Marketing Like a Mother

It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see what’s next up in the series? 👇What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining. Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing. If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.Key Takeaways:* You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.* The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.* Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.* You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.* Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!Links From the Episode:* Nicole’s website* FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page* Nicole’s LinkedIn* Nicole’s Instagram* Nicole’s Facebook* Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business* Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the DoubtersLoved this episode? Share it with a fellow introvert who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see what’s next up in the series? 👇How do you build an 8-figure business while raising three kids, balancing imperfect days, and sometimes posting content from the bathroom?In this episode of Marketing Like a Mother, I sit down with Rachel Pedersen—USA Today bestselling author, CEO, and digital marketing expert—to talk about the messy, real, and powerful truth behind scaling a business as a mom.Rachel shares how she went from hairstylist to social media powerhouse, why brute force action got her started (and why mindset later made everything easier), and how she continues to show up daily—imperfectly but consistently.What You’ll Learn in This Episode* Why imperfect, rapid action often beats waiting for the “perfect” mindset.* The surprising routines Rachel used to build consistency in the early days.* How to overcome fear of visibility and rejection by reframing your focus.* Why messy daily action is actually mini exposure therapy for entrepreneurs.* The truth about balancing motherhood, homeschooling, and running multiple businesses.Rachel also opens up about her recent rebrand, her love–hate relationship with AI, and the surprising ways she rewards herself to stay consistent.Resources & Links Mentioned in This Episode:* Rachel’s blog + resources* Rachel’s Viral Framework on YouTube* Unfiltered by Rachel Pedersen * Follow Rachel on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see what’s first up in the series? 👇Ever sat down for a precious 15 minutes of actual quiet to work on your business… and suddenly your brain goes full toddler-in-a-candy-store?Do I check email? Make a reel? Take a nap? Start a whole new business??Yeah. Same.In this episode of Marketing Like a Mother, I’m pulling back the curtain on the simple 3-line task list I use when time is tight, the pressure is high, and I need to actually get things done without spiraling into overwhelm.This isn’t a productivity hack or a pretty printable… It’s a practice I use daily to turn “cracks of time” into true business momentum.Here’s what you’ll learn:The exact 3 prompts I use to prioritize my to-do list (they take 30 seconds, promise)What to focus on when you need money now vs. long-term growthWhy most to-do lists make us feel like failures (and how to fix it)How I booked a client in 3 minutes—while my son finished his math worksheetIf you’ve ever sat at your desk and frozen up (or defaulted to inbox doom-scrolling), this one’s for you.🎧 Listen now here or on your favorite podcast platform!✨ It’s time to stop trying to do everything—and start doing the right things. One tiny task at a time.---Additional ResourcesJoin my free Skool community, The Cold Coffee Club: https://www.skool.com/everyday-magic-makers-2909Browse more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs (https://www.thebluebellgroup.com/freebie-library) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, I sit down with Candice Katherine, founder of Keep Him Media and host of the Single Mom Mindset podcast, for a raw, honest conversation about choosing a non-traditional path to motherhood, business, and personal power.Candice opens up about her journey into single motherhood by choice — from navigating separation to intentionally conceiving her second child via donor — and how that decision became a catalyst for her mission: helping women feel confident, clear, and grounded in building families and lives on their own terms.Together, we explore what it really means to question the “default life script” and choose something more aligned, even when it feels uncomfortable, misunderstood, or radically different from societal expectations.What We Talk AboutWe dive into:* Candice’s path into single motherhood by choice and what led her to make that decision* Untangling shame, judgment, and fear around choosing an unconventional family structure* The difference between being a “single mom” and a “solo mom” — and why labels only matter if they serve you* How independence and partnership can coexist without women abandoning themselves* Reclaiming identity, worth, and voice as a mother and entrepreneur* What legacy truly means when rooted in authenticity and self-trust* The emotional and logistical realities of building a business while raising kidsThis episode is a beautiful reminder that you don’t need to live by anyone else’s blueprint. You’re allowed to choose differently. You’re allowed to want more. And you’re allowed to define what motherhood, success, and legacy look like for you.Connect with Candice Katherine* Instagram: https://www.instagram.com/candicekatherine/* TikTok: https://www.tiktok.com/@candicekatherine* YouTube: https://www.youtube.com/@candice.katherine* Podcast: Single Mom Mindset* Freebie: Your 10-Step SMBC Clarity Checklist: https://candicekatherine.teachable.com/p/your-10-step-smbc-clarity-checklistIf you’ve ever felt torn between who you’re “supposed” to be and who you actually are…This conversation is going to land right where it needs to. