In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing. After last week’s episode on the courage to create, I reflect on a recent creative moment that pushed me right up against my own edges. What happens when you share something that feels true, powerful, and expressive, only for your nervous system to go into full panic? What do you do when your truth suddenly doesn’t feel “s...
In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and power of creating marketing that reflects new ways of thinking and being. If you’ve ever felt misunderstood, ahead of your time, or unsure how to translate your deep vision into words that connect, this episode is for you. I dive into why visionary mar...
In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes. From “hot takes” and controversy-driven content to shiny before-and-after transformations, online marketing has become a place where depth often gets lost in the pursuit of virality. Here, I challenge this trend, sharing how black-and-white narratives flatten the truth of your work and disconnect you from the very people you’re here to serve. I reflect on the “messy middle”, t...
In this episode, I open up about the period when my own marketing wasn’t landing. When I was in the middle of a creative evolution, testing new ideas, finding my voice, and realising how much pressure we put on ourselves to look like we’ve got it all figured out. I explore how creative blocks often come not from a lack of ideas, but from filtering what we really want to say. From trying to fit into strategies, formulas, or narratives that don’t quite feel like us. You’ll hear how I found free...
This episode is a little different because it’s messy. I sat down with no plan, just the pull to explore something I’ve been feeling deeply lately: the pressure to make our marketing clear. We’ve been told to make everything concise, strategic, and logical, but in doing so, we’ve stripped out the humanness that makes people feel something. Marketing has become so polished that it’s lost its pulse. In this episode, I talk about the difference between clarity and connection. Why your “unc...
In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k months,” or “Grow your dream audience overnight.” But what happens when those promises don’t quite match the depth, nuance, and truth of what we actually do? I unpack how using a “sexy sell” can feel great at first: the validation, the sales, the quick wins, but over tim...
Season 2 of The Marketing Mirror is here and it’s about to change the way you see marketing, for good. Because here’s the truth: the “sexy sell” has dominated the industry. Quick wins, shiny promises, surface-level attraction. And it works… until it doesn’t. Behind the scenes, it creates misaligned clients, disconnection from your work, and a slow erosion of the very impact you came here to make. This season, we’re done with that. We’re going deeper, into the kind of marketing th...
In last week's episode, I spoke about the power of creating change-making marketing, but there's a slip to that, which also needs the spotlight. Being misunderstood in your marketing. The truth is, when you go against the grain, stand firmly in your truth and claim what you are really here to do, people aren't going to get it. And yes, as we spoke about last week, we can change perceptions and beliefs within our marketing. But we also have to be ok with people misunderstandi...
I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. If you want to start your own journey to booked out, you can book an MOT with me here: https://www.consciouscreatorco.com/the-marketing-mot I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_
Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. In this episode, I'm diving into what changes we have seen in selling and why you need to consider that to have a sold-out service. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_
Shame marketing is rife... and it's not going anywhere. But if you are a conscious business owner my guess is you don't want to sell your service that way. You want to connect, empower and drive aligned action when it comes to selling your service. That's what this episode dives into! And if you want my expert eyes on your marketing, you can head here: I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscrea...
Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselves. Then, it offers real messaging tweaks, a strategy and action points to make the journey to a booked out service smooth. That's what this podcast helps you get to the bottom of! You can find more about this service here: https://www.consciouscreatorco....
Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work. Now though, the opposite is true. I'm firm in who my work is for (and who it isn't), what I do (and what I don't) and the style I work in (and the style I don't). The best part? I love what I do, am having a greater impact and magnetising clients m...
We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving. The good news is that you don't need to burn your business to the ground. Instead, you can listen to this actionable episode to know exactly what you do Join the FREE Uncommon Folk community for support. Book in for a Marketing MOT to identify what might be holding you back from increasing your bo...
Right, who else is obsessed with the Andrew Garfield Chicken Shop interview? Not only is the one of the greatest love stories on social media, it's also teaching us a lot about what stops the scroll on social media. In this episode I dive into how content exhaustion is effecting client's connection to both and our service and what we need to do to breakout of that. If you want to learn more, you can find more in Mirrored Marketing I'd love to hear what you thought of this...
You know how it is. You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again. You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list of reasons why not to. There's a very real reason why this is happening and it's all to do...
Ever have clients that seem like a "hell yes" only to never hear from then again? Or is everyone tapping "I need this" and then crickets when you open up the sales doors? This episode is deep dive into the subconscious mind to explain why that's happening and how to turn it around so interest turns into sales. And for more on this, you can read more about my program: www.consciouscreatorco.com/mirroredmarketing I'd love to hear what you thought of this episode! Head over to Instagram an...
Your industry may well be saturated, but that's not the reason your service isn't standing out. The reason? Your uniqueness isn't being felt. In this episode I dive into how to market your service so it is seen and stands out... plus, the one that people actually want to hit "buy" on. And if you want to receive all the prompts and a deeper dive into this topic, you can find it in my program Mirrored Marketing: https://www.consciouscreatorco.com/mirroredmarketing I'd love to hear what yo...
The secret to magnetic marketing isn't reliant on strategy alone; the energy you put into it matters. In this episode, I dive into how to fall in love with marketing so it becomes magnetic to the clients that are aligned with your service. As I mentioned, Mirrored Marketing is designed to ensure you love marketing! You can find all the details for that below. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/conscio...
So many people tell me they love my honesty online, but what they don’t see is how much courage it’s taken to get here. In this episode, I’m exploring what it really means to have the courage to create. Not just to share the highlight reel, but to speak from truth, even when it feels uncomfortable or misunderstood. I’m sharing the story behind my first ever “speak to camera” video, how therapy helped me untangle deep fears of being seen, and why showing your humanness in business is actually ...