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Marketing Mantra

Author: Sandeep Mallya

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Marketing Mantra is a marketing podcast by 99signals.com, hosted by Sandeep Mallya. If you're an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you're sure to find something useful and interesting in each episode.

Join us every week for a new episode and get better at marketing, SEO, and blogging.

Visit 99signals.com for more tips, insights, and strategies on SEO and blogging.
45 Episodes
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In this edition of "Social Media Buzz this Week," I'll share my thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Instagram's new feature. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- More info on IGTV Monetization: IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration - https://www.socialmediatoday.com/news/igtv-monetization-is-coming-which-could-make-it-a-much-more-significant-co/571897/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- SEO news stories discussed in this episode: Google Changes the Look of Paid and Organic Search Results on Desktop - https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/ Google’s Featured Snippet Changes & Impact on Organic Traffic - https://www.searchenginejournal.com/googles-featured-snippet-changes-impact-on-organic-traffic-study/345176/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from Marketing Mantra Ep. #39 - Craig Campbell Interview: Epic Affiliate Marketing Strategies for Beginners. In this segment, Campbell shares his number 1 advice for affiliate marketers who are just starting out. Tune in to the full episode to learn more about Craig Campbell's favorite affiliate marketing strategies: https://open.spotify.com/episode/2WamDbim3cjBW9Yk9SGY23 -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush. If you're looking for ways to earn affiliate income from your blog, then you'll love this episode.  Time-stamped Show Notes: [00:29] Episode Topic: Epic Affiliate Marketing Strategies for Beginners — with SEO Expert Craig Campbell [01:20] About Craig Campbell [05:37] Craig's number 1 advice to affiliate marketing beginners [10:11] Should beginners join Amazon Associates? [16:39] Affiliate marketing strategies for beginners [22:53] Must-have tools for affiliate marketing beginners -=-=-=-=- Tools & Resources Discussed in the Episode: Craig Cambell's Blog - https://www.craigcampbellseo.com/ 3 Must-have Tools for Affiliate Marketers AMZ Link Checker - https://amzlinkchecker.com/ AAWP - https://getaawp.com/ Themeforest - https://themeforest.net/ Costa PBN - https://costapbn.com/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.  The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions. Here are some of the topics we'll be covering in this episode: How to optimize your mobile website Differences in mobile and desktop conversion How to increase conversion by using onsite behavior for optimization Hands-on tips on tools. Thrilled to have Lukas on the show and I hope you'll find this episode useful. -=-=-=-=- Tools & resources discussed in the episode Lukas' company: Pathmonk - https://pathmonk.com/ Tools to test your website performance: 1) WebPageTest: https://www.webpagetest.org/ 2) GTMetrix - https://gtmetrix.com/ 3) Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ Recommended caching plugin: WPRocket - https://www.99signals.com/go/wp-rocket (plans start at $49/yr. Wrongly stated in the episode as $49/mo) -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on their blog that they had rolled out a new search algorithm update called BERT. Google is calling it their most important update in the last five years. Tune in to this episode to learn more about how BERT will impact search results and what it means for SEO in the long run. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, we'll be joined by Subramanian Kalpathi, author of "The Millennials." He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration.  This episode is hosted by Raksha Shenoy, who worked with Subramanian Kalpathi at KNOLSKAPE.  About Subramanian Kalpathi Subramanian Kalpathi (Subbu) began his career as an L&D specialist with Infosys Technologies Ltd in 2006. Hired as a Software Engineer from campus, he signed up for the role of a Learning Professional and trained over 2500 freshers and lateral hires over a period of two years. From 2008 to 2010 he pursued his MBA from Loyola Institute of Business Administration (LIBA), and was awarded the best outgoing student at the time of graduation. Subbu eventually moved back to L&D with a boutique learning firm. He leveraged his core design and facilitation skills, delivering behavioural learning interventions for firms across sectors. During this time, he dabbled in Improv, performed on stage and blended learning from theatre into his behavioural programs as well. In September 2016, Penguin published "The Millennials: Exploring