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever hit a season where sales feel… quiet? Like painfully, echo-ey, “is anybody out there?” quiet?Friend, you are so not alone. And more importantly: nothing is wrong with you or your business.In this Quick Win Mini episode, I’m breaking down the real reasons sales slow down - and the three simple things to check before you spiral into “my whole funnel is broken” territory. Because most of the time? Your business doesn’t need a rebuild. It just needs a tiny tune-up.And I also cover what to do if you feel like you don’t even have anything to sell right now (spoiler: you absolutely do).Here’s What You’ll Learn in This Episode:* Why slow sales aren’t personal — and what they actually mean* The first thing to check when nobody’s buying* How to talk about your offer so people instantly “get it”* The simple shift that helps your audience see the value and the “why now” behind what you sell* What a “quiet pipeline” really is — and why it’s not the emergency it feels like* How to re-warm your audience fast (with low-effort, high-impact actions)* What to do when you think “I don’t have anything to sell right now” (you do!)* The mindset reframe that instantly takes the pressure off slow seasons* Your Quick Win Challenge to get momentum flowing again this weekResources Mentioned* Book your free Game Plan Call: https://www.thebluebellgroup.com/gameplan* If you’ve been feeling the sting of slow sales, take a breath, grab your coffee, and listen in. You’re closer to momentum than you think — and you don’t have to figure it out alone. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What happens when a successful music industry executive leaves a thriving career at Atlantic Records to build a business that helps moms live more sustainably?In this episode, I sit down with Phnewfula Frederiksen, founder of Happy Mango, a modern eco-friendly baby boutique designed to make pregnancy and parenting easier, healthier, and a whole lot more supported.After 20 years in the music industry working with labels like Interscope, Warner Brothers, and Atlantic Records, Phnewfula traded late-night album releases for late-night feedings—and built a business that filled a gap she saw firsthand as a new mom: a one-stop shop where parents could get non-toxic, eco-conscious products and trustworthy guidance from people who truly get itHere’s What You’ll Learn* How Phnewfula made the bold leap from the music business to motherhood and entrepreneurship.* The importance of building a business around information and integrity instead of trends.* What it really looks like to balance being a single mom, running a retail shop, and managing a growing online store* The biggest lessons she learned from opening—and later closing—her first store, from math to mindset to money management* How she pivoted Happy Mango during tough seasons and turned private appointments into a more profitable, personal experience for her customers* Why starting before you’re “ready” might be the most important entrepreneurial skill you’ll ever learnConnect with Phnewfula Frederiksen* Website: https://shophappymango.com* Instagram: @shophappymango* TikTok: @shophappymango* Facebook: facebook.com/shophappymangoThis conversation is full of wisdom, laughter, and honest behind-the-scenes moments that every mom entrepreneur can relate to.If you’ve ever wondered what it takes to build a business rooted in purpose and heart, this episode will remind you that the best brands start with the courage to begin—long before everything feels “ready.” 💛 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If visibility is one of those things you know you should be doing—but every week feels like starting from scratch—this episode is for you.In this Quick Win Mini Episode, I’m sharing my simple 3-step system to help you stay visible, grow your business, and keep your audience engaged without burning out or living on your phone.These are what I call your Visibility Anchors—three repeatable, low-effort habits that keep your business alive and breathing, even when life gets busy (because let’s be honest… when isn’t it? 😜).I’ll walk you through exactly what your anchors should be, how to implement them, and why simplifying your visibility strategy might just be the thing that helps you grow faster and feel lighter.Here’s What You’ll Learn* The real reason your visibility efforts keep “drifting” and how to stop it for good.* The 3 Visibility Anchors that create consistent momentum in your business.* How to show up online without burning out or getting lost in the algorithm game.* Why less visibility can actually lead to more growth (and how to do it strategically).