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Join hosts Chelsea Bradley and Kevin Berry as they dive into a different marketing topic each week!
Chelsea Bradley is a freelance marketing professional with over 10 years experience working with brands like Hallmark Channel, Rubio's, and Google Cloud x MLB.
Kevin Berry has been working in marketing for 9 years and currently owns and operates a small marketing agency called Marketing Stable.
Chelsea Bradley is a freelance marketing professional with over 10 years experience working with brands like Hallmark Channel, Rubio's, and Google Cloud x MLB.
Kevin Berry has been working in marketing for 9 years and currently owns and operates a small marketing agency called Marketing Stable.
40 Episodes
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Matt Bieker joins me again to discuss artificial intelligence's impact on copywriting and potential regulations that might need to be considered. We also discuss how "freedom of speech" and "censorship" are often not used accurately. Matt Bieker is an award-winning journalist and copywriter based in Reno, NV. After graduating from the Reynolds School of Journalism in 2014, he went on to cover arts, community development, and feature stories for local and national publications. He has since branched out into marketing and copywriting for the tech, healthcare, and B2B sectors, applying the skills and people-first storytelling philosophies that serve his journalism career. Matt's Links:LinkedInWebsite
Tessa rejoins the podcast to talk about her team's success in supporting executives to be active and effective with their personal profiles. This strategy has been great for them on LinkedIn, so we dive into how they set it up and who they approached first with the idea. We also get into some brand marketing on LinkedIn, utilizing videos and paid campaigns. Tessa Vogel is a Wisconsin girl who fits most of the midwestern stereotypes. She loves to cook and bake, grew up surrounded by woods, and was accustomed to bonfire hopping on a lake. Tessa attended UW-Madison and graduated with a Bachelors's Degree in Communication Arts (TV, Radio, and Film track) and minors in Studio Art (photography track) and Digital Studies. She worked in Chicago and LA for short periods of time (for entertainment and publishing gigs). Tessa's Links:LinkedInInstagram
Carl Murray III joins me again to discuss about artificial intelligence and its threat to creatives. We talk about how it has helped him create a daily schedule, research, and take over some tasks at his agency. Carl founded his agency Endurance, a strategy + content agency fixated on helping wellness and lifestyle brands stand out through authentic storytelling backed by data-driven insights. Carl's Links:LinkedInTwitterInstagramEndurance
Harrison returns to talk about the new form of Google Analytics that will entirely replace Google's older Universal Analytics in just a few months. We also talked a little bit about paid search and Facebook ads for smaller businesses! Harrison's Links:TwitterLinkedInWebsiteBusiness Website
In this mini episode of Marketing Chat, Matt Bieker joins us to talk about quality writing! This topic is important with the advancement of AI copywriting tools available. Matt talks about his background and career path and offers a few tips to improve your writing. Matt will return in a future episode this season to dive fully into AI writing.Matt Bieker is an award-winning journalist and copywriter based in Reno, NV. After graduating from the Reynolds School of Journalism in 2014, he went on to cover arts, community development, and feature stories for local and national publications. He has since branched out into marketing and copywriting for the tech, healthcare, and B2B sectors, applying the skills and people-first storytelling philosophies that serve his journalism career. Matt's Links:LinkedIn Website
Ivonne returns to talk about a new type of user generated content! I initially thought we would have a clear line drawn between influencers and UGC as a result of this conversation, but the lines are blurred more than ever. Ivonne does an amazing job explaining "staged UGC" and how it varies between influencers and the traditional UGC we're used to seeing. Ivonne is a marketer at TINT and hosts the Future of Marketing podcast, which has a newsletter on its own! Outside of work Ivonne loves to travel!
In Season 1, Jelle told us how he became a more knowledgeable and experienced Marketer while being in between jobs for one year. He landed a position right before the first episode. In this episode, we talk about making mistakes and other areas marketers grow along the way. Jelle now works as a Social Media Specialist at Almo Nature Benefit S.p.A.