The World Of The Largest Living Generation." The book has received wide accolades and found a spot among the Amazon Memorable Books List of 2016. In the same year, Subbu was invited to share his views at the World Economic Forum (WEF) in Davos, representing the Mumbai hub of the WEF Global Shapers Community. Subbu is currently Senior Director at KNOLSKAPE, and has been tasked with setting up the KNOLSKAPE Insights Center (KIC). He is a Certified Coach (Neuro-Leadership Institute, erstwhile RCC), and a visiting faculty at his alma mater, LIBA. -=-=-=-=- Order "The Millennials: Exploring the World of the Largest Living Generation" by Subramanian Kalpathi on Amazon: https://www.amazon.in/Millennials-Exploring-Largest-Living-Generation/dp/8184007000 -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there's a tool that provides accurate analytics data for podcasts. And it's 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool. -=-=-=-=- Visit https://chartable.com to create your free account and start tracking the download stats of your podcast. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be joined by Ish Jindal, co-founder of TARS Chatbots, a popular chatbot-building platform. TARS enables marketers to create chatbots that can be used for lead generation. We'll talk about the evolution of chatbots, Ish's entrepreneurial roots, and why he believes conversational landing pages created via chatbots are more effective than static landing pages. Really excited to have Ish on the show and I hope you find this episode insightful. Don't forget to sign up for a free 2-week trial of TARS to build your very own chatbot.  -=-=-=-=- Resources discussed in the episode: Sign up for a 2-week free trial of TARS - https://www.99signals.com/go/tars Chatbot Templates by TARS - https://hellotars.com/chatbot-templates/ TARS Pricing Plans - https://www.99signals.com/go/tars-pricing/ [Exclusive Discount Code] Use code 99SIGNALS_TARS to get 20% discount on all monthly subscriptions and 30% off on the annual subscription. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company's co-founder & CEO, Adam Neumann, WeWork has been making the news lately for all the wrong reasons. So in this episode, I'll break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale.  -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019.  From Google's featured snippets algorithm update to Google making podcasts playable in search results, here are all the trending SEO news stories from August 2019 that you need to be aware of.  -=-=-=-=- Top 3 SEO News Stories in August 2019 Google Makes Podcasts Playable in Search Results (Source: https://www.searchenginejournal.com/google-makes-podcasts-playable-in-search-results/320449/) Google Announces Featured Snippets Update (Source: https://www.searchenginejournal.com/google-featured-snippets-update/319553/) Bing Makes it Easier to Verify Sites in Bing Webmaster Tools (Source: https://www.searchenginejournal.com/bing-makes-it-easier-to-verify-sites-in-bing-webmaster-tools/321985/) -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In episode 30 of the Marketing Mantra podcast, I'll be discussing the top 3 social media news stories in August 2019.  From Tumblr getting sold to Autamattic Inc., the parent company of WordPress, for a fraction of what it was once worth, to Instagram suspending meme accounts with millions of followers, here are all the trending news stories in the world of social media marketing in the month of August. -=-=-=-=- Top 3 Social Media News Stories in August 2019 Tumblr sold for 'less than $3 million' — six years after Yahoo paid $1.1 billion for it (Source: https://www.searchenginejournal.com/wordpress-parent-company-acquires-tumblr-for-shockingly-low-sum/320979/) Instagram suspends meme accounts with millions of followers (Source: https://www.searchenginejournal.com/instagram-purges-meme-accounts-shutting-down-pages-with-millions-of-followers/319053/) Twitter reveals that tweets with video attract 10x more engagement (Source: https://business.twitter.com/en/blog/creating-video-content-with-your-phone.html) -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this segment, Woodward explains how you can go about creating content that ranks well in search engine result pages.  Tune in to the full episode to get actionable SEO and link building tips from Matthew Woodward - https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt. Tune in to the full episode to get more actionable tips and tricks on optimizing your Facebook ads: https://open.spotify.com/episode/11mwcwo3K2HbzmJsRwLbWX -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. Tune in to the full episode to learn more about Matthew Woodward's thoughts on the evolving SEO landscape: https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my marketing blog. His in-depth articles and tutorials really helped me build my site’s authority and improve my search rankings.  