* A simple mindset shift that helps you finally stop feeling behind.By the end of this episode, you’ll have a permission slip to stop doing everything and instead focus on what really matters.Resources & Links Mentioned* Book your free coaching session: https://www.thebluebellgroup.com/gameplan* The Visibility Flywheel episode: If you’re ready to stop spinning your wheels and start building consistent visibility that actually fits your life—you’re going to love this one.Grab your tea, your planner, and let’s map out your 3 Visibility Anchors together. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What does it really look like to build a business that crosses languages, cultures, and countries — while still having time for family, flexibility, and a full life? 😅In this episode, I sit down with Jennifer Chamberlin, a bilingual certified online business consultant and the founder of My Bilingual VA. Jennifer helps multilingual business owners grow and organize their businesses with practical systems and cultural understanding — and today, she’s sharing how she built her business from the ground up while living just outside Paris.We talk about the realities of running a cross-border business, the cultural nuances that impact your strategy, and the freedom that comes from creating work that fits around motherhood instead of the other way around.In This Episode, You’ll Learn:* The biggest cultural and language challenges bilingual entrepreneurs face (and how to navigate them gracefully).* How Jennifer balances life and business while raising her family in France.* What to know about taxes, laws, and the “right to make a mistake” rule for French entrepreneurs.* How to manage clients and teams across multiple time zones without losing your mind.* The surprising benefits of running a bilingual business — and how it can expand your audience and opportunities.* The mindset shifts that helped Jennifer create flexibility and purpose in her work.Connect with Jennifer Chamberlin* Website: mybilingualva.com* Facebook: https://www.facebook.com/TheBilingualLantern* LinkedIn: https://www.linkedin.com/in/jennifer-chamberlin-the-bilingual-lantern/* Instagram: https://www.instagram.com/the_bilingual_lanternIf you’ve ever dreamed of running a global business — or if you’ve wondered how to make your business work across different cultures and time zones — this episode is packed with real-world wisdom and heartfelt encouragement.Listen in to hear how Jennifer built a business that honors her skills, her values, and her life as a mom — and how you can do the same. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever felt like staying visible online means posting constantly, burning yourself out, or living inside your phone… this episode is going to change everything.In this Quick Win Mini, I’m diving into the Visibility Flywheel — a simple, sustainable system that keeps you top-of-mind with your audience without requiring you to be online 24/7. It’s how I repurpose one piece of content into dozens of touchpoints, build trust on autopilot, and keep momentum going even on the busiest weeks of mom life.I’ll walk you through how the flywheel works, how to create your anchor content, and how to spin that one piece of content into a consistent, powerful visibility engine. I’m also sharing my favorite way to brainstorm content ideas so you’ll never wonder what to post again.Here’s What You’ll Learn in This Episode* The real reason visibility matters — and why most buyers need 7–12(+) touchpoints before they take action.* How to create one piece of “anchor content” and turn it into multiple posts, stories, and emails.* My go-to system for repurposing content so it works harder for you.* How to come up with endless content ideas your audience actually cares about.* Why strategic repetition builds trust (and why you’re not “annoying” anyone by showing up more).* The 3-part Visibility Flywheel framework you can implement this week.I also share the mindset shifts that will free you from the pressure to post every day — and the truth about how to stay visible even when life is busy, messy, or unpredictable.Resources & Links Mentioned* 🎯 Book a free Game Plan Call: https://www.thebluebellgroup.com/gameplan* 💛 Learn about Wild + Free + HeartHealing® Therapy: https://www.thebluebellgroup.com/wild-and-free-courseIf visibility has felt exhausting or overwhelming, this episode is going to feel like a deep breath. By the end, you’ll know how to show up consistently, build authority, and stay top of mind — without adding more to your plate. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever thought, “I don’t have time to focus on my health right now,” this episode is for you. I’m sitting down with Dr. Valerie Hertzog, a medical doctor, wellness coach, and mom of three who helps high-performing women optimize their health, navigate hormonal transitions, and reclaim their energy through sustainable, evidence-based habits.Valerie’s story is powerful — while in med school, she developed an autoimmune condition that completely changed the way she approached health. What started as a stressful, chaotic chapter became the foundation for how she now helps other moms balance their well-being while managing busy lives and businesses.In this conversation, we dive deep into why stress isn’t just an annoying feeling — it’s a biological force that affects everything from your sleep to your hormones — and how simple, strategic shifts can change everything.💡 Here’s What You’ll Learn in This Episode* The four foundational pillars of health that every busy mom should know.