Marketing Case Bootcamp

This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech stack: DSPs, SSPs, ad exchanges, and walk through real-time bidding (RTB) in plain language. Then we apply it to a real case: Blue Sky, a consumer brand scaling beyond manual buys into an audience-first, multi-channel programmatic plan.What you’ll learnProgrammatic vs. manual buying: why audience-first beats site-firstThe ecosystem (DSP/SSP/Exchange), RTB flow, and common deal typesTargeting & measurement essentials (first-party data, VTCs, ROAS/CPA)Where programmatic shines by channel (CTV, DOOH, audio, etc.), with Blue Sky’s playbook and KPIsAfter listening, try the Blue Sky Outdoor Gear’s Digital case program in ⁠Marketing Case Bootcamp⁠ to put the playbook into actual practice.

This episode is a hands-on briefing on modern B2B demand generation—why smart teams are shifting from volume-led lead gen to value-driven demand gen that builds brand trust, educates the market, and improves pipeline quality. We apply the framework to RevTech Solutions, diagnosing a funnel efficiency crisis and outlining a 90-day revival: fix qualification and nurturing, reallocate budget to high-value channels (events, webinars), and build a compounding engine (SEO + content + ABM).What you’ll learnDemand gen vs. Lead gen and when to use eachA two-speed model: create future demand + capture in-market demandSmart budget shifts to raise deal size and win ratesHow to measure pipeline quality with leading indicators and align sales & marketingAfter listening, try the RevTech Solutions case program in Marketing Case Bootcamp to put the playbook into actual practice.

This episode is a hands-on breakdown of what paid media is, how it works, and how to turn that knowledge into interview-ready answers. It contains practical, step-by-step explanations—great for career-switchers and junior marketers aiming for media buyer roles.We define paid media, compare paid search vs. paid social vs. programmatic, and explain when to use each based on intent, targeting, creative, and buying model (CPC/CPM). Then we shift to the career side: the core techniques and toolset you need (testing frameworks, audience building, bidding basics, creative iteration, tracking & attribution), what interviewers really evaluate, and how to structure sharp case answers.After listening, you are welcome to take the 100 Paid Media Interview Questions Quiz at Marketing Case Bootcamp

This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month, $750k budget, we rank channels by audience fit and role, stitch traditional + digital into one story, and show how to measure cross-channel lift.What you’ll learnHow to select and sequence channels by objectivesSmart budget moves that maximize conversionKPIs and a simple multi-touch approach to track cross-channel impactStandout tactics for channel selectionAfter listening, try the Channel Selection & Integrated Marketing Plan for Artisan Brew Co. Market Expansion case program for free inside Marketing Case Bootcamp to put the framework into practice.

This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it's great for busy small business owners or junior marketers alike. We work through our business case: Main Street Coffee, an indie shop in a college town, and show how to turn limited time and budget into measurable foot traffic. You’ll hear how we define goals (awareness + visits), map audience behavior first, then pick one platform to start. We also walk through how to define and track metrics that matter and how to manage and allocate tight budget. What you’ll learnHow to choose a first channel by audience behavior, not preference. A starter playbook for local shops.A simple attribution hack to connect posts to in-store visits. How to diagnose “high engagement, low foot traffic” and fix the gap. After listening, feel free to try the Main Street Coffee case program yourself for free at Marketing Case Bootcamp and put the framework into practice.

Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel. In today's episode, we break down how to turn browsers into buyers for one of the world’s top attractions. Using the London Eye’s ticket-purchase journey as our case, we map the funnel from awareness to checkout, pinpoint the biggest drop-off zones. We’ll also show how regional and seasonal trends inform smarter tactics, diverse payment methods, transparent pricing, and strategic budget shifts. Tune in for the step-by-step thought process, then head to marketingcasebootcamp.com to tackle the full case study and sharpen your own funnel-optimization playbook.

In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click. In this episode we unpack what these changes mean for SEO and paid search: shifting from static keywords to intent-driven prompts, optimizing for AI-first answers, tweaking bids as AI alters click behavior, and testing emerging ad formats that marry generative AI with search intent. Tune in for practical insights, then head over to marketingcasebootcamp.com to join the conversation with fellow marketers on adapting your strategy for the AI-powered search era.

Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich chain to guide you through diagnosing performance gaps, sharpening your positioning, designing promotional tactics that support your business goals, and building a measurement plan that keeps teams on track. You’ll learn the key questions to ask, frameworks to follow, and metrics to monitor when planning a relaunch.Ready to put these insights into action? Head to marketingcasebootcamp.com to tackle the full Product Relaunch Strategy case study for free!

Integrated marketing is far more than “just using both traditional and digital channels.” It has evolved from simply running print and broadcast ads in parallel to orchestrating real-time, data-driven experiences across every touchpoint—TV, out-of-home, social, mobile, and beyond. In this episode, we:Define Integrated Marketing: why it’s a mindset, not a channel checklistUnpack the Core Pillars: unified messaging, channel synergy, cross-team collaboration, holistic measurement, and data-driven personalizationSpotlight a Star Example: how Coca-Cola balances billboards, TV, social, AR, and loyalty apps to create one cohesive brand journeyTrace its Evolution: from early IMC to today’s real-time omnichannel world with QR-powered OOH, programmatic buys, and social-to-store loopsGive You the Framework: a step-by-step playbook for mapping your own integrated campaignmarketingcasebootcamp.com is an online platform that helps early-career and transitioning marketers sharpen real-world skills through hands-on case studies, interview prep, and AI-powered tools.

Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it. Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise control over budget, targeting, and messaging—making SEM one of the most efficient, scalable ways to drive relevant traffic and sales!In this episode we will turn New York’s most famous view into non-stop ticket sales by building a Google Search campaign for the Empire State Building Observatory from the ground up:Start with the business goalSplit into multiple campaignsCraft themed ad groups & keywordsWrite Responsive Search Ads that sellStack extensions for maximum impactLaunch, learn, and scaleWant hands-on practice? Head over to marketingcasebootcamp.com to tackle the full Empire State Building Search Ads campaign case study. Build your own strategy, compare it with ours, connect with fellow marketers, and sharpen your SEM skills.

What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime:​Where’s the pie and how big is your slice? (TAM/SAM/SOM)​Who cares—and why should they switch? (target persona + positioning)​Which doors do you knock on first? (channel mix & partnerships)​How do you stretch every budget dollar? ($500 k in six months, not a penny more)​When do you declare victory—or pull the plug? (KPIs & break‑even math)In this episode we run those questions through the real‑world gauntlet of GreenSip, the West‑Coast plant‑based beverage darling that wants to elbow its way onto New York City shelves—and TikTok feeds—before the next cold‑brew wave hits.Want to flex your own plan? Come to our site to solve it for free on GreenSip Market Entry program, and show us how you’d win the Big Apple!www.marketingcasebootcamp.com

Search Engine Optimization (SEO) is simply the art of making your site the first answer users see when they Google a question. It’s half detective work—figuring out what people really type into the search bar—and half interior design—arranging your pages so search bots (and humans) love every corner.In this kickoff episode we drop into the workshop of ArtisanPaws, a tiny e‑commerce brand hand‑stitching eco‑friendly pet toys. Their problem? Gorgeous products… buried on page six. Over coffee‑chat banter we:​Demystify SEO fundamentals – keywords, search intent, and why Google rewards helpful, trustworthy content.​Dig for long‑tail gold – watch us swap “dog toys” for phrases real shoppers use, like “best eco‑friendly chew toy for aggressive chewers.”​Map the buyer journey – craft TOFU/MOFU/BOFU content that nudges readers from curious to cart‑clicking.​Build topic clusters – one “Ultimate Guide to Eco Pet Play” hub linked to bite‑size blogs that prove authority and boost E‑E‑A‑T.​Write a bulletproof content brief – headlines, sub‑topics, CTAs, internal links, and trust badges, all in a tidy template.​Reveal the payoff – 700 % traffic growth, 1.5 × conversion rate, and ArtisanPaws suddenly barking at the big retailers.Whether you’re a founder polishing your own site, a marketer prepping for case interviews, or a curious learner who’s tired of dry theory, this walk‑through turns SEO into real‑world reps you can steal tomorrow.🎧 Press play, take notes, then put your skills to the test—new interactive case studies and answer keys are waiting at Marketing Case Bootcamp. Sharpen that growth brain one case at a time!