Marketing IQ

Episode 41 features Devin Eichler, owner of Crafty Cow. Devin talks about their viral moment on social media - courtesy the Chicken Caesar Wrap - and how the brand took advantage of the newfound visibility. Listen in to hear how Devin and team put the focus on its people to keep the momentum going. Follow Crafty Cow on social media channels @craftycowwi. Listen and subscribe to the podcast on your favorite platform: Apple PodcastsSpotify iHeartRadio Follow Boelter + Lincoln on social: FacebookInstagramLinkedIn boelterlincoln.com 

Episode 40 features Jay Stock, general manager of Tribute Brewing Co. Jay tells us how his Eagle River brewery stops the scroll on social media platforms with truly chilling content, as well as the stories behind some of the names Tribute brews. Follow Tribute Brewing on social media channels @tribute_brewing. Listen and subscribe to the podcast on your favorite platform: Apple PodcastsSpotify iHeartRadio Follow Boelter + Lincoln on social: FacebookInstagramLinkedIn boelterlincoln.com 

Episode 39 features Jesse Hieb, co-founder of Heat Haven Sauna. Starting a new experiential businesses is a tall task. Jesse tells us about what inspires him to deliver the best quality for Heat Haven guests, while also spreading the word through select marketing channels. Follow Heat Haven on social media channels @heathavensauna. Listen and subscribe to the podcast on your favorite platform: Apple PodcastsSpotify iHeartRadio Follow Boelter + Lincoln on social: FacebookInstagramLinkedIn boelterlincoln.com 

Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the Wauwatosa Village an art community epicenter for at least one weekend every June. Follow Discover Wauwatosa on social media channels @discoverwauwatosa. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he'll never use it. Find out why! Follow Mike De Sisti on social media channels @mdesisti and check out his work at the Milwaukee Journal Sentinel. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com