* Why stress shows up in physical ways (and how to recognize the signs before burnout hits).* Simple, doable strategies to manage stress in the middle of a busy day — even if you only have five minutes.* How to tell the difference between “good” stress that fuels growth and the kind that harms your health.* Why guilt, overwhelm, and “all-or-nothing” thinking keep so many women stuck — and how to break free.* Tiny, realistic habit shifts that make a huge difference over time.We also talk about mindfulness, movement, nutrition, and why you don’t need to overhaul your life overnight to make progress. This is all about small, sustainable steps — not another overwhelming list of “shoulds.”Resources & Links Mentioned* Connect with Dr. Valerie Hertzog: https://www.valeriehertzog.com* Grab her free 4-Pillars Health Guide: https://valeriehertzog.myflodesk.com/healthassessment  * Books mentioned: Healthy Habits Suck by Dayna Lee-Baggley, Atomic Habits by James ClearIf you’re ready to stop putting yourself last and start building habits that actually stick — without the guilt, stress, or burnout — this conversation is the perfect place to start. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If your days are powered by caffeine, carpool chaos, and Chick-fil-A fries… same, friend. Been there! 🙋‍♀️In this Marketing Like a Mother Quick Win Mini, I’m sharing how to keep your business running and your sanity intact during the busiest seasons with what I call the 5-Hour Week Skeleton—a flexible, bare-minimum structure that keeps things moving even when life feels like a whirlwind.With my own wedding right around the corner (and a to-do list that looks more like a CVS receipt), I’ve had to rely on this simple framework to stay visible, serve clients, and keep my business consistent without burning out. And I want to show you exactly how you can do the same.Here’s What You’ll Learn* The bare-minimum framework that keeps your business beating when life gets chaotic.* How to break your week into 5 high-impact hours that actually move the needle.* The “permission shift” that every mompreneur needs to hear before the holidays.* The most common mindset traps and how to break free from them.* Why doing less with intention often leads to more growth and peace.I’ll walk you through how to design your own 5-hour schedule (complete with real-life examples) so you can protect your energy, stay consistent, and make Q4 work for you—not against you.Resources & Links Mentioned* Book your free Game Plan Call: https://www.thebluebellgroup.com/gameplan* Learn about Wild + Free + HeartHealing® Therapy: https://www.thebluebellgroup.com/wild-and-free-courseIf you’ve been waiting for permission to slow down without losing momentum—this is it.Grab your planner and start sketching out your 5-Hour Week Skeleton, then tag me @thebluebellgroup or DM me your plan. I’d love to see how you make this framework your own! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

How do you build an 8-figure business while raising three kids, balancing imperfect days, and sometimes posting content from the bathroom?In this episode of Marketing Like a Mother, I sit down with Rachel Pedersen—USA Today bestselling author, CEO, and digital marketing expert—to talk about the messy, real, and powerful truth behind scaling a business as a mom.Rachel shares how she went from hairstylist to social media powerhouse, why brute force action got her started (and why mindset later made everything easier), and how she continues to show up daily—imperfectly but consistently.What You’ll Learn in This Episode* Why imperfect, rapid action often beats waiting for the “perfect” mindset.* The surprising routines Rachel used to build consistency in the early days.* How to overcome fear of visibility and rejection by reframing your focus.* Why messy daily action is actually mini exposure therapy for entrepreneurs.* The truth about balancing motherhood, homeschooling, and running multiple businesses.Rachel also opens up about her recent rebrand, her love–hate relationship with AI, and the surprising ways she rewards herself to stay consistent.Resources & Links Mentioned in This Episode:* Rachel’s blog + resources* Rachel’s Viral Framework on YouTube* Unfiltered by Rachel Pedersen * Follow Rachel on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever feel like your business is running on fumes because the leads just aren’t coming in? You’re not alone. Lead generation is one of the first things to fall off the to-do list when life gets busy—and for mom entrepreneurs, life is always busy.In this Quick Win Mini, I’m sharing my 15-Minute Lead Gen Reset—a simple, doable practice you can use to start conversations, create visibility, and build momentum in just a few minutes a day. No complicated funnels. No fancy tools. Just practical steps you can take between nap time and snack time.But here’s the thing: it’s not just about the how. We’ll also dig into:* The everyday excuses that keep you from generating leads (and why none of them actually stop you).* The hidden fears that sneak in and sabotage your consistency.* Why strategy alone isn’t enough (and how pairing it with healing can finally break the cycle).* The exact 3-step reset you can do this week to refill your pipeline.