Marketing Like a Mother

In this special episode of Marketing Like a Mother, I’m offering a little sneaky peek into my upcoming book, Hold My Juice Box, by reading Chapter 1. I share my journey of FINALLY writing the book after years of delays, balancing entrepreneurship with motherhood, and overcoming the inner voice that says, “I’m not good enough.” I dive into the societal pressures moms face and offers practical advice for combating negative self-talk and perfectionism. Plus, you get a preview of the book before it officially launches! 🙌Key Takeaways:* Self-Acceptance is Key: Recognizing and embracing your unique strengths and imperfections is the foundation of personal and business success.* Perfection is a Myth: True fulfillment comes from progress, not perfection—learning to show yourself grace is essential.* You Are Enough: Your worth is not determined by your productivity or achievements. Embrace your enoughness and celebrate every victory, big or small.* Overcoming Mom Guilt: Every mom feels it at some point, but learning to shift your mindset helps combat feelings of inadequacy.* Mindset First, Strategy Second: No strategy will succeed if you don’t believe in yourself—mindset work is essential for long-term success.Quotes:* "Everything you say yes to is a no to something else, and everything you say no to is a yes to something else."* "This book tackles 14 of the most common lies we tell ourselves—the negative mindsets that hold us back from reaching our true potential."* "When you run a business and you’re a mom, there are so many priorities—and it’s all about taking it one baby step at a time."* "At some point, it doesn’t matter how perfect your marketing strategy is. If you believe even one of these lies, you won’t find the success you’re searching for."* "Moms are superheroes with diaper bags and crossbody bags instead of capes."* "Perfection is a myth and the enemy of progress—it’s not about doing it all; it’s about doing what matters."* "I realized I had been repeating lies from my past, and it was time to replace them with words of love and affirmation."* "Mom guilt is like that uninvited houseguest that insists you’re doing everything wrong."* "Enoughness is an inside job—if you don’t feel enough now, no achievement will ever fill that gap."* "Every setback is a setup for a comeback—keep showing up, even if today’s effort isn’t 100%."Resources Mentioned:* Book Launch: Hold My Juice Box available on Amazon on October 15th (paperback and Kindle) and hardback in early November.If you enjoyed this episode, please consider leaving a rating or sharing the show with a friend. Mark your calendars for October 15th, and don’t forget to grab your copy of Hold My Juice Box! Stay tuned for more tips on building a business and life you love.Want more help building a business and life you love? Click below to learn more!Thanks for tuning in to Marketing Like a Mother! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Olivia chats with her partner (Boyfriend? Man-friend? 😜), Mike Richardson, a real estate agent, entrepreneur, and dad, about the challenges and rewards of balancing entrepreneurship with family life. They dive into the importance of creating structure as a business owner, building relationships in business, and setting non-negotiables for both work and family. Mike shares insights on how his morning routines set him up for success, why understanding your personal priorities is key, and how to embrace patience and grace, both in business and in life.Key Takeaways:* Structure is Key: Having a solid morning routine and identifying non-negotiables in your calendar can help you stay grounded and focused as an entrepreneur.* Relationships Matter: In any business, success often comes down to the quality of relationships you build with your clients and network.* Grace and Patience: Giving yourself and others grace, along with practicing patience, can make a significant difference in managing both work and family responsibilities.* Prioritize Wisely: Use the 80/20 rule to identify which tasks will provide the greatest results, and don’t overload your schedule with too many priorities at once.* Self-Care First: Prioritizing yourself isn’t selfish—it’s essential. When you take care of yourself first, you’re better equipped to care for others and handle the demands of entrepreneurship.Quotes:* "You need to figure out your non-negotiables and build your life around them."* "If I can control my morning, I’ve won half the day by noon."* "You don’t have to do everything at once—prioritize what matters most to you."* "Give yourself grace and patience; life isn’t always going to go according to plan, but that’s okay."* "The relationships you build are your biggest asset in any business."* "When you prioritize yourself first, you’re the best version of yourself for others."* "It’s not about what happens to you; it’s about how you respond."* "Success isn’t about doing everything, it’s about doing the right things that push your business forward."* "Don’t trade one form of burnout for another—build a business that supports the life you want to live."* "There’s no finish line in life; the key is learning to enjoy the process while pursuing your goals."Resources Mentioned:* Connect with Mike:* Instagram: @mik3richardson* Recommended Reading: The 12-Week Year (Book on goal setting and breaking down yearly goals into manageable time frames)Want more help building a business and life you love? Click below to learn more!Thanks for tuning in to Marketing Like a Mother! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, co-host Michelle Pontvert sits down with Emilie Nutley, a money coach specializing in helping female business owners manage their finances with confidence. Emilie shares her journey from financial struggle to becoming a money coach, highlighting the importance of separating personal and business finances. They discuss practical strategies for paying yourself as a business owner, building a financial buffer, and addressing the money mindset issues that often hold women back. Emilie also offers insights into the pitfalls of traditional financial advice and how to create a money management system that truly works for you.Key Takeaways:* Separate Finances: Keeping personal and business finances distinct is crucial for clarity and effective money management.* Magic Number: Identify your “magic number” for business finances, which includes your salary and business expenses, and use any overflow to build a financial buffer.* Mindset Matters: Overcoming societal beliefs about money, such as the idea that women’s spending is “frivolous,” is key to financial empowerment.* Buffer Account: Creating a business buffer account acts as insurance for your business, helping you maintain a steady income even in slower months.* Challenge Traditional Advice: Emilie challenges the traditional "profit first" and "emergency fund" models, advocating for a simpler, more trust-based approach to financial management.Resources Mentioned:* Connect with Emilie:* Instagram: @emilienutley* Threads: Emilie Nutley on Threads* Cashflow Confident: Emilie's group program launching in October, designed to help business owners manage their finances and pay themselves confidently.If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on growing a life-first business, and don’t forget to connect with Emilie to learn more about taking control of your money!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with automation and funnel strategist Elizabeth Neumann. Elizabeth Neumann is a funnel strategist and tech automation specialist who assists businesses in developing effective tech and automation strategies. By helping clients get unstuck and addressing tech issues, Elizabeth enables them to improve their marketing and sales efforts. In this episode, they talk about:-How Elizabeth helps businesses with their tech and automation strategy- How to overcome tech challenges and improve marketing and sales efforts- Prioritizing tasks and using automation can save time and eliminate repetitive tasks- Starting with a calendar link automation can streamline scheduling- Automating the process of uploading Zoom recordings can save time and storage space- And more!Learn more about ElizabethElizabeth Neumann is a Funnel Strategist & Tech Automation Specialist who supports driven Coaches & Course Creators with their Tech & Automation Strategy and Set up - so they can move their business forward, avoid tech fails and focus on serving their audience & clients.Visit Elizabeth's websiteDownload her Migration freebieElizabeth's LinkedInElizabeth's FacebookNever miss an episode when you subscribe to our Substack!Learn more about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this special Q&A episode of Marketing Like a Mother, Michelle interviews Olivia about her brand new book, Hold My Juice Box. Olivia shares her journey of finally taking the leap to write the book, despite a chaotic period in her life. They discuss the inspiration behind the book, which is tailored for moms with businesses, addressing the mindset hurdles like mom guilt and imposter syndrome that often hold them back.Olivia dives deep into the process of writing and editing the book, explaining how she managed to fit it into her busy schedule and the challenges of maintaining objectivity during editing. She also talks about the importance of celebrating small milestones and the support system she built around her, including beta readers and external editors. The episode wraps up with a look at Olivia's marketing strategy for the book launch and an invitation to join the virtual launch party.Tune in to hear the behind-the-scenes details of writing Hold My Juice Box and get inspired to tackle your own big projects, no matter how daunting they may seem.Key Takeaways:The importance of challenging mindset blocks like mom guilt.Practical tips on fitting a big project into an already full schedule.The value of external feedback and setting aside time to gain fresh perspectives on your work.How to celebrate small wins along the journey to keep motivation high.An inside look at the transition from writing to marketing a book.Click below to get on the waitlist to be the first to hear about when the book drops + opportunities to win exclusive goodies, merch, and more!Join the Book Waitlist Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey.Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth while simultaneously decreasing stress behind the scenes.Alyson took two maternity leaves from her business in the last two years and is currently in the mommy trenches with two little boys under three.In the episode, they discuss:* How you as a business owner can begin to plan for maternity leave (or any extended leave!)* How to transition from “my business is my baby” to “my business is my capable adolescent”* What if you’re a solopreneur?* How to build a business that’s “life-proof”* What “maternity leave” actually looks like* How to decrease your stress level while out on leave* Alyson’s and Olivia's own maternity leave stories* And more!You can learn more about Alyson at https://www.mastermaternityleave.com or she is mastermaternityleave on social!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it easy for organizers and recommends offering a checklist or organizational resources as popular bundle items.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and surrounding yourself with like-minded individuals who lift you up.