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Marketing Girly by Sky Society

Marketing Girly by Sky Society
Author: Natalie Peters
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© 2025 Marketing Girly by Sky Society
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Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.
177 Episodes
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✨ Marisa Lauro, Global Music Marketing Executive & Founder of High Note Creative ☁️ Advice for breaking into music and entertainment marketing ☁️ What it’s like leading Marketing campaigns for artists like Justin Bieber, Shawn Mendes, Rihanna and more ☁️ Career insights from 18 years at a major record label ☁️ Navigating leadership challenges early in your career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @sk...
✨ Jasmine Torres, Senior Manager, Community Growth + Partnerships at Milk Makeup ☁️ Career journey from Sephora cashier to Milk Makeup senior manager ☁️ How to break into beauty marketing without traditional experience ☁️ Advice for building an authentic creator community ☁️ Tools and KPIs used to measure influencer marketing success ☁️ Mindset shifts to overcome imposter syndrome and stand out Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @...
Join Natalie in a special solo episode where she talks all about building the confidence to ask for a raise and navigating the conversation with your manager so you can get the raise you want! Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Susanne Ault, VP of Features and Events Programming at Variety ☁️ How Suzanne grew at one brand for 15 years ☁️ What producing live media looks like at a legacy brand ☁️ How to stay inspired while growing at the same company ☁️ Behind the scenes of brand partnerships with Canva and Meta ☁️ Advice for building relationships that shape your career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Sydney Blake Thomas, Director of Brand Marketing @ BÉIS ☁️ How Sydney turned a gender studies degree into a brand marketing career ☁️ How taking a title demotion led to 3 promotions in 3 years ☁️ Career advice on building relationships and betting on yourself ☁️ What brand marketing actually looks like behind the scenes ☁️ How to grow your personal brand and mentor others in your industry Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @sky...
✨ Zoe Greene, Creative Project Manager @ OUAI ☁️ Advice for breaking into beauty marketing with no experience ☁️ How to ask your way to success ☁️ Assessing your career trajectory at a position ☁️ Communication tips for advancing into a leadership role Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Join Natalie in a special solo episode where she talks all about how to reach out to your network, steps to crafting your own messages, maximizing the coffee chat experience, and taking the first step toward meaningful conversations. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido ☁️ The ins and outs of production roles ☁️ How to build authority in a male-dominated industry ☁️ Adjusting to life in New York and building a social life from scratch ☁️ Emily’s MBA experience in the fashion and luxury industry in New York ☁️ The value of non traditional work experience ☁️ The importance of self-advocacy and self-confidence Join the Sky Society Women in Marketing private LinkedIn gro...
✨ Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius ☁️ How Suze turned a college brand ambassador role into a full-time marketing career ☁️ How field marketing drives real-time consumer trial and feedback ☁️ Career lessons from working at Red Bull, Anheuser-Busch, and Celsius ☁️ Advice for landing competitive college ambassador programs (even without a marketing degree) ☁️ The unexpected LinkedIn DM that helped her land her role at Celsius Join the Sky Society Wome...
Join Natalie in a special solo episode where she shares actionable advice on crafting a marketing resume. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey ☁️ Career moves that helped her go from sales associate to global retail director ☁️ Advice for breaking into fashion retail without following a traditional path ☁️ The leadership traits that set you up for long...
✨ Margaret Li, Senior Brand Manager @ Procter & Gamble ☁️ The difference between brand marketing and brand management ☁️ How to know if getting your MBA is the right move ☁️ Resume tips that will actually get you hired ☁️ How to stand out in competitive marketing interviews ☁️ Why you need to take ownership of your career growth Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ [REPLAY] Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent ☁️ Bonnie’s career journey from Chanel, to Christian Dior, Bottega, Hermès, and Saint Laurent ☁️ Defining client engagement and experiences ☁️ Internship strategies for luxury fashion industry ☁️ Planning and executing luxury events ☁️ Career progression and networking in luxury fashion marketing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on ...
✨ Sara Gramling, Head of Brand + Community @ Magnolia Bakery ☁️ How Sara went from PR to leading brand partnerships ☁️ The unexpected items Magnolia has launched with other brands ☁️ Why saying no to partnerships is just as important as saying yes ☁️ What it’s really like growing your career at one brand ☁️ How to break into partnerships and stand out in interviews Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and...
✨ Kate Elliott, Senior Manager, Marketing Events @ Anthropologie ☁️ What it’s really like planning events at Anthropologie ☁️ How Kate turned retail and theater experience into a dream job ☁️ The behind-the-scenes magic of experiential marketing ☁️ Advice for finding your career path when it feels unclear ☁️ Why soft skills and passion matter more than your major Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and Ti...
✨ The Marketing Career Advice I’d Give My Younger Sister with Natalie Peters, Founder & CEO @Sky Society Join Natalie for a special solo episode where she opens up with a real-talk career advice for anyone navigating the world of marketing in early stages. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Samantha Mason, Brand Marketing Manager @ Erewhon ☁️ Career growth and development in experiential marketing ☁️ Freelance vs. agency vs. in-house marketing ☁️ Brand partnerships at Erewhon ☁️ How to cultivate a community through experiential marketing ☁️ Launching not one, but two side-hustles around events and community ☁️ Personal branding and developing your online presence Join the Sky Society Women in Marketing private LinkedIn group. Follow...
✨ Jessica Cattaneo, Head of Product Development at Boy Smells ☁️ How Jessica spent 13 years growing her career at L Brands ☁️ What it takes to develop a bestselling fragrance ☁️ Behind the scenes of the Boy Smells rebrand and relaunch ☁️ How becoming a mom reshaped her perspective on career and purpose ☁️ Why trusting your gut might be the best career move you make Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysoc...
✨ Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi ☁️ How Cassie built her marketing career without a university degree ☁️ What it’s really like leading PR and influencer strategy in fashion ☁️ Why authentic content is winning over curated aesthetics ☁️ How to get noticed by fashion brands as a micro influencer ☁️ The advice Cassie gives to every young woman in marketing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sk...
✨ Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United ☁️ How Camille transitioned from PR to social to influencer marketing ☁️ What influencer marketing looks like when you’re selling cars ☁️ Why Nissan sends creators to factories instead of beach resorts ☁️ The magic of brand alignment and long-term influencer partnerships ☁️ How trusting your gut and getting a little woo-woo can guide your career Join the Sky Society Women in Marketing priv...