Austin Byler joins me in this special episode to talk about his elite mindset and how he helps develop others' mindsets. Austin provides excellent tips about imposter syndrome/limiting beliefs, finding joy during hard times, and you are more than the uniforms you wear. Austin Byler is a future author, professional speaker, and co-founder of Major League University, which focuses on developing the mental game of young athletes. Austin's Links:TwitterLinkedInInstagram
Chelsea Bradley joins us to talk about her career in social media! Chelsea has over 14 years of experience as a freelancer working in both paid and organic social. We talk about the current frustrations of social media managers being forced to adapt to Reels and TikTok while also talking about life as your own boss. Many like to glamorize it, but Chelsea offers a realistic look into her career and how she built it. As a Padres fan and ocean photographer, Chelsea enjoys life in beautiful San Diego. Chelsea's Links:LinkedInTwitter
Camber joins us to discuss combining her two passions of marketing and educating female (or those who identify as such) hoopers. Camber started Cut Down The Net to educate these young athletes on topics such as NIL, financial literacy, personal branding, social media marketing, creator economy, mental health, performance anxiety, health & wellness, etc. We dive deeply into the NIL and the new world where amateur athletes can now profit off their own brands. On top of Cut Down The Net, Camber works in marketing for Give WP. Outside of work, she enjoys staying active by swamping, playing/watching sports, and keeping up with her two teenagers. Camber's Links:LinkedIn Twitter
Ky Sisson joins me to talk about what goes into producing and creating a tv show in these digital times. Ky is the producer of this award-winning tv show and is also responsible for recruiting and maintaining partnerships. He brings up some great points about content creation that are useful for any content creator. In this episode, Ky also gives some tips on balancing work and life a little bit better, as well as his recently found love of motorcycles. Ky's Links:LinkedInAging and Awesome A and A Media Group
Christina Jovanna Olivarez joins me to talk about the new video content we are seeing on Instagram and TikTok. While many are bashing Instagram lately, we focus our conversation on the positives. Christina and I start with what Instagram was and discuss what it has transformed to be. Christina also has tips on what content types work and the formatting you need for success.Christina is an award-winning Social Media Strategist, TEDx Speaker, Founder & CEO of The Social Butterfly Gal, and Co-Founder of Hustle + Socialize. Outside of work, Christina enjoys living in San Antonio, Texas, and loves traveling abroad. Christina's Links:TwitterLinkedInInstagram
Dakota Snow joins us in this episode to discuss his career journey and the challenges he's tackled along the way. Dakota doesn't just look to accomplish something, but he accomplishes new things at a very high level. He has a lot of helpful tips for those wanting to try new things.Dakota is a professional photographer who was the Director of Marketing at Jackson Automotive Group. He is now facing his next challenge, starting up Lots Of Good Ideas with his new business partner. Dakota's Links:TwitterLinkedInLots Of Good Ideas
Duarte Garrido joins the podcast to discuss what is next for marketers to focus on. We talk about community, web 3.0, NFTs, content marketing, and more! We discuss which of these are red herrings and which are here to stay. Duarte Garrido has been a leader of social for Sky, Philip Morris International, and Coca-Cola HBC. He now joins Standard Chartered Bank leading their global social media efforts. Outside of work, Duarte is a father to an 11 month old baby girl and a 5-year-old Tibetan Terrier. He is an avid podcast listener, early riser, teetotaler, and health nut into meditation, sports, and routine. In his spare time, he reads up on marketing books. Duarte is also a lover of brands and a keynote speaker at various Marketing events.Duarte's Links: LinkedInTwitter
Fellow agency owner Carl Murray III joins us to open up season 2 of Marketing Chat! In this episode, Carl and Kevin go totally unscripted just going where the conversation takes them. Carl touches on personal branding, marketing vs sales, content marketing, and pricing strategy.Carl founded his agency Endurance which is a strategy + content agency fixated on helping wellness and lifestyle brands stand out through authentic storytelling backed by data-driven insights. Carl's Links:LinkedInTwitterInstagramEndurance
In this episode, Chelsea and Kevin dig into social media marketing in the food industry, focusing on the stark differences between chain restaurants and local eateries, particularly emphasizing the value of customer relationships in smaller establishments. They tackle the complexities of pricing, promotions, and the crucial timing in marketing while exploring the roles of user-generated content, influencers, and loyalty programs in the context of inflation's impact on the industry. The d...
In this episode, hosts Kevin Berry and Chelsea talk about the intricacies of client-agency relationships, offering insights into how both parties can navigate the complexities of fostering successful partnerships. They explore the common pitfalls clients encounter when they have unrealistic expectations or have had negative experiences with past agencies, emphasizing the importance of trust, communication, and setting clear expectations from the outset.Chelsea shares her perspective as a stra...
Join hosts Kevin Berry and Chelsea as they delve into the essentials of building a successful brand strategy, with a focus on social media marketing. Whether you're launching a new business or taking your first digital steps, this conversation is packed with actionable insights.Kevin and Chelsea share their experiences and offer practical advice on navigating the digital landscape. Discover why having a website might not be the be-all and end-all for your brand, the significance of aligning y...
Kevin Berry and Chelsea discuss the nuances of paid versus organic social media strategies. Kevin starts by delineating the fundamental differences between organic and paid social media, offering a primer for business owners outside the marketing sphere. The conversation transitions into a critical examination of common misconceptions surrounding paid and organic social media, with Chelsea clarifying the distinct roles and expectations in each domain. They address the challenges small bu...
Chelsea and Kevin dive into the evolving landscape of community in the marketing world. With Kevin's experience since 2015 and Chelsea's journey starting in 2008, they bring a wealth of knowledge and firsthand insights into how brands engage with and build their communities. This episode tackles the transition from traditional marketing tactics to the nuanced realm of authentic community engagement, challenging the effectiveness of personas and the real impact of engagement baiting tactics.&n...
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