✨ This episode is part strategy, part mindset reset, and part encouragement to stop overthinking and just take one small step forward.Resources & Links Mentioned in This Episode:* Book your free game plan call: https://www.thebluebellgroup.com/gameplan* Learn more about Wild + Free™ and HeartHealing®: https://www.thebluebellgroup.com/wild-and-free-course🎧 Listen in and then try the reset for yourself—I’d love to hear what your 15-minute lead gen looks like! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever wondered why you can feel completely drained—even when you “should” be happy? In this episode of Marketing Like a Mother, I sit down with Sidney Garcia, certified epigenetic lifestyle coach and embodiment practitioner, to talk about something most moms have never even heard of: postnatal depletion.We dig into how motherhood changes your body, mind, and identity, why exhaustion and overwhelm are so common, and how you can start to restore your energy and sense of self (even years after childbirth).What You’ll Learn in This Episode* The surprising difference between postnatal depletion and postpartum depression.* Why so many moms feel “off” but can’t quite name it—and how having a name changes everything.* Practical, simple steps to restore your vitality.* How epigenetics shows us that tiny lifestyle choices can literally rewire how your genes express.✨ Whether you’re in the newborn trenches or years into motherhood, this conversation will help you feel seen—and give you tools to feel better.Resources & Links Mentioned in This Episode* The Postnatal Depletion Cure by Dr. Oscar Serrallach* Sidney’s Substack* Revive Your Thrive Life Website* Mom’s Energy AssessmentIf you loved this episode, please share it with a friend who’s in her postnatal journey. And don’t forget to rate and review—it helps more moms find encouragement and support. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

You know that feeling where you’ve been “busy” all week… but your business hasn’t actually moved forward? (Yeah, we’ve all been there.) The truth is, most of us spend the bulk of our time on tasks that feel safe but don’t actually grow our business. In this Quick Win Mini, I’m breaking down the 3 categories of tasks every entrepreneur needs and how just 20 minutes on the right one can completely change your week.Here’s what you’ll learn in this episode:* The sneaky reason we default to “safe” tasks (and don’t even realize it).* The hidden cost of avoiding the one thing that could change your week.* What to do when you feel like you have nothing to sell right now.* The overlooked category of tasks that holds the key to scaling with less stress.* A simple 3-step challenge that can flip your whole week in just 20 minutes.✨ This isn’t about hustling harder—it’s about focusing smarter. If you’re ready to stop spinning your wheels and finally see momentum, this episode is your nudge to make it happen.Links & Resources:* Want more support? Book a free game plan call and we’ll map out your next steps together! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Home Run time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the first half of the year. Each week through the month of August, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see who knocked it out of the park for this final week of the series? 👇Can you really balance self-care, family, and a thriving business without burning out? 🤔Erin Baker, founder of the MENSSR Method, says yes—and she’s sharing how. In this episode of Marketing Like a Mother, I’m chatting with Erin about the six pillars of her revolutionary MENSSR Method—Mindset, Exercise, Nutrition, Sleep, Supplementation, and Relationships—and how they work together to help busy moms reclaim their health and confidence. Key Takeaways:* Learn why your “why” is the secret to lasting motivation—and how to uncover it.* Discover how to prioritize sleep without sacrificing productivity.* Learn how small, consistent actions can lead to lasting habits.* Find out why relationships are just as important as workouts and nutrition.* Get simple strategies to make self-care part of your daily routine (without guilt!).Ready to reclaim your health and confidence? Connect with Erin on Instagram at @theMENSSRmethod and grab her free Body and Mind Reset Guide to get started. And don’t forget to share this episode with a fellow mom who’s ready to find balance! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever wondered how much branding really matters when you’re just trying to get a business off the ground—this one’s for you.In this episode, I sit down with Claire Brignot, the brilliant mind behind Febulous Studio, to break down what branding actually is (spoiler: it’s not just your logo) and why it’s one of THE most powerful tools you have for building trust and clarity in your business.Claire shares:- Why branding is about strategy and design—and how it shapes your business foundation- How to create a brand that feels aligned, even with limited time and energy- The three things to focus on first if you’re just getting startedShe also gets real about running a business while raising kids—and how to create a brand that evolves with you through every season of motherhood.