His immensely popular award-winning internet marketing blog https://www.matthewwoodward.co.uk has over 180,000 subscribers and has generated over 4 million unique visits since he started blogging in 2012.  Since starting his blog, Matthew has helped thousands of people reach new levels of success. All of his content is focused on helping you to either increase your traffic or increase your profits which has led him to pick up a range of awards and develop an enthusiastic following. In this episode, we’ll be talking about SEO in general and link building in particular. Matthew will talk about the role of link building in the rapidly evolving SEO landscape and share 3 of his favourite link building strategies.  So sit back and enjoy this episode, and be sure to take notes. As always, feel free to get in touch via Anchor voice messages or drop me an email at podcast@99signals.com. -=-=-=-=- Resources discussed in the episode: Matthew Woodward's blog - https://www.matthewwoodward.co.uk/ [Download Matthew's 2x intelligent spreadsheets to steal your competitors' SEO strategy] [Blog Post] How to Steal Your Link Building Strategy - https://www.matthewwoodward.co.uk/steal-link-building-strategy/ Matthew Woodward's SEO Resources - https://www.matthewwoodward.co.uk/seo/ Matthew Woodward's YouTube Channel - https://www.youtube.com/user/mattwoodwarduk Matthew's SEO Agency - https://www.searchlogistics.com/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people  how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.  His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.  The theme of this episode is "The Art of Paid Content Promotion."  If you're a marketer or blogger who's looking for ways to leverage your existing content through paid channels like Facebook ads, you're going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode: The need for paid content promotion  Understanding what you can spend  Researching your audience  Writing ad copy  Designing ads  Testing ads until profitable I hope you find this episode useful. As always, feel free to get in touch via Anchor voice messages or drop me an email at podcast@99signals.com. -=-=-=-=- Resources discussed in the episode: The Definitive Guide to Paid Promoted Content: Facebook Edition - https://www.ampmycontent.com/promoted-content/ Growth Hackers - https://growthhackers.com/posts -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In episode 27 of Marketing Mantra, I share my thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money.  -=-=-=-=- Resources discussed in the episode: Facebook Libra White Paper - https://libra.org/en-US/white-paper/ Facebook announces Libra cryptocurrency: All you need to know (via TechCrunch) -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.  --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
In this episode, I'll be joined by Vlad Calus, co-founder of Planable — an incredible tool that I recommend — and he'll talk about auditing your marketing team's productivity and upgrading their results. He will also share his experience on how to succeed as an online entrepreneur, find your first customers, building your own marketing team from scratch, and outsourcing time-consuming tasks that value less.  If you've never heard of Planable, here's a brief introduction: Planable is a social media collaboration tool for marketing teams, digital agencies and freelancers. With Planable, you can collaborate with your teammates and clients on content calendar in the most visual way. It's used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, and SkyTeam. Now here's a short intro about our special guest guest Vlad Calus: Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two of his friends, built Planable at when he was 19 and became an honoree Forbes 30 Under 30 when he was just 22. He's been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network, and many others.  He recently self-published his first book, called “Marketing Teams of the Future”. The book navigates content marketing’s journey from the early beginnings, then dives into a profound analysis of today’s industry, and proposes several solutions on how to prepare your marketing team for the next decade. You can download the eBook for free in the resource section of this description.  I’m so excited to share my conversation with Vlad Calus with you. Be sure to take notes! -=-=-=-=- Resources discussed in the episode: Planable Free Trial Marketing Team of the Future by Vlad Calus - Download Link Collaboration Tools Zoom.us to connect with anyone anywhere Airtable for spreadsheets on steroids. Asana for task management Dropbox for assets management Planable for content management creation InVision App for prototyping Frame for creating video content ConvertKit for email marketing tools you need to grow your blog and business Slack for the transparent environment Front App to simply collaborate on email support -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
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