Marketing Matters with Ashley Brock

Welcome to the Marketing Matters(™) Podcast for Small Business Owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message, is CRITICAL to a successful business. With the right marketing strategy, there’s a way you can exceed your goals SOONER. So if you are great at what you do but you want to be better at MARKETING what you do, you’re going to love this. Let’s get started.

#54: 5 Things You MUST Have to Hit Your 2025 Goals

During this episode of the Marketing Matters™ Podcast, we talk about the 5 core things you must have in order to not just hit your goals, but exceed them. These five things could change your life and business forever. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

01-03
33:09

#53: Should You Outsource to an Ads Agency? Pros & Cons..

During this episode of the Marketing Matters™ Podcast, we talk about the pros and cons of working with an advertising agency to grow or scale your business. Ashley Brock worked at four ad agencies over a decade and has spent over $200M on ads. She talks all about what life is like inside an agency and why you should or should not outsource your ads to an agency or learn how you or someone on your team could learn and implement ads in-house. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

12-31
29:11

#52: Here’s How Chris Stapleton Can Help You With Ads

During this episode of the Marketing Matters™ Podcast, we talk about Chris Stapleton's Song, Starting Over. We talk about the lessons you can learn that relate to paid advertising from one section of that song. Listen to Starting Over by Chris Stapleton HERE.  Song Lyrics: This might not be an easy time There's rivers to cross and hills to climb And some days we might fall apart And some nights might feel cold and dark But nobody wins afraid of losing And the hard roads are the ones worth choosing Some day we'll look back and smile And know it was worth every mile Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

12-13
10:26

#51: Who the Summit is for and NOT for

If you are searching for a local event for small business owners and entrepreneurs near Atlanta, Georgia, you belong in the room at the Power of Paid Ads Summit in Alpharetta, Georgia. This is an event designed for entrepreneurs who are ready to become findable and 10X their business by harnessing the Power of Paid Ads. You’ll hear from Macy McNeely, Leticia Gardner, Sherri Somers Bell, Melissa Franks, Emily Judice, and Ernestine Morrison. You’ll be surrounded by hundreds of other business owners like you. If you have questions about what’s in it for you at the Power of Paid Ads Summit.. This business networking and learning opportunity is for you. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

12-13
26:08

#50: Lessons from 2M Followers with Leticia Gardner

Leticia Gardner has $1M followers on Instagram and over 2M on TikTok… and over 100k on YouTube. Her and her husband are the dream team. Her Husband, Rod Gardner is retired from the NFL and together they were on The Amazing Race. They’re both entrepreneurs and are now growing their business together. Leticia talks about how you can compare organic content to paid content, and why she finds value in both, even when you have a large audience. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Leticia on Instagram HERE

12-06
27:33

#49: Lauren’s Win from the Marketing Matters™ Retreat

Lauren Oggs Gee is a retired teacher turned fashion influencer. Lauren and Ashley met from an ad (of course we did). Lauren decided to attend the Marketing Matters™ Retreat for female entrepreneurs with Ashley. If you’re wondering if it’s beneficial for influencers to run ads, if you’re wondering if it’s worth it to get in the room with other women growing their businesses just as you are, or if you’re wondering how to get started with your own influencer career, this is the podcast for you. You’ll learn about the surprising things Lauren has learned since she began diving into paid advertising and investing in herself and her business. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Lauren on Instagram HERE

12-02
38:28

#48: Ten Tips For Black Friday Ads

What does it take to win with paid ads on Black Friday and Cyber Monday? If you are an entrepreneur or have your own business and you’re running paid ads, here is a full episode of 10 Black Friday ad strategies and tips so you can make the most out of your next sale, launch, or Black Friday promotion. Although this will help you make more sales on Black Friday and Cyber Monday, this will also help you with any sale or launch, too. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

11-27
12:49

#47: What Makes A Good Ad?

Inside this episode, we’ll answer these questions that a listener of the Marketing Matters™ Podcast recently submitted: What type of ad is best for a service-based business? What type of ad is best for a retail-based business? How do you talk to your audience differently if it's a warm audience vs cold audience? How much does the creative (the ad itself) matter when it comes to ad performance? What are the different types of ads you can run? If you’re a small business owner or entrepreneur and you’re ready to get paid ads to finally work for you, you are going to love learning about paid advertising on this episode of the podcast! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

11-25
28:28

#46: Client WIN: How Zara Saved $4,000 per Month on Outsourcing Fees

Zara Watson-Young is an award-winning trademark and intellectual property attorney who specializes in helping female founders protect their brands and businesses from copycats. She’s Ashley’s personal trademark attorney and also a client of Ashley’s. Zara shares her story of learning about paid advertising and how it’s saved her over $4,000 per MONTH to have her team in-house able to run ads confidently.  Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Join Zara in the VIP Platinum room at the Power of Paid Ads Summit HERE Connect with Zara on Instagram: @watsonandyounglaw

11-13
28:38

#45: Client WIN: How Jill Had Her Best Month in Business with Ads

Jill Murphy is a certified nutrition coach, certified personal trainer, and Ashley’s personal FasterWay to Fat Loss coach. Although she tried ads in the past and it was unsuccessful, Jill decided to give it another shot as a nutrition coach looking to speed things up and learn about paid ads. Now, she’s had two record months in a row for her business. You’ll love listening to the full story! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Jill Murphy Instagram: @jillcmurphy Join Jill’s 6-Week FasterWay Challenge HERE

11-08
37:44

#44: 10 Things I Learned From Meeting Someone Famous

As a business owner who values getting into rooms with other successful entrepreneurs, you never know who you will meet. In this episode, Ashley shares a story of meeting someone famous when she least expected it. Get ready to learn how to quickly and confidently show up as the best version of you when your opportunity comes to meet someone well known and famous for what they do.  Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Bolt Farm Treehouse Book Your Stay: https://boltfarm.referralrock.com/l/52444770/

11-01
29:50

#43: Do You Deserve a Badge of Honor for Not Running Ads?

