brianbalfour.com/
Google Leaks https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation
Moz https://moz.com/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 231
What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts.
Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your audience hooked, the importance of balancing entertainment and education, and Jenny’s top secrets to optimizing viewer retention and rewatchability. In this episode, Jenny shares actionable insights and proven tactics that can transform your content creation game.
Mentions
Jenny Hoyos https://www.youtube.com/@JennyHoyos
Blue Ocean Strategy https://www.blueoceanstrategy.com
MrBeast https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 230
Is Google's AI making search better or humorously worse?
Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "look dumb or get disrupted" moment, the laughable but concerning inaccuracies generated by AI, and the critical impact on organic traffic and the open web.
Mentions
AI Overviews https://developers.google.com/search/docs/appearance/ai-overviews
Sundar Pichai https://x.com/sundarpichai
Nilay Patel interview with Sundar Pichai https://www.theverge.com/24158374/google-ceo-sundar-pichai-ai-search-gemini-future-of-the-internet-web-openai-decoder-interview
Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
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Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 229
How will AI agents revolutionize marketing strategies in 2024?
Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more about the potential use cases for AI agents in marketing, optimizing search strategies in the age of AI, and preparing for the AI-driven future.
Mentions
ChatGPT https://chatgpt.com/
Gemini https://gemini.google.com/
Claude https://claude.ai/
Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 228
How can authenticity transform your marketing game?
Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn more on how authenticity shapes marketing narratives, the crucial process of selecting the right ideas to focus on, and the evolving rules of communication channels. Kipp and Charles uncover tactics for genuine vulnerability in conversations while exploring the power of storytelling to engage and connect with your audience on a deeper level.
Mentions
Charles Duhigg https://www.charlesduhigg.com/
“Supercommunicators: How to Unlock the Secret Language of Connection” https://a.co/d/7kxIQFI
Harvard Study of Adult Development https://www.adultdevelopmentstudy.org/
Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3
Resource
[Free] Want the AI prompts we use in our episodes? Get it here https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Ep. 227
What are the best marketing channels you should use to grow your business?
Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketing with brand storytelling is crucial, and the continued relevance of SEO in organic growth.
Mentions
Founders podcast https://podcasts.apple.com/us/podcast/founders/id1141877104
David Ogilvy https://www.ogilvy.com/about
Terence Reilly https://advertisingweek.com/terence-reilly-global-president-stanley/
Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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