✨ You don’t need a perfect website or a super polished aesthetic to show up with confidence. You just need clarity, consistency, and a brand that supports your bigger vision.Connect with Claire:Want to learn more about Claire’s work or grab her free brand strategy blueprint?Website: febulous-studio.comFREE Brand Strategy Blueprint: Grab it hereInstagram: @febulous.studioLinkedIn: Claire Brignot---Want help figuring out what to prioritize in your nap time–sized business?Book a free strategy session and let’s build a simple, sustainable plan that actually fits your life.Let’s do this thing 💛---Additional ResourcesBook a free Strategy Session with me and I’ll help you figure out your next steps to hit your goals!Want to submit a question for a future episode? Email me your Q at info@thebluebellgroup.comBrowse more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Alright, I know AI can feel like a tech bro buzzword—or something that sounds cool but also kinda makes you want to nap. In this episode, I’m breaking it down in real terms: no jargon, no pressure, just 10 simple ways you can use ChatGPT to get more done without losing your voice, your mind, or your entire afternoon to a blinking cursor.Whether you’ve barely opened ChatGPT or you've already got two dozen chats going, these are strategies that meet you where you are—especially if “where you are” looks like messy buns, laundry piles, and exactly 42 open browser tabs.10 Beginner-Friendly Ways to Use ChatGPT in Your Business:Train ChatGPT to sound like you→ So your content stops sounding like a sales robot who says “rockstar” too much.Turn voice notes into actual content→ Because your best ideas come during bike rides and laundry, not while staring at a blank Google Doc.Write “choose your own adventure” email funnels→ Segment your audience without rewriting the same email 47 times.Create a realistic weekly schedule→ Not Pinterest-perfect. Your real life, your real energy, your real non-negotiables.Write yourself a pep talk→ When the spiral starts, let AI remind you that you’re not behind—you’re just building something big.Plan 52 weeks of content ideas→ So you never have to scramble for what to post five minutes before school pickup.Surprise & delight your clients→ Brainstorm thoughtful gifts or bonuses without spending hours scrolling Etsy.Map out a workshop in minutes→ Includes title, outline, talking points, and a gentle nudge toward your offer.Create a “Do It Later” bank→ Store all your shiny ideas somewhere safe (instead of launching 5 things at once).Get journaling prompts that actually help→ For those days when mindset blocks feel heavier than your toddler during a tantrum.Grab the Free PDFWant all 10 use cases (plus bonus prompts!) in a handy guide?👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs Additional ResourcesBook a Strategy Session with me and I’ll help you figure out your next steps to hit your goalsSubmit a question for a future episode: email me at olivia@thebluebellgroup.comBrowse more support at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Home Run time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the first half of the year. Each week through the month of August, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see who knocked it out of the park this week? 👇What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining. Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing. If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.Key Takeaways:* You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.* The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.* Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.* You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.* Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!Links From the Episode:* Nicole’s website* FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page* Nicole’s LinkedIn* Nicole’s Instagram* Nicole’s Facebook* Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business* Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the DoubtersLoved this episode? Share it with a fellow introvert who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Home Run time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the first half of the year. Each week through the month of August, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around. Ready to see who knocked it out of the park this week? 👇Feeling a tad bit overwhelmed by tech and AI? You’re not alone! In this first episode of The Home Run Rerun series, I’m chatting with Alex Reiter, founder of The System Wizard, about how busy mom entrepreneurs can use AI and automation to reclaim their time (and sanity). Alex shares her favorite tools, practical tips for getting started without overwhelm, and creative ways to integrate AI into your workflows…while keeping the human touch. Key Takeaways:* Learn how to simplify your workflows with AI without drowning in options.* Discover Alex’s favorite ways to use ChatGPT for personal and business tasks.* Hear why automation should never replace the human connection in your business.* Get tips on using Notion to track goals, manage projects, and streamline your life.* Find out why privacy and ethical AI usage should always be a priority.Ready to simplify your workflows and reclaim your time? Check out the episode now!Here are some ways to connect with Alex:* Her website: https://thesystemwizard.com/freebies* LinkedIn: https://www.linkedin.com/in/alex-reiter/* Instagram: @thesystemwizardLoved this episode? Share it with a fellow mompreneur who’s ready to embrace AI without the overwhelm. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com