In episode #43 of the Marketing Matters™ podcast, we talk about “earning your badge of honor” in business. Is growing your business organically honorable? What about growing your business with paid advertising? In this episode, you’ll learn how to hit your business goals sooner and walk away with questions to ask your clients to give you social media content for months. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

10-24
21:51

#42: What I Learned From My $150k VIP Day

In episode #42 of the Marketing Matters™ podcast, you’re getting the behind-the-scenes look at what Ashley learned inside the $150k VIP coaching day she had with her coaches. You’ll learn the three biggest things she took away from the day, so that you can implement these strategies into your business ASAP. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE  

10-18
24:48

#41: Client WIN: How Jamie’s Ads Led to a $2,000 Day

In episode #41 of the Marketing Matters™ podcast, you get to meet Jamie Reyes. Jamie is a mom and expert virtual interior designer. She transforms spaces so that your happiness, productivity, and peacefulness in your home transforms, too. She attended the Marketing Matters™ Summit, then enrolled in the Marketing Matters™ Program, then upgraded to the VIP experience in the Marketing Matters™ Mastermind.. And now… she’s getting greater than a 5:1 return on her advertising dollars!  I hope her story inspires and encourages you, because you can do this, too.  Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Connect with Jamie  Instagram: @jamiereyesdesign Website: https://www.jamiereyesdesign.com

10-05
39:09

#40: How to Get More Leads

Are you a small business owner trying to figure out how to get more leads? Maybe you’ve tried marketing strategies in the past but you’re curious about learning new ways to get more quality leads in your business? This episode of the Marketing Matters™ Podcast with Ashley Brock is for you. What is a lead? What is NOT a lead? What are the four ways you can get more leads? Those are all questions you’ll walk away with answers after this episode. Enjoy! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Book Reference: Extreme Ownership Faster Way Coach: @jillcmurphy

09-24
35:55

#39: Client WIN: How Sherri SOLD OUT Her Event with a Marketing Machine™

In episode #39 of the Marketing Matters™ podcast, you’ll meet Sherri Somers-Bell. She revolutionizes the way women in finance think about themselves and how they attract money, by giving them the tools they need to turn their financial expertise into a sustainable business—the kind that impacts both themselves and their audience. Sherri has been featured on CNN, NBC, Black Women Magazine, Women to Follow in 2023, Sisaundra Show, and more. She’s the founder of “Unleashing Your Inner CEO” Conference for Women to Learn how to Make, Manage, and Multiply their Money. In this episode, you’ll meet Sherri who was very frustrated with using paid ads for her business. Now, she’s built her Marketing Machine™, she’s findable, and got a very special award from the Mayor….  Listen to the full story because it’s one you won’t want to miss. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Connect with Sherri: Instagram: @itssherrisomers Website: ItsSherri

09-18
39:22

#38: What Website Platform is Best? Kajabi? Squarespace? Shopify?

In episode #38 of the Marketing Matters™ podcast, you’ll learn what website is best to use if you’re a local business owner, have a brick and mortar OR if you’re building a course, coaching program, online training, freebie, digital product, hosting an event OR if you sell products in-store, online, or BOTH!  All your website questions will be answered → from “Why do you need a website?” to “What website platform is best for my business?” It’s all answered inside this episode for small business owners and entrepreneurs like you who are ready to become findable by building a Marketing Machine™.   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Resources mentioned: FREE TRIAL of Kajabi HERE

09-09
25:49

#37: Client Success Story: How Lexi WINS on Google Every Day

In episode #37 of the Marketing Matters™ podcast, you’ll hear from Ashley’s client, Lexi, a family photographer based near Salt Lake, Utah, and how she used ads on Google to build a Marketing Machine™ so that she could become FINDABLE™ and increase her sales!   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE   Connect with Lexi: Website Instagram: @lexiraephotography

09-03
27:29

#36: Don’t Post Another Video Talking to Camera Without This

In episode #36 of the Marketing Matters™ podcast, you’ll walk away with 10+ things you absolutely must consider before you record another video, ESPECIALLY if that video will be used as an ad. Consider this your video ad checklist for small business owners!   Connect with Ashley Brock: Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE   Also mentioned in the episode: Rode Podcast Mic Clients: Cassie, Jamie, Julia

08-29
37:45

#35: Client Success Story: How Christina Got an 11:1 Return with Ads

In episode #35 of the Marketing Matters™ podcast, you’ll hear the story of Christina Noon, a Speech Language Pathologist based in Buffalo, New York and how she went from having a $0 marketing budget to getting multiple clients and having a greater than 11:1 return on her paid ads… generating over $11,000 for her first launch of a brand-new-offer with her business, Happy Talk Song and Sign.   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Join the 2025 Marketing Matters™ Summit Waitlist HERE   Connect with Christina Noon Instagram: @happytalk.song.and.sign Website: Happy Talk Song & Sign

08-21
33:33

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