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way. In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks about her personal experience as a mompreneur and how she manages her business while raising two young children. Elizabeth also discusses her chronic fatigue syndrome and ADHD diagnosis and how she balances her energy levels while navigating the challenges of childcare.Lizzy and Michelle also discuss:* The benefits of low cost offers* Utilizing Voxer for coaching* When to add a $9 offer to your business* Whether to start with a freebie or low-ticket offer* And more!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we're answering your (and our!) questions about closing our joint business.In the episode, we're chatting about:- Our decision process for ending our joint business- Reflecting on the positive experiences and our strong partnership- How communication and understanding played a role in our business- How important it is to find the right business partner- The logistics of closing the business- Honoring commitments and transparent communication- Our solo ventures moving forwards- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we have some big news... We're closing our joint business BUT we're still friends and will definitely be keeping this podcast going. In this episode, we talk about:- Why we decided to close our joint business- How we came to this decision and how we're navigating closing the joint business while keeping our solo businesses and podcast - Maintaining our friendship and supporting each other through this process - How we're actually closing the business - Transitioning the podcast to Substack for show notes and emails!- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Avril Anderson a fellow mompreneur who is sharing her journey as an entrepreneur and offering her signature strategies to streamline your systems for more time & energy!In this episode, we talk about: - Avril's entrepreneurial journey: starting in 2015, facing challenges while raising her daughter. - Shifting focus to mentoring and coaching female entrepreneurs. - The importance of streamlining processes and automating tasks to save time and energy- Recommended software tools: CRM systems, project management tools, and automation platforms.- Emphasizing the need to build a business that prioritizes your life and makes space for family time.- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is chatting with course creator and curriculum design expert Vix Meldrew. Vix shares her journey from being a teacher to becoming an online educator and mentor, and how she discovered her passion for helping fellow entrepreneurs improve their teaching skills.In this episode we talk about: - How Vix transitioned from being a teacher to an online educator and mentor- Why she's so passionate about helping fellow entrepreneurs improve their teaching skills- The importance of focusing on the desired outcome for learners- Suggestions for creating offers that fit well with a flexible motherhood lifestyle, such as passive selling and active delivery- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we're chatting about setting & sticking your goals and boundaries as a business owner. Because sometimes it's hardest to stay accountable to your own goals, right?!In this episode we talk about: - Importance of self-accountability and setting boundaries- Challenges of staying motivated and overcoming procrastination- Breaking down goals into actionable steps- Finding the right balance between external and internal accountability- Aligning goals with personal values and making adjustments to fit individual circumstances- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle sits down with Customer Journey & Buyer Experience expert Stacey Cole to deep dive into creating compelling experiences for your customers.In this episode, we talk about:- The need to align the customer journey with business goals- Crafting high-end experiences for your audience- Post-purchase experiences play a vital role in nurturing the audience and building relationships- Continuously evaluating and refining your customer journey to ensure it meets your audience's needs and expectations- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals. In this episode we're talking about:- Balancing work, family, and personal goals- Prioritizing life events and being selfish with self-care- The importance of taking breaks and reconnecting with nature- Focusing on embracing authenticity and pursuing passions- Highlighting the power of sharing personal experiences through platforms like podcasts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people.In this episode we're talking about:- Using terms like neurodivergent and neurospicy in your marketing- Highlighting the need for mindfulness and respect when using these terms- Sharing personal experiences as neurodivergent individuals- Our discomfort with less thoughtful or considered uses of these terms- Emphasizing the importance of education, research, and empathy in marketing- Encouraging understanding of the specific needs and perspectives of the target audience- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches.In this episode we're talking about:- Laura's journey as a business mentor and coach for health and life coaches. - Building successful businesses without the pressure of social media - Creating a flexible work-life balance- The importance of experimentation and trying new strategies in business- Focusing on search-based platforms like blogging, Pinterest, and YouTube vs social media- Clear communication & setting boundaries with clients to manage work and family responsibilities effectively- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching. They discuss:- Choosing and Pursuing a Book Idea- Breaking Free from Structure- The Art of Writing Books for Children- Encouraging Creativity in Young Authors- Traditional Publishing vs. Self-Publishing- Embracing Creativity